Gool

What Gool does

Gool (גול) is an Israel-headquartered, privately held online education company founded in 2008 that delivers video-based, curriculum-aligned supplemental courses to Israeli university and college students. The platform catalogs dozens of self-paced academic subjects — calculus, linear algebra, differential equations, statistics and probability, microeconomics, macroeconomics, financial and managerial accounting, finance, physics, chemistry, and introductory computer science — each mapped to specific institutions including the Open University, Technion, Ben-Gurion, Reichman, the College of Management, Sapir, HIT, Afeka, Bar-Ilan, Shenkar, and the Ruppin Academic Center, among others. Delivery is video-first with downloadable exercise books and free trial chapters as a funnel into paid courses. The platform also operates a separate matriculation and psychometric prep property (bagrut.gool.co.il) and an Android application-development professional track spanning Java fundamentals, advanced OOP, Android UI/Material Design, and Kotlin. An AI chatbot called GUYAI offers text-based Q&A support, and payment processing is handled via Tranzila under PCI DSS Level-1.

The business model is B2C self-serve e-commerce: individual academic courses are priced at ₪249-₪299 (one-time/perpetual access per the company's listing), the Android full-track bundle is priced at ₪2,690-₪2,699, and a free unlimited subscription tier is offered as both a trial and a freemium hook. Distribution is purely direct via gool.co.il, with no third-party reseller or app-store presence. Go-to-market relies on institutional partnerships that lend brand credibility, organic SEO against institution- and subject-specific queries, an extensive bank of Facebook testimonials as social proof, and earned-media placements (including a Channel 2 television interview referenced on the site homepage). The company claims to be the largest network of learning websites in Israel, serving 40,000+ students per year across 60+ institutions.

The company appears to be bootstrapped: no funding rounds, M&A activity, or institutional investors are disclosed. Operations are limited to Israel, content is Hebrew-language, and pricing is denominated in Israeli shekels. Co-CEO is referenced as 'Ofer' in internal communications. Headcount is reported in the 11-50 range, consistent with a lean content-and-engineering operation rather than a sales-led enterprise.

Name

Gool

Legal name

GOOL

Website

https://gool.co.il

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Gool is an Israeli online education platform that delivers video-based, curriculum-aligned supplemental courses for university and college students, plus professional Android development training and matriculation exam prep, serving 40,000+ students annually across 60+ institutions.

Ownership category

akta.pro rank

Product category

Online Academic Tutoring and Exam Preparation

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Online video courses
• Academic exam preparation
• Android development training
• Higher education tutoring
• Freemium learning platform

Headquarters

HQ city

Beit Halevi

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Subscription / Individual Course Purchase: Students purchase individual courses (e.g., ₪249-₪299 per course) or a full subscription bundle providing access to all courses. Bundles like the Android development full path are priced at ₪2,690-₪2,699. A 'Free Membership' option provides limited access to free chapters as a trial.
2. Professional Skills / Android Development Courses: Standalone professional development courses in Android programming (Java, Kotlin) sold as one-time purchases or bundled packages, ranging from ₪599 to ₪1,899 per course module

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gool operates an online video-based learning platform that delivers customized academic courses mapped to specific Israeli university and college curricula, covering subjects such as calculus, linear algebra, statistics, micro/macroeconomics, accounting, physics, chemistry, and computer science. The platform also offers matriculation (בגרויות) and psychometric test preparation courses, plus a complete Android app development professional track in Java and Kotlin. Courses are sold individually or as bundles through a freemium subscription model, supported by downloadable exercise books, video walkthroughs, and the GUYAI AI chatbot.

