Lutheran Social Ministries of Maryland

What Lutheran Social Ministries of Maryland does

Lutheran Social Ministries of Maryland (LSMMD) is a faith-based, not-for-profit organization that operates two Continuing Care Retirement Communities (CCRCs), commonly marketed as Life Plan Communities, in the Maryland suburbs of Baltimore and Washington, DC. The organization runs Carroll Lutheran Village, a 100-acre campus in Westminster (Carroll County) founded in 1980 by 21 local Lutheran churches, and Lutheran Village at Miller's Grant in Ellicott City (Howard County), opened in 2016. Together, the two communities serve more than 900 older-adult residents and are staffed by 600+ team members under a corporate parent entity formed in 2018. LSMMD has no outside equity, private equity, or venture capital owners and is governed by a community board of trustees.

The portfolio is built around a full continuum of senior care: independent living (apartments and single-family homes with emergency call systems), assisted living (with personalized daily support), memory care (secure specialized units for Alzheimer's and related dementias), skilled nursing/long-term care, and rehabilitation services (inpatient, outpatient, and home health, including aquatic therapy and Lee Silverman Voice Treatment). A central differentiator is the trademarked Flourish™ wellness program, structured around the International Council on Active Aging's seven dimensions of wellness (intellectual, social, physical, spiritual, vocational, emotional, environmental) and supported by amenities such as a state-of-the-art fitness center, indoor saltwater pool, dining venues (including a farm-to-table restaurant called Zest), and lifelong learning partnerships with local colleges.

LSMMD's revenue model is a hybrid of (i) recurring resident payments—including entrance fees amortized over the resident's stay plus monthly service fees for independent and assisted living—and (ii) fee-for-service healthcare revenue from rehabilitation, long-term care, memory care, and hospice/palliative partnerships, billed in part through Medicare and Medicaid for qualifying services. Charitable donations support a benevolent care fund that subsidizes residents who outlive their financial resources, contributing a third revenue stream alongside operations. Distribution is direct-to-consumer via on-site sales teams executing community tours, advisor consultations, and events targeted at seniors and their adult children, primarily in Carroll and Howard Counties with reach into the broader Baltimore-Washington corridor. Pricing is quote-based and not publicly disclosed; Maryland-specific industry benchmarks in the input cite assisted living at roughly $70,800 per year (projected to reach ~$95,149 by 2034) and home health aide services at ~$77,792 per year.

Name

Lutheran Social Ministries of Maryland

Legal name

Lutheran Social Ministries of Maryland, Inc.

Website

https://lsmmd.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lutheran Social Ministries of Maryland is a faith-based non-profit operating two Life Plan Communities (Carroll Lutheran Village in Westminster and Lutheran Village at Miller's Grant in Ellicott City) that serve more than 900 older adults with a full continuum of independent living, assisted living, memory care, skilled nursing, and rehabilitation services.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADAEAC

Nonprofit / Faith-Based CCRCs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Continuing Care Retirement Communities (CCRC)

SECONDARYHLADABAH

Faith-Based / Nonprofit Assisted Living Providers

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

Keywords

• Senior living services
• Continuing care retirement
• Assisted living
• Memory care services
• Rehabilitation services

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Life Plan Community Services: Monthly service fees and entrance fees for continuing care retirement communities offering independent living, assisted living, memory care, and skilled nursing on a single campus.
2. Healthcare Services: Rehabilitation services (inpatient, outpatient, home health), long-term care, and memory care services billed to residents and through Medicare/Medicaid for qualifying services.
3. Philanthropy/Donations: Community giving programs and benevolent care funds supported by donor contributions to assist residents with financial shortfalls.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lutheran Social Ministries of Maryland operates two Continuing Care Retirement Communities (Life Plan Communities) in Maryland — Carroll Lutheran Village in Westminster and Lutheran Village at Miller's Grant in Ellicott City — providing a full continuum of senior care including independent living, assisted living, rehabilitation (inpatient, outpatient, and home health), long-term skilled nursing, and memory care. Residents contract for the right to occupy residential units and receive escalating care services on a single campus, funded by one-time entrance fees and recurring monthly service fees, supplemented by philanthropic donations supporting a Benevolent Care Fund.

