Pipple

What Pipple does

Pipple B.V. is a privately held, Netherlands-based data science and AI consulting firm founded in 2016 and headquartered in Eindhoven. The company delivers end-to-end data and AI services across three solution pillars — Data Strategy (advisory and roadmap definition), Data Platforms (custom-built data infrastructure), and Data Solutions (applied AI/data science implementation) — supplemented by Pipple Academy training programs. It employs a 'Scan-Lab-Factory' delivery methodology and emphasises mathematical and econometric expertise to develop forecasting, optimization, digital twin simulation, GenAI, and agentic AI solutions for enterprise clients.

The company targets four primary vertical segments: Supply Chain & Logistics, High Tech, Financial Services, and Healthcare. Named customers include large enterprises such as Jumbo, Coolblue, DHL, IKEA, Rabobank, Achmea, Interpolis, Menzis, Philips, Jeroen Bosch Ziekenhuis, GGD GHOR, Belastingdienst, Ministerie van VWS, Vanderlande, G-Star Raw, E.ON, and The Ocean Cleanup, alongside sports-sector relationships including KNVB and the Dutch football club PSV (for which Pipple is the Official AI Partner). The firm holds ISO 27001 certification (recertified September 2025) and was awarded Gold-level rankings across AI, GenAI, and Data Science categories by Consultancy.nl in 2025, with an NPS of 75 measured on 72 respondents in 2025.

Pipple operates a project-based, custom professional services revenue model with multi-year contracts and quote-based pricing typical of enterprise consulting. Distribution is primarily direct enterprise sales via a small commercial team led by Commercial Director Rob Tillemans and Founder & CEO Jeroen de Haas, supplemented by a website contact channel and a channel partnership with ICT-services firm Ctac (announced June 2025) for joint Databricks and AI deliveries. The company is bootstrapped with no disclosed external funding rounds, allocates roughly 10% of capacity to pro bono work (including the Red Cross 510 initiative), and is led by Founder & CEO Jeroen de Haas with a CTO (Ruud Mullers), a Financial Controller (Daniëlle Cornelissen), and an Operations Manager (Wouter Leenen).

Name

Pipple

Legal name

Pipple B.V.

Website

https://pipple.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pipple is a Netherlands-based data science and AI consulting firm delivering end-to-end data strategy, custom data platforms, and applied AI solutions. The firm serves enterprise clients across Supply Chain, High Tech, Financial Services, and Healthcare verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: Full-service data & AI consulting from strategy development to implementation of custom data platforms and AI solutions. Services include data strategy, data platforms, data solutions, and training via Pipple Academy.
2. Custom Data Platforms: Building and implementing bespoke data platforms tailored to client needs
3. AI Solutions Implementation: Implementation of AI solutions that deliver and monetize value for clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pipple is a Dutch data science and AI consultancy delivering end-to-end services from data strategy development through implementation of custom data platforms and bespoke AI solutions across optimization, forecasting, segmentation, risk modeling, process mining, GenAI, and agentic AI. It also trains client teams through Pipple Academy and operates a proprietary Pipple Platform enabling data-driven outcomes for clients in Supply Chain, High Tech, Financial Services, and Healthcare verticals.

Product overview

Pipple is a data science and AI consulting firm offering a portfolio of professional services centered around data strategy, data platforms, and data solutions. The core offerings include strategic consulting (Data Strategy), platform implementation (Data Platforms), and custom solution development (Data Solutions, Looking Ahead & Predicting). Supporting services include Pipple Academy for skill development, and specialized capabilities in customer analytics (Customer Segmentation, Customer Churn), risk assessment (Risk Models), process analysis (Process Mining), and AI technologies (GenAI Solutions, Agentic AI Solutions). The company follows a 'Scan-Lab-Factory' methodology: starting with a Scan Phase to define objectives and business cases, building solutions in a Lab Phase, and integrating them into production in the final Factory Phase.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Strategy Strategic consulting engagement that develops a client's data-driven organizational strategy, including defining objectives, preconditions, and business cases for data science and AI initiatives. Targeted at executives and senior leaders at enterprises beginning or maturing their data journey.
• Data Platforms Design and implementation of custom data platforms that serve as the foundation for AI and analytics solutions, including building the data infrastructure and pipelines required to operationalize AI at enterprise scale.
• Data Solutions Custom data science and AI solutions that address specific business challenges, from forecasting and prediction to process optimization and automation, delivered through Pipple's Scan-Lab-Factory methodology.
• Looking Ahead & Predicting Advanced prediction models using machine learning and statistical techniques for forecasting customer demand, call volumes, order quantities, and other business metrics, including digital twin simulations and scenario analysis.
• Customer Segmentation Data-driven customer segmentation services to identify and target distinct customer groups based on behavioral patterns and characteristics, supporting personalization and marketing optimization.
• Customer Churn Predictive analytics to identify customers at risk of leaving, enabling proactive retention strategies through targeted interventions.
• Risk Models Risk modeling solutions including credit risk and mortgage risk assessment models, plus insurance and fraud analytics, using statistical and machine learning approaches.
• Process Mining Analysis of business processes to identify inefficiencies, bottlenecks, and optimization opportunities through data-driven process discovery, often used in logistics, finance, and operational back-office contexts.
• GenAI Solutions Generative AI implementation services including chatbots and AI-powered applications for business process automation, such as ultra-fast GenAI chatbots and AI-based quality control.
• Agentic AI Solutions Autonomous AI agent solutions that take multi-step actions with limited human intervention, enabling organizations to automate complex decision workflows.
• Pipple Academy Training and education programs to develop data science competencies within client organizations, bringing client employees to the required skill level to consume and extend the delivered AI and data solutions.
• Pipple Platform Internal data-driven success platform introduced in October 2023 that underpins Pipple's ability to deliver data and AI outcomes for clients; referenced as a foundational layer for client engagements alongside consulting services.