Product overview

Gool is an online video-based learning platform offering comprehensive academic courses for Israeli university and college students. The platform provides three main product lines: (1) Academic video courses covering subjects like calculus, linear algebra, statistics, probability, micro/macroeconomics, accounting, physics, chemistry, and computer science; (2) Matriculation and psychometric exam preparation; and (3) Professional programming courses focused on Android app development using Java and Kotlin. The Android development program includes a complete track (₪2,690) with courses in Java basics, advanced Java, Android app development, and Kotlin programming. Most courses offer free trial chapters. The platform also features an AI chatbot called 'GUYAI' for student Q&A and a free unlimited subscription option.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Video Courses (קורסים אקדמיים) Comprehensive online video courses covering Israeli university-level quantitative subjects including calculus 1 and 2, linear algebra, differential equations, statistics and probability A and B, microeconomics, macroeconomics, price theory, financial and managerial accounting, finance, quantitative research methods, physics 1 and 2, general chemistry, organic chemistry, and C programming. Each course includes video lessons, downloadable practice books, free trial chapters, and AI chatbot support, targeted at undergraduate students in Israel.
• Matriculation and Psychometric Prep (בגרויות ופסיכומטרי) Online video courses for Israeli high-school matriculation exams (בגרויות) and psychometric (פסיכומטרי) university-entrance test preparation, sold through a dedicated sub-domain bagrut.gool.co.il.
• Android App Development Complete Track (פיתוח אפליקציות אנדרואיד - המסלול השלם) Complete bundled Android app development learning track covering Java basics, advanced object-oriented Java, Android app development, and Kotlin for Android. Marketed as a pathway into the Israeli hi-tech industry with claims of job placement support and salary targets above ₪12,000 per month. Priced at ₪2,690-₪2,699 versus competitors at ₪10,000-₪20,000.
• Introduction to JAVA Programming (מבוא לתכנות בשפת JAVA) Standalone introductory Java programming course covering programming fundamentals and algorithms, designed as a foundation for Android development studies. Sold individually at ₪599 or as part of the Android Complete Track bundle.
• Advanced JAVA Programming (תכנות מתקדם בשפת JAVA) Standalone advanced Java course focused on object-oriented programming concepts required as a foundation for the Android development track. Sold individually or as part of the Android Complete Track bundle.
• Android App Development with Kotlin (פיתוח אפליקציות Android בשפת Kotlin) Full Android app development course in Kotlin for programmers with prior coding experience. Uses Android Jetpack and MVVM architecture. Priced at ₪1,590 and also available as part of the Complete Track bundle.
• Android App Programming Course (תכנות אפליקציות לאנדרואיד) Hands-on Android app programming course teaching UI components, Material Design, animations, smartphone services (camera, maps, speech recognition), and app communication. Includes more than 100 example apps. Priced at ₪1,899 individually or available as part of the Android Complete Track bundle.
• C Programming (שפת C) Standalone introductory C programming language course for beginners, available as both an individual academic course and a programming track module.
• Free Subscription / Free Membership (מסלול מנוי חופשי) Freemium entry-level subscription offering limited free chapters and trial lessons across the academic catalog, designed to convert users to paid individual courses or full subscription bundles.
• GUYAI AI Chatbot AI-powered question-answering chatbot available across the Gool platform, enabling students to get on-demand text-based help with study questions and academic content.

