What The Keene Sentinel does

The Keene Sentinel is a privately-held local news publisher founded in 1799, headquartered at 60 West Street in Keene, New Hampshire, serving the Monadnock Region (Keene, Cheshire County, Windham County, and adjacent Vermont border communities). Its core product is a daily local newspaper covering local and state news, sports (including the Keene SwampBats and high school athletics), obituaries, opinion, and community events, distributed via print home delivery, the keenesentinel.com website, an e-Edition platform available Monday through Saturday, and native iOS and Android mobile applications. The digital platform runs on the BLOX Content Management System from BLOX Digital.

The company operates an extended portfolio of specialty publications including ELF Magazine (weekly entertainment and lifestyle), Monadnock Table (bimonthly food and dining), The Business Journal (quarterly business coverage), Parent Express (monthly parenting, 14,000 copies distributed free), Brides Magazine, Duty Calls (military), and community resource guides. Marketing and audience engagement extend across email newsletters (Weekday, The Check-Up, The Breakdown, Bites & Beats, Early e-Edition alerts), social channels (Facebook, YouTube, TikTok, Instagram), community events including the Radically Rural summit co-founded with the Hannah Grimes Center, and an event ticketing platform called TicketELF.

Revenue is generated through two primary streams: recurring print and digital subscriptions for newspaper and e-edition access, and advertising through display, classifieds, and managed marketing services delivered via the Sentinel Digital Solutions arm and a regional job board (Keene Sentinel Career Finder). The customer base consists of local community residents (primary) seeking regional news and SMB advertisers (secondary) purchasing local marketing solutions. The company is privately held with no disclosed parent company, external investors, or funding rounds.

Name

The Keene Sentinel

Legal name

The Keene Sentinel

Website

https://sentinelsource.com

Company type

Private

Founded year

1799

Operating status

Operating

Headcount range

11–50 employees

Short description

The Keene Sentinel is a privately-held local news publisher serving the Monadnock Region of New Hampshire since 1799, delivering print and digital newspaper subscriptions, niche magazines, mobile apps, and local advertising services to community residents and regional small businesses.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Local newspaper publishing
• Community news media
• Digital news subscriptions
• Classified advertising
• Community magazines

Headquarters

HQ city

Keene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Digital and print subscriptions providing access to news content, e-editions, and exclusive subscriber content
2. Advertising: Display advertising, classifieds, and marketing services for local businesses

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

The Keene Sentinel is a local newspaper founded in 1799 that publishes daily local, state, and regional news, sports, opinion, obituaries, and multimedia content for Keene, NH and the broader Monadnock Region. It sells access through digital and print subscriptions, plus an e-Edition and mobile apps, and supplements its flagship publication with a portfolio of specialty community magazines, email newsletters, a job board, and advertising services via Sentinel Digital Solutions.

Product overview

The Keene Sentinel is a local news publication serving the Monadnock Region of New Hampshire. The core product is The Keene Sentinel newspaper, offered in both print and digital formats through an e-Edition platform, accessible via web and dedicated mobile apps for iOS and Android. The publication portfolio includes several sub-brand magazines: ELF Magazine for entertainment and lifestyle content, Monadnock Table for food and dining, The Business Journal for quarterly business coverage, Parent Express for parenting resources, Brides Magazine for wedding planning, and the Keene State College City Guide. Additional offerings include a Health Reporting Lab for specialized health news, Sentinel Digital Solutions for advertising services, a regional job board, and various email newsletters covering topics from sports (The Breakdown) to health (The Check-Up) to arts and dining (Bites & Beats). The products form a multi-platform content ecosystem serving local readers through print, digital subscriptions, mobile apps, and email channels.

Differentiator

Problem solved

Functional benefit

Brands

• ELF Magazine: Vibrant magazine showcasing lively community members, businesses, entertainment and lifestyle topics, published weekly.
• The Business Journal
• Parent Express
• Monadnock Table
• Brides Magazine
• Duty Calls
• Ewing Arts Awards
• Extraordinary Women
• Family Resource Guide
• Keene State College Annual City Guide
• Players of the Year
• TicketELF
• The Keene Sentinel Choice Awards

Products and services

• The Keene Sentinel Newspaper (Print & Digital Subscription) Daily local, state, sports, opinion, and community news publication for residents of Keene and the Monadnock Region of New Hampshire, available via print home delivery and digital subscription.
• The Keene Sentinel e-Edition Web-based digital replica of the complete print newspaper delivered online Monday through Saturday at 6 a.m., for digital and print subscribers.
• ELF Magazine Weekly entertainment, arts, and lifestyle magazine showcasing community members, businesses, entertainment venues, and local lifestyle topics in the Monadnock Region.
• Monadnock Table

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hannah Grimes CentercoreStrategic or Co-development PartnerCo-founded the annual Radically Rural summit with Hannah Grimes Center, a regional economic development initiative supporting entrepreneurship in rural communities. The partnership represents a strategic co-development of programming and events for the Monadnock Region's business community.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Telegraph (Nashua): Daily newspaper serving Nashua and southern New Hampshire. Comparable privately operated NH daily with print home delivery and digital subscriptions targeting a local audience.
• Concord Monitor: Daily newspaper serving Concord and surrounding New Hampshire communities. Closest direct peer to The Keene Sentinel as another privately operated NH daily with print and digital subscriptions and a comparable regional focus.
• Brattleboro Reformer: Daily newspaper in Brattleboro, Vermont explicitly named in The Keene Sentinel's coverage area. Same business model (print + digital subscriptions + advertising) serving an adjacent Monadnock-Region market.
• Valley News: Daily newspaper based in West Lebanon, NH covering the Upper Connecticut River Valley. Directly comparable regional NH/VT community newspaper with print, digital, and local advertising revenue models.

Emerging players

• Patch.com: National network of hyperlocal online news sites, including NH communities. Represents the digital-native model competing for the same local advertising and reader attention as The Keene Sentinel.

Broad incumbents

• The Boston Globe: Regional metro newspaper with state-wide and national reach, including NH coverage that overlaps the Sentinel's market. Relevant benchmark for digital subscription, e-edition, and lifestyle vertical strategies.
• Lee Enterprises: Large publicly traded newspaper publisher operating daily and weekly local newspapers across the U.S. Same subscription-plus-advertising business model applied to community titles comparable in size to The Keene Sentinel.
• Gannett Co. (USA TODAY Network): Large publicly traded newspaper chain operating multiple NH titles and hundreds of local papers nationally via the USA TODAY Network. Comparable business model at scale and direct competitive pressure on regional/local advertising pools.

Others

• Yankee Magazine: Regional New England lifestyle and food magazine with a multi-channel subscription and advertising model. Comparable to The Keene Sentinel's specialty magazine portfolio (Monadnock Table, ELF) as a regional lifestyle publisher.

Regional players

• Manchester Ink Link: Digital-first local news outlet covering Manchester, NH. Comparable community-focused journalism model in NH, illustrating an emerging digital-only alternative to traditional print+digital local newspapers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_ns5CBNZszNb0wBeEZXKpQ
• Facebookfacebook.com/thekeenesentinel
• Instagraminstagram.com/keene_sentinel
• TikToktiktok.com/@keenesentinel
• Xx.com/Keene_Sentinel
• LinkedInlinkedin.com/company/keene-sentinel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Keene Sentinel