Ecurie Bertelli
Ecurie Bertelli is the pre-eminent global specialist in pre-war Aston Martin sales, servicing, restoration, and parts manufacturing, serving a narrow worldwide community of fewer than 700 surviving cars and their high-net-worth owners.
- Company typePrivate
- Founded1974
- HeadquartersOlney, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ecurie Bertelli does
Ecurie Bertelli Ltd is a privately-held UK specialist (founded circa 1974, headquartered in Olney, Buckinghamshire) operating as the pre-eminent global sales, service, and parts provider for pre-war Aston Martin motor cars. The company serves a narrow but high-value global market of fewer than 700 surviving pre-war Aston Martins, of which its workshop has maintained more than three-quarters. Customers are high-net-worth collectors, racing competitors, and concours entrants, with a single institutional client (Bentley Motors Works Team) recently added to the mix.
The core technology combines traditional British coachbuilding and engine-building craftsmanship with modern CNC manufacturing, engine dynamometer testing, and an irreplaceable in-house archive of over 2,500 original Aston Martin Works technical drawings, from which nearly 2,000 separate parts are manufactured and stocked. The company also offers 'invisibly uprated' parts that are interchangeable with originals to improve reliability without altering vehicle character. Service offerings are organized around a one-stop workshop covering full restoration (12-14 month projects), annual servicing (43-item 'A' service and basic 'B' service), engine building with dyno validation, and integrated storage, plus on-event race and rally support at venues including Le Mans Classic, Goodwood, Pebble Beach, and the 1000 Miglia.
The business model blends transactional revenue (vehicle sales, with 7.5% consignment commission on agented cars) with recurring services (servicing, parts replenishment, storage at £15+VAT/day) and large project work (restoration engagements at 12-14 months duration, 14-day payment terms, 8% above BoE base late-payment interest plus £100 admin fees). Distribution is exclusively direct: no online purchasing, no third-party dealers, and no marketplaces. Customers engage via phone, email, showroom appointment, or event presence. Marketing relies on reputation, community relationships, newsletter (Mailchimp), and event results, with finance facilitated through Swan Finance. The firm employs 11-50 staff, is privately held by founder Nick Mason (Pink Floyd) and current Managing Director Robert Blakemore, and has no disclosed external investment.
Ecurie Bertelli firmographics
Firmographics- Name
- Ecurie Bertelli
- Legal name
- Ecurie Bertelli Ltd
- Website
- https://ecuriebertelli.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ecurie Bertelli is the pre-eminent global specialist in pre-war Aston Martin sales, servicing, restoration, and parts manufacturing, serving a narrow worldwide community of fewer than 700 surviving cars and their high-net-worth owners.
- Ownership category
- akta.pro rank
Ecurie Bertelli industry classification
Industry- Product category
- Classic Car Restoration Services
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)
Keywords
Where Ecurie Bertelli is headquartered
LocationHeadquarters
- HQ city
- Olney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ecurie Bertelli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Pre-war Aston Martin Car Sales: Ecurie Bertelli sells pre-war Aston Martin vehicles from its showroom, including commission sales (consignment) where the company acts as agent for the owner. Commission on consignment sales is 7.5% of gross sale price plus VAT. Withdrawn vehicles incur a £1,000 withdrawal fee.
- Workshop Services (Restoration & Servicing): Full restoration services and routine servicing for pre-war Aston Martins. Restoration typically takes 12–14 months. Servicing options include a comprehensive 'A' service (43 items) and a basic 'B' service covering safety checks and oil change. Payment terms: invoices payable within 14 days of receipt.
- Parts Sales: Sale of manufactured and stocked parts for pre-war Aston Martins. Nearly 2,000 separate products are manufactured from Works drawings. Payment for parts is strictly before despatch.