Quantifiable outcome

• Students consistently report high exam scores after using GOOL (90s and 100s frequently cited in testimonials)
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• המסלול האקדמי - המכללה למנהל (College of Management Academic Center)coreStrategic or Co-development PartnerLogo partnership and content collaboration. Gool aligns its course content with the College of Management curriculum, and this institution appears prominently in student testimonials. Most frequently cited academic partner on the platform.
• המכללה האקדמית ספיר (Sapir Academic College)coreStrategic or Co-development PartnerLogo partnership displayed on the website. Content is customized for Sapir's specific curriculum and exam requirements.
• מכון טכנולוגי חולון / HIT (Holon Institute of Technology)coreStrategic or Co-development PartnerLogo partnership displayed on the website. Courses are tailored to HIT's engineering curriculum.
• המכללה האקדמית אפקה (Afeka Academic College of Engineering)coreStrategic or Co-development PartnerLogo partnership displayed on the website. Engineering courses are customized for Afeka's curriculum.
• מכללת עמק יזרעאל (Yezreel Valley College)coreStrategic or Co-development PartnerLogo partnership displayed on the website. Content aligned with YVC's academic programs.
• אוניברסיטת בר אילן (Bar Ilan University)coreStrategic or Co-development PartnerLogo partnership displayed on the website. Courses are customized for Bar Ilan's specific course requirements.
• המרכז האקדמי רופין (Ruppin Academic Center)coreStrategic or Co-development PartnerLogo partnership displayed on the website.
• שנקר - המכללה האקדמית להנדסה עיצוב ואמנות (Shenkar College)coreStrategic or Co-development PartnerLogo partnership displayed on the website. Engineering and design courses are aligned with Shenkar's curriculum.
• בנק לאומי (Bank Leumi)minorGTM or Marketing PartnerLogo displayed in partnerships section. Nature of partnership not explicitly described; appears to be a promotional or institutional support relationship.
• קידום (Kidum - an Israeli exam preparation company)minorGTM or Marketing PartnerLogo displayed in partnerships section.
• המרכז ללימודים אקדמיים (Center for Academic Studies / MLA)coreStrategic or Co-development PartnerLogo partnership displayed on the website.
• מכללת רמת גן (Ramat Gan College)minorStrategic or Co-development PartnerLogo partnership displayed on the website.
• הקריה ללימודי הנדסה וטכנולוגיה (Engineering and Technology Studies Center)minorStrategic or Co-development PartnerLogo partnership displayed on the website.
• אגודת הסטודנטים אונו (Uno Student Association)minorGTM or Marketing PartnerLogo partnership displayed on the website. Student union endorsement/referral relationship.
• האוניברסיטה הפתוחה (The Open University of Israel)coreStrategic or Co-development PartnerNo logo displayed but heavily featured in student testimonials. Content is specifically aligned with Open University curriculum and exam structure.
• אוניברסיטת רייכמן / המרכז הבינתחומי הרצליה (Reichman University)coreStrategic or Co-development PartnerNo logo displayed but very frequently cited in student testimonials. Courses are specifically aligned with Reichman University's economics and business curriculum.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• edX: University-aligned online learning platform founded by Harvard and MIT offering courses aligned to higher-education curricula. Comparable to Gool's institution-mapped academic course model, though global and degree-credit oriented.
• Coursera: Global online learning platform partnering with universities and organizations to deliver structured courses. Comparable to Gool as both serve academic video courseware aligned to institutional curricula, though Coursera is broader and serves worldwide learners.
• Chegg: Education technology platform providing textbook solutions, tutoring, and study help to students. Comparable to Gool as a paid supplemental academic support service for university students seeking help beyond the classroom.
• Udemy: Global marketplace for instructor-led video courses spanning academic, professional, and technical topics. Comparable to Gool's course catalog and one-off purchase / bundle pricing model, though Udemy operates as an open marketplace rather than institution-locked content.

Direct peers

• Khan Academy: Nonprofit that provides free video-based academic lessons across math, science, economics, and computing. Closely mirrors Gool's institution-aligned structured video course model with solved exercises, though at global rather than Israeli-curriculum scope.
• Pluralsight: Subscription-based technology training platform covering software development, including Android and Java/Kotlin tracks. Directly comparable to Gool's Android development course bundle targeting career changers and tech professionals.
• DataCamp: Subscription learning platform specializing in data science, programming, and tech skills through short video lessons. Comparable to Gool's professional tech track (Android/development) and pricing model for technical skill acquisition.
• Codecademy: Interactive platform for learning programming languages and computer science. Comparable to Gool's C programming, Java, Kotlin, and Android development tracks and serves similar career-changing learners entering tech.
• Magoosh: Online test preparation company offering video lessons and practice for standardized exams. Comparable to Gool's bagrut and psychometric exam prep product line, with similar online video + self-paced + expert-led instructional model.
• Kidum: Israeli exam preparation company offering standardized test prep courses to students in Israel. Directly comparable to Gool's bagrut and psychometric prep offering and noted as a partner in the source data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gool