Citizens National Bank

What Citizens National Bank does

Citizens National Bank (legal name: The Citizens National Bank of McConnelsville) is a privately held community bank headquartered at 100 East Main Street in McConnelsville, Ohio, operating under National Bank Charter No. 5259 dated February 28, 1900, with FDIC Certificate No. 6638. The bank traces its origins to 1886 as E.M. Stanbery & Co., Bankers, and reorganized under parent company CNB Holdings, Inc. in December 2000. It serves individual consumers, small businesses, agricultural operations, non-profits, and community heroes across Morgan and Muskingum Counties in Southeastern Ohio through two physical branches (McConnelsville headquarters and Duncan Falls, opened 1996) and four stand-alone ATMs at local businesses, with total assets exceeding $100 million as of the most recent disclosure.

The bank's product portfolio spans personal and business deposit accounts (Citizens+, Choice, Classic, Bank On checking; CIMA, E-Savings, Statement Savings, Christmas Club, and Hometown Heroes Savings; CDs from 7 days to 60 months; IRAs), lending products (residential mortgages, HELOCs, personal/auto/recreational loans, overdraft protection, commercial and agricultural loans), Visa-branded debit and credit cards (issued through TCM Bank, N.A. and United Bankers' Bank), and ancillary fee services including safe deposit boxes, wire transfers, coin counting, and ID TheftSmart identity protection (partnered with Kroll Fraud Solutions, $2.99–$12.99/month). Digital delivery is built on third-party community banking infrastructure: NetTeller internet banking, a TeleWeb/ProfitStars-powered mobile app (CNB McConnelsville Mobile on iOS and Android), and a DCI-hosted website with financial calculators and a bank-switch kit.

The business model is a standard community bank NIM-plus-fee structure. Net interest income is generated primarily through residential, commercial, agricultural, and consumer lending, with deposit fee income from monthly maintenance charges ($3.00–$9.95), wire and monetary service fees, credit card interchange, safe deposit box rentals ($12.87–$85.80/year), and recurring ID TheftSmart subscription fees. Go-to-market is direct-to-consumer and direct-to-SMB via Universal Bankers, branch walk-in, telephone, digital channels, and a BaZing local merchant discount network. The bank is governed by a board dominated by long-tenured local business owners under fourth-generation Christie family chairmanship, with Matthew A. Carpenter as President & CEO since July 1, 2022.

Name

Citizens National Bank

Legal name

The Citizens National Bank of McConnelsville

Website

https://cnb-online.net

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Citizens National Bank is a privately held community bank founded in 1886 and headquartered in McConnelsville, Ohio, serving individual consumers, small businesses, agricultural operations, and non-profits across Morgan and Muskingum Counties via two branches and digital banking.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking
• Deposit accounts
• Residential mortgages
• Agricultural lending
• Small business banking

Headquarters

HQ city

Mcconnelsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Loans: Primary revenue source from interest earned on residential mortgages, home equity loans, personal loans (automobile, recreational, deposit-secured), commercial loans, agricultural loans, and overdraft protection lines of credit. The bank emphasizes competitive rates and relationship-based lending to grow this stream.
2. Deposit Account Fees and Charges: Monthly maintenance fees on checking and savings accounts when minimum balance thresholds are not met (e.g., $9.95/month for Citizens+ below $2,500; $7.50/month for CIMA below $2,500; $5.95 for Classic below $100). Additional revenue from early withdrawal penalties on CDs ($25 early closure fee within 60 days) and dormant account fees.
3. Transaction and Service Fees: Fees from debit item charges on business checking accounts (e.g., $0.25 per item above tiered thresholds), wire transfer fees ($25 outgoing, $10 incoming), money order fees ($2.50), coin counting for non-customers (7% of total, $3 minimum), safe deposit box rental ($12.87 to $85.80 annually depending on size), and paper statement fees.
4. Credit Card Interchange and Fees: Revenue from Visa credit cards issued in partnership with TCM Bank, N.A. and United Bankers' Bank, generating interchange income on card transactions and annual fees (e.g., $25/year for ScoreCard Rewards business card, $15/year for Platinum with potential waiver).
5. Certificate of Deposit Management: Revenue generated from CDs with minimum deposits ranging from $1,000 to $5,000, with terms from 7 days to 60 months. Interest rate lock options (one-time change on longer-term CDs) and early withdrawal penalties contribute to profitability.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Citizens National Bank is a privately held community bank that provides retail and small-business deposit accounts (checking, savings, CDs, IRAs), residential and home-equity loans, personal and overdraft-protection credit, commercial and agricultural loans, Visa credit and debit cards, identity-theft protection, mobile and internet banking, and ancillary services such as safe deposit boxes and wire transfers. Two branches in McConnelsville and Duncan Falls, Ohio, plus four local ATMs and digital channels, deliver these services to individuals and businesses in Morgan and Muskingum Counties.