- Vehicle Storage: Fully insured, secure, discreet indoor storage for pre-war Aston Martins and similar vehicles. Storage charge of £15 plus VAT per day applies in certain circumstances (e.g., postponed collection, estimate not accepted within 14 days). Security measures inspected and approved by Aviva.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-war Aston Martin vehicles — individual pricing |
| Unit Pricing | Pay-as-you-go | Full 'A' Service — 43-item comprehensive service |
| Unit Pricing | Pay-as-you-go | Basic 'B' Service — essential safety maintenance |
| Unit Pricing | Pay-as-you-go | Vehicle Storage |
| Transaction based/ take rate | Pay-as-you-go | Commission (Consignment) Sales Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ecurie Bertelli product offering
Product offeringCore offering
Ecurie Bertelli is a specialist pre-war Aston Martin dealership, workshop, and parts manufacturer. It sells pre-war Aston Martin vehicles from its showroom (including consignment sales), provides full restoration, servicing, engine building with dynamometer testing, and event support, and manufactures nearly 2,000 individual parts from original Aston Martin Works drawings. The company also offers insured indoor vehicle storage at its Olney, Buckinghamshire facility.
Product overview
Ecurie Bertelli is a specialized service business offering pre-war Aston Martin car sales, restoration, and maintenance. The core offering consists of Car Sales (pre-war Aston Martin vehicles), Workshop Services (servicing, restoration, engine building with dyno testing, parts manufacturing with nearly 2,000 parts, and vehicle storage), and Racing Events Support. The company uses original works drawings and period-correct techniques combined with modern engineering to preserve and enhance these historic vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-war Aston Martin Car Sales Sales of pre-war Aston Martin motor cars, offering expert guidance to buyers and sellers with detailed knowledge of nearly all surviving pre-war Aston Martins. Includes commission (consignment) sales at 7.5% of gross sale price plus VAT.
- Servicing Annual servicing for pre-war Aston Martins with two options: 'Full A' service covering 43 items across engine, brakes, suspension, electrical systems and bodywork, and 'Basic B' service for safety checks, oil change, lubrication, and adjustments.
- Restoration Award-winning restoration services for pre-war Aston Martins, ranging from barn-find conservation to concours perfection or race preparation, using original Works drawings and period-correct techniques. Typical project duration is 12-14 months.
- Engine Building and Dyno Testing Engine building and dynamometer testing services combining CNC parts manufacture, engine assembly, and comprehensive testing under load for road or race applications of pre-war Aston Martin engines.
- Pre-war Aston Martin Parts Manufacture and stock of nearly 2,000 separate parts for pre-war Aston Martins, made from original Aston Martin Works drawings to exacting standards using traditional engineering and modern CNC technology. Includes invisibly uprated parts that are interchangeable with originals. Payment is strictly before despatch.
- Vehicle Storage Fully insured, secure, discreet indoor vehicle storage for pre-war Aston Martins and similar vehicles at the central UK facility in Olney. Comprehensive motor trade insurance provided through Aviva. £15 + VAT per day storage charge applies under certain conditions.
- Racing Events Support Mechanical and logistical race support for historic racing events including Le Mans Classic, Goodwood, St John Horsfall Trophy, and Motor Racing Legends events, with over 40 years of experience campaigning cars with customers.
Quantifiable outcome
- More than three-quarters of all pre-war Aston Martins have been maintained in Ecurie Bertelli's workshops
- +3 more outcomes
Companies that use Ecurie Bertelli
Customer profileSegments1 record
Ideal customer profiles2 records
Ecurie Bertelli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ecurie Bertelli partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bentley Motors LimitedcoreEcurie Bertelli entered into a technical support partnership with the Bentley Motors Works Team, assisting their official team in campaigning their Blower and Speed Six Continuation cars at the Donington Historic Festival. This collaboration underscores Ecurie Bertelli's standing as the pre-eminent pre-war motor car specialist, trusted by both private clients and global manufacturers to ensure peak performance.
- Carless Classic FuelsminorAll cars under the Ecurie Bertelli banner at the Donington Historic Festival ran on sustainable fuel supplied by Carless Classic Fuels. Ecurie Bertelli showcased its commitment to sustainability by demonstrating that historic motorsport can be compatible with environmentally responsible fuel use.
- Swan FinanceminorSwan Finance provides flexible, private banking-style finance for Ecurie Bertelli customers purchasing pre-war Aston Martins, offering professional and innovative financial solutions beyond standard funding packages.
