What Bad & Varme does

Bad & Värme (legal entity Sveriges Bad & Värmebutiker AB) is Sweden's largest voluntary chain (frivilligkedja) of independent VVS — plumbing, heating, ventilation, and water — companies. Founded in 1995 by Torbjörn Chemnitz in Västerås, the chain today comprises 130+ member companies operating over 110 retail/showroom locations and fielding 1,200+ certified VVS plumbers across Sweden, from Gällivare in the north to Höllviken in the south. Member companies retain independent ownership while benefiting from shared branding, centralized procurement, marketing support, and member coordination services provided by the central entity.

The core offering bundles product retail with fixed-price professional installation under the "Installerat-och-klart" (Installed-and-Ready) scheme, covering bathroom renovations, heat pumps (ground source, air/water, exhaust air, and air/air), water heaters, radiators, plumbing fixtures, water/sewage pumps, and water treatment. Service revenue is supplemented by 6-year Trygghetsförsäkring insurance included with installations over 20,000 SEK, consumer and project financing through a Resurs Bank partnership (interest-free up to 24 months; up to 60 months for larger projects), and digital tools including a bathroom cost calculator, an energy savings calculator, and a free 3D bathroom design service.

Revenue is generated through five streams: hardware sales of VVS products, fixed-price installation services, ongoing service and repair (including service agreements with housing cooperatives and property owners), affiliate/financing referral income, and B2B project contracts (totalentreprenad / turnkey contracts) with construction firms, housing cooperatives, property owners, municipalities, and industrial clients. The combined annual revenue of all member companies is approximately 2.5 billion SEK. Customers span four segments — private homeowners (primary), construction companies, property owners and housing cooperatives, and industrial/commercial facilities — with no single anchor customer and reliance instead on long-tail household demand catalyzed by Sweden's ROT tax deduction. The chain holds AAA credit rating from Soliditet and is authorized under the Säker Vatten safe water scheme and the Swedish Cooling and Heat Pump Association.

Name

Bad & Varme

Legal name

Sveriges Bad & Värmebutiker AB

Website

https://bad-varme.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Bad & Värme is Sweden's largest voluntary chain of independent VVS (plumbing and heating) companies, operating 110+ locations and 1,200+ certified plumbers nationwide to deliver bathroom renovations, heat pump installations, and plumbing services to private homeowners, construction firms, housing cooperatives, and municipalities.

Ownership category

akta.pro rank

Product category

Plumbing & Heating (VVS) Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Installation, Service & Repair (IMAIABAB)

akta.pro secondary industries

Faucet, Sink & Shower/Tub Installation & Repair (HSAOAAAE), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG), Plumbing Inspection, Preventive Maintenance & Code Compliance (HSAOAAAI), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD), Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Plumbing installation services
• Bathroom renovation services
• Heat pump installation
• VVS product retail
• HVAC contractor services

Headquarters

HQ city

Slite

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail/B2C): Sale of VVS products including bathroom fixtures, faucets, toilets, showers, bathtubs, tiles, heat pumps, water heaters, radiators, pumps, water treatment systems, and accessories through the network of local member stores.
2. Installation Services (Installerat-och-klart): Fixed-price installation services bundled with products. Covers bathroom renovations, heat pump installations, water heater replacements, and general plumbing. Installation prices are conditional on ROT tax deduction being granted and within 10 km of the local plumber.
3. Service and Repair: Ongoing service, maintenance, and repair services including leak detection, water analysis, pipe repairs, and emergency plumbing. Offered via service agreements to housing cooperatives and property owners.
4. Financing Services (Bad & Värme Account): In partnership with Resurs Bank, offers interest-free installment payments up to 24 months (Bad & Värme Account, max 60,000 SEK) and up to 36–60 months (Project Account, max 100,000–250,000 SEK). Revenue generated through financing partnerships.
5. B2B Project Contracts: Total responsibility and project contracts for construction companies, housing cooperatives, property owners, and municipalities. Includes feasibility studies, VVS drawings, installation, energy analysis, and commissioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bad & Värme operates Sweden's largest voluntary chain (frivilligkedja) of certified VVS (plumbing, heating, water) companies, offering fixed-price bathroom renovations, heat pump installations (ground source, exhaust air, air-to-air, air-to-water), general plumbing and water/drainage services, and retail sale of bathroom fixtures, tiles, heat pumps, water treatment and pumps. Products and installation are bundled under the 'Installerat-och-klart' fixed-price scheme delivered by 1,000+ certified plumbers across 100+ Swedish locations.

Product overview

Bad & Värme is Sweden's largest VVS (plumbing, heating, and water) franchise chain, operating as a unified service and product platform with over 1,000 certified plumbers across more than 100 locations. The core offering consists of four main service areas: bathroom renovation (Badrumsrenovering), heat & cooling installation (Installera värme & kyla), plumber services (Rörmokartjänster), and an 'Installerat-och-klart' (Installed-and-Ready) fixed-price installation scheme covering all products. The product portfolio spans five main categories: (1) Bathroom & Toilet products including bathtubs, bathroom furniture, faucets/taps, showers, towel warmers, tiles, toilets, and accessibility aids; (2) Kitchen & Laundry products including kitchen/laundry taps, furniture, and laundry room furnishings; (3) Heat & Cooling products including ground source, exhaust air, air-to-air, and air-to-water heat pumps, radiators, floor heating, district heating products, water heaters, household boilers, circulation pumps, and ventilation; (4) Water & Drainage products including sewage pumps, clean water pumps (deep well, jet, universal), water treatment/filtration, and water fault breakers; and (5) Garden & Summer House products. Supporting services include a free bathroom cost calculator, free 3D bathroom design, an interactive energy savings calculator, semi-annual magazine publication, and consumer financing via Bad & Värmekonto (up to 24 months interest-free) and Projektkonto (up to 60 months) in partnership with Resurs Bank. All installations include a 6-year security assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Renovation (Badrumsrenovering)

Quantifiable outcome

• Energy savings of up to 80% when switching to geothermal heat pumps for an average 150 sqm house in central Sweden
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Byggmax: Swedish discount DIY building materials retailer selling plumbing fixtures, tools, and renovation supplies at low prices; an adjacent competitor for the DIY portion of Bad & Värme's audience.
• Ahlsell: Nordic leading distributor of installation products, tools, and supplies including VVS products to professional installers — competes with Bad & Värme on the product-supply side though it does not install.
• Bravida Sverige: Major Nordic multi-technical service provider (including plumbing/HVAC installation and service) with strong B2B contracting capabilities; competes with Bad & Värme for larger construction, municipality, and industrial B2B contracts.
• Nibe Energy Systems: Leading Swedish heat pump manufacturer whose products are installed by Bad & Värme and competitor networks alike; an upstream product partner and indirect competitor on the heat pump value proposition.
• CTC (Enertech): Swedish heating products manufacturer (heat pumps, boilers) that supplies Bad & Värme member companies; represents both a supplier relationship and an adjacent competitor in the residential heating market.
• Beijer Byggmaterial: One of Sweden's largest building materials retail chains serving both DIY consumers and professional trades; competes with Bad & Värme on bathroom/renovation products though without installation services.

Direct peers

• Auktoriserade VVS Företag: Swedish association of authorized VVS (plumbing/heating) installation firms; membership-based organization providing certified plumber services with overlapping trade accreditation comparable to Bad & Värme's Säker Vatten authorization model.
• Comforta: Swedish voluntary chain of bathroom renovation specialists with a comparable franchise-like model, fixed-price offerings, and nationwide member network — the closest direct competitor to Bad & Värme in bathroom renovation.

Regional players

• Bjarne (Denmark): Danish voluntary chain of plumbing and heating installers analogous to Bad & Värme but focused on Denmark; offers a relevant blueprint and competitive benchmark in the Nordic VVS chain segment.

Emerging players

• Komplett Bad & VVS (Bad & Värme-branded suppliers): Online specialists offering bathroom and VVS products direct to consumers; they bypass installation, creating a partial competition to Bad & Värme's product sales while remaining a natural channel partner for installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad & Varme