Quantifiable outcome

• NPS 2025: +75 (based on 72 respondents)
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• CtaccoreStrategic or Co-development Partner · 1 June 2025Pipple and Ctac join forces for innovative AI solutions, particularly around Databricks. This partnership combines Pipple's data science expertise with Ctac's technology implementation capabilities to deliver comprehensive AI solutions to enterprise clients.
• PSVflagshipStrategic or Co-development Partner · 1 January 2025Official AI partner of PSV football club. Pipple provides data and AI expertise to support PSV's operations, performance analysis, and strategic initiatives at Champions League level. This is a flagship partnership demonstrating Pipple's capabilities in sports analytics.
• NieuweStroomminorStrategic or Co-development Partner · 1 January 2025Collaboration with healthcare organization NieuweStroom, with kick-off at PSV stadium. Pipple works with NieuweStroom's Data & AI team on brainstorming and healthcare AI opportunities.
• BrabantSportminorStrategic or Co-development Partner · 1 January 2025Partnership with BrabantSport related to LA 2028 Olympics preparation and sports performance optimization using data and AI.
• 510 (Netherlands Red Cross Data Initiative)minorGTM or Marketing Partner · 1 January 2019Pipple participates in pro bono work for 510, the Red Cross data initiative focused on humanitarian aid. The Pipple Benefit Symposium proceeds went entirely to 510.
• Dutch AI CoalitionminorGTM or Marketing Partner · 1 January 2019Pipple is a participant in the Dutch AI Coalition (NL AI Coalitie), contributing to the broader AI ecosystem in the Netherlands.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Xomnia: Amsterdam-based AI and data engineering consultancy with similar service portfolio (data platforms, ML engineering, MLOps) and comparable Dutch enterprise client base.
• Anchormen: Dutch data and AI consultancy (now part of TransPerfect) competing for similar enterprise data strategy and platform engagements in the Netherlands.
• Datacation: Netherlands-based data science consultancy providing custom data solutions and platforms; comparable size and service scope to Pipple's data solutions offering.
• Bright Cape: Eindhoven-based data analytics and process mining consultancy of similar scale, sharing both geography and overlap in supply chain/logistics and process optimization use cases.
• Iquality: Dutch data and AI consultancy offering strategy, platform, and solutions services — directly overlapping with Pipple's 'Scan-Lab-Factory' methodology and mid-market Dutch enterprise segment.
• GoDataDriven: Amsterdam-based data science and AI consultancy of comparable size; offers strategy, engineering, and training services and competes head-to-head for the same Dutch enterprise clients as Pipple.
• Cmotions: Dutch data analytics consultancy specializing in customer analytics, forecasting, and data science; competes with Pipple in Financial Services and Retail verticals.
• Thinkworks: Netherlands-based data and AI boutique consultancy; similar profile offering data strategy, data platforms, and AI solutions to Dutch enterprise clients.

Broad incumbents

• Accenture (Netherlands): Global professional services giant with a large Netherlands Data & AI practice that competes for the same enterprise AI transformation budgets as Pipple, but at vastly larger scale.
• Deloitte (Netherlands): Big Four firm with a significant Analytics & AI practice in the Netherlands serving overlapping Financial Services, Healthcare, and Public Sector clients as Pipple.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pipple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pipple