Two21
Two21 is a Perth-based, AI-first Salesforce CRM consulting partner that delivers CRM implementation, process automation, and AI agent services to mission-driven and for-purpose organisations across Australia.
- Company typePrivate
- Founded2017
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Two21 does
Two21 Pty Ltd is an AI-first Salesforce CRM consulting partner headquartered in Perth, Western Australia, focused on serving mission-driven and for-purpose organisations such as nonprofits and charities. The company builds, customises, and supports solutions on the Salesforce CRM platform, augmented with AI capabilities, and offers a portfolio of professional services including business case development, prototyping, Salesforce training, agent workforce management, agentic advisory, process automation, data architecture, mobile application development, and after-hours support. Two21 positions itself as a local Australian alternative to offshore Salesforce consultants, claiming its AI-first operating model enables cost-effective delivery without offshoring, and directs all prospective customer engagement through a single email channel ([email protected]).
The company is privately held (Pty Ltd structure) and operates with a small team of 1-10 employees. Its core go-to-market is sales-led and consultative, with no self-service or transactional purchasing channel disclosed; pricing is not publicly listed and quotes are provided on request. The service catalogue suggests project-based professional services revenue, with potential for recurring revenue from after-hours support and ongoing agent management engagements, though no contract structures or pricing tiers are disclosed.
Two21 firmographics
Firmographics- Name
- Two21
- Legal name
- Two21 Pty Ltd
- Website
- https://two21.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two21 is a Perth-based, AI-first Salesforce CRM consulting partner that delivers CRM implementation, process automation, and AI agent services to mission-driven and for-purpose organisations across Australia.
- Ownership category
- akta.pro rank
Two21 industry classification
Industry- Product category
- Salesforce CRM Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
- akta.pro secondary industry
- CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Two21 is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Two21 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services: Two21 generates revenue through professional services including business case development, prototyping, Salesforce training, process automation, data architecture, and mobile app development for mission-driven organisations.
Go-to-market motion1 record
Distribution channels1 record
Two21 product offering
Product offeringCore offering
Two21 is an AI-first Salesforce CRM partner that delivers consulting, implementation, and managed services on the Salesforce platform for mission-driven and for-purpose organisations. Its portfolio spans business case development, prototyping, training, process automation, data architecture, mobile app development, and agentic AI advisory, leveraging AI to deliver cost-effective solutions locally without offshore outsourcing.
Product overview
Two21 is an AI-first Salesforce CRM partner offering a portfolio of consulting and implementation services for mission-driven organisations. Their service portfolio includes Business Cases and Analysis, Prototyping, Salesforce Training, Agent Workforce Managers, Agentic Advisory, Process Automation, Data Architecture, Mobile Apps, and After Hours Support. As a Salesforce CRM partner, they build solutions on the Salesforce platform augmented with AI capabilities, leveraging a business model that uses AI to deliver cost-effective solutions without offshore outsourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Cases and Analysis Consulting service that evaluates and defines business cases and requirements for CRM and AI implementations targeting mission-driven organisations.
- Prototyping Rapid prototyping service to develop and validate Salesforce and AI solution concepts before full implementation for nonprofit and mission-driven clients.
- Salesforce Training Training services delivered to organisations implementing Salesforce CRM solutions, aimed at enabling internal teams to operate and extend the platform.
- Agent Workforce Managers Workforce management solution for managing AI agent populations and their tasks, schedules, and performance within mission-driven organisations.
- Agentic Advisory Advisory service focused on deploying and optimising autonomous AI agents within organisational workflows on the Salesforce platform.
- Process Automation AI-driven automation of business processes and workflows within Salesforce CRM environments for mission-driven organisations.
- Data Architecture Design and implementation of data structures and architectures for CRM and AI solutions targeting nonprofits and mission-driven entities.
- Mobile Apps Development of mobile applications integrated with Salesforce CRM and AI capabilities, intended for use by staff and beneficiaries of mission-driven organisations.
