What WKBK does

WKBK is an FCC-licensed AM/FM radio station broadcasting on 94.1 FM and 1290 AM, serving Keene, New Hampshire, and the surrounding Monadnock Region. It is operated locally by Monadnock Media Group under publicly traded parent Saga Communications, Inc. (NASDAQ: SAGA), from offices at 69 Stanhope Avenue in Keene. The station delivers local news, talk programming (notably "Good Morning with Dan Mitchell"), sports, weather, government coverage, and community content to a hyperlocal audience.

The station's core technology consists of dual terrestrial broadcast frequencies plus live internet audio streaming delivered through the Amperwave platform. Its associated digital property, mykeeneow.com, extends the brand into a WordPress-based local news portal covering crime, government, education, business, real estate, lifestyle, events, obituaries, and podcasts, with distribution via Facebook, Instagram, an email newsletter, a community events calendar, and a local-experts editorial feature.

WKBK monetizes primarily through broadcast radio advertising sold to local small and medium businesses, supplemented by sponsored content and display advertising on mykeenenow.com. Two named advertiser/sponsor relationships are visible: a regional retailer (Ted's Shoe and Sport) and a community nonprofit (Keene Mutual Aid). Rate cards are not publicly disclosed; advertising is sold on a quote-based, negotiated basis. At the parent level, Saga Communications reported Q3 2025 net revenue of $28.2 million (a 1.8% year-over-year decline) and an operating loss of $626,000 driven by an industry-wide music licensing settlement. In October 2025, Saga divested 22 telecommunications tower sites to GTC Uno, LLC for approximately $10.7 million, directing proceeds toward stock buybacks while continuing to operate the towers rent-free.

Name

WKBK

Legal name

Saga Communications, Inc.

Website

https://wkbkradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WKBK is an FCC-licensed AM/FM radio station (94.1 FM and 1290 AM) serving Keene, New Hampshire and the Monadnock Region with local news, sports, weather, and community content, operated by Monadnock Media Group under Saga Communications and extended digitally through the mykeenenow.com news portal.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

News Talk Radio & Current Affairs Stations (MPABAIAI), Local News & Weather Stations (MPABACAJ)

Keywords

• Local radio broadcasting
• Community news media
• AM FM radio station
• Hyperlocal journalism
• Broadcast advertising sales

Headquarters

HQ city

Keene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Advertising: WKBK generates revenue primarily through broadcast radio advertising, selling airtime to local businesses. The mykeenenow.com portal also carries advertising from local merchants, including sponsored content and display ads for businesses such as local retailers and community organizations.
2. Asset Disposition (Tower Sites): Saga Communications (parent company) sells telecommunications tower assets (e.g., 22 tower sites to GTC Uno, LLC for ~$10.7M), using proceeds for stock buybacks and strategic reinvestment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WKBK is a local AM/FM radio station broadcasting on 94.1 FM and 1290 AM in Keene, New Hampshire, delivering news, talk programming (Good Morning with Dan Mitchell), sports, and community content to the Monadnock Region. The station operates alongside the My Keene Now digital news portal, which extends coverage into online articles, podcasts, events listings, weather, and crime reporting. Revenue is generated primarily by selling broadcast advertising airtime and website advertising to local businesses.

Product overview

WKBK is a local AM/FM radio station (94.1 FM and 1290 AM) serving Keene, New Hampshire, operated by Monadnock Media Group under Saga Communications, Inc. The station operates alongside its digital platform, My Keene Now, which extends the radio brand into a comprehensive local news website offering news, weather, events, sports, crime reports, obituaries, podcasts, and community content. The products work together to deliver local media coverage across both broadcast and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• WKBK Radio Local AM/FM radio station broadcasting on 94.1 FM and 1290 AM in Keene, New Hampshire, offering live audio programming including news, talk shows (Good Morning with Dan Mitchell), sports, and community content for listeners in Keene and the Monadnock Region.
• My Keene Now Local digital news website providing Keene NH news, sports, events, weather, crime reports, obituaries, podcasts, community events calendar, and lifestyle content. Operated as the online extension of WKBK Radio, reaching audiences beyond over-the-air broadcast through web access, social media, and newsletter distribution.

Quantifiable outcome

• Local news coverage serving the entire Monadnock Region, including Keene city government, crime reporting, weather, sports, and community events — a breadth of local content that larger media outlets do not provide.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• GTC Uno, LLCminorOthers · 17 October 2025GTC Uno, LLC purchased 22 telecommunications tower sites from Saga Communications, Inc. (WKBK's parent company) for approximately $10.7 million. The transaction closed on October 17, 2025. Saga Communications will continue to operate the towers without cash lease payments, representing a sale-and-leaseback-like arrangement that reduces operating costs while providing capital proceeds for stock buybacks.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Audacy: Major U.S. radio broadcaster with a mix of AM/FM stations and digital audio platforms (Audacy app) — represents a broad incumbent combining broadcast radio and streaming audio comparable to WKBK's broadcast-plus-streaming model.
• iHeartMedia: Major U.S. radio broadcaster with a national portfolio of local AM/FM stations — represents the broad incumbent competitor in local broadcast radio advertising and digital audio.
• Townsquare Media: Mid-sized U.S. radio broadcaster operating local AM/FM stations and digital properties in small-to-mid markets — a comparable incumbent operating in similar secondary markets.
• Cumulus Media: Large U.S. radio operator with extensive local station portfolio and Westwood One syndicated content — comparable broad incumbent in local broadcast radio advertising.

Emerging players

• Patch.com: Digital-only hyperlocal news network covering thousands of U.S. communities — an emerging digital-native competitor for local SMB advertising and local audience attention in markets like Keene.
• Hub City Newspapers / Local Journalism Initiative outlets: Small digital and print local news outlets serving secondary New England markets — emerging players in hyperlocal news and SMB advertising comparable to WKBK's My Keene Now portal.

Direct peers

• WKXL News Talk Radio: Local AM news/talk radio station serving Concord and central New Hampshire with similar news, talk, and community programming format — a direct comparable in adjacent New Hampshire market.
• The Keene Sentinel: The local daily newspaper serving Keene and the Monadnock Region — a direct competitor for local news audiences and SMB advertising dollars in the same hyperlocal market as WKBK.

Regional players

• New Hampshire Public Radio (NHPR): Public radio network serving New Hampshire with news, talk, and local programming — comparable as a regional news/talk broadcaster competing for the same Monadnock audience.
• WMUR-TV (Manchester, NH): Local ABC-affiliated television station covering New Hampshire including the Monadnock Region — a regional competitor for local news audiences and local advertiser budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WKBKRadio
• Instagraminstagram.com/mykeenenow
• Xx.com/wkbkam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WKBK