Karastan

What Karastan does

Karastan, founded in 1928 and headquartered in Rochester, United States, is a luxury residential flooring brand operating as part of the Mohawk Flooring corporate family alongside sister brands Pergo and Mohawk. The company sells carpet, engineered wood, laminated wood, and resilient/vinyl (LVP) flooring products to individual homeowners seeking premium design and craftsmanship, and reaches a secondary audience of interior design professionals through a dedicated Designer Portal. Pricing is not publicly disclosed and is determined by individual authorized retail partners rather than centrally.

The company's product portfolio centers on four physical flooring categories, supplemented by digital tools including a RoomVo-powered Digital Visualizer that enables customers to preview flooring in their actual rooms, and a content library of curated lookbooks providing design inspiration and styling tips. Brand identity is protected by the registered Karastan® trademark, reinforcing positioning around heritage, craftsmanship, and curated design rather than technology differentiation.

Karastan's revenue model is one-time product sales of physical flooring routed entirely through authorized retail partners, with no direct B2C fulfillment of finished product. The go-to-market blends channel-based distribution (a 'Find a Retailer' locator and retailer-driven fulfillment) with direct-to-consumer digital touchpoints — a website e-commerce shop for sample ordering, account creation, and retailer routing — plus content marketing (lookbooks, visualizer) to drive top-of-funnel consideration. Customer segmentation is horizontal: residential consumers as the primary segment, interior designers as a secondary influencer/specifier segment, with no enterprise or named-anchor accounts disclosed.

Name

Karastan

Website

https://Karastan.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Karastan is a 1928-founded, Rochester-based luxury residential flooring brand owned by Mohawk, selling carpet, engineered wood, laminated wood, and LVP flooring to homeowners and interior designers through an authorized retailer network and a website-driven sample-ordering storefront.

Ownership category

akta.pro rank

Product category

Residential Flooring

NAICS

Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Hardwood Flooring Retail (CRAIAGAB)

Keywords

• Luxury carpet flooring
• Engineered wood flooring
• Laminate wood flooring
• Luxury vinyl plank
• Residential flooring products

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Flooring Product Sales: Karastan generates revenue through the sale of physical flooring products including carpet, engineered wood, laminated wood, and resilient/vinyl flooring. Products are sold through a network of authorized retail partners, with customers selecting their preferred retailer through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Karastan designs, markets, and sells premium residential flooring products, including luxury carpet, engineered wood, laminated wood, and resilient/vinyl (LVP) flooring, defined by timeless style and flawless craftsmanship. Products are fulfilled through a network of authorized local retailers, while the brand's own e-commerce site primarily supports sample ordering and retailer location. The offering is supported by digital tools such as a RoomVo-powered digital visualizer and curated design lookbooks to aid consumer and designer decision-making.

Product overview

Karastan is a luxury flooring brand offering a portfolio of carpet and hard surface flooring products. The core product lineup includes Carpet, Engineered Wood, Laminated Wood, and Resilient/Vinyl (LVP) flooring, all positioned as premium offerings defined by timeless style and flawless craftsmanship. The brand operates as part of the Mohawk Flooring corporate family alongside sister brands Pergo and Mohawk. Beyond physical flooring products, Karastan provides digital design tools including a RoomVo-powered digital visualizer that allows customers to preview flooring in their rooms, and curated lookbooks offering design inspiration and styling tips from design professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Luxury carpet flooring in various styles and patterns for residential spaces, defined by timeless style and flawless craftsmanship, sold through authorized retail dealers.
• Engineered Wood Engineered wood flooring offering curated design and performance with the natural aesthetic of hardwood, sold for residential applications through authorized dealers.
• Laminated Wood Laminated wood flooring delivering the look of hardwood with enhanced durability and performance characteristics for residential use through authorized dealers.
• Resilient / Vinyl (LVP) Luxury vinyl plank (LVP) flooring delivering long-lasting materials with versatile design options for multiple residential rooms, sold through authorized dealers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MohawkcoreOthersMohawk is the parent company of the Karastan brand. The Karastan website is part of the Mohawk residential flooring digital presence, alongside other Mohawk brands including Pergo. This is a corporate ownership relationship rather than a commercial partnership.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stanton Carpet: Premium residential carpet and rug brand sold through specialty flooring retailers and designers; closely comparable to Karastan's carpet heritage and designer-channel emphasis in the high-end segment.
• Anderson Tuftex: Shaw Industries' premium residential carpet, hardwood, and LVP brand aimed at design-conscious consumers sold through specialty retailers; directly comparable to Karastan as a premium-positioned multi-category brand within a larger parent's portfolio.
• Fabrica Fine Carpets and Rugs: Luxury residential carpet and rug maker targeting designers and premium homeowners through specialty retail; directly comparable to Karastan's premium positioning, designer channel, and carpet-led heritage.
• Dixie Group (Dixie Home / Masland): Residential carpet and hard surface flooring manufacturer (Dixie Home, Masland, Fabrica brands) selling through independent flooring retailers; comparable to Karastan as a premium multi-brand residential flooring competitor with similar specialty retail channel.
• Mannington Mills: Family-owned U.S. manufacturer of residential and commercial flooring including carpet, hardwood, LVT, and laminate, sold through specialty retail; directly comparable to Karastan as a premium, design-led multi-category flooring brand with overlapping product mix and channel.
• Couristan: Premium area rug and broadloom carpet manufacturer with heritage dating to 1926, sold through flooring retailers and designers; closely comparable to Karastan's heritage-driven, design-led premium carpet positioning.
• Armstrong Flooring: Long-established U.S. flooring brand offering hardwood, LVT, and rigid core flooring through independent retailers; directly comparable to Karastan in target customer (residential premium), product categories (wood + resilient), and channel strategy.

Broad incumbents

• Shaw Industries: One of the largest flooring manufacturers in North America (Berkshire Hathaway-owned), offering carpet, hardwood, LVP, and tile through dealer networks; comparable to Karastan as a broad-line premium flooring competitor with similar channel-partner GTM.
• Mohawk Industries: Karastan's publicly traded parent company and the largest flooring manufacturer in North America; comparable as the umbrella brand under which Karastan operates, with overlapping product categories (carpet, wood, LVP) and the same retail channel.
• Pergo: Direct sister brand of Karastan within Mohawk's residential flooring portfolio; comparable because it sells laminate, engineered wood, and LVP through the same authorized retailer network, with a similarly premium brand positioning.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/karastan
• Facebookfacebook.com/karastancarpetsandrugs
• LinkedInlinkedin.com/company/karastan-carpet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karastan