Michigan Association of Chiropractors

What Michigan Association of Chiropractors does

The Michigan Association of Chiropractors (MAC) is a Michigan-based nonprofit professional membership trade association headquartered in Lansing that represents licensed Doctors of Chiropractic (DCs) across the state. The organization operates through an 8-district governance structure covering all Michigan counties and delivers a portfolio of member services including continuing education, advocacy, insurance relations support, and a public-facing Find a Doctor directory.

Its core product surface spans four annual conventions (Spring, UP, Fall, and Express), on-demand CE webinars and seminars, and the recently launched Limited Diagnostic Radiographer Training Program — a 40-hour MIOSHA-compliant certification for chiropractic assistants. Insurance relations services provide members with payer-specific guidance covering Medicare, Medicaid, Blue Cross Blue Shield of Michigan, and UnitedHealthcare. The Legislative Action Center drives advocacy around the Chiropractic Medicare Coverage Modernization Act, HB 5478 chargeback reform, and scope-of-practice expansion. Member-only publications (MAC Journal, Action Reports, MAC Matters) and monthly marketing kits round out the value proposition. Technology infrastructure is built on the third-party CE21 SaaS platform that powers membership sign-up, event registration, course delivery, and the directory.

MAC generates revenue through tiered recurring membership dues (Ambassador/President's Club, Century Club, and Regular Member levels), educational program fees ($59–$689 depending on member tier for radiographer training), and convention/event fees. The organization recently expanded into adjacent verticals via the EMS Chiropractic Care Pilot Program (with Tri-Hospital EMS and the Michigan Chiropractic Foundation) and a national advocacy coalition through the MAHA Chiropractic Hub. Leadership includes Executive Director Kris Dowell, Insurance Director Stephanie Davidson, Assistant Director Tim Gaughan, and Chairman Robert Markle.

Name

Michigan Association of Chiropractors

Legal name

Michigan Association of Chiropractors

Website

https://chiromi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Michigan Association of Chiropractors is a Lansing-based nonprofit professional trade association serving Michigan-licensed chiropractors through tiered membership, continuing education, insurance relations support, legislative advocacy, and an 8-district governance structure spanning all Michigan counties.

Ownership category

akta.pro rank

Product category

Chiropractic Professional Association Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic professional association
• Continuing education programs
• Legislative advocacy services
• Insurance relations support
• Professional membership benefits

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Primary revenue stream from membership dues at various levels including Ambassador/President's Club, Century Club, and Regular Member categories. Membership provides access to discounted seminars, conventions, classified ads, legislative advocacy, insurance relations support, and marketing resources.
2. Educational Programs and Training: Revenue from Limited Diagnostic Radiographer Training Program and other continuing education offerings. Pricing varies by membership level: Ambassador/President's Club $59, Century Club $189, Regular Member $389, Non-Member $689.
3. Convention and Event Fees: Revenue from annual conventions including Spring Convention, UP Convention, Fall Convention, and Express Convention. Events offer free or discounted attendance for VIP membership levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Michigan Association of Chiropractors (MAC) is a non-profit professional membership association for Michigan-licensed chiropractors. It delivers tiered membership with benefits such as discounted or free continuing education seminars, conventions, classified ads, monthly marketing kits, insurance relations support, and legislative advocacy before the Michigan legislature and federal bodies. It also sells standalone continuing education offerings, including the Limited Diagnostic Radiographer Training Program and on-demand webinars, and runs four annual conventions across the state.

Product overview

The Michigan Association of Chiropractors (MAC) is a professional membership association offering a portfolio of member services including continuing education programs (conventions, on-demand webinars, seminars), the Limited Diagnostic Radiographer Training Program for chiropractic assistants, insurance relations support (Medicare, Medicaid, Blue Cross, UnitedHealthcare), legislative advocacy services, a doctor directory, and publications. The organization operates primarily through its CE21-powered membership platform for online learning and event registration, with member benefits organized into tiers (Ambassador/President's Club, Century Club, Regular Member) providing differentiated access to training discounts and exclusive resources.

Differentiator

Problem solved

Functional benefit

Products and services

• MAC Professional Membership Tiered annual professional membership for Michigan-licensed chiropractors providing access to discounted or free seminars and conventions, discounted classified ads, monthly marketing kit, insurance relations support, legislative advocacy, and the Find a Doctor directory listing.
• Limited Diagnostic Radiographer Training Program Standalone certification training program for chiropractic assistants and office staff who operate ionizing radiation equipment in Michigan chiropractic offices.
• MAC Annual Conventions and Events In-person continuing education and networking conventions held across Michigan, with free or discounted attendance for higher-tier VIP members.
• On-Demand Webinars and Seminars Online and live continuing education courses for chiropractors and chiropractic assistants, including required implicit bias and human trafficking training for license renewal.

Quantifiable outcome

• $144 million in projected improper Medicare payments for chiropractic in FY2025 - MAC provides documentation training to reduce claims denials
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• ChiroEdgecoreOthersChiroEdge provides additional services and products for MAC members, offering practice management tools and member discounts through the partnership.
• CE21coreTechnology or IntegrationTechnology platform partner powering the membership portal, event registration, doctor directory, and continuing education course delivery for MAC members.
• Tri-Hospital EMSflagshipStrategic or Co-development PartnerLargest ambulance provider in St. Clair County providing 160,000+ individuals access to 23,000+ runs annually. Partner in first-of-its-kind EMS Chiropractic Care Pilot Program bringing early conservative care to EMS professionals.
• Michigan Association of Ambulance Services (MAAS)coreStrategic or Co-development PartnerState association representing ambulance services collaborating with MAC on the EMS Chiropractic Care Pilot Program development.
• Michigan Chiropractic Foundation (MCF)flagshipStrategic or Co-development PartnerFunding partner for the EMS Chiropractic Care Pilot Program, providing grant funding to deploy mobile x-ray diagnostics and near-site chiropractic care delivery.
• AlignWellcoreStrategic or Co-development PartnerPartner supporting MAC member participation in employer wellness programs and the EMS pilot, focused on musculoskeletal management and workforce health engagement.
• Chiropractic Federal Credit Union (ChiroFCU)minorOthersAnnual partner offering financial services to MAC members.
• MichiCareminorOthersAnnual partner providing additional member benefits and services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• International Chiropractors Association: Another national chiropractic professional association with parallel advocacy, CE, and member-benefit offerings. Comparable as a competing membership body serving the same chiropractic profession.
• American Chiropractic Association: The national professional association representing chiropractors in the U.S. Directly comparable to MAC in mission (advocacy, education, insurance relations) but at the federal scope; many MAC members are also ACA members.

Others

• Federation of State Chiropractic Licensing Boards: National organization representing state chiropractic licensing boards. Comparable as an adjacent ecosystem organization that interacts with state associations on scope-of-practice, CE approval, and regulatory matters relevant to MAC's advocacy agenda.
• National Board of Chiropractic Examiners: Organization administering national chiropractic board exams and providing testing-related services. Comparable as an adjacent ecosystem participant whose licensure and CE standards shape MAC's membership value proposition.

Regional players

• Illinois Chiropractic Society: A state-level chiropractic professional association covering Illinois. Highly comparable in structure (state advocacy, district/region events, CE programming) and target market (licensed DCs in a single state).
• Ohio State Chiropractic Association: State-level chiropractic association for Ohio with parallel advocacy, education, and member-benefit functions. Comparable as a peer-state trade association for chiropractors.
• Wisconsin Chiropractic Association: Wisconsin's statewide chiropractic professional association. Comparable to MAC as a Midwestern state trade association with advocacy, CE, and conventions.
• Indiana State Chiropractic Association: Indiana's state-level professional association for chiropractors. Comparable in mission, dues model, and CE/advocacy programming to MAC.

Broad incumbents

• Michigan Dental Association: Michigan's statewide professional association for dentists. Highly comparable in organizational structure (district components, CE programs, legislative advocacy, conventions) but serving a different healthcare profession.
• Michigan State Medical Society: Michigan's statewide professional association for physicians. Comparable as a peer-state professional trade association operating in the same regulatory and legislative arena, though serving MDs/DOs rather than DCs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MichiganChiro
• LinkedInlinkedin.com/company/michigan-association-of-chiropractors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Association of Chiropractors