Product overview

Lutheran Social Ministries of Maryland operates two Life Plan Communities (Continuing Care Retirement Communities): Carroll Lutheran Village in Westminster, MD and Lutheran Village at Miller's Grant in Ellicott City, MD. Together they serve over 900 seniors. The organization provides a full continuum of care including Independent Living, Assisted Living, Rehabilitation, Long-term Care, and Memory Care. The portfolio centers on the Flourish™ wellness program—a multi-dimensional wellness offering—and includes amenities such as Lifelong Learning programs, fitness centers with indoor saltwater pools, and diverse dining venues. Both communities operate under a faith-based not-for-profit model welcoming residents of all backgrounds.

Differentiator

Problem solved

Functional benefit

Brands

• Carroll Lutheran Village: Life Plan Community located in Westminster, MD, offering continuing care retirement services including independent living, assisted living, rehabilitation, long-term care, and memory care. Founded in 1980.
• Lutheran Village at Miller's Grant
• Flourish

Products and services

• Carroll Lutheran Village
• Lutheran Village at Miller's Grant
• Independent Living
• Assisted Living
• Rehabilitation Services
• Long-term Care
• Memory Care
• Flourish™ Wellness Program

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Harkins BuilderscoreImplementation/ SI/ Consulting Partner · 1 January 2024General contractor for Lutheran Village at Miller's Grant Phase Two Expansion project including new Performing Arts Center/Chapel, independent living apartments, expanded assisted living and memory care, and new Health Care Center beds.
• LifeBridge Health Hospice and Palliative CareminorStrategic or Co-development PartnerPartnership with LifeBridge Health Hospice and Palliative Care in Carroll County for community support including food events and organizational support.
• Finksburg FarmsminorOthersLocal supplier providing fresh microgreens and produce for Carroll Lutheran Village's farm-to-table restaurant Zest.
• Local ChurchesminorStrategic or Co-development Partner21 local Lutheran churches founded Carroll Lutheran Village as a grassroots effort to build a faith-based community for older adults.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Five Star Senior Living: Five Star Senior Living is a national operator of independent living, assisted living, and memory care communities. It is a broad incumbent comparable on senior living operations, lifestyle programming, and resident services in the Mid-Atlantic market.
• Sunrise Senior Living: Sunrise Senior Living is a national for-profit operator of assisted living and memory care communities across the U.S. (where LSMMD's CEO previously served as VP of Operations). Comparable on assisted living, memory care, and resident service programming in the same Mid-Atlantic market.
• Genesis HealthCare: Genesis HealthCare is one of the largest U.S. skilled nursing and post-acute care operators. It is a broad incumbent comparable on the skilled nursing, rehabilitation, and long-term care services that LSMMD provides at its Health Care Centers.
• Brookdale Senior Living: Brookdale Senior Living is the largest U.S. senior living operator, with a broad portfolio of independent living, assisted living, and memory care communities. It is a broad incumbent competitor for residents, labor, and capital in the Maryland/Baltimore market.

Direct peers

• Presbyterian Senior Living: Presbyterian Senior Living operates multiple faith-affiliated continuing care retirement communities in Maryland and Pennsylvania. Direct peer on faith-based nonprofit CCRC model, continuum of care, and Mid-Atlantic footprint.
• Acts Retirement-Life Communities: Acts Retirement-Life Communities operates 28 continuing care retirement communities across the eastern U.S. and is one of the largest nonprofit CCRC systems. It is a direct peer on nonprofit CCRC operating model, full continuum of care, and entrance-fee/membership structure.
• National Lutheran Communities & Services: National Lutheran Communities & Services operates faith-based life plan communities (including The Village at Rockville in Maryland and Augustine Homes in Pennsylvania). It is a direct peer given shared Lutheran heritage, nonprofit CCRC structure, and overlapping Mid-Atlantic footprint.
• Erickson Senior Living: Erickson Senior Living operates a national network of large-scale continuing care retirement communities, including a flagship community in the Baltimore region (Erickson Living at Catonsville and continuing-care communities in Maryland). Direct comparable on CCRC model, scale, and Mid-Atlantic geography.
• Asbury Communities: Asbury Communities is a faith-affiliated nonprofit operator of five continuing care retirement communities across Maryland, Pennsylvania, and Tennessee. It is the most direct comparable in scale, mission, and continuum-of-care model to LSMMD in the Mid-Atlantic.

Regional players

• Brightview Senior Living: Brightview Senior Living is a Mid-Atlantic-focused operator of assisted living and memory care communities (with locations in Maryland). Comparable on assisted living, memory care, and resident programming in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM4FXX-8xnfiFNi8f1fPRCg
• LinkedInlinkedin.com/company/lsmmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutheran Social Ministries of Maryland