Product overview

Citizens National Bank is a community bank offering a comprehensive suite of banking products and services primarily serving Morgan and Muskingum Counties in Ohio. The product portfolio includes deposit products (personal and business checking accounts including Citizens+, Choice, Classic, Bank On, and CIMA; savings accounts including E-Savings, Statement Savings, Christmas Club, and Hometown Heroes Savings; Certificates of Deposit and Individual Retirement Accounts); lending products (residential loans, HELOCs, personal loans, overdraft protection, and commercial/agricultural loans); credit cards (Visa Platinum, Visa Signature Travel, Visa Secured, and Business Credit Cards); digital banking (Internet Banking, Mobile Banking via CNB McConnelsville Mobile app); identity protection (ID TheftSmart in three tiers); and complementary services (monetary services, safe deposit boxes, and BaZing merchant discount network). Financial calculators are also provided for customer education. The bank differentiates through local decision-making by Universal Bankers who understand the Southeastern Ohio market.

Differentiator

Problem solved

Functional benefit

Products and services

• Citizens+ Checking Premium personal checking account with relationship rewards including BaZing savings, Billshark subscription negotiation, cell phone protection, ID theft aid, roadside assistance, and tiered interest rates. $2,500 minimum balance to avoid a $9.95/month fee.
• Choice Checking Personal checking account with BaZing local merchant discounts at a reduced monthly fee for students and seniors 55+. No minimum balance to open.
• Classic Checking Basic personal checking account with anywhere-banking tools including mobile banking, online banking, bill pay, debit card, and e-statements. $5.95/month fee waived at $100 minimum balance, with waiver for students and seniors 55+.
• Bank On Checking Account No-frills checking account designed for unbanked or underbanked individuals with a $25 minimum opening deposit and no overdraft, NSF, activation, closure, dormancy, inactivity, or balance fees, offered in accordance with American Bankers Association Bank On and Cities for Financial Empowerment standards.
• Citizens Insured Money Account (CIMA) Money market savings account with no service charges above a $2,500 balance and tiered interest rates up to 0.25% APY at $25,000+. Designed for savers maintaining higher balances without regular withdrawals.
• Elite Business Checking Premium business checking account with no monthly fee at a $5,000 minimum balance, no per-debit-item fees, free electronic and paper statements, and a free annual Digital Audit Report/Snapshot Report for online marketing assessment.
• Select Business Checking Business checking account with free first 100 debit items per month and a $2,500 minimum balance to avoid the $7.95/month fee.
• Basic Business Checking Essential business checking account with free first 25 debit items per month and a $100 minimum balance to avoid the $4.95/month fee.
• Estate Checking Account Specialized checking account for holding liquidated financial assets during probate, with free first 20 checks.
• E-Savings Electronic savings account with no service charges at a $50 minimum balance, higher interest rates than other savings options, and mobile access.
• Statement Savings Traditional savings account with paper statements, no service charges at a $50 balance, and interest compounded daily.
• Christmas Club Seasonal savings account for holiday expenses with flexible contributions and automatic payout on November 1st each year.
• Hometown Heroes Savings Savings account honoring fire, law enforcement, EMT, paramedic, med-flight, and military personnel with tiered interest up to 1.00% APY at $2,500+ and no required minimum balance to avoid fees.
