Adhesia

What Adhesia does

Adhesia is a Paris-based, privately held event production and creative content agency founded in 2002 by Nicolas Forszpaniak and Vincent Mougeot. Operating as a French SAS with 150,000 EUR share capital, the company delivers three integrated service lines: (1) exhibition stand design and construction (custom, modular/reusable, shared multi-exhibitor, and itinerant formats starting from 6 m²); (2) event staging and scenography including lighting, sound, video, and space arrangement; and (3) creative content production covering visual identity, presentation design, video, motion design, and paper-based materials for in-person, remote, and hybrid events. A 2023 addition, AI'Art, layers generative AI demonstrations (Midjourney, Stable Diffusion, DALL-E, Firefly) onto the live-event experience.

The business model is professional services, sold via quote-based project contracts rather than subscriptions. Pricing is fully customized per engagement, with staggered deposit terms (40% on confirmation, 40% two months pre-event, balance ten days pre-event). Distribution is direct, B2B enterprise sales driven by the company website portfolio and referral, targeting innovation-and-technology buyers in sectors including consumer electronics (Microsoft, Apple, Samsung, Lenovo, Sony, Asus, Dell, HP, Acer), telecommunications (Orange), financial services (Amex, BPCE), tourism and hospitality (Disneyland Paris, Accor), pharmaceuticals (SGD Pharma, Nemera), government (CCI), and utilities (Suez). To date, the firm claims 170+ clients served and 1,500+ missions delivered across 20+ years, executed through a small core team (11–50 employees) supported by a federated network of 200+ event and creative professionals engaged on demand.

There is no proprietary technology platform, no app product, no API or SDK offering, and no disclosed AI research capability; the company's intellectual property is concentrated in its creative concepts (e.g., Conisphère, Slowmo M, Ordivapeur), its curated talent network, and its brand reputation. The company does not disclose revenue and has not raised institutional funding, remaining owner-operated between its two co-founders.

Name

Adhesia

Legal name

SAS Adhesia

Website

https://adhesia.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Adhesia is a Paris-based event production and creative content agency, founded in 2002, that designs exhibition stands, scenography, and live-event content for French enterprise clients. It serves 170+ companies including Microsoft, Apple, Samsung, and Orange through a 200+ professional network.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Other Services Related to Advertising (54189), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Management Services (8741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Event management services
• Exhibition stand design
• Event staging production
• Corporate event content
• Trade show booths

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Design and Production: Design, construction and rental of themed event sets and marketing exhibition stands for trade shows, conferences, and corporate events. Includes traditional custom-made, modular/reusable, shared (multi-exhibitor), and traveling stands.
2. Event Organization and Management: Full or partial management of event services including seminars, team building, inaugurations, corporate anniversaries, incentives, garden parties, workshops, corporate evenings, conferences, meetings, and marketing events.
3. Event Animation Services: Setup and rental of event animations including challenges, stands, games, and artists for corporate events.
4. Creative Content Production: Design and production of creative content for all paper and screen formats including documentation, brochures, white papers, totems, and videos for in-person, remote, or hybrid events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Adhesia is a Paris-based event production and creative agency that designs, builds, and manages corporate events, exhibition stands, event staging, and event-related content. Its three core service lines — STANDS (custom/modular/reusable exhibition stands from 6 m²), MISE EN SCENE (scenography, decoration, lighting, sound, video), and CONTENUS (visual identity, PowerPoint/Keynote design, video and motion design) — are delivered through a network of 200+ professionals for enterprise clients in the innovation and technology sectors.

Product overview

Adhesia is an event management agency offering three core service lines: (1) STANDS for exhibition stand design and construction in custom, modular, shared, and mobile formats; (2) MISE EN SCENE for event staging, scenography, decoration, lighting, sound, and video; and (3) CONTENUS for content creation including visual identity, video production, and presentation design. The agency also features AI'Art, a generative AI workshop using Midjourney, Stable Diffusion, DALL-E, and Firefly. Services are delivered through a network of 200+ professionals and cater to major brands including Microsoft, Disney, Lenovo, Orange, and Samsung.

Differentiator

Problem solved

Functional benefit

Products and services

• Stands (Conception et réalisation) Design and construction of exhibition stands in custom, modular/reusable, shared, and traveling formats starting from 6 m², delivered for enterprise clients appearing at trade shows and corporate events.
• Mise en scène et agencement Event staging and space arrangement services, including scenography, decoration, lighting, sound, and video, that transform venues into immersive environments aligned with a client's brand universe.
• Création de contenus Content creation and dynamization for events, including visual identity, PowerPoint/Keynote template design, video production, motion design, and on-stage or pre-recorded communications assets.
• Evénementiel sur mesure Full-service organization of corporate events — conferences, press events, partner evenings, seminars, team building, inaugurations, product launches, and hybrid events — with end-to-end project management from conception to execution.
• Animations événementielles Event entertainment and animation services including Close-Up Digital magic performances that integrate tablets, smartphones, and screens, alongside original geek- and tech-themed creations for corporate events.
• AI'Art Interactive generative AI discovery workshop using Midjourney, Stable Diffusion, DALL-E, and Firefly, in which an 'AI'Artist' demonstrates AI-assisted visual creation live via a tablet and stylus for event audiences.

Quantifiable outcome

• 170+ companies served with 1,500+ successful missions
• +1 more outcomes

Named customers32 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• MCH Group: Swiss exhibition and event-services company (Art Basel, Muba, etc.). Comparable to Adhesia on exhibition services and event organization, but with a venue/operator model and primarily DACH-region focus.
• Messe Frankfurt Exhibition GmbH: Major German trade-fair organizer (e.g., CPHI Frankfurt, Ambiente). Adhesia builds stands at Frankfurt venues like CPHI; Messe Frankfurt represents the venue/organizer counterpart in the value chain rather than a direct competitor, but services overlap with Adhesia's stand and content offerings at affiliated shows.
• Viparis: Paris-based venue and event-services operator (Paris Expo, Porte de Versailles, etc.). Overlaps with Adhesia's stand-construction and event-management activity at French trade-show venues; a venue-side counterpart rather than an agency competitor.

Emerging players

• Opus Agency: US-based experiential agency focused on technology and consumer-electronics clients (Microsoft, Amazon, Meta). Comparable to Adhesia in tech-vertical specialization and trade-show/event execution, but skewed to US enterprise accounts.

Direct peers

• GL Events: Largest French event-services group offering venue management, stand design/construction, and event production. Directly comparable to Adhesia across stand fabrication, exhibition services, and corporate-event staging, but at significantly larger scale and with global reach.
• GES (Global Experience Specialists): Trade-show and event services provider specializing in stand design/construction, on-site services, and event production. Directly comparable on the stand-fabrication and event-execution side of Adhesia's business.
• Sparks: Specialist brand-experience agency with strong technology-vertical client base (Microsoft, Samsung, Google). Directly comparable to Adhesia on trade-show stands, brand activations, and tech-sector storytelling, though at larger scale.

Broad incumbents

• MCI Group: Global association, conference, and experiential marketing agency. Comparable to Adhesia in event design, content production, and corporate-event management, but operating at international scale across many verticals beyond tech.
• Jack Morton Worldwide: Global brand-experience agency producing events, exhibits, and digital content for enterprise brands (similar client profile to Adhesia: Microsoft, Google, etc.). Comparable on experiential storytelling and integrated content, though at much larger scale and broader geographic reach.
• George P. Johnson Experience Marketing: Large experience-marketing agency known for trade-show exhibits, brand activations, and content production. Directly comparable on stand design and corporate-event delivery, particularly for technology clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adhesia
• LinkedInlinkedin.com/company/adhesia_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adhesia