Red Dog Design
Red Dog Design Consultants is a Dublin-based, founder-owned creative agency founded in 1993, serving Irish enterprise, non-profit, and education clients with brand strategy, identity, annual report, and website design delivered through a core 11-person team and specialist network.
- Company typePrivate
- Founded1993
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Dog Design does
Red Dog Design Consultants is a Dublin-based, founder-owned creative agency founded in November 1993 by Mary Doherty and Irene Gough. The firm operates as a multidisciplinary design consultancy with a core team of 11 professionals supported by a network of writers, developers, strategists, photographers, and illustrators, delivering work through a six-pillar methodology (Discover, Define, Create, Refine, Deliver, Partner). Its service portfolio centers on brand strategy and identity, annual report design (print and digital), website design and development, and integrated campaigns, with adjacent offerings in art direction, illustration, photography, motion, and copywriting. Technology delivery relies on WordPress-based CMS builds, bespoke UX/UI design, and an in-house creative process rather than proprietary software products.
Red Dog serves two primary client segments. Enterprise clients include Irish PLCs and multinationals such as Kingspan (9 consecutive annual reports), Kerry Group (10 reports), Uniphar, Dalata Hotel Group, and Ibec, for whom it delivers corporate branding, investor communications, and multi-year annual reporting programs. Non-profit clients include Concern Worldwide (25+ consecutive annual reports), Irish Cancer Society, Barnardos Ireland, Dogs Trust Ireland, St John of God, and Corlann, for whom the firm provides brand refreshes, awareness campaigns, and impact reporting. A secondary segment covers educational institutions (SETU, IADT, TU Dublin, University of Limerick), financial and professional services firms, and hospitality operators.
Commercially, Red Dog generates revenue through project-based and multi-year retainer engagements on a quote-driven pricing model, with no public pricing or subscription products. The firm is entirely privately held by its founders with no external investment, has no subsidiaries, and operates from a single headquarters at 22 Ely Place, Dublin 2. Its competitive positioning rests on 31 years of continuous operation, international award recognition across Ireland, the UK and the United States, and unusually deep client tenures, particularly in annual reporting work for the Irish non-profit and listed-company markets.
Red Dog Design firmographics
Firmographics- Name
- Red Dog Design
- Legal name
- Red Dog Design Consultants
- Website
- https://reddog.ie
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Dog Design Consultants is a Dublin-based, founder-owned creative agency founded in 1993, serving Irish enterprise, non-profit, and education clients with brand strategy, identity, annual report, and website design delivered through a core 11-person team and specialist network.
- Ownership category
- akta.pro rank
Red Dog Design industry classification
Industry- Product category
- Brand Design & Creative Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Red Dog Design is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Red Dog Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Design Consulting Services: Professional design agency providing brand strategy, brand identity, annual reporting, website design, campaigns, and creative services to enterprise and organizational clients on a project and retainer basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional design services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Red Dog Design product offering
Product offeringCore offering
Red Dog Design is a Dublin-based creative consultancy that sells brand strategy and visual identity design, annual report design (print and digital), and website design and development. Services are delivered through a proprietary six-pillar creative process and supported by campaign creation, art direction, motion graphics, copywriting, photography, and illustration, primarily to enterprise, non-profit, education, and public-company clients in Ireland.
Product overview
Red Dog Design is a commercially-minded Dublin-based design consultancy operating since 1993. Their core service portfolio consists of three main offerings: Brand Strategy & Identity Services (including naming, brand positioning, brand architecture, and tone of voice guidelines), Annual Report Design (both print and digital formats), and Website Design & Development (UX/UI, motion graphics, and web development). These core offerings are supported by specialised services including campaign creation, social media, copywriting, illustration, photography, and video production. The firm works across diverse sectors including non-profit, education, healthcare, hospitality, property, banking, finance, and professional services. Notable clients include Concern Worldwide, Kingspan, Kerry Group, Irish Cancer Society, South East Technological University, and Dogs Trust.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Identity Services Comprehensive brand strategy and visual identity design services for enterprise, NGO, and institutional clients, encompassing brand positioning, naming, tone of voice guidelines, brand architecture, and visual language toolkits (logos, marks, fonts, colour palettes, brand systems).
- Annual Report Design
- Website Design & Development
- Campaign Services
- Art Direction
Quantifiable outcome
- IADT recruitment campaign delivered strongest CAO performance in institution's 30-year history: 25,000 landing page views (vs 16,000 target), 15% increase in total CAO mentions, 10% increase in first-preference applications, 20% increase in Open Day attendance
- +2 more outcomes
Companies that use Red Dog Design
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Red Dog Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Red Dog Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MCCPcoreMCCP (Marketing & Communication Consultancy Partnership) is a strategic partner for brand strategy projects, notably collaborating with Red Dog on the St John of God brand development. MCCP provides strategic insight that underpins Red Dog's design approach.
