DrawShop

What DrawShop does

DrawShop is a privately-held Danish company founded in 2011 and headquartered in Helsinge, Denmark. According to the available firmographic data, the company operates in the royalty-free stock illustrations market, providing illustration assets to buyers who require cleared usage rights. The company is founder-led, with Poul Carlsen listed as Owner & Founder, and operates with a small team in the 11-50 employee range. Its website is drawshop.com, though at the time of data capture the site returned only a loading/verification page, providing no further product, pricing, or customer details.

The underlying product appears to be a catalog of pre-made illustrations licensed under royalty-free terms, a standard model in the stock creative assets industry. There is no information in the available data about catalog size, distribution channels, pricing tiers, licensing terms, technology platform, or technical architecture. No information is available about integrations, API availability, mobile applications, or proprietary tools. The revenue model is not disclosed, and no pricing details, customer segments, or marketing channels are documented.

DrawShop has no documented funding rounds, investors, acquisitions, partnerships, awards, patents, or strategic alliances in the source material. No management team beyond the founder is listed, and no contact details, social media profiles, or operating geographies are available. The substantive data gap — particularly the non-functional website and absence of any financial or operational disclosures — limits the depth of analysis possible from public sources.

Name

DrawShop

Website

https://drawshop.com

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

DrawShop is a privately-held Danish company founded in 2011 that provides royalty-free stock illustrations, operating from Helsinge, Denmark with a small team under founder Poul Carlsen.

Ownership category

akta.pro rank

Product category

Stock Illustration

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art, Photography & Illustrated Books Publishing (MPAJAAAF)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Art & Drafting Supplies Retail (CRALABAG)

Keywords

• Stock illustrations
• Royalty-free images
• Digital art assets
• Visual content licensing
• Creative illustrations

Headquarters

HQ city

Helsinge

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Core offering

DrawShop is a Danish company that supplies royalty-free stock illustrations distributed digitally through its website. The company sells or licenses pre-made illustrated visual content that customers can use in creative and commercial projects without paying ongoing per-use royalties. The catalog targets designers, content creators, and organizations needing affordable, legally cleared illustrated assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Royalty-Free Stock Illustrations A digital catalog of royalty-free illustrations made available through drawshop.com, intended for designers, content creators, marketers, and organizations that need legally cleared illustrated visual assets for personal or commercial use.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Adobe Stock: Stock media service from Adobe offering royalty-free images, illustrations, vectors, and video bundled into Creative Cloud subscriptions. Comparable on product category (royalty-free illustration licensing) and benefits from broader distribution through the Adobe ecosystem.
• Getty Images / iStock: Premium and budget (iStock) royalty-free image and illustration libraries serving enterprise and SMB creative buyers. Comparable to DrawShop in the licensed-stock-illustration category though operating at much larger scale with editorial and creative content.
• Pond5: Royalty-free stock media marketplace (video, music, images, illustrations, sound effects) with a strong contributor and enterprise footprint. Comparable to DrawShop on royalty-free illustration licensing but operates at significantly larger scale and broader media scope.

Direct peers

• Shutterstock: Largest global subscription stock media marketplace offering royalty-free illustrations, vectors, images, and video. Directly comparable to DrawShop on product (royalty-free illustration licensing) and target customer (designers, agencies, publishers needing licensed creative assets).
• Freepik: Subscription-based platform focused on royalty-free vectors, illustrations, PSDs, and stock photos. Closely comparable to DrawShop in the narrow illustration/vector niche and in the subscription licensing model used to monetize the catalog.
• Storyblocks: Unlimited-subscription royalty-free stock media service spanning video, audio, and illustrations for SMBs and creators. Highly comparable subscription licensing model to what a stock-illustration catalog business like DrawShop would utilize.
• 123RF: Royalty-free stock images, vectors, illustrations, and video with subscription and credit-pack pricing. Comparable on the full set of stock-illustration product attributes and on a global SMB and prosumer customer base.
• Depositphotos: Royalty-free stock photography, vector art, illustrations, and video with subscription plans. Comparable to DrawShop as a one-stop royalty-free visual-content destination, particularly to SMBs and marketing teams needing illustration assets.
• Vecteezy: Royalty-free vector graphics, illustrations, and stock photos with a free-download tier and paid subscription. Directly comparable in focus on royalty-free illustrations/vectors and in licensing model aimed at designers and small businesses.
• VectorStock: Marketplace focused on royalty-free vector art and illustrations sold via credits and subscriptions. Comparable to DrawShop as a stock-illustration specialist with a similar per-asset or subscription monetization model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DrawShop