What Wildlife World does

Wildlife World is a UK-based manufacturer and trade/wholesale supplier of wildlife-friendly garden products, operated by the private limited company STV International Ltd. (Company No. 02925277) and headquartered in the Cotswolds. The portfolio spans habitat, feeder, and food products for over ten wildlife categories — including garden birds, bees, hedgehogs, bats, butterflies, insects, frogs, squirrels, owls and raptors, ladybirds and lacewings, and wetland birds — organized both by species and by curated sub-brands such as the Artisan Range (fair-trade handwoven nesters from Bangladesh), ARX Naturalis Premium Ecology Range, Education Range, Farmyard Collection, Gift Box Range, Plastic Free Gardening, and the Simon King Collection. Products are manufactured in an in-house UK workshop using FSC-certified naturally durable timbers (License No. C124355), recycled materials, and zero-waste plastic alternatives, with the workshop and offices powered by green energy.

The company sells exclusively through a trade account model targeting UK garden centers, independent retailers, conservation organizations, and educational institutions, with pricing gated behind trade login. Supporting services include bespoke signage and bespoke product manufacturing for trade customers, an annual trade catalogue, a trade newsletter, print-your-own POS materials, how-to videos, and promotional bulk deals. Revenue is generated through one-time wholesale/transactional product sales with free UK delivery on orders over £500 (£15 charge below), and the company maintains a fair-trade artisan supply partnership with disadvantaged women producers in Bangladesh and supports multiple UK conservation bodies including the Bumblebee Conservation Trust, British Hedgehog Preservation Society, International Bee Research Association, and the Centre for Alternative Technology.

Wildlife World has operated continuously for over 20 years without disclosed external funding, M&A, or leadership turnover, and has accumulated over a dozen awards for new product development, environmental initiatives, and design since 2004. There is no disclosed proprietary technology platform, software product, AI/ML capability, or app; the technology footprint is limited to a multi-currency Shopify-based trade e-commerce site and standard back-office tools.

Name

Wildlife World

Legal name

STV International Ltd.

Website

https://wildlifeworld.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildlife World is a UK-based manufacturer and trade/wholesale supplier of wildlife-friendly garden products — bird feeders, nest boxes, hedgehog houses, insect hotels, and related habitats — selling exclusively through trade accounts to garden centers, retailers, conservation organizations, and educational institutions across multiple curated sub-brands.

Ownership category

akta.pro rank

Product category

Wildlife and garden habitat products

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

akta.pro secondary industries

Bird Supplies Retail (CRALAHAK), Bird Feed (Companion & Aviary) (AFADAFAJ)

Keywords

• Wildlife habitat products
• Garden bird feeders
• Insect and bee hotels
• Trade garden supplies
• Hedgehog houses

Headquarters

HQ city

Tetbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale/Trade Product Sales: Wildlife World generates revenue through wholesale product sales to trade customers including garden centers, retailers, and conservation organizations. Products include wildlife habitats (bird nest boxes, hedgehog houses, insect hotels), bird feeders, bird baths, wild bird food, and wildflower seeds. Sales appear to be transactional with trade account pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wildlife World designs, manufactures, and supplies a broad range of wildlife-friendly garden and conservation products — including bird feeders, bird baths, nest boxes, hedgehog houses, bee and insect hotels, amphibian and squirrel habitats, wild bird food, and wildflower seeds — selling primarily on a trade/wholesale basis to garden centres, retailers, conservation organisations, and educational institutions. Production is carried out in a UK workshop using FSC-certified timbers, recycled materials, and zero-waste plastic alternatives, complemented by a fair-trade handwoven artisan range.

