Wisconsin Chiropractic Association

Name

Wisconsin Chiropractic Association

Legal name

Wisconsin Chiropractic Association

Website

https://wichiro.org

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

Keywords

• Professional association services
• Continuing education programs
• Legislative advocacy services
• Membership dues
• Practice support resources

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues from Doctors of Chiropractic at tiered rates based on career stage (Year 1–3 new grads, established DC, retired/semi-retired, out-of-state). Group clinic memberships also available. This is the primary recurring revenue stream.
2. Corporate Partnership & Sponsorship: Corporate partners (Platinum, Premium, Preferred tiers) pay sponsorship fees to gain brand access to WCA's membership base. Partners receive co-branded promotions, magazine advertising, speaker sponsorships, exhibitor booth access, and networking opportunities at the Fall Convention.
3. Continuing Education Fees: CE seminars, webinars, certification courses, and the Fall Convention generate registration fee revenue. Members receive discounted pricing; non-members pay higher rates. CT and CRT certification courses also carry registration fees.
4. Magazine Advertising: The Wisconsin Chiropractor magazine (published quarterly) sells advertising space to corporate partners and other vendors targeting Wisconsin chiropractic professionals.
5. Member Discounts & Savings: WCA negotiates exclusive discounts on products and services for members, including malpractice insurance, credit card processing, and office supplies. These discounts are a membership value driver and indirectly support renewal and acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Wisconsin Chiropractic Association operates as a statewide nonprofit professional membership association that sells annual memberships to licensed Doctors of Chiropractic in Wisconsin. Each membership bundles continuing education access (live seminars, webinars, certification courses, and the annual Fall Convention offering up to 32 CE credits), a staffed Help Desk for billing/coding/HIPAA/insurance/scope-of-practice questions, legislative advocacy at the Wisconsin State Capitol, practice resource libraries, member discounts through a 36+ corporate partner network, and coverage of clinic staff (CTs, CRTs, front desk, billing) at no additional cost.

Product overview

The Wisconsin Chiropractic Association (WCA) operates as a professional association offering a unified portfolio of membership services rather than a software platform. The core offering centers on WCA Membership, which provides access to continuing education programs, the Help Desk support service, practice resources, advocacy representation, and corporate partner discounts. Related services include the annual Fall Convention (up to 32 CE credits), the ChiroStrong political action conduit for legislative advocacy, the Wisconsin Chiropractor quarterly magazine, the Back to Basics podcast, and an online classified ads marketplace. The association serves over 2,500 licensed DCs across Wisconsin through six regional districts.

Differentiator

Problem solved

Functional benefit

Brands

• ChiroStrong: State political conduit fund administered by WCA for supporting pro-chiropractic candidates in Wisconsin elections.
• Back to Basics Podcast
• The Wisconsin Chiropractor Magazine

Products and services

• WCA Membership
• Continuing Education Seminars and Webinars

Quantifiable outcome

• Over 2,500 licensed DCs represented across Wisconsin
• +4 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

41 partnerships are on record, tiered platinum, premium, preferred and core.

• BTL IndustriesplatinumGTM or Marketing PartnerPlatinum corporate partner providing clinical equipment including EMSCULPT NEO, EMSELLA, EMFACE, and EXION devices. Supports WCA CE programming and Fall Convention as a sponsor. 200+ global patents and 500+ engineers.
• EuroMedicaplatinumGTM or Marketing PartnerPlatinum corporate partner — employee-owned company based in Green Bay, Wisconsin, specializing in professional strength supplements formulated for practitioners and patients.
• The Wellness WayplatinumGTM or Marketing PartnerPlatinum corporate partner — a network of Health Restoration clinics offering different approaches to health challenges. Supports WCA programming.
• Erchonia CorporationpremiumGTM or Marketing PartnerPremium corporate partner — global leader in FDA-cleared non-thermal laser technology providing research-backed pain relief and practice growth solutions for DCs.
• Apex EnergeticspremiumGTM or Marketing PartnerPremium corporate partner — 35+ years advancing Functional Medicine with cutting-edge education and formulas guided by Dr. Datis Kharrazian. Provides CE sponsorships.
• ChiroHealthUSApremiumGTM or Marketing PartnerPremium corporate partner — nationwide discount medical plan making chiropractic care more affordable for patients while providing doctors a compliant way to offer discounts.
• ChiroTouchpremiumGTM or Marketing PartnerPremium corporate partner — purpose-built practice management software for chiropractors unifying scheduling, documentation, billing, payments, and reporting.
• DNA VibepremiumGTM or Marketing PartnerPremium corporate partner — develops non-invasive regenerative wearables combining red/near-infrared light therapy, micro-vibration, and magnetic signaling.
• DoctiblepremiumGTM or Marketing PartnerPremium corporate partner — helps chiropractic practices attract new patients, fill schedules, and streamline workflows with automated reminders, two-way texting, online scheduling, and reputation management.
• LSM ChiropracticpremiumGTM or Marketing PartnerPremium corporate partner — leading wellness provider in greater Madison area offering chiropractic care, laser therapy, physical therapy, and naturopathic medicine since 1954.
• Shockwave Centers of AmericapremiumGTM or Marketing PartnerPremium corporate partner — manufactures highest quality FDA-registered radial and focused shockwave devices at affordable prices. Offers WCA members a $1,000 discount.
• Standard ProcesspremiumGTM or Marketing PartnerPremium corporate partner — leader in whole food-based supplements for over 95 years, helping healthcare practitioners advance health and change lives.
• Foot LevelerspremiumGTM or Marketing PartnerPremium corporate partner — world's leading provider of custom stabilizing orthotics, partnering with chiropractors for 73+ years. Backed by 37 research studies.
• AbydepreferredGTM or Marketing PartnerPreferred corporate partner — cloud-based HIPAA and OSHA compliance software for chiropractic offices with intuitive risk assessments and training.
• AlignaSleeppreferredGTM or Marketing PartnerPreferred corporate partner — crafts innovative sleep solutions prioritizing comfort and spinal alignment, designed to relieve pain and enhance rest.
• American Indian Nation Health OutreachpreferredGTM or Marketing PartnerPreferred corporate partner — committed to addressing health disparities and enhancing access to natural healthcare for Native American communities through faith-based healthcare and education.
• Biotics ResearchpreferredGTM or Marketing PartnerPreferred corporate partner — 50-year leader in nutrition industry known for top-quality supplements and enhanced delivery systems, focused on research and rigorous quality control.
• ChiroPreferredpreferredGTM or Marketing PartnerPreferred corporate partner — malpractice insurance tailored for Wisconsin chiropractors; members may save 35% or more on coverage.
• Chiro One Wellness CenterspreferredGTM or Marketing PartnerPreferred corporate partner — comprehensive chiropractic care across Midwest, Pacific Northwest, Alaska, and Virginia. 150+ evidence-based drug-free pain management locations.
• Doc For A DaypreferredGTM or Marketing PartnerPreferred corporate partner — Wisconsin-owned chiropractic fill-in company providing coverage for vacations, surgery, maternity leave, or mental health days.
• Dr. Ty the Compliance GuypreferredGTM or Marketing PartnerPreferred corporate partner — offers customized compliance programs for all required areas in a chiropractic practice, making compliance simple, affordable, and stress-free.
• International OrthopedicspreferredGTM or Marketing PartnerPreferred corporate partner — chiropractic table master distributor for Wisconsin (all brands: Lloyd, Elite, Hill, Zenith, Pivotal). New, refurbished, and trade-ins with in-office service for 45+ years.
• Jane ApppreferredGTM or Marketing PartnerPreferred corporate partner — clinic management software and EMR offering online booking, customizable documentation, secure payments, and integrated insurance billing. Code WCA1MO provides 1-month grace period.
• KBMO DiagnosticspreferredGTM or Marketing PartnerPreferred corporate partner — offers Food Inflammation Test (FIT) measuring 176 food sensitivities, plus Organic Acids and Glyphosate tests for clinical decision-making.
• MH ImagingpreferredGTM or Marketing PartnerPreferred corporate partner — outpatient medical imaging services (MRI, CT, X-Ray, Ultrasound) with quick scheduling, same-day results, and discounted self-pay pricing.
• NCMICpreferredGTM or Marketing PartnerPreferred corporate partner — established in 1946 by chiropractors, offering malpractice insurance and 25+ financial products including business coverage and credit card processing.
• NuMedicapreferredGTM or Marketing PartnerPreferred corporate partner — NSF GMP certified, FDA registered clinical nutrition company with Enhanced Absorption Technologies and practitioner-exclusive formulations.
• NutriDynpreferredGTM or Marketing PartnerPreferred corporate partner — since 1973, providing research-driven functional nutrition solutions with personalized guidance and practitioner-exclusive products.
• Ortho Molecular ProductspreferredGTM or Marketing PartnerPreferred corporate partner — based in Stevens Point, Wisconsin for 36+ years, partnering exclusively with healthcare providers to deliver high-quality science-based nutritional solutions.
• PowerMedic US Inc.preferredGTM or Marketing PartnerPreferred corporate partner — provides PowerLaser (portable) and GigaLaser (hands-free) laser therapy devices supporting natural healing for everyday chiropractic practice.
• Practice OpportunitiespreferredGTM or Marketing PartnerPreferred corporate partner — trusted brokerage specializing in the sale, valuation, and transition of chiropractic practices, led by broker Loren Martin.
• Protocol For Life BalancepreferredGTM or Marketing PartnerPreferred corporate partner — well-researched high-quality dietary supplements sold exclusively through licensed healthcare practitioners, backed by a 100% money-back guarantee.
• Radiographic Services Inc.preferredGTM or Marketing PartnerPreferred corporate partner — works with chiropractors across Wisconsin to ensure X-ray quality and reliable imaging equipment, with consistent professional radiographic services.
• RAYUS RadiologypreferredGTM or Marketing PartnerPreferred corporate partner — provides high-quality diagnostic imaging (MRI including 3T and open, CT, 3D mammography, bone density, ultrasound, X-ray) at 8 Wisconsin locations.
• Regenx NaturalspreferredGTM or Marketing PartnerPreferred corporate partner — natural health care products since 2009, specializing in supplements for Lyme Disease, mitochondrial and connective tissue support.
• RYZOpreferredGTM or Marketing PartnerPreferred corporate partner — commercial real estate firm making property simple for healthcare, removing complexity so clients can focus on growing their business.
• Signal ReliefpreferredGTM or Marketing PartnerPreferred corporate partner — patent-pending reusable wearable products delivering 100% drug-free, targeted comfort for 700,000+ people.
• Turowski Healthcare ProductspreferredGTM or Marketing PartnerPreferred corporate partner — local expert for 60+ years providing new and rebuilt tables (Lloyd, Zenith, Pivotal, Hill), shockwave devices, stim/sound equipment, and supplies.
• Zimmer MedizinSystemspreferredGTM or Marketing PartnerPreferred corporate partner — 55+ years delivering non-invasive physiotherapy technology spanning shockwave, inductive, laser, RF/TECAR, cryotherapy, ultrasound, and electrotherapy.
• WholeHealth Living (Tivity)coreGTM or Marketing PartnerAnnounced as The Alliance's Chiropractic Network Administrator effective August 1, 2026, following Fulcrum's shutdown. WCA helped inform members of this transition and network contracting opportunities.
• ChiroStrongcoreGTM or Marketing PartnerWCA's state political conduit fund administered by the Wisconsin Chiropractic Association on behalf of WCA members who elect to contribute. Supports pro-chiropractic candidates in Wisconsin elections.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• California Chiropractic Association: State-level chiropractic professional association in California. Closest direct peer to WCA, providing the same core mix of advocacy, CE, member discounts, and practice resources at a statewide level, with substantially larger scale.
• Illinois Chiropractic Society: State-level professional association serving Illinois chiropractors. Direct structural peer to WCA, offering legislative advocacy, continuing education, and member benefits within a single-state jurisdiction in the Midwest.
• Texas Chiropractic Association: Statewide chiropractic professional association in Texas. Directly comparable to WCA as a state-level advocacy and education body, with similar CE programming, convention, and corporate partner sponsorship model.
• Pennsylvania Chiropractic Association: Pennsylvania statewide professional association for chiropractors providing advocacy, continuing education, and member resources. Directly comparable in structure and offerings to WCA.
• Florida Chiropractic Association: Florida statewide chiropractic association offering advocacy, CE, conventions, and member services. Comparable to WCA in mission and operating model, though operating in a much larger state with a larger membership base.
• Ohio State Chiropractic Association: Statewide professional association for chiropractors in Ohio providing legislative advocacy, CE, and member services. Direct structural peer to WCA, particularly given the geographic proximity in the Midwest.
• Michigan Association of Chiropractors: Michigan statewide professional association for chiropractors. Direct peer to WCA, serving a neighboring Midwest state with comparable advocacy, education, and member benefit structure.
• New York Chiropractic Council: Statewide chiropractic professional association in New York offering advocacy, education, and member benefits. Comparable in operating model to WCA as a state-level professional body serving chiropractic practitioners.

Broad incumbents

• American Chiropractic Association: The largest national professional association for Doctors of Chiropractic in the United States. Comparable to WCA as a membership-based advocacy and education organization, but operating nationally rather than statewide, overlapping on CE, scope-of-practice advocacy, and member benefits.
• International Chiropractors Association: National chiropractic professional association providing advocacy, education, and member services. Directly comparable to WCA in mission (advancing the chiropractic profession through advocacy and education), but serving a national rather than Wisconsin-only audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wichiropractic
• LinkedInlinkedin.com/company/wisconsin-chiropractic-association1
• Instagraminstagram.com/wisconsinchiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Chiropractic Association