NieuweStroom
NieuweStroom is a privately held Dutch B2B energy supplier offering dynamic electricity and gas contracts that pass through EPEX and TTF market prices with a small transparent margin, serving 50,000+ business customers across seven verticals in the Netherlands without long-term lock-in.
- Company typePrivate
- Founded2012
- HeadquartersMaastricht, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What NieuweStroom does
NieuweStroom B.V. is a privately held Dutch energy supplier, founded in 2012 and headquartered in Maastricht, that specializes in dynamic energy contracts for business customers in the Netherlands. Its core product is real-time market pass-through supply: electricity prices are repriced every quarter-hour against EPEX spot rates, gas prices daily against TTF, with a small transparent fixed margin layered on top and no long-term lock-in or cancellation fees. The company serves approximately 50,000 business customers across seven named verticals — Recreation, Retail, Agriculture, Industry, Wholesale, Storage & Logistics, and Large Commercial — and cites an average 20% savings versus traditional suppliers on switches.
The technology stack centers on a dynamic contract platform integrated with EPEX and TTF market feeds, complemented by the MijnNieuweStroom customer portal and mobile app (rebuilt for an April 2026 launch with quarter- and hour-level consumption analytics and day-ahead price push notifications). Around the core supply product, NieuweStroom has built an adjacency portfolio: MarktRegie for automated optimization of solar panels, batteries, charging stations, and wind assets; Curtailment and Capaciteitsbeperkend Contract (CBC) products that monetize grid-congestion relief; a Prijsplafond Gas 2026 price-cap module; and an SDE-volgsysteem that aligns contract economics with RVO subsidy calculations.
The go-to-market combines a regional field-sales advisor network (with on-site consultations across Dutch postal code areas and offices in Utrecht, Enschede, and Heerenveen alongside the Maastricht HQ) with an online onboarding portal and self-service app, supported by content marketing through a Kennisbank, Academy events, and podcast appearances. Revenue is generated primarily through usage-based margin on electricity and gas pass-through, supplemented by advisory and asset-management services; the company is founder-led (current CEO Thijs de Graaf; co-founder Remko ten Barge chairs the VVDE industry association), bootstrapped without disclosed institutional investors, and operates a wholly-owned division called Slim met Energie that handles B2B incasso collections.
NieuweStroom firmographics
Firmographics- Name
- NieuweStroom
- Legal name
- NieuweStroom B.V.
- Website
- https://nieuwestroom.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NieuweStroom is a privately held Dutch B2B energy supplier offering dynamic electricity and gas contracts that pass through EPEX and TTF market prices with a small transparent margin, serving 50,000+ business customers across seven verticals in the Netherlands without long-term lock-in.
- Ownership category
- akta.pro rank
Where NieuweStroom is headquartered
LocationHeadquarters
- HQ city
- Maastricht
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
NieuweStroom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dynamic Energy Supply - Electricity: Revenue generated from electricity supply where customers pay the EPEX market price plus a small fixed transparent margin. Prices change every quarter-hour based on market conditions.
- Dynamic Energy Supply - Gas: Revenue generated from gas supply where customers pay the TTF market price plus a small fixed transparent margin. Prices change daily based on market conditions.
- Advisory Services: Free consultation services provided to help customers optimize energy consumption and transition to dynamic contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Usage-based dynamic pricing model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NieuweStroom product offering
Product offeringCore offering
NieuweStroom supplies dynamic electricity and gas contracts to Dutch businesses at actual market prices — electricity pegged to EPEX and updated every quarter-hour, gas pegged to TTF and updated daily — plus a small fixed transparent margin. Customers face no long-term contracts and no cancellation fees, and are supported by a free on-site advisory service from regional energy advisors, a self-service customer portal (MijnNieuweStroom), and complementary modules for energy asset optimization and grid congestion management.
Product overview
NieuweStroom is a dynamic energy supplier for Dutch businesses offering energy contracts with market-based pricing. The core product is Dynamische Stroom & Gas, where electricity is priced per quarter-hour and gas per day at actual market rates with only a small fixed margin. This core product is complemented by several add-on modules: MarktRegie for smart management of solar panels, batteries, and charging stations; Curtailment and Capaciteitsbeperkend Contract (CBC) for managing grid congestion and overproduction; Prijsplafond Gas 2026 for gas price protection; and the SDE-volgsysteem for aligning energy contracts with government sustainable energy subsidies. All products share the common characteristics of no long-term contracts and no cancellation fees, allowing businesses maximum flexibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamische Stroom & Gas Core dynamic energy contract where electricity is priced per quarter-hour at EPEX market rates and gas is priced per day at TTF market rates, with only a small fixed transparent margin added. Designed for Dutch businesses; no long-term contracts, no cancellation fees, monthly billing.
- MarktRegie Smart energy management add-on that automatically optimizes and controls customer assets such as solar panels, batteries, charging stations, and wind turbines to maximize profit from energy markets. Targeted at businesses with distributed energy resources.
- Capaciteitsbeperkend Contract (CBC) Capacity-limiting contract add-on ensuring that a customer's energy feed-in is temporarily halted to prevent grid overload; customers are compensated for this curtailment. Intended for businesses with on-site generation facing grid congestion.