Product overview

Wildlife World is a UK-based manufacturer and trade supplier of wildlife-friendly products for gardens and outdoor spaces. The portfolio spans multiple product categories organized by species (birds, bees, hedgehogs, bats, butterflies, insects, frogs, squirrels, owls/raptors, ladybirds/lacewings, wetland birds) and by collection (Artisan Range, ARX Naturalis Premium Ecology Range, Education Range, Farmyard Collection, Field Guides, Gift Box Range, Plastic Free Gardening, Simon King Collection). Key product lines include bird feeders, bird baths, nest boxes, bird food, bee hotels, insect hotels, butterfly houses, hedgehog houses, frog logs, and squirrel feeders. The company also offers bespoke signage and bespoke product manufacturing services for trade customers. Products are manufactured in their UK workshop using FSC-certified timbers and utilize recycled materials and zero-waste plastic alternatives. The Artisan Range features fair-trade handwoven products made by artisans in Bangladesh using seagrass and recycled saris.

Differentiator

Problem solved

Functional benefit

Brands

• Artisan Range: Fair-trade handwoven artisan products including wild bird nesters made from seagrass and recycled saris.
• ARX Naturalis Premium Ecology Range
• Education Range
• Simon King Collection

Products and services

• Wild Poppy Ceramic Hanging Bird Feeder Ceramic hanging bird feeder with a wild poppy design for garden bird feeding, sold to trade customers.
• Sunflower Ceramic Hanging Bird Feeder Ceramic hanging bird feeder with a sunflower design for garden bird feeding, sold to trade customers.
• Shenstone Theatre Bird Bath and Drinker Garden bird bath and water drinker providing a drinking and bathing water source for garden birds, sold to trade customers.
• Craftsman Squirrel Feeder Specialty feeder designed for squirrels, sold to trade customers.
• Frog Log Wildlife habitat product giving amphibians safe access in and out of garden ponds, sold to trade customers.
• 'Curlie' Hanging Ceramic Pig With Nesting Wool Decorative hanging ceramic pig supplied with nesting wool to support garden wildlife, sold to trade customers.
• Sari Artisan Bird Nester Fair-trade handwoven wild bird nester made from seagrass and recycled saris, produced by disadvantaged women artisans in Bangladesh and sold to trade customers.
• Artisan Butterfly, Bee and Bug House Handcrafted artisan house providing shelter and nesting sites for butterflies, bees, and beneficial insects, sold to trade customers.
• Artisan Insect & Bee Hotel Artisan-style insect and bee hotel providing shelter for beneficial garden insects and pollinators, sold to trade customers.
• Garden Birds Range Complete range of bird products including bird baths, bird nest boxes, roosting nest pockets, bird tables, bird feeders, and bird food, sold to trade customers.
• Hedgehog Products Products designed for hedgehog welfare and habitat support, including hedgehog houses, sold to trade customers.
• Squirrel Products Products designed for squirrel welfare and habitat support, including feeders, sold to trade customers.
• Frogs & Toads Products Products designed for amphibian welfare and habitat support, including pond access solutions, sold to trade customers.
• Bugs, Beetles & Insects Products Products providing habitat and shelter for garden insects, beetles, and beneficial bugs, sold to trade customers.
• Bats Products Products designed for bat welfare and habitat support, including bat boxes, sold to trade customers.
• Butterflies & Moths Products Products designed for butterfly and moth welfare and habitat support, sold to trade customers.
• Owls & Raptors Products Products designed for owl and raptor welfare and habitat support, including owl nest boxes, sold to trade customers.
• Wetland Birds Products Products designed for wetland bird welfare and habitat support, sold to trade customers.
• Artisan Range Fair-trade handcrafted sub-brand range made by artisans using traditional techniques and sustainable materials including seagrass and recycled saris, sold to trade customers.
• ARX Naturalis Premium Ecology Range Premium ecology sub-brand range featuring environmentally focused wildlife products, sold to trade customers.
• Education Range Sub-brand range of products designed for educational purposes and learning about wildlife, sold to trade and institutional customers.
• Farmyard Collection Sub-brand collection of products designed for farmyard animals and wildlife, sold to trade customers.
• Field Guides Sub-brand range of educational field guides for wildlife identification and conservation, sold to trade customers.
• Wild Animal Food Food products for wild animals sold to trade customers.
• Wildflower Seeds Wildflower seed products to support pollinators and biodiversity, sold to trade customers.
• Simon King Collection Curated wildlife product collection created in association with Simon King, sold to trade customers.
• Bespoke Signage Service Custom signage service for trade customers to personalise wildlife product displays at point of sale.
• Bespoke Products Service Custom product manufacturing service for trade customers requiring bespoke wildlife products, typically for larger orders.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Bumblebee Conservation TrustcoreOthersWildlife World supports the Bumblebee Conservation Trust as part of their environmental support initiatives. The partnership helps fund conservation efforts for bumblebees in the UK.
• British Hedgehog Preservation SocietycoreOthersWildlife World supports the British Hedgehog Preservation Society through environmental support initiatives, helping protect hedgehog conservation in the UK.
• International Bee Research AssociationcoreOthersWildlife World supports the International Bee Research Association as part of their commitment to bee conservation and research worldwide.
• The Centre for Alternative TechnologyminorOthersWildlife World supports The Centre for Alternative Technology, an organization focused on sustainable and environmentally-friendly solutions.
• Bangladesh Artisan Women (Fair Trade)coreStrategic or Co-development PartnerFair trade handwoven artisan nesters made from seagrass and recycled saris, produced by disadvantaged women in Bangladesh. Wildlife World provides market access and fair wages through this partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Vivara: Vivara is a Netherlands-based specialist in garden wildlife and bird-care products sold across mainland Europe and the UK, offering a comparable species-led product portfolio to Wildlife World but primarily serving continental European customers.
• Erva (Norvia): Erva is a Portuguese/Iberian manufacturer of bird feeders, nest boxes, and wildlife garden products, providing a comparable product range to Wildlife World but with primary distribution across Iberia rather than the UK.

