TidalShift
TidalShift is a Toronto-based education company, founded 1991, that designs professional development and training courses for business teams and individual professionals. Acquired by Procept Associates in 2018, its catalogue is now delivered through procept.com.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TidalShift does
TidalShift is a Canadian education company that designs and develops training courses for business teams and individual professionals. Founded in 1991 and headquartered in Toronto, the company built a well-established catalogue of professional development and training programs, with stated customers being "Professional Development Learners" — professionals and organizations seeking to upgrade skills and competencies. The company's product surface is a course catalogue rather than a technology platform; no underlying technology stack, proprietary algorithms, or software architecture is publicly disclosed, and the offering is delivered through conventional professional development formats.
In 2018, TidalShift Inc. was acquired by Procept Associates Ltd., a strategic combination that folded TidalShift's course catalogue into Procept's portfolio. Following the acquisition, standalone TidalShift operations ceased and the catalogue is now distributed through procept.com, where Procept markets the combined entity's training services. The current president is Kevin Aguanno. The business model is not publicly disclosed — no pricing, contract structure, or revenue mechanics are available in the source material — and the company is privately held with no funding history and no disclosed revenue. Because TidalShift now functions as an integrated catalogue within a larger parent rather than an independent operating company, standalone financial and operational signals are limited.
TidalShift firmographics
Firmographics- Name
- TidalShift
- Legal name
- TidalShift Inc.
- Website
- https://tidalshift.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- TidalShift is a Toronto-based education company, founded 1991, that designs professional development and training courses for business teams and individual professionals. Acquired by Procept Associates in 2018, its catalogue is now delivered through procept.com.
- Ownership category
- akta.pro rank
TidalShift industry classification
Industry- Product category
- Professional Development Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where TidalShift is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
TidalShift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
TidalShift product offering
Product offeringCore offering
TidalShift designs and develops training courses for business teams, providing a comprehensive catalogue of professional development and training programs. The company's course catalogue has been integrated into Procept Associates' portfolio following the 2018 acquisition, and the unified offering is now distributed through procept.com. The core business centers on delivering structured educational programs and learning experiences to organizational clients.
Product overview
TidalShift was a training and professional development company offering a well-established course catalogue. In 2018, TidalShift Inc. was acquired by Procept Associates Ltd., integrating its course catalogue into Procept's portfolio. The offering consists of a unified training course catalogue focused on professional development and educational programs, now available through Procept Associates' combined platform.
Differentiator
Problem solved
Functional benefit
Products and services
- TidalShift Course Catalogue A comprehensive catalogue of professional development and training courses covering various educational programs and training services, designed for business teams and organizational clients seeking to enhance workforce skills and competencies. Following the 2018 acquisition by Procept Associates Ltd., the catalogue is now distributed through procept.com.
Companies that use TidalShift
Customer profileSegments1 record
Ideal customer profiles1 record
TidalShift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TidalShift partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Procept Associates Ltd.flagshipIn 2018, TidalShift Inc. was acquired by Procept Associates Ltd., uniting two industry leaders in professional development and training. The merger enables Procept to leverage TidalShift's well-established course catalogue to deliver greater value to clients. TidalShift's offerings are now available through procept.com.
Recent moves4 records
Expansion highlights2 records
TidalShift competitors and assessment
Company assessmentDirect peers
- GP Strategies: Corporate training and technical learning provider selling structured course programmes to large organizations — directly comparable in business model and professional development target market.
- Dale Carnegie & Associates: Long-established corporate training and professional development firm offering courses on leadership, communications, and interpersonal skills — comparable in longevity, methodology, and enterprise training catalogue.
- Learning Tree International: Provider of corporate IT and management training courses for business teams worldwide — closely aligned with TidalShift's model of selling professional development course catalogues to organizations.
- FranklinCovey: Provider of leadership, management, and professional development training programs sold to enterprises — directly comparable in target customer and structured corporate training catalogue.
- Global Knowledge: Global IT and business skills training provider offering instructor-led and virtual corporate training across professional development topics — directly comparable to TidalShift's course catalogue for enterprise teams.
- New Horizons Computer Learning Centers: IT and business training company delivering instructor-led courses to corporate clients — directly comparable in target customer (business teams) and professional training catalogue model.
- Procept Associates: Strategic acquirer of TidalShift and the operating platform into which TidalShift's course catalogue has been integrated; directly comparable as a professional development and corporate training provider serving business teams.
- BTS Group: Custom business training and professional development firm serving global enterprises with structured learning programmes — comparable in offering custom and catalogue-based training to corporate teams.
Broad incumbents
- Skillsoft: Large-scale corporate digital learning platform offering thousands of professional development courses — overlapping TidalShift's catalogue model but operating at significantly greater scale and with a tech-led delivery model.
- Korn Ferry: Global organizational consulting firm with a substantial leadership and professional development training practice — overlapping with TidalShift's enterprise training scope as part of a broader talent and learning portfolio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
TidalShift social profiles
Digital presenceTidalShift financial estimates
Financial estimateRevenue estimate
Valuation estimate
TidalShift leadership team
Management profileNumber of profiles
Profiles1 record
TidalShift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TidalShift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TidalShift
What does TidalShift do?
TidalShift designs and develops training courses for business teams, providing a comprehensive catalogue of professional development and training programs. The company's course catalogue has been integrated into Procept Associates' portfolio following the 2018 acquisition, and the unified offering is now distributed through procept.com. The core business centers on delivering structured educational programs and learning experiences to organizational clients.
Is TidalShift a public or private company?
TidalShift is a private company. It is classified as corporate owned and is currently acquired.
When was TidalShift founded?
TidalShift was founded in 2018. It employs 11 to 50 people.
Where is TidalShift based?
TidalShift is headquartered in Toronto, Canada, in the North America region.
Who are TidalShift's main competitors?
Direct peers on record are GP Strategies, Dale Carnegie & Associates, Learning Tree International, FranklinCovey, Global Knowledge, New Horizons Computer Learning Centers, Procept Associates and BTS Group. Broad incumbents are Skillsoft and Korn Ferry.
Does TidalShift have an API?
No public API is recorded for TidalShift.
What industry is TidalShift in?
TidalShift's product category is Professional Development Training. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.