- After Hours Support Post-business-hours technical support and maintenance services for deployed Salesforce and AI solutions.
Companies that use Two21
Customer profileSegments1 record
Ideal customer profiles1 record
Two21 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature1 record
Two21 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreTwo21 operates as a certified Salesforce CRM Partner. The company builds AI-powered solutions on the Salesforce platform for mission-driven organisations. As a partner, Two21 provides implementation, customisation, training, and ongoing support services for Salesforce CRM deployments.
Recent moves4 records
Expansion highlights3 records
Two21 competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global systems integrator with one of the largest Salesforce delivery practices and active nonprofit sector work. Represents the upper-bound competitor in the same CRM implementation category.
- Slalom: Large global consulting firm with a substantial Salesforce practice including a dedicated nonprofit/for-purpose offering. Competes with Two21 for similar CRM implementation budgets but at vastly greater scale.
- Persistent Systems: Global IT services firm with a sizeable Salesforce practice offering CRM implementation, AI, and data services. Comparable to Two21 in offering mix, but operating at much larger scale.
- Deloitte Digital: Global consulting arm delivering large-scale Salesforce CRM transformations across industries including the nonprofit sector. Competes for the same mission-driven clients at the high end of the market.
- Tata Consultancy Services (TCS): Global IT services and Salesforce implementation partner with deep CRM, AI, and process-automation capabilities. Overlaps with Two21's service portfolio across the broader CRM implementation value chain.
Direct peers
- Cloudwerx: Australian-headquartered Salesforce consulting and implementation partner serving enterprise and mid-market clients. Closest comparable to Two21 in geography, platform focus, and boutique SI profile.
- Girikon: Salesforce consulting and implementation partner offering CRM, AI, and integration services. Similar boutique SI profile and Salesforce-centric delivery model to Two21.
- Coastal Cloud: Boutique US Salesforce consulting partner delivering CRM implementations, AI solutions, and managed services. Comparable in size and service mix to Two21, but operating in a different geography.
Others
- Salesforce.org: Nonprofit arm of Salesforce providing discounted CRM licenses, grants, and pre-built nonprofit solutions. Adjacent ecosystem player that shapes the demand Two21 serves but does not directly compete for implementation services.
- Bonterra: Software provider focused on nonprofit CRM, fundraising, and grants management. Adjacent rather than directly competitive, but shapes the technology ecosystem in which Two21's mission-driven clients operate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Two21 social profiles
Digital presenceTwo21 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two21 leadership team
Management profileNumber of profiles
Two21 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two21 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two21
What does Two21 do?
Two21 is an AI-first Salesforce CRM partner that delivers consulting, implementation, and managed services on the Salesforce platform for mission-driven and for-purpose organisations. Its portfolio spans business case development, prototyping, training, process automation, data architecture, mobile app development, and agentic AI advisory, leveraging AI to deliver cost-effective solutions locally without offshore outsourcing.
Is Two21 a public or private company?
Two21 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two21 founded?
Two21 was founded in 2017. It employs 1 to 10 people.
Where is Two21 based?
Two21 is headquartered in Perth, Australia, in the Oceania region.
How does Two21 make money?
One revenue line is on record: professional Services.
Who are Two21's main competitors?
Broad incumbents on record are Accenture, Slalom, Persistent Systems, Deloitte Digital and Tata Consultancy Services (TCS). Direct peers are Cloudwerx, Girikon and Coastal Cloud. Others are Salesforce.org and Bonterra.
Does Two21 have an API?
No public API is recorded for Two21.
What industry is Two21 in?
Two21's product category is Salesforce CRM Implementation Services. Its primary akta.pro industry code is BPAFAFAB, CRM Implementation & Systems Integration, with a secondary code of MPAAAIAD, CRM Strategy, Implementation & Managed Services. Its NAICS code is 54151 and its SIC code is 7372.