Bulletin
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Bulletin firmographics
Firmographics- Name
- Bulletin
- Legal name
- Bulletin Media Sverige AB
- Website
- https://bulletin.nu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bulletin industry classification
Industry- Product category
- Online News Publication
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Bulletin is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Bulletin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Subscription: Bulletin generates revenue primarily through digital subscriptions. The publication offers monthly, semi-annual, and annual subscription plans processed via Klarna. Subscriptions auto-renew until cancelled by the subscriber. The company also accepts Swish and Bankgiro payments for one-time support contributions that can result in free subscription periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with automatic renewal |
| Subscription | Annual | Semi-annual subscription with automatic renewal |
| Subscription | Annual | Annual subscription with automatic renewal |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bulletin product offering
Product offeringCore offering
Bulletin is a Swedish digital news publication that delivers daily news, opinion, and editorial content to Swedish readers through a paid subscription model. The publication provides objective news coverage, libertarian conservative opinion pieces, podcasts, a USA-focused blog, a premium interactive crime-mapping feature, and an email newsletter, all distributed via its website bulletin.nu.
Product overview
Bulletin is a Swedish digital news publication offering a comprehensive news platform with multiple content categories including news, international news, economics, politics, culture, and sports. The core product is the digital news website accessible via subscription, with supplementary offerings including podcasts (TV & Pod), a USA-focused blog (USA-bloggen), and a premium crime mapping feature (Brottskartan). The platform operates on a subscription-based model with content organized into editorial sections (Ledare), debate (Debatt), columns (Krönikörer), opinion, and in-depth analysis (Fokus). All content is provided in Swedish.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulletin Digital News Subscription
- TV & Pod (Podcast and Video Content)
- Nyhetsbrev (Email Newsletter)
Companies that use Bulletin
Customer profileSegments1 record
Ideal customer profiles1 record
Bulletin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Bulletin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnacoreKlarna handles payment processing for Bulletin subscriptions. When customers purchase subscriptions, they are redirected to Klarna's portal for payment management. Klarna is an independent data controller for payment-related information and operates under its own privacy policy.
Recent moves6 records
Expansion highlights4 records
Bulletin competitors and assessment
Company assessmentBroad incumbents
- Expressen: Sweden's leading tabloid daily with large digital subscriber base; competes for general Swedish news consumers and frequently criticized by Bulletin's opinion writers, illustrating the mainstream foil.
- Svenska Dagbladet: Major Swedish daily with a conservative-leaning editorial tradition and robust digital subscription model; a key competitor in the same right-of-center Swedish subscriber segment Bulletin targets.
- Dagens Nyheter: Sweden's largest daily newspaper with a broad digital subscription offering across news, opinion, and culture; competes for Swedish digital subscribers at scale and represents the mainstream establishment Bulletin positions itself against.
- Aftonbladet: Sweden's largest news site by traffic, combining news and opinion with digital subscriptions; represents the scale and ad-supported hybrid model Bulletin deliberately does not pursue.
Direct peers
- Fokus: Swedish weekly opinion and analysis magazine with a clear editorial perspective, offering in-depth political and societal commentary that overlaps Bulletin's 'Ledare' and 'Fokus' editorial categories.
- Samhällsnytt: Swedish alternative online news outlet covering politics, culture, and society from a nationalist/conservative perspective; overlaps with Bulletin's ideological positioning and digital-first subscriber model.
- Nyheter Idag: Swedish alternative/independent digital news publication with a right-leaning editorial stance, directly competing for the same conservative-leaning Swedish audience as Bulletin via subscription and reader-supported models.
Emerging players
- The Epoch Times: Alternative opinion-driven news publisher with strong ideological positioning and subscription/donation monetization; parallels Bulletin's model of combining objective news with clearly labeled opinion content.
- The Daily Wire: Conservative digital media company combining news, opinion, and podcasts behind a paid subscription paywall; mirrors Bulletin's bundling of written journalism with podcast/multimedia content.
- Breitbart News: Conservative digital news outlet built on opinion-led commentary and alternative framing of mainstream narratives; comparable to Bulletin in ideological clarity and digital-first distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bulletin social profiles
Digital presenceBulletin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulletin leadership team
Management profileNumber of profiles
Profiles5 records
Bulletin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulletin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulletin
What does Bulletin do?
Bulletin is a Swedish digital news publication that delivers daily news, opinion, and editorial content to Swedish readers through a paid subscription model. The publication provides objective news coverage, libertarian conservative opinion pieces, podcasts, a USA-focused blog, a premium interactive crime-mapping feature, and an email newsletter, all distributed via its website bulletin.nu.
Is Bulletin a public or private company?
Bulletin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bulletin founded?
Bulletin was founded in 2021. It employs 11 to 50 people.
Where is Bulletin based?
Bulletin is headquartered in Stockholm, Sweden, in the Europe region.
How does Bulletin make money?
One revenue line is on record: digital Subscription.
Who are Bulletin's main competitors?
Broad incumbents on record are Expressen, Svenska Dagbladet, Dagens Nyheter and Aftonbladet. Direct peers are Fokus, Samhällsnytt and Nyheter Idag. Emerging players are The Epoch Times, The Daily Wire and Breitbart News.
Does Bulletin have an API?
No public API is recorded for Bulletin.
What industry is Bulletin in?
Bulletin's product category is Online News Publication. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.