- Bodylines (Coachwork Specialist)minorBodylines, a renowned Aston Martin panel specialist, was entrusted with coachwork restoration for chassis H7/816/SC (1937 Aston Martin Drophead Coupe 15/98) alongside mechanical restoration by Ecurie Bertelli.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ecurie Bertelli competitors and assessment
Company assessmentDirect peers
- Girardo & Co: Independent London-based classic and competition car dealer with deep pre-war Aston Martin expertise, offering broking, restoration supervision, and event support — overlapping with EB on the buy/sell side for the same marque.
- Hexagon Classics: London dealer specializing in classic and modern Aston Martins, including pre-war models, with restoration and event support. Competes for the same buyer pool on the sales side of the business.
- Nicholas Mee & Company: Long-established London Aston Martin specialist handling heritage and competition cars with in-house restoration, sales and event support. Direct competitor for pre-war Aston Martin sales and restoration work.
- Aston Martin Works: Aston Martin's official heritage division based at the original Newport Pagnell factory, offering factory-grade sales, restoration, servicing, and parts for heritage Aston Martins. The closest direct competitor to EB and the natural benchmark for pre-war Aston Martin authenticity.
- Desmond Smail: UK-based small specialist dedicated specifically to pre-war Aston Martins, with expertise overlapping EB's on the marque and operating in the same direct-relationship, no-online-ticketing model.
- Classic Motor Cars (CMC): Suffolk-based high-end vintage and classic car restoration specialist serving concours, touring and racing customers. Comparable scale and service mix (full restoration, parts, event support) though across multiple marques.
- Fiennes Restoration: Wiltshire-based premium classic and pre-war car restoration firm with in-house coachwork, mechanical and engine building — overlapping with EB on the high-end concours/race restoration service line.
Regional players
- Frank Dale & Stepsons: London-based pre-war Rolls-Royce and Bentley restoration and sales specialist operating on essentially the same boutique, direct-relationship, parts-manufacturing-enables-service model as EB — a parallel single-marque specialist just on a different (peer-adjacent) marque.
- Pearsons of Wem: Shropshire-based long-running pre-war Rolls-Royce and Bentley specialist with in-house restoration, engine building and parts capabilities — a structural analogue to EB on a different marque with a similar small-work specialist footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ecurie Bertelli social profiles
Digital presenceEcurie Bertelli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecurie Bertelli leadership team
Management profileNumber of profiles
Profiles8 records
Ecurie Bertelli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecurie Bertelli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecurie Bertelli
What does Ecurie Bertelli do?
Ecurie Bertelli is a specialist pre-war Aston Martin dealership, workshop, and parts manufacturer. It sells pre-war Aston Martin vehicles from its showroom (including consignment sales), provides full restoration, servicing, engine building with dynamometer testing, and event support, and manufactures nearly 2,000 individual parts from original Aston Martin Works drawings. The company also offers insured indoor vehicle storage at its Olney, Buckinghamshire facility.
Is Ecurie Bertelli a public or private company?
Ecurie Bertelli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecurie Bertelli founded?
Ecurie Bertelli was founded in 1974. It employs 11 to 50 people.
Where is Ecurie Bertelli based?
Ecurie Bertelli is headquartered in Olney, United Kingdom, in the Europe region.
How does Ecurie Bertelli make money?
Four revenue lines are on record. Pre-war Aston Martin Car Sales are the primary driver. The others are workshop Services (Restoration & Servicing), parts Sales and vehicle Storage.
Who are Ecurie Bertelli's main competitors?
Direct peers on record are Girardo & Co, Hexagon Classics, Nicholas Mee & Company, Aston Martin Works, Desmond Smail, Classic Motor Cars (CMC) and Fiennes Restoration. Regional players are Frank Dale & Stepsons and Pearsons of Wem.
Does Ecurie Bertelli have an API?
No public API is recorded for Ecurie Bertelli.
What industry is Ecurie Bertelli in?
Ecurie Bertelli's product category is Classic Car Restoration Services. Its primary akta.pro industry code is IMACANAM, Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors). Its NAICS code is 44133 and its SIC code is 3949.