What Adagold Aviation does

Adagold Aviation PTY LTD is an Australian private aviation services company founded in 1992 and headquartered in Brisbane. Operating as an independent charter broker, the company procures and manages private jet and aircraft charter services on behalf of clients, ranging from light turboprops such as the Beechcraft King Air 200 through mid-size jets (Embraer Phenom 300E), long-range VIP aircraft (Dassault Falcon 900), and up to commercial airliners (Airbus A320). Its core service is the matchmaking and end-to-end management of charter flights, with add-on capabilities in ground handling, itinerary management, and aviation consulting.

The company serves government and defence departments, corporate executives, mining and FIFO operators, VIPs and celebrities, sports teams, educational groups, medical/repatriation clients, and cargo customers across Australia, New Zealand, and the South Pacific, with global reach through strategic partnerships (notably Ocean Alliance and True North Luxury Adventure Cruises for integrated luxury experiences under the Adagold Luxe brand). Technology is limited to a brokerage platform with website quote requests, phone, and email consultation rather than proprietary software or AI tooling.

Adagold earns revenue on a transaction-fee basis, with publicly disclosed hourly charter rates such as approximately AUD $3,000 per flight hour for a King Air 200 and approximately AUD $6,500 per hour for a Phenom 300E, with custom pricing for long-range jets and A320 group charters. The company is privately held with no disclosed external investors, funding rounds, or parent entity, and operates with 11–50 employees.

Name

Adagold Aviation

Legal name

Adagold Aviation PTY LTD

Website

https://adagold.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Adagold Aviation is an Australian independent private jet charter broker founded in 1992, procuring and managing aircraft from turboprops to A320s for government, corporate, mining, VIP, and group clients across Australia, New Zealand, and the South Pacific.

Ownership category

akta.pro rank

Product category

Private Jet Charter Services

NAICS

Nonscheduled Air Transportation (4812), Other Nonscheduled Air Transportation (481219), Nonscheduled Air Transportation (48121)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Aircraft Management & Part 135/135-equivalent Operators (THABAFAD)

akta.pro secondary industries

Emergency, Evacuation & Repatriation Charter Operators (THABADAH), ACMI / Wet-Lease Cargo Operators (THABAEAC)

Keywords

• Private jet charter
• Aircraft charter services
• FIFO charter flights
• Corporate jet hire
• Group charter aviation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Jet Charter Services: Hourly charter rates for private jet hire ranging from turboprop aircraft to large executive jets. Rates vary by aircraft type, with examples including King Air 200 at approximately AUD $3,000 per flight hour and Phenom 300E at approximately AUD $6,500 per flight hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adagold Aviation is an Australian private jet charter broker that arranges and manages access to aircraft ranging from light turboprops to large commercial airliners. The company sources aircraft from third-party operators on behalf of clients, providing end-to-end services including flight arrangement, ground handling, itinerary management, and 24/7 availability across Australia, New Zealand, and the South Pacific.

Product overview

Adagold Aviation operates as Australia's leading independent provider of private jet hire and charter flight services, offering a portfolio of aircraft from light turboprops to large commercial airliners. The core offering is the Private Jet Hire & Charter Services platform, supported by specialized service lines including Corporate Private Jet Hire, Mining & FIFO Charter Flights, Government & Defence Charter Flights, VIP & Celebrity Charter Flights, Cargo & Air Freight Charter Flights, Private & Group Charter Flights, Humanitarian & Repatriation Charter Flights, and the Adagold Luxe premium experiences brand. The company offers a curated selection of aircraft including the Beechcraft King Air 200 turboprop, Embraer Phenom 300E mid-size jet, Dassault Falcon 900 long-range jet, and Airbus A320 regional airliner. Additional services include ground handling, itinerary management, and aviation consulting. Operating since 1992 with over 10,000 charters completed, the company serves government, corporate, and private customers across Australia, New Zealand, and the South Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Jet Hire & Charter Services

Quantifiable outcome

• Over 10,000 charter flights managed successfully
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ocean AlliancecoreStrategic or Co-development PartnerOcean Alliance is a partner for luxury superyacht experiences combined with charter flights. Adagold works with Ocean Alliance to offer combined aviation and yachting packages, particularly for events like the Sydney to Hobart yacht race. The partnership enables seamless luxury travel experiences integrating private jet charter with superyacht access.
• True North Luxury Adventure CruisescoreStrategic or Co-development PartnerTrue North Luxury Adventure Cruises is referenced as a partner for luxury adventure cruise experiences accessible via charter flights. The partnership allows Adagold to offer combined 'wings to waves' packages connecting private jet travel with luxury adventure cruise departures.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Chapman Freeborn: World-leading aircraft charter broker specialising in private jets, group charter, and cargo. Direct peer given its matching asset-light brokerage model, multinational customer base, and 24/7 charter operations across business and government segments.
• Air Charter Service: Global aircraft charter broker with offices across multiple continents arranging private jets, group charter, and cargo flights. Directly comparable as a non-asset-owning charter broker serving corporate, government, and VIP clients with similar transaction-fee economics.
• PrivateFly: Private jet booking platform and charter broker providing on-demand private jet quotes globally. Direct peer in private jet charter brokerage with a stronger digital quoting/booking experience, competing for the same corporate and leisure clientele.
• AVCA (Australian Private Jets): Australian private jet charter operator providing charter services within Australia and internationally. Direct regional peer competing for the same Australian corporate, government, and VIP charter demand with a similar on-demand brokerage style offering.

Broad incumbents

• ExecuJet: Business aviation operator across Asia-Pacific, Africa, and Europe offering aircraft management, charter, and FBO services. Comparable as a regional incumbent in private aviation with charter offerings in markets overlapping with Adagold's South Pacific footprint.
• VistaJet: Global business aviation company operating a fleet of business jets under a membership/programme model. Comparable as a premium private aviation brand targeting HNW and corporate clients, though VistaJet owns its fleet whereas Adagold is asset-light.
• Jet Aviation: Global business aviation services company (part of General Dynamics) offering aircraft management, charter, MRO, and FBO services. Comparable as a broad incumbent in the business aviation services space, including charter brokerage for HNW and corporate customers.
• NetJets: Largest fractional ownership and private aviation operator globally, owned by Berkshire Hathaway. Comparable as a premium private aviation provider serving corporate executives and UHNW individuals, but operates a fleet ownership model rather than pure charter brokerage.

Emerging players

• Victor: On-demand private jet charter marketplace with transparent pricing and a tech-led booking experience. Comparable as a charter broker targeting the same corporate and HNW segments, differentiated by a stronger digital platform than traditional brokers.

Regional players

• MACHJET: Australian private jet charter specialist providing on-demand charter services domestically. Direct regional peer focused on the Australian corporate and leisure charter market, competing for similar client profiles in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdagoldAviation
• LinkedInau.linkedin.com/company/adagold-aviation-pty-ltd
• Instagraminstagram.com/adagoldaviation/?hl=en
• Xx.com/AdagoldAviation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adagold Aviation