Colonial Pharmacy
Colonial Pharmacy is an independent, locally owned community pharmacy and general store in New London, New Hampshire, serving local residents with prescription dispensing, OTC products, vaccinations, and front-store merchandise since 1967.
- Company typePrivate
- Founded1967
- HeadquartersNew London, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Colonial Pharmacy does
Colonial Pharmacy is an independent, locally owned retail pharmacy and small department store operating from a single storefront at 82 Newport Road in New London, New Hampshire, where it has been part of the community since 1967. The company dispenses prescription medications, accepts over 300 insurance plans, offers one-call prescription transfer, and provides pharmacist consultations and scheduled vaccine appointments. Beyond pharmacy services, Colonial also operates a broad front-store retail operation that functions as a general store, offering OTC health products, home goods, kitchen appliances, bedding, hardware, sporting goods, stationery, arts and crafts, toys, snacks, beverages, gifts, and locally produced New Hampshire items such as maple syrup and confections.
The underlying technology stack is minimal and entirely third-party: a Wix-hosted marketing website, a Microsoft Office 365 calendar booking system for vaccine and clinical appointments, and the RxLocal patient portal for prescription refills and communications. The company maintains an organic social media presence on Facebook and Instagram for community engagement. No proprietary technology, AI/ML capability, or app is disclosed. The business relies on conventional retail pharmacy economics: transactional fees on prescription dispensing, OTC product sales, front-store merchandise, and clinical service fees.
Colonial's go-to-market is a direct-to-consumer model targeting local New London, NH residents and families through its physical storefront. Its customer base is a single horizontal segment defined by local geography, with no enterprise or B2B customers disclosed. The business is privately held with no parent company, no institutional investment, no funding rounds, and no M&A activity. The company employs 11-50 people and operates without disclosed revenues, though its durability over 50+ years signals a stable, cash-generative local franchise.
Colonial Pharmacy firmographics
Firmographics- Name
- Colonial Pharmacy
- Legal name
- Colonial Pharmacy
- Website
- https://colonialpharmacy.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colonial Pharmacy is an independent, locally owned community pharmacy and general store in New London, New Hampshire, serving local residents with prescription dispensing, OTC products, vaccinations, and front-store merchandise since 1967.
- Ownership category
- akta.pro rank
Colonial Pharmacy industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
Keywords
Where Colonial Pharmacy is headquartered
LocationHeadquarters
- HQ city
- New London
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Colonial Pharmacy business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Prescription Medications: Traditional pharmacy services dispensing prescription medications to patients. Accepts over 300 insurance plans and offers prescription transfer assistance with a single phone call.
- Over-the-Counter Products: OTC healthcare products, medications, and wellness items sold directly to consumers in-store.
- Front Store Retail: General merchandise including home goods, seasonal items, toys, snacks, beverages, stationery, and local products. Diversified product categories akin to a small department store.
- Clinical Services: Vaccination services and clinical health consultations offered through scheduled appointments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Colonial Pharmacy product offering
Product offeringCore offering
Colonial Pharmacy is an independent, locally owned community drugstore in New London, NH that dispenses prescription medications, sells over-the-counter health products and general merchandise (including gifts and souvenirs), and provides clinical services such as vaccine administration. The pharmacy accepts more than 300 insurance plans and supports patients with prescription transfers, pharmacist consultations, and digital tools for refills and appointments.
Product overview
Colonial Pharmacy operates as an independent retail pharmacy and small department store offering a unified model combining clinical pharmacy services with general merchandise. The core offerings include prescription services (with Rx Refill through RxLocal), vaccine appointments (via Microsoft Outlook booking), and over-the-counter health products. The retail component features general merchandise including home decor, kitchen appliances, bedding, hardware, sporting goods, arts and crafts, toys, snacks, beverages, newspapers, magazines, seasonal items, gifts, and locally-produced New Hampshire products. The pharmacy has served the New London community since 1967.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 300 insurance plans accepted
Companies that use Colonial Pharmacy
Customer profileSegments1 record
Colonial Pharmacy technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colonial Pharmacy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RxLocalcorePatient prescription refill portal used by Colonial Pharmacy to manage prescription refills and patient communications.
- Office 365coreMicrosoft Office 365 calendar booking system used for scheduling vaccine appointments and clinical services.
- Insurance Providers (300+ plans)coreNetwork of 300+ insurance providers whose plans are accepted at Colonial Pharmacy, enabling prescription fulfillment and billing for covered patients.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Colonial Pharmacy competitors and assessment
Company assessmentDirect peers
- Health Mart (McKesson franchise): Network of independent community pharmacies franchised through McKesson. Operates as locally owned neighborhood pharmacies offering prescription services — the closest structural analog to Colonial Pharmacy's independent community model.
Emerging players
- Amazon Pharmacy: Online mail-order prescription service leveraging Amazon's logistics network. Competes for prescription volume through home delivery and price transparency — a structural threat to independent pharmacies reliant on local foot traffic.
- GoodRx: Prescription savings platform connecting consumers to discounted medications. While not a dispensing pharmacy, it directly competes for Colonial's OTC and uninsured prescription customers through price transparency and coupons.
- Capsule: Digital-first pharmacy offering same-day prescription delivery and modern patient experience. Comparable prescription dispensing business but with technology-forward delivery model that contrasts Colonial's traditional storefront approach.
- Mark Cuban Cost Plus Drug Company: Direct-to-consumer online pharmacy offering transparent low-cost prescription pricing. Targets the same prescription customers as Colonial but bypasses the insurance-reimbursement model Colonial relies on.
Broad incumbents
- CVS Pharmacy (CVS Health): Largest U.S. retail pharmacy chain operating thousands of locations with prescription dispensing, OTC products, and in-store clinics. Directly comparable retail pharmacy model though at vastly greater scale and with corporate ownership rather than independent.
- Rite Aid: Regional pharmacy chain offering prescription, OTC, and front-store retail with a community-pharmacy feel closer to Colonial's positioning than CVS or Walgreens. Comparable retail pharmacy + general merchandise hybrid model.
- Walmart Pharmacy: In-store pharmacy departments within Walmart's big-box retail format. Comparable in offering prescription medications alongside general merchandise in a single retail footprint, though at massive scale.
- Walgreens Boots Alliance: Major national pharmacy chain offering prescription fulfillment, OTC products, and clinical services. Comparable broad retail pharmacy model but operates as a large public corporation across thousands of U.S. locations.
Others
- McKesson Corporation: Major pharmaceutical wholesaler and parent of Health Mart. Acts as a key upstream supplier to independent pharmacies like Colonial, and comparable in enabling community pharmacy operations through distribution infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Colonial Pharmacy social profiles
Digital presenceColonial Pharmacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colonial Pharmacy leadership team
Management profileNumber of profiles
Colonial Pharmacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colonial Pharmacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colonial Pharmacy
What does Colonial Pharmacy do?
Colonial Pharmacy is an independent, locally owned community drugstore in New London, NH that dispenses prescription medications, sells over-the-counter health products and general merchandise (including gifts and souvenirs), and provides clinical services such as vaccine administration. The pharmacy accepts more than 300 insurance plans and supports patients with prescription transfers, pharmacist consultations, and digital tools for refills and appointments.
Is Colonial Pharmacy a public or private company?
Colonial Pharmacy is a private company. It is currently operating.
When was Colonial Pharmacy founded?
Colonial Pharmacy was founded in 1967. It employs 11 to 50 people.
Where is Colonial Pharmacy based?
Colonial Pharmacy is headquartered in New London, United States, in the North America region.
How does Colonial Pharmacy make money?
Four revenue lines are on record. Prescription Medications are the primary driver. The others are over-the-Counter Products, front Store Retail and clinical Services.
Who are Colonial Pharmacy's main competitors?
Health Mart (McKesson franchise) is listed as a direct peer. Emerging players are Amazon Pharmacy, GoodRx, Capsule and Mark Cuban Cost Plus Drug Company. Broad incumbents are CVS Pharmacy (CVS Health), Rite Aid, Walmart Pharmacy and Walgreens Boots Alliance. McKesson Corporation is listed as an others.
Does Colonial Pharmacy have an API?
No public API is recorded for Colonial Pharmacy.
What industry is Colonial Pharmacy in?
Colonial Pharmacy's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.