- Curtailment Curtailment service that temporarily dims solar panels or wind turbines during network overproduction, converting overproduction into cost reduction rather than imposing costs. Targeted at renewable energy producers facing grid limits.
- Prijsplafond Gas 2026 Gas price ceiling product protecting Dutch business customers against extreme gas price increases for 2026. Currently temporarily sold out while NieuweStroom investigates possibilities for offering at a competitive rate.
- SDE-volgsysteem SDE (Stimulering Duurzame Energieproductie) tracking add-on that connects to RVO calculations, ensuring that returns from energy contracts align with SDE subsidies received. Provides predictability and stability for Dutch businesses with sustainable energy investments.
- Vernieuwd MijnNieuweStroom klantportaal & nieuwe app (Renewed Customer Portal & New App) Rebuilt customer portal and mobile app providing existing Dutch business customers with detailed consumption insights, day-ahead price push notifications, in-app invoice access, self-service contact-detail updates, and multi-user account administration. Available on Android and iOS.
Quantifiable outcome
- 20% average savings for customers switching from traditional energy suppliers to dynamic pricing
- +1 more outcomes
Companies that use NieuweStroom
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles5 records
NieuweStroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
NieuweStroom partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
NieuweStroom competitors and assessment
Company assessmentDirect peers
- Tibber: Nordic-origin dynamic energy supplier expanding across Europe, including the Netherlands. Offers real-time wholesale-priced electricity contracts and smart-home energy management apps — directly comparable to NieuweStroom's dynamic-pricing plus MarktRegie proposition.
- Frank Energie: Dutch energy supplier offering dynamic/hourly-priced contracts to both consumers and small business customers in the Netherlands. Competes head-to-head with NieuweStroom in the Dutch dynamic B2B space.
- Vandebron: Dutch green energy supplier (now part of Eneco) offering transparent, source-disclosed electricity and gas contracts. Comparable as a Dutch challenger energy brand emphasising transparency and customer choice.
- Pure Energie: Dutch 100% green energy supplier offering fixed and variable contracts to households and businesses. Comparable as a Dutch B2B/consumer energy supplier with sustainability positioning.
- Greenchoice: Large Dutch green energy supplier serving both consumers and business customers with renewable-sourced electricity and gas. Comparable to NieuweStroom on Dutch B2B energy supply and sustainability-led branding.
- easyEnergy: Dutch dynamic energy supplier originally founded as an easyEnergy Group spin-off and acquired by NieuweStroom in July 2018. Directly comparable as a Dutch dynamic B2B/consumer supplier now consolidated within NieuweStroom.
Broad incumbents
- Eneco: One of the largest Dutch energy incumbents serving residential, SMB, and large commercial customers across electricity, gas, and heat. Comparable as a broad incumbent competing against NieuweStroom across B2B segments.
- Vattenfall (Netherlands): Major European utility with a substantial Dutch business serving consumers and enterprise customers. Comparable as a large incumbent offering competitive B2B energy supply, including dynamic/variable pricing products.
- Oxxio: Dutch energy supplier (part of de Nederlandse Energie Maatschappij / E.ON group) serving households and businesses with variable and fixed contracts. Comparable as a mainstream Dutch B2B/consumer competitor.
Regional players
- ANWB Energie: Dutch energy brand leveraging the ANWB membership network, offering transparent variable and fixed energy contracts primarily to Dutch consumers and small businesses. Comparable as a Dutch-branded challenger supplier using a partnership/community motion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NieuweStroom social profiles
Digital presenceNieuweStroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
NieuweStroom leadership team
Management profileNumber of profiles
Profiles1 record
NieuweStroom subsidiaries and ownership
Company hierarchySubsidiaries1 record
NieuweStroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NieuweStroom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NieuweStroom
What does NieuweStroom do?
NieuweStroom supplies dynamic electricity and gas contracts to Dutch businesses at actual market prices — electricity pegged to EPEX and updated every quarter-hour, gas pegged to TTF and updated daily — plus a small fixed transparent margin. Customers face no long-term contracts and no cancellation fees, and are supported by a free on-site advisory service from regional energy advisors, a self-service customer portal (MijnNieuweStroom), and complementary modules for energy asset optimization and grid congestion management.
Is NieuweStroom a public or private company?
NieuweStroom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NieuweStroom founded?
NieuweStroom was founded in 2012. It employs 51 to 100 people.
Where is NieuweStroom based?
NieuweStroom is headquartered in Maastricht, Netherlands, in the Europe region.
How does NieuweStroom make money?
Three revenue lines are on record. Dynamic Energy Supply - Electricity is the primary driver. The others are dynamic Energy Supply - Gas and advisory Services.
Who are NieuweStroom's main competitors?
Direct peers on record are Tibber, Frank Energie, Vandebron, Pure Energie, Greenchoice and easyEnergy. Broad incumbents are Eneco, Vattenfall (Netherlands) and Oxxio. ANWB Energie is listed as a regional player.
Does NieuweStroom have an API?
No public API is recorded for NieuweStroom.