Luxr

What Luxr does

LuxR Ltd is a privately held New Zealand-based manufacturer of contemporary modular LED light fixtures for outdoor and landscape applications, founded in 2010 and headquartered in Auckland. The company's product portfolio is built around the proprietary LuxR™ light engine, which pairs Cree LED chips with plug-in dimmable modules and a shared driver compatibility scheme (MM, M1, M2, M4) across fixture families. Core SKUs include the Micro Pathlight, Micro Spike Glare Guard, Modux One Spike Spot, and Modux Two Wall Washer, all precision machined in 316 stainless steel, copper, or powdercoated aluminium and rated to IP66 or IP68 for water ingress. Supporting products include the LuxR 12V Buck Driver with Triac/Phase dimming in 350mA, 700mA, and 1050mA variants.

The broader product taxonomy is organized by mounting and application, covering DarkSky-compliant luminaires, tree, wall, ceiling, pole, recessed ingrade, recessed step, RGBW colour change, and underwater categories, alongside accessories and power supplies. LuxR serves professional landscape lighting contractors, garden designers, architects, lighting designers, and sign makers, with stated pain points around energy efficiency, maintenance-free life, and precision beam control.

The company operates a hardware sales revenue model and does not publish pricing. It distributes globally through a network of authorized distributors and sales agents rather than selling direct, and maintains a reciprocal partner relationship with fellow New Zealand outdoor lighting firm Hunza Lighting. Certifications include CE marking and UL676, UL1598, UL1838, and UL2108 on core Modux fixtures, supporting access to regulated North American and European markets, and products carry a 5-year warranty. The firm has 1-10 employees and no disclosed funding rounds, ownership structure, or revenue figures.

Name

Luxr

Legal name

LuxR Ltd

Website

https://luxrled.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

LuxR Ltd is a New Zealand-based manufacturer of modular LED outdoor and landscape light fixtures powered by a proprietary LuxR™ light engine, serving landscape contractors, architects, and lighting designers through a global distributor network.

Ownership category

akta.pro rank

Product category

Outdoor LED Lighting Fixtures

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• Outdoor LED lighting
• Landscape lighting fixtures
• Modular LED luminaires
• Architectural lighting systems
• Low voltage LED drivers

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Light Fixtures: Sale of proprietary LED lighting products including pathlights, spotlights, wall washers, and other outdoor/landscape luminaires. Products are sold through distributors and feature modular designs.
2. Power Supplies and Drivers: Sale of lighting drivers and power supplies including the LuxR 12V Buck Driver product line.
3. Accessories: Sale of mounting hardware, accessories, and complementary products for lighting installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LuxR manufactures and sells precision-machined, modular outdoor LED light fixtures (pathlights, spotlights, wall washers, recessed and underwater luminaires) powered by its proprietary LuxR™ light engine and Cree LED chips. The portfolio spans multiple mounting categories — DarkSky, tree mount, wall mount, ceiling mount, spots and flood, pole mount, recessed ingrade, recessed step, RGBW colour change, and underwater — alongside accessories and 12V constant-current drivers. All luminaires are "Proudly made in NZ" and are sold exclusively through a network of distributors and sales agents, not directly to end users.

Product overview

LuxR LED is a manufacturer of contemporary modular light fixtures powered by the LuxR™ light engine. The product portfolio includes multiple product lines organized by mounting type: DarkSky (low light pollution), Tree Mount, Wall Mount, Ceiling Mount, Spots and Flood, Pole Mount, Recessed Ingrade, Recessed Step, RGBW Colour Change, and Underwater categories. The core product line includes the Modux One and Modux Two series of precision machined spot lights and wall washers, featuring Cree LEDs with plug-in dimmable modules. Supporting products include power supplies like the LuxR 12V Buck Driver with Triac/Phase dimming capability. All products are precision machined in 316 stainless steel, copper, or powdercoated aluminium, achieving IP68 or IP66 water ingress ratings. The company offers a modular ecosystem where products like the Micro Pathlight, Micro Spike Glare Guard, Modux One Spike Spot, and Modux Two Wall Washer share common driver compatibility (MM, M1, M2, M4) and Cree LED light engines. Proudly made in New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• LuxR: LED lighting fixtures and light engine technology
• LuxR™

Products and services

• Micro Pathlight A miniature low-voltage dimmable outdoor washer with optional canister, precision machined in 316 stainless steel or copper, featuring a 3-facet 360° flange that projects light outwards and downwards to illuminate paths. IP68 water ingress rated; designed for landscape lighting contractors, garden designers, and outdoor lighting installers working on path and walkway illumination.
• Modux Two Wall Washer A small low-voltage dimmable outdoor light designed primarily to be recessed into floors for washing walls with uniform light. At 58mm diameter it produces 130 lumens at 2 watts with 85 Lm/W efficacy and an asymmetric wash optic for excellent beam uniformity; for architects, lighting designers, and architectural lighting projects.
• Micro Spike Glare Guard A miniature low-voltage dimmable outdoor spot light with a 150mm spike for installing into soil, precision machined in 316 stainless steel or copper with IP68 water ingress rating. CE and UL1838 certified; ideal for illuminating small trees and planters in landscape lighting applications.
• Modux One Spike Spot with Glare Guard A very small low-voltage dimmable outdoor spot light with a solid metal spike for installing into garden soil, precision machined in 316 stainless steel, copper, or powdercoated aluminium with IP68 rating. Features Cree 1W max LED (XPG-3), plug-in dimmable module, producing 80 lumens at 1 watt. CE, UL676, UL1598, UL1838, and UL2108 certified; for landscape lighting contractors and outdoor lighting installers.
• LuxR 12V Buck Driver A constant-current LED driver operating from 9-15 VAC input with 3-12 VDC forward voltage output, available in 350mA, 700mA, and 1050mA variants. Triac/Phase dimmable with IP66 water resistant rating; compatible with MM, M1, M2, or M4 LuxR products and third-party devices requiring 12VAC input and 3-12VