What Morris Kitchen does

Morris Kitchen is a Brooklyn, New York-based craft cocktail mixer producer founded by Kari after graduating from art school, operating as a privately held, bootstrapped company. The company manufactures and sells small-batch, all-natural, gluten-free, non-GMO cocktail mixers, syrups, and rim salts built around organic and natural ingredients such as real fruit concentrates, organic honey, and natural spices. The product portfolio spans roughly seven core mixer flavors (Citrus Agave, Grapefruit Honey, Pineapple Lime, Strawberry Rose, Chamomile Peach, Tomato Beet, Ginger Spice), two specialty syrups (Ginger Syrup, Preserved Lemon Syrup as a seasonal item), two salt blends (Chili Salt, Hibiscus Salt), and a curated set of spirit-themed trio kits (Tequila, Whiskey, Vodka, Rum) and occasion kits (The Hot Spot, Refrescante, Salt & Strawberry).

The business operates a primarily direct-to-consumer e-commerce model through morriskitchen.com, complemented by wholesale distribution listings on four B2B marketplaces — Faire, Airgoods, Mable, and Bulletin — targeting independent specialty retailers and gift shops. A Subscribe & Save subscription service ships four mixer bottles every two months for $45 with a 10% discount and free shipping, introducing a recurring revenue layer on top of one-time unit and kit sales (individual bottles $9-$12.50; trios and kits $37.50-$46.50). Digital gift cards in $10/$25/$50/$100 denominations round out the catalog.

Marketing is built around an extensive categorized recipe library, an Instagram presence focused on cocktail content, and an email newsletter for promotions and product launches; the brand has accumulated editorial coverage in The New York Times, ELLE, Bon Appétit, Madame Figaro, Kinfolk, Edible Brooklyn, and others between 2012-2016. The company ships only within the continental US, Alaska, and Hawaii, and currently offers no international shipping. Operations, ownership, and headcount remain tightly founder-controlled with no disclosed external funding or institutional investors.

Name

Morris Kitchen

Legal name

Morris Kitchen

Website

https://morriskitchen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Morris Kitchen is a Brooklyn-based, founder-led craft producer of all-natural, small-batch cocktail mixers, syrups, and rim salts, selling direct-to-consumer online and via wholesale marketplaces to home cocktail enthusiasts and specialty retailers.

Ownership category

akta.pro rank

Product category

Craft Cocktail Mixers

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Craft cocktail mixers
• Small batch syrups
• Rim salt blends
• Spirit mixer kits
• Cocktail accessories

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Mixers, Syrups, Salts): Morris Kitchen generates revenue primarily through direct sales of their cocktail mixer, syrup, and salt products via their e-commerce website and wholesale marketplace platforms. Individual products range from $9 to $12.50 for single items, with trio/kit bundles priced from $37.50 to $46.50.
2. Subscribe & Save Subscription: Recurring subscription model delivering 4 mixer bottles every 2 months for $45, with 10% savings and free shipping on each shipment. Customers can customize flavor selections and manage their subscription preferences online.
3. Wholesale Distribution: Wholesale accounts through marketplace platforms including Faire, Airgoods, Mable, and Bulletin, allowing retailers to stock Morris Kitchen products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Morris Kitchen produces and sells all-natural, small-batch, gluten-free, non-GMO cocktail mixers, syrups, and specialty rim salts designed to pair with specific spirits (tequila, mezcal, rum, vodka, gin, bourbon, whiskey, champagne). Products are sold individually, as spirit-themed trios and themed kits, and through a recurring Subscribe & Save subscription, distributed via the company's own e-commerce site and curated wholesale marketplaces.

Product overview

Morris Kitchen is a craft cocktail mixer company offering all-natural, gluten-free, small-batch, non-GMO cocktail mixers, syrups, and salts. The product portfolio centers on seven core mixer flavors (Citrus Agave, Grapefruit Honey, Pineapple Lime, Strawberry Rose, Chamomile Peach, Tomato Beet, Ginger Spice) and two specialty syrups (Ginger Syrup, Preserved Lemon Syrup). These are sold individually and bundled into themed trio kits organized by spirit type (Tequila, Whiskey, Vodka, Rum) or occasion (The Hot Spot Kit, Refrescante Kit, Salt & Strawberry Kit). The company also offers two salt blends (Chili Salt, Hibiscus Salt) for glass rims, a subscription service (Subscribe & Save) delivering curated mixer selections bi-monthly, and digital gift cards. All products emphasize natural ingredients with flavor profiles designed to complement specific spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Citrus Agave Cocktail Mixer All-natural cocktail mixer with tart lime balanced by organic agave nectar and a hint of orange. Designed to pair with tequila, mezcal, vodka, gin, or seltzer.
• Grapefruit Honey Cocktail Mixer Bright, floral cocktail mixer with fresh citrus juice, organic honey, and tart hibiscus. Pairs with tequila, mezcal, gin, vodka, bourbon, or seltzer.
• Pineapple Lime Cocktail Mixer Tropical and tart cocktail mixer with hints of vanilla and toasted coconut. Pairs with rum, tequila, vodka, or seltzer.
• Strawberry Rose Cocktail Mixer Tart strawberry mixer with delicate floral notes, blended or shaken. Pairs with rum, tequila, or seltzer.
• Chamomile Peach Cocktail Mixer Sweet peach nectar cocktail mixer with mellow chamomile notes and lemon. Pairs with champagne, gin, and vodka.
• Tomato Beet Cocktail Mixer Rich tomato and beet cocktail mixer with cayenne and horseradish spice and apple cider vinegar. Pairs with vodka, tequila, mezcal, beer, or over ice.
• Ginger Spice Cocktail Mixer Piquant yet sweet cocktail mixer with real ginger and spice, served hot or cold. Pairs with bourbon, vodka, rum, whiskey, or seltzer.
• Ginger Syrup Versatile ginger syrup with the taste of freshly grated ginger, used in cocktails, tea, pancakes, waffles, lemonade, baking, marinades, iced coffee, and smoothies.
• Preserved Lemon Syrup (Seasonal) Seasonal bright citrus syrup with floral notes and a hint of sea, made with lemon juice, cane sugar, lemon zest, sea salt, cardamom, and pink peppercorn.
• Chili Salt Blend Rim salt bringing salinity, acidity, and heat with a smoky finish, intended for margaritas, Bloody Marys, and micheladas.
• Hibiscus Salt Blend Colorful rim salt made with organic hibiscus for a crimson hue and tart flavor, with cayenne and habanero.
• MK Salts Duo Bundle combining the Chili Salt Blend and Hibiscus Salt Blend for versatile rim and dish applications.
• Tequila Mixer Trio Spirit-themed kit of three mixers (Citrus Agave, Grapefruit Honey, Pineapple Lime) curated for tequila and mezcal pairings, with optional Chili Salt or Hibiscus Salt add-ons. Priced from $37.50.
• Whiskey Mixer Trio Spirit-themed kit of three mixers (Ginger Spice, Grapefruit Honey, Chamomile Peach) designed to refresh bourbon and scotch with honeyed, fruity, and piquant flavors.
• Vodka Mixer Trio Spirit-themed mixer trio featuring Tomato Beet, positioned as a sophisticated alternative to cranberry juice for vodka cocktails.
• Classic Rum Mixer Trio Rum-focused mixer trio including Grapefruit Honey, designed for tropical cocktails and tiki drinks.
• Modern Rum Lover Trio Rum cocktail kit including Strawberry Rose and Ginger Spice mixers for daiquiris, rum mules, dark and stormy highballs, and tiki classics.
• The Hot Spot Cocktail Kit Cocktail kit with Grapefruit Honey mixer and Chili Salt blend for making The Hot Spot cocktail (Tequila, Grapefruit Honey, lime with chili salt rim). Priced at $46.50.
• Refrescante Kit Summer-themed kit with Citrus Agave, Tomato Beet, and Pineapple Lime mixers plus Chili Salt, recommended for Margarita, Vampiro, and Pina Colada recipes.
