More Sailing Seglingsresor AB

What More Sailing Seglingsresor AB does

More Sailing Seglingsresor AB is a privately held Swedish direct-to-consumer sailing holiday operator founded in 2009 and headquartered in Göteborg. The company designs, packages, and delivers all-inclusive crewed sailing trips across five destinations — Croatia, Greece, Italy, Sweden, and the Caribbean — and supplements the core product with bareboat rentals in Croatia and Greece, sailing courses, transatlantic crossings, corporate conference trips, and a yacht investment and management program. Operations are vertically integrated through an owned fleet and marina facilities in home ports in Croatia and Greece, which provides quality control and per-trip unit economics that pure charter brokers cannot replicate at the same scale.

The commercial engine is a multi-locale website (SE, DE, UK, NO, DK, FI, EU) running on Storyblok CMS and integrated with a bookingsystem.se reservation engine, supported by phone and email sales. Pricing is quote-based and not publicly disclosed, with a free installment payment option offered at booking. Distribution is omnichannel but predominantly organic: SEO-optimized destination pages, content marketing, email newsletters, and an active presence across Instagram, Facebook, YouTube, LinkedIn, and TikTok, supplemented by trade events and fairs. Customer segments span individual travelers (families, friend groups, solo, seniors 50+) and corporate conference groups, with no disclosed enterprise anchor accounts.

The company has no external institutional shareholders, no disclosed funding rounds, and a headcount of 11-50, consistent with a founder-operated, asset-backed small business. Scale signals include over 700 Google reviews averaging 4.95/5 and 15+ years of continuous operation, which together indicate stable demand and meaningful repeat-customer behavior. No AI/ML, proprietary software moats, or unique data assets are evidenced; technology serves as a transaction and content delivery layer rather than a competitive differentiator.

Name

More Sailing Seglingsresor AB

Legal name

More Sailing Seglingsresor AB

Website

https://moresailing.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

More Sailing Seglingsresor AB is a Swedish direct-to-consumer sailing holiday operator running an owned fleet across Croatia, Greece, Italy, Sweden, and the Caribbean, serving individual travelers and corporate conference groups with crewed trips, bareboat rentals, sailing courses, and yacht investment programs.

Ownership category

akta.pro rank

Product category

Sailing Tourism and Yacht Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400)

akta.pro primary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

akta.pro secondary industries

Catamaran & Sailing Cat Cruise Operators (THAEADAD), Day-Cruise & Excursion Boat Operators (Non-overnight) (THAEAGAG), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Sailing holidays
• Yacht charter trips
• Crewed boat rentals
• Sailing courses
• Boat rental services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Sailing Trips / Charter Holidays: All-inclusive sailing holiday packages where the crew handles all practical arrangements (navigation, meals, accommodation). Customers book a complete trip package. Multiple trip types offered: standard sailing trips, private sailing trips, senior trips, training trips, single-person trips, last-minute deals, sailing courses, and Atlantic crossings.
2. Boat Rental: Customers can rent sailing boats independently to sail themselves, with More Sailing providing boats and local expertise in Croatia and Greece. Offered as self-service rental alongside crewed trips.
3. Yacht Investment Program: Investment program where customers co-own or fully own a sailing yacht managed by More Sailing. The program promises a profitable and hassle-free lifestyle, combining boat ownership with management and charter income. Includes both new and used boat options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

More Sailing Seglingsresor AB arranges all-inclusive sailing holidays and rents out sailboats in Croatia, Greece, Italy, Sweden, and the Caribbean. The company operates a fleet of owned boats with home ports in Croatia and Greece, where an onboard crew handles navigation, cooking, cleaning, and route planning. In addition to crewed sailing trips, the company offers self-drive boat rentals, sailing courses, Atlantic crossing expeditions, and a yacht investment/co-ownership program.

