Rutledge AV, A Diversified Company
Diversified is a privately held, US-incorporated audio-visual and media technology systems integrator (founded 1979, Dallas HQ) that designs, builds, integrates, and supports end-to-end AV and IP-based media infrastructure for Fortune 100 enterprises, federal agencies, professional sports venues, broadcasters, universities, healthcare providers, and retail brands across the Americas, APAC, and EMEA.
- Company typePrivate
- Founded1979
- HeadquartersNorthcote, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Rutledge AV, A Diversified Company does
Diversified is a privately held, US-incorporated (Delaware) audio-visual and media technology systems integrator founded in 1979, headquartered in Dallas, Texas, with regional operations across the Americas (New York), APAC (Australia, India), and EMEA (United Kingdom). The company designs, builds, integrates, and supports end-to-end AV and media technology environments for Fortune 100 enterprises, federal government agencies, professional sports teams and venues, broadcasters, universities, healthcare providers, and retail brands. Its reference customer base includes NFL, Madison Square Garden, Yankee Stadium, UBS Arena, Levi's Stadium, Hard Rock Stadium, Fox News, Comcast, National Geographic, Starbucks, eBay, GE Power, Agnico Eagle, TELUS Health, Northwestern University, Texas A&M, and US Air Force, US Army, US Navy, and FBI federal engagements.
The company's core technology stack centers on AV integration and IP-based media infrastructure, with proprietary expertise in SMPTE ST 2110 / ST 2022 IP-based video transport for broadcast and large-venue use cases. It organizes its offering into three service pillars — Strategy & Design (which includes Lifecycle Management & Financing), Build & Integrate, and Support & Maintain (which splits into ADOPT dedicated experts, ASSURANCE support services, FLEX SOURCING live event staffing, PULSE proactive monitoring, and Cybersecurity) — backed by ten integrated solutions: Audio Visual, Digital Experience, Digital Signage, Electronic Security, IPTV, Immersive Experience, Media Production, Media Supply Chain, Meeting & Collaboration, and Smart Workplace. The technology ecosystem is anchored by 16 named featured partners, with strategic-tier relationships at Microsoft, Cisco, Crestron, Barco, Sony, and LG Business Solutions.
Diversified's business model is a direct enterprise field-sales motion delivering quote-based, large-scale custom integrations (one-time project revenue) plus an expanding managed-services and lifecycle revenue stream. The go-to-market is segmented by space (broadcast facilities, classrooms, corporate offices, courtrooms, data centers, houses of worship, live performance venues, retail stores, stadiums & arenas) and by industry (broadcast media, federal government, sports/live events, professional services, technology, healthcare, education, retail, energy, financial services, public sector, faith, hospitality). Headcount is between 1,001 and 5,000 associates globally; no public revenue figure is disclosed. The company markets through case studies, thought-leadership content, an industry-events presence (e.g., NAB Show), podcasts and webinars, and interactive tools such as a Display Size Calculator.
Rutledge AV, A Diversified Company firmographics
Firmographics- Name
- Rutledge AV, A Diversified Company
- Legal name
- Diversified
- Website
- https://rutledge.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Diversified is a privately held, US-incorporated audio-visual and media technology systems integrator (founded 1979, Dallas HQ) that designs, builds, integrates, and supports end-to-end AV and IP-based media infrastructure for Fortune 100 enterprises, federal agencies, professional sports venues, broadcasters, universities, healthcare providers, and retail brands across the Americas, APAC, and EMEA.
- Ownership category
- akta.pro rank
Rutledge AV, A Diversified Company industry classification
Industry- Product category
- Audio Visual Systems Integration
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)
- akta.pro secondary industries
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK), Production Office Space & Support Facilities (MPADAIAD)
Keywords
Where Rutledge AV, A Diversified Company is headquartered
LocationHeadquarters
- HQ city
- Northcote
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Rutledge AV, A Diversified Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- AV Systems Integration: End-to-end design, build, and integration of audio visual and media technology systems for enterprise clients, venues, and government facilities. Projects span broadcast facilities, corporate offices, stadiums, arenas, and specialized environments.
- Professional Services: Ongoing support, maintenance, and managed services including strategy & design consulting, lifecycle management & financing, dedicated experts (ADOPT), support services (ASSURANCE), live event & production staffing (FLEX SOURCING), proactive monitoring (PULSE), and cybersecurity services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rutledge AV, A Diversified Company product offering
Product offeringCore offering
Designs, builds, integrates, and supports enterprise audio visual and media technology systems for broadcast facilities, stadiums, corporate offices, government installations, and other venues. Delivers end-to-end solutions covering strategy, design, lifecycle management and financing, build and integration, plus ongoing support, monitoring, and cybersecurity services.
Product overview
Diversified is an audio visual and media innovation company offering a comprehensive portfolio of solutions organized as a platform-plus-services model. The core offerings include ten integrated solutions: Audio Visual, Digital Experience, Digital Signage, Electronic Security, IPTV, Immersive Experience, Media Production, Media Supply Chain, Meeting & Collaboration, and Smart Workplace. These solutions are delivered through three primary service pillars: Strategy & Design (including Lifecycle Management & Financing), Build & Integrate, and Support & Maintain. The Support & Maintain service includes specialized sub-modules: ADOPT for dedicated experts, ASSURANCE for support services, FLEX SOURCING for live event staffing, PULSE for proactive monitoring, and Cybersecurity services. The company serves diverse spaces including broadcast facilities, classrooms, corporate offices, courtrooms, data centers, houses of worship, live performance venues, retail stores, and stadiums & arenas.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Visual Solutions
- Digital Experience
- Digital Signage
- Electronic Security
- IPTV
- Immersive Experience
- Media Production
- Media Supply Chain
- Meeting and Collaboration
- Smart Workplace
- Strategy and Design
- Build and Integrate
- Support and Maintain
- Lifecycle Management and Financing
Quantifiable outcome
- Successfully delivered SMPTE ST 2110 / ST 2022 projects for major venues and broadcast facilities
Companies that use Rutledge AV, A Diversified Company
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Rutledge AV, A Diversified Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rutledge AV, A Diversified Company partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- MicrosoftcoreFeatured technology partner for enterprise solutions including collaboration, cloud integration, and workplace technology implementations.