• Certificates of Deposit Fixed-rate certificates of deposit with terms from 7 days to 60 months, $1,000 to $5,000 minimum opening deposits, automatic renewal options, and a $25 early closure fee within 60 days. IRA CDs also available.
• Individual Retirement Accounts (IRAs) Retirement savings arrangements including an 18-month variable IRA with a $5,000 minimum balance, plus options held as CDs or invested in stocks.
• Residential Loans Home purchase, construction, and refinancing loans with flexible terms, competitive rates, and local decision-making by Universal Bankers.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity for upgrades, repairs, or other purposes, with flexible advance options.
• Personal Loans Personal loans for vehicles, recreational equipment, and deposit-secured needs, with flexible terms up to 84 months for new vehicles.
• Overdraft Protection Revolving line of credit protecting checking accounts from overdraft fees with small automatic advances and repayment from the checking account.
• Commercial and Agricultural Loans Business loans for real estate, equipment, machinery, vehicles, and operating lines of credit for local businesses and agricultural operations.
• Visa Platinum Credit Cards Visa Platinum credit cards issued in partnership with TCM Bank, N.A., including Rewards Platinum, Cash Rewards Platinum, and Platinum Edition options, with competitive rates, fraud protection, ID Navigator (NortonLifeLock), and waiver-eligible annual fees.
• Visa Signature Travel Credit Card Travel rewards Visa Signature credit card earning 30,000 bonus points on $2,500 in spend within 3 months, 1.5 points per dollar, luxury hotel collections, concierge perks, Silvercar by Audi rental privileges, and Apple Pay support.
• Visa Secured Credit Card Credit-building Visa Secured card issued by TCM Bank requiring a security deposit, with eligibility to graduate to an unsecured card in as little as 13 months and no annual fee.
• Business Credit Cards Visa business credit cards issued through TCM Bank, N.A. and United Bankers' Bank, including ScoreCard Rewards ($25/year, 1 point per dollar on retail purchases, 6-month intro APR) and Platinum options, with online application via mycommunitycc.com and cnb.ubb.key.credit.
• VISA Debit Cards Visa check cards for purchases at any Visa-accepting location, with daily spending limits, fraud monitoring, 24/7 fraud team surveillance, SecurLOCK email/text fraud alerts, and Apple Pay support.
• ID TheftSmart Three-tier identity theft protection service in partnership with Kroll Fraud Solutions: Consultation + Restoration ($2.99/month), idINTEGRITY Scan with dark-web monitoring via Web Watcher and address monitoring via Address Aware ($6.99/month), and Premium with triple credit bureau monitoring and credit header data monitoring via Public Persona ($12.99/month per household).
• Internet Banking (NetTeller) Online banking platform providing 24/7 account access, fund transfers, account alerts, e-statements enrollment, and password management with multi-factor authentication and 180-day password rotation, accessed via telepc.net/cnb-online.
• Mobile Banking (CNB McConnelsville Mobile) Mobile banking application available on iOS (App Store) and Android (Google Play) enabling 24/7 spending monitoring, P2P money transfers, mobile check deposit, debit card block/activate, and bill pay.
• Monetary Services Cash advances, coin counting (7% fee for non-customers, $3 minimum), personal money orders ($2.50 each), savings bond redemption via TreasuryDirect, and wire transfers ($25 outgoing, $10 incoming).
• Safe Deposit Boxes Secure vault storage for valuables in sizes ranging from 2x5 inches ($12.87/year) to 10x10 inches ($85.80/year); not FDIC insured.