Product overview

More Sailing Seglingsresor AB is a Swedish sailing vacation provider operating a fleet of owned boats and offering all-inclusive sailing experiences. The portfolio consists of core sailing trip products (Seglingsresa, Privat seglingsresa, Seniorresa, Träningsresa, Singelresa, Sista minuten, Seglarkurs, Segla över Atlanten, and Konferensresa) across five destinations (Croatia, Greece, Italy, Caribbean, and Sweden). The company also offers two supplementary services: sailboat rental for independent sailing and yacht investment programs for prospective boat owners. With over 15 years in the industry and own boats stationed in Croatia and Greece, the company provides a complete sailing vacation ecosystem from guided crewed trips to self-sailing rentals to partial ownership investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Seglingsresa (Sailing Trip)
• Privat seglingsresa (Private Sailing Trip) A private sailing experience where the entire boat and crew are reserved exclusively for a single group, offering privacy and customization. Targeted at families, friend groups, or any party wanting an exclusive sailing holiday.
• Seniorresa (Senior Trip) Sailing trips designed for travelers aged 50+ with relaxed pacing and senior-friendly activities, meals, and shore excursions. Targeted at older leisure travelers seeking comfortable, easy-going sailing experiences.
• Träningsresa (Training Trip) Sailing vacations that combine a leisure sailing experience with structured fitness and training activities. Targeted at active travelers wanting to combine sport and sailing.
• Singelresa (Single Trip) Sailing trips designed for solo travelers, offering the opportunity to meet new people while sailing with a small group. Targeted at single individuals wanting a social sailing holiday.
• Sista minuten (Last-Minute Sailing Trip) Discounted last-minute sailing trip deals for spontaneous travelers seeking reduced-price departures. Targeted at flexible leisure travelers.
• Seglarkurs (Sailing Course) Educational sailing courses taught by experienced instructors covering beginner and intermediate sailing skills. Targeted at aspiring sailors seeking formal instruction and certifications.
• Segla över Atlanten (Sail Across the Atlantic) Long-distance sailing expeditions crossing the Atlantic Ocean as part of a multi-leg voyage. Targeted at adventurous sailors seeking ocean-passage experience.
• Hyr segelbåt (Sailboat Rental) Self-service sailboat rental service allowing customers to charter boats and sail themselves in Croatia and Greece, supported by More Sailing's local knowledge. Targeted at independent sailors with the skills to skipper a boat.
• Yacht investering (Yacht Investment Program) Yacht ownership and co-ownership investment program where customers buy new or used sailing yachts managed by More Sailing, combining ownership with charter income and management services. Targeted at prospective boat owners and lifestyle investors.
• Konferensresa (Conference Trip) Corporate sailing trips that host company conferences, leadership offsites, and team-building events aboard sailing yachts. Targeted at companies and organizations seeking distinctive off-site venues.

Quantifiable outcome

• 4.95/5 average rating on Google from over 700 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• KammarkollegietminorOthersSwedish legal authority providing official certifications and protections relevant to travel services. Displayed as a partner logo on the More Sailing website footer, indicating compliance with Swedish regulatory requirements for travel services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunsail: Established sailing holiday and yacht charter brand operating crewed and bareboat trips in Greece, Croatia, Italy, and the Caribbean. Highly comparable destinations and product mix.
• The Moorings: Global sailing charter and holiday operator with owned fleet across the Mediterranean, Caribbean, and other regions. Closely matches More Sailing's owned-fleet, multi-destination sailing holiday model.
• MedSailors: Specialist sailing-flutterby/cabin-charter operator focused on Mediterranean destinations (Croatia, Greece). Targets a similar younger/30s traveler demographic with all-inclusive sailing weeks.
• Dream Yacht Charter: One of the world's largest bareboat and crewed yacht charter operators with destinations across the Mediterranean and Caribbean. Directly comparable to More Sailing's sailing-trip and charter-rental offerings.

Broad incumbents

• Star Clippers: Operator of tall-ship sailing cruises in the Caribbean, Mediterranean, and Asia. Comparable sailing-cruise category but operates at much larger scale and higher end.
• SeaDream Yacht Club: Luxury small-ship sailing cruise operator offering boutique Caribbean and Mediterranean voyages. Comparable in sailing-cruise category though at the premium end of the market.

Emerging players

• Click&Boat: Peer-to-peer boat rental marketplace operating across Europe and the Caribbean. Competes directly with More Sailing's boat-rental product line.
• Sailogy: Online sailing yacht rental platform offering bareboat and skippered charters in Mediterranean and Caribbean destinations. Overlaps with More Sailing's independent boat rental service.
• Navigator of the Seas: Smaller Croatian-based sailing holiday providers offering similar week-long catamaran cruises in Croatia and Greece. Direct regional overlap with More Sailing's strongest destinations.

Regional players

• Zizo Boats: Swedish boat rental and subscription boat service operating primarily in Sweden. Comparable Swedish-language market and boat-rental product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MoreSailing
• Facebookfacebook.com/moresailing
• LinkedInlinkedin.com/company/more-sailing-ab
• Instagraminstagram.com/moresailing
• TikToktiktok.com/@moresailing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Sailing Seglingsresor AB