- CiscocoreFeatured technology partner for networking, collaboration, and unified communications solutions.
- CrestroncoreFeatured partner for AV control systems, room scheduling, and enterprise building management technology.
- BarcocoreFeatured partner for display solutions, video walls, and projection technology.
- SonycoreFeatured partner for professional display, broadcast, and imaging technology solutions.
- LG Business SolutionscoreFeatured partner for commercial display and digital signage technology.
- LogitechmajorFeatured partner for collaboration hardware including video conferencing and meeting room solutions.
- Legrand AVmajorFeatured partner for AV infrastructure, mounting, and cable management solutions.
- SennheisermajorFeatured partner for professional audio, microphones, and conferencing audio solutions.
- TelestreammajorFeatured partner for video streaming, transcoding, and media workflow solutions.
- PlanarmajorFeatured partner for premium LED displays, video walls, and commercial monitor solutions.
- Ross VideomajorFeatured partner for live production, broadcast infrastructure, and motion graphics solutions.
- ShuremajorFeatured partner for professional audio equipment, wireless systems, and conferencing microphones.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Rutledge AV, A Diversified Company competitors and assessment
Company assessmentDirect peers
- AVI-SPL: AVI-SPL is the largest US-based AV systems integrator, offering design, build, and managed services for enterprise, government, and education clients — directly comparable to Diversified's platform-plus-services model across the same Fortune 100-style customer base.
- HB Communications: HB Communications provides AV integration and managed services for corporate, education, and healthcare clients in the Northeast US — a comparable regional integrator competing for similar mid-to-large enterprise contracts.
- Solotech: Solotech is a global AV and entertainment technology provider specializing in live events, venues, broadcast, and corporate installations — closely comparable to Diversified's Sports/Live Events and Broadcast Media segments including stadium work.
- Ford Audio-Video Systems: Ford AV provides commercial AV integration, rental, and managed services to corporate, education, worship, and government clients in the US — a comparable mid-to-large integrator with similar service pillars though more US-centric.
- McCann Systems: McCann Systems designs and integrates AV, digital signage, and experiential technology for corporate, retail, and education clients — a direct peer in Diversified's meeting collaboration and digital signage solutions portfolio.
- Electrosonic: Electrosonic designs and integrates AV experiences for control rooms, museums, theme parks, and corporate environments globally, with deep expertise in broadcast and high-end immersive installations — closely matching Diversified's higher-complexity broadcast and venue portfolio.
- IES Communications (formerly Whitlock): IES Communications provides AV integration, collaboration, and managed services to enterprise and government clients in the Americas after acquiring Whitlock — a direct head-to-head competitor to Diversified in corporate AV and federal work.
- Avidex (AVFX): Avidex is an AV systems integrator delivering design, integration, and managed services for corporate, healthcare, education, and government clients — a closely comparable mid-market peer with similar service delivery model.
- Vistacom: Vistacom is a US AV integrator specializing in control rooms, command centers, and pro AV integration for defense, government, utilities, and enterprise clients — a direct peer in Diversified's federal/mission-critical control room business.
Regional players
- Kinly: Kinly is a global AV and collaboration services provider headquartered in EMEA with strong European and Nordic presence — a comparable international peer that Diversified could face in cross-border enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rutledge AV, A Diversified Company social profiles
Digital presenceRutledge AV, A Diversified Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rutledge AV, A Diversified Company leadership team
Management profileNumber of profiles
Rutledge AV, A Diversified Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rutledge AV, A Diversified Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rutledge AV, A Diversified Company
What does Rutledge AV, A Diversified Company do?
Designs, builds, integrates, and supports enterprise audio visual and media technology systems for broadcast facilities, stadiums, corporate offices, government installations, and other venues. Delivers end-to-end solutions covering strategy, design, lifecycle management and financing, build and integration, plus ongoing support, monitoring, and cybersecurity services.
Is Rutledge AV, A Diversified Company a public or private company?
Rutledge AV, A Diversified Company is a private company. It is classified as unknown and is currently operating.
When was Rutledge AV, A Diversified Company founded?
Rutledge AV, A Diversified Company was founded in 1979. It employs 1,001 to 5,000 people.
Where is Rutledge AV, A Diversified Company based?
Rutledge AV, A Diversified Company is headquartered in Northcote, Australia, in the Oceania region.
How does Rutledge AV, A Diversified Company make money?
Two revenue lines are on record. AV Systems Integration is the primary driver. The others are professional Services.
Who are Rutledge AV, A Diversified Company's main competitors?
Direct peers on record are AVI-SPL, HB Communications, Solotech, Ford Audio-Video Systems, McCann Systems, Electrosonic, IES Communications (formerly Whitlock), Avidex (AVFX) and Vistacom. Kinly is listed as a regional player.
Does Rutledge AV, A Diversified Company have an API?
No public API is recorded for Rutledge AV, A Diversified Company.
What industry is Rutledge AV, A Diversified Company in?
Rutledge AV, A Diversified Company's product category is Audio Visual Systems Integration. Its primary akta.pro industry code is MPAGAAAG, Event Production & Technical Services (Staging, Lighting, Sound, Video), with a secondary code of MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers). Its NAICS code is 54151 and its SIC code is 7373.