Quantifiable outcome

• Bank grew assets to over $100 million under President Vynalek (2000–2022)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kroll Fraud SolutionscoreTechnology or IntegrationKroll Fraud Solutions, the leading provider of identity theft and fraud investigation services, partnered with Citizens National Bank to introduce the ID TheftSmart service. Three tiers are offered: Consultation + Restoration ($2.99/month), idINTEGRITY Scan ($6.99/month), and Premium ($12.99/month). Kroll provides licensed investigators for identity restoration, dark web monitoring (Web Watcher), address monitoring (Address Aware), and credit header data monitoring (Public Persona).
• BaZingcoreGTM or Marketing PartnerBaZing is a local merchant discount network that enables CNB checking account holders to access exclusive discounts at participating local businesses. Merchants join free in exchange for providing ongoing discounts. CNB integrates BaZing into its checking account products (Citizens+, Choice, Classic all include BaZing). BaZing is accessible via mobile app or website. CNB also offers BaZing for Merchants to recruit local businesses into the network.
• VisacoreTechnology or IntegrationVisa provides the payment network infrastructure for Citizens National Bank's credit and debit cards. All CNB credit cards (Platinum, Signature, Secured) and debit cards carry the Visa logo, enabling worldwide acceptance. Visa provides fraud monitoring tools (SecurLOCK), zero fraud liability, email/text fraud alerts, and access to luxury hotel collections (Visa Signature). Mobile payment integration includes Apple Pay.
• Silvercar by AudiminorGTM or Marketing PartnerSilvercar by Audi provides rental car privileges available to CNB Visa Signature cardholders as part of their card benefits. This is a value-added perk enhancing the travel rewards proposition of the Visa Signature card.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• First National Bank of Zanesville: First National Bank of Zanesville is a community bank headquartered in Zanesville, Muskingum County — the same county where Citizens National Bank's Duncan Falls branch operates. It offers comparable deposit, lending, and small-business products to overlapping customers.
• Merchants National Bank (Hillsboro, Ohio): Merchants National Bank is an Ohio community bank offering personal checking, savings, loans, and business banking in rural Ohio communities. Directly comparable in business model and customer segment to Citizens National Bank.
• North Valley Bank: North Valley Bank is a small Ohio community bank providing traditional retail and commercial banking services to rural customers. It is comparable in scale and product scope to Citizens National Bank's community banking model.
• Century National Bank: Century National Bank is an Ohio-based community bank offering a similar suite of personal and business banking products in small-town Ohio markets. It is directly comparable as a peer community bank of similar scale and target customer.
• Peoples Bank (Marietta, Ohio): Peoples Bank is a Southeastern Ohio-headquartered community bank with a similar full-service retail and commercial banking model serving rural Ohio counties. It is the most directly comparable regional competitor to Citizens National Bank in overlapping Ohio geography and customer base.
• Farmers National Bank (Canfield, Ohio): Farmers National Bank is an Ohio community bank with agricultural and small-business lending emphasis similar to CNB's commercial and agricultural loan portfolio. Comparable as a community bank serving rural Ohio with overlapping ag-lending products.

Broad incumbents

• Bank of America: Bank of America is a national full-service commercial and retail bank with extensive Ohio presence. As a broad incumbent, it competes with CNB for consumer and small-business banking relationships across the bank's service area.
• Huntington Bancshares: Huntington is an Ohio-headquartered super-regional bank with deep penetration across Ohio including Southeastern Ohio. It competes directly with community banks via its regional branch network and Fair Play banking philosophy.
• JPMorgan Chase: JPMorgan Chase is a national full-service bank that competes with community banks across Ohio via its branch network and Chase Mobile app. It represents the broader incumbent competitive pressure facing small community banks like Citizens National Bank.

Others

• DCI (Data Center Inc.): DCI is the third-party technology provider powering Citizens National Bank's website and digital banking infrastructure. It is an ecosystem enabler rather than a competitor, but provides comparable community-bank technology that defines the competitive baseline for small banks like CNB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CNBMoCo
• YouTubeyoutube.com/channel/UC0yumb2phis9fOb1moRpxlg
• Facebookfacebook.com/CNBMoCo
• LinkedInlinkedin.com/company/the-citizens-national-bank-of-mcconnelsville
• Instagraminstagram.com/cnbmoco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens National Bank