- Good as GoldcoreGood as Gold is a creative agency partner for social strategy, content creation, motion design and video production. They collaborated with Red Dog on the IADT recruitment campaign, bringing student-led content and video storytelling expertise.
- Irish Illustrators and Photographers NetworkminorRed Dog collaborates with Irish illustrators and photographers for project work, with preference for home-grown Irish talent when possible, supplemented by international illustrators when projects demand it.
- Specialist Writers, Developers, and Brand StrategistsminorRed Dog maintains a network of passionate writers, developers, strategists, photographers and illustrators who support the core team on projects as needed.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Red Dog Design competitors and assessment
Company assessmentDirect peers
- dn&co: Independent London-based brand and editorial design studio with expertise in identity, editorial, and digital work for cultural and corporate clients. Strong match on editorial/annual-report work and boutique agency positioning.
- Coley Porter Bell: WPP-owned brand design agency with expertise in brand identity, packaging, and shopper marketing. Comparable as a brand-led design agency, though with more focus on FMCG/packaging rather than Red Dog's annual-report and NGO specialism.
- Moving Brands: Independent, award-winning brand and design consultancy specializing in brand strategy, identity, motion, and digital experience design. Closely matches Red Dog's boutique positioning, multi-disciplinary services, and enterprise-client focus.
- Red & White Design: Dublin-based independent brand and design studio offering brand identity, digital design, and annual-report work. Direct Irish peer operating in the same market with a similar boutique, multi-disciplinary service offering.
- Magpie (formerly Cogs & Marvel): Independent UK creative agency focused on brand strategy, campaigns, and content for charities and purpose-led organizations. Strong match for Red Dog's non-profit client segment and brand-refresh work for charities like Concern, Irish Cancer Society, and Barnardos.
Regional players
- DesignWorks: Irish independent brand and design consultancy offering brand strategy, identity, packaging, and digital design. Most direct geographic peer to Red Dog, serving similar Irish enterprise and consumer clients with comparable multi-disciplinary services.
Broad incumbents
- Brand Union (Superunion): Superunion (formerly Brand Union) is a global brand and design consultancy with WPP heritage, offering brand strategy, identity, and design services. Comparable as a large multi-sector brand consultancy serving enterprise and public-interest clients, though operating at a much larger scale and geographic footprint than Red Dog.
- Landor & Fitch: Global brand consulting and design firm focused on brand strategy, identity, and experience design. Closely comparable on corporate rebranding and brand strategy work; serves enterprise clients across multiple sectors much like Red Dog's Irish PLC and NGO roster.
- Wolff Olins: Global brand and design consultancy with deep experience in corporate rebrands, identity systems, and brand strategy. Directly comparable offering to Red Dog's brand strategy and identity services, but with international scale and a wider sector mix.
- Pentagram: Iconic partnership-based design firm offering brand identity, editorial design, and digital design. Overlaps with Red Dog on identity, annual-report, and editorial work; Pentagram operates a partner-led model that mirrors Red Dog's boutique, senior-led culture but at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Red Dog Design social profiles
Digital presenceRed Dog Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Dog Design leadership team
Management profileNumber of profiles
Profiles7 records
Red Dog Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Dog Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Dog Design
What does Red Dog Design do?
Red Dog Design is a Dublin-based creative consultancy that sells brand strategy and visual identity design, annual report design (print and digital), and website design and development. Services are delivered through a proprietary six-pillar creative process and supported by campaign creation, art direction, motion graphics, copywriting, photography, and illustration, primarily to enterprise, non-profit, education, and public-company clients in Ireland.
Is Red Dog Design a public or private company?
Red Dog Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Dog Design founded?
Red Dog Design was founded in 1993. It employs 11 to 50 people.
Where is Red Dog Design based?
Red Dog Design is headquartered in Dublin, Ireland, in the Europe region.
How does Red Dog Design make money?
One revenue line is on record: design Consulting Services.
Who are Red Dog Design's main competitors?
Direct peers on record are dn&co, Coley Porter Bell, Moving Brands, Red & White Design and Magpie (formerly Cogs & Marvel). DesignWorks is listed as a regional player. Broad incumbents are Brand Union (Superunion), Landor & Fitch, Wolff Olins and Pentagram.
Does Red Dog Design have an API?
No public API is recorded for Red Dog Design.
What industry is Red Dog Design in?
Red Dog Design's product category is Brand Design & Creative Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7310.