• Salt & Strawberry Kit Cocktail kit featuring three bottles of Strawberry Rose mixer with Hibiscus Salt blend, designed for strawberry cocktails with white rum and Cointreau. Priced at $46.50.
• Subscribe & Save Subscription Recurring subscription delivering four custom-selected cocktail mixers every two months for $45, with 10% savings and free shipping on each shipment; subscribers can customize flavors and manage preferences online.
• Morris Kitchen Gift Card Digital gift card available in $10, $25, $50, and $100 denominations; never expires.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• FairecoreChannel Partner/ Reseller/ DistributorFaire is a wholesale marketplace where Morris Kitchen lists their products for retail distribution. Retailers can discover and purchase Morris Kitchen cocktail mixers, syrups, and salts through the Faire platform.
• AirgoodscoreChannel Partner/ Reseller/ DistributorAirgoods is a wholesale marketplace platform that enables Morris Kitchen to reach independent retailers and specialty stores looking to stock craft cocktail products.
• MablecoreChannel Partner/ Reseller/ DistributorMable is a wholesale marketplace where Morris Kitchen maintains product listings for retail distribution and discovery by independent retailers.
• BulletincoreChannel Partner/ Reseller/ DistributorBulletin is a wholesale marketplace that hosts Morris Kitchen products, enabling retailers to source craft cocktail mixers and accessories for their stores.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Master of Mixes: Established cocktail mixer brand offering sweetened and 'Lite' mixer lines across retail and foodservice. Comparable product category with broader retail distribution and a wider price-value tier.
• Q Mixers: Premium craft cocktail mixer brand offering tonics, ginger beers, and sparkling mixers through DTC and major grocery retail. Closely comparable in product category, premium positioning, and clean-label ingredient story.
• Powell & Mahoney: Craft cocktail mixer brand specializing in bitters, tonic, and cocktail mixers sold through retail and on-premise channels. Comparable mixer/bitters product mix and premium positioning.
• Stirrings: Craft cocktail mixer brand offering a wide range of syrups, mixers, and garnishes for home and professional use. Overlaps with Morris Kitchen on mixer/syrup SKUs and small-batch positioning, with broader retail penetration.
• Jordan's Skinny Mixes: Skinny/low-calorie cocktail mixer brand with broad flavor portfolio and DTC plus retail distribution. Comparable mixer SKU breadth and direct-to-consumer e-commerce model, differentiated by diet-positioning.
• Jack Rudy Cocktail Co. Small-batch craft cocktail mixer and syrup brand with strong editorial positioning and DTC-plus-retail distribution. Directly comparable artisanal brand identity, syrup/mixer product mix, and gift-friendly merchandising.
• Barkeep: DTC craft cocktail mixer and bitters brand sold online. Comparable small-batch, premium mixer positioning and DTC-led distribution model in the same craft mixer niche.
• Regal Rogue: Australian craft vermouth and aperitif brand with cocktail-mixer positioning. Comparable small-batch, story-driven brand identity and spirit-pairing merchandising, but operates from a different geography.
• Hella Cocktail Co. Craft bitters and mixer brand with DTC e-commerce and specialty retail presence. Comparable artisanal positioning, mixer-plus-bitters portfolio, and cocktail-enthusiast target customer.

Broad incumbents

• Fever-Tree: Global premium mixer brand with extensive tonic and ginger beer lines distributed across grocery, on-premise, and international markets. Comparable mixer category and premium positioning, but operates at substantially larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/morriskitchen
• LinkedInlinkedin.com/company/morris-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Kitchen