Direct peers

• Henry Bell & Co (Wild Bird Care): Henry Bell is a UK-based supplier of wild bird care products (seed, feeders, nest boxes) sold to garden retailers and trade accounts, making it a directly comparable B2B wildlife-product peer to Wildlife World.
• Solway Recycling: Solway Recycling is a UK manufacturer of bird feeders and wildlife products made from recycled materials, competing in the same eco-positioned, trade-supplied garden wildlife segment as Wildlife World.
• CJ Wildlife: CJ Wildlife is a UK-based manufacturer and trade supplier of bird food, feeders, nest boxes, and wildlife garden products, selling through garden centers and online — a near-identical go-to-market model and product mix to Wildlife World.
• Tom Chambers: Tom Chambers is a UK-based supplier of bird care, wildlife, and garden décor products sold through garden centers, sharing Wildlife World's trade-channel customer base and product categories such as bird feeders, nest boxes, and bird tables.
• Jacobi Jayne & Company: Jacobi Jayne is a UK-based wildlife and bird-care product supplier (nest boxes, feeders, wildlife habitats) sold through garden retailers and conservation outlets, overlapping directly with Wildlife World's species-led product range.
• Gardman: Gardman is one of the largest UK suppliers of garden wildlife and bird-care products (feeders, nest boxes, bird food) to garden centers and mass retailers, directly competing with Wildlife World across the same trade channels and core product categories.

Broad incumbents

• RSPB (Retail Range): The RSPB's retail operation sells licensed bird feeders, nest boxes, and wildlife products through its own shops, website, and partner garden centers, making it a conservation-driven incumbent that overlaps with Wildlife World on the same end products and channels.
• Schwegler: Schwegler is a long-established German manufacturer of high-quality bird nest boxes, bat boxes, and wildlife habitats, selling across Europe including the UK trade channel — a broader-incumbent peer with overlapping premium habitat products versus Wildlife World.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/wildlifeworlduk
• YouTubeyoutube.com/user/WildlifeWorldUK
• Facebookfacebook.com/WildlifeWorldLtd
• Instagraminstagram.com/wildlifeworld_uk
• Pinterestpinterest.co.uk/Wildlife_World
• LinkedInlinkedin.com/company/wildlife-world-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife World