Medical Financial

What Medical Financial does

Medical Financial Pty Ltd, trading as Medical Financial Planning, is a privately held Australian financial advisory firm founded in 2007 and headquartered in South Brisbane, Queensland. The firm exclusively serves medical professionals — doctors, dentists, and general practitioners — across all career stages, from newly qualified to fully qualified specialists and private clients with complex needs. Service delivery is organized into three tiers (Foundation Advice, Annual Advice, Private Client Advice) and covers financial planning, superannuation optimization, tax and estate planning, insurance protection, wealth management via financial modeling, and debt/lifestyle advisory. Medical Financial operates under Australian Financial Services Licence 506557 and is a member of the Australian Financial Complaints Authority (AFCA #40954).

The firm monetizes through professional services fees on a quote-based, consultation-driven model; pricing is not publicly disclosed. Go-to-market is enterprise-style field advisory: dedicated financial advisers (Sean O'Kane, Neal Durling, Alexander Menzie) and a client relations/operations manager (Cassie Errington) deliver services via direct engagement, complemented by an outsourced ISO 27001-certified administrative services provider in the Philippines. There is no proprietary technology platform; service delivery relies on third-party cloud-based business and advice/client management systems. Distribution is primarily referral-driven within the medical community, augmented by the Advisor Rating platform for prospect-stage validation.

A closely related (but separate) entity, ASTUTEMED®, was formed in 2021 from the merger of Medical Tax & Accounting and Astute Advisory to deliver integrated tax, business services, valuations, and strategic planning. ASTUTEMED® is not a subsidiary of Medical Financial but is part of the broader founder ecosystem, alongside additional trusted partners in legal, property, and lending. The company is founder- and management-controlled with no disclosed external institutional or venture capital backing; its principal markets served are in Queensland, Australia.

Name

Medical Financial

Legal name

Medical Financial Pty Ltd

Website

https://medicalfinancial.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Financial is a privately held Australian financial advisory firm founded in 2007 in Brisbane that provides tiered financial planning, superannuation, insurance, tax, and wealth management services exclusively to medical professionals, including doctors, dentists, and GPs across all career stages.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industry

Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

• Financial planning services
• Medical professional advisory
• Wealth management advice
• Insurance and protection strategy
• Superannuation advisory

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Financial Planning Advisory Services: Medical Financial generates revenue through providing financial planning advisory services to medical professionals. Services are structured in tiers (Foundation advice, Annual advice, and Private client advice) with ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Medical Financial is an Australian financial advisory firm providing tiered financial planning services exclusively to medical professionals, including doctors, dentists, and GPs. Services include Foundation Advice (for newly qualified doctors), Annual Advice (for those in training), and Private Client Advice (for fully qualified professionals with complex needs), covering insurance and protection strategies, wealth management through financial modeling, debt management, superannuation optimization, tax planning, and estate planning.

Product overview

Medical Financial provides a suite of financial planning solutions for medical professionals through three service tiers: Foundation Advice (for newly qualified doctors), Annual Advice (for those further through training), and Private Client Advice (for fully qualified professionals with complex needs). The company also offers insurance and protection strategies, wealth management through financial modeling, and debt management services. Related entity ASTUTEMED® provides tax, business services, valuations and strategic planning. The company works with trusted professional partners including in-house tax, accounting & business services, lawyers, property experts and lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Advice
• Annual Advice
• Private Client Advice
• Insurance and Protection Strategy
• Wealth Management
• Debt Management and Lifestyle Planning

Quantifiable outcome

• Clients report being in a far better financial position through advice on superannuation and insurances

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• AstuteMed®coreStrategic or Co-development Partner · 1 January 2021AstuteMed® was founded in 2021 from the merger of Medical Tax & Accounting (founded by Matt Connor in 2007) and Astute Advisory (founded by Sandeep Singh in 2016). The partnership provides integrated tax, business services, valuations and strategic planning services to medical professionals with the highest integrity standards. Sean O'Kane and Neal Durling are Directors of Medical Financial Pty Ltd, while Matt Connor founded Medical Tax & Accounting and Sandeep Singh founded Astute Advisory.
• Professional Service Partners (Tax, Accounting, Legal, Property, Lending)coreStrategic or Co-development PartnerMedical Financial works with a range of trusted professional partners including in-house tax, accounting & business services, lawyers, property experts and lenders to achieve comprehensive financial outcomes for clients.
• Outsourced Service Provider (Philippines)minorImplementation/ SI/ Consulting PartnerEngages an outsourced service provider in the Philippines for data entry, reporting, and basic administration tasks. The provider is ISO 27001 certified with operations storing data locally in Australia within a secure VPN-based environment with certificate-based authentication.
• Financial Institutions and Superannuation/Investment/Insurance ProviderscoreChannel Partner/ Reseller/ DistributorLiaises with financial institutions, government organisations, superannuation providers, investment managers, and insurance providers on behalf of clients to implement financial advice and strategies.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Count Financial: Large Australian financial advice dealer group providing financial planning services across a broad professional client base. Comparable in service offerings but operates at greater scale with a multi-adviser network rather than a single specialist firm.
• Insignia Financial (IOOF): Major Australian wealth management group with financial advice, superannuation, and platforms. Comparable in offering financial planning and wealth services to professionals, but operates at significantly larger scale across multiple brands.
• Shadforth Financial Group: Large Australian wealth management and financial advice firm offering comprehensive financial planning. Comparable in core advisory services and professional-client base, but serves a broader market beyond medical specialists.

Direct peers

• LifeTime Financial Group: Australian financial advisory firm focused on medical specialists and high-income professionals. Comparable niche focus on specialist doctors and similar advisor-led, fee-based service model.
• Specialist Wealth Group: Australian financial advisory firm focused on medical, dental, and accounting professionals. Operates with a similar vertical-specialization model and career-stage service tiers, making it a close comparable to Medical Financial.
• Cutcher & Neale: Established Australian financial advisory and accounting firm serving professionals and SMEs. Comparable in providing integrated financial planning with tax and accounting services to a professional clientele, similar in scale and breadth.
• Bridges Financial Group: Australian financial planning firm serving professionals and high-net-worth individuals, including healthcare clients. Comparable in personal-advice model and professional-client focus, with overlapping geographic reach in eastern Australia.
• MedFinco: Australian financial services firm specializing in finance for medical professionals, including doctors and dentists. Closely comparable vertical focus, niche target market, and tiered service model make it a direct peer to Medical Financial.

Peers

• AMP Financial Planning:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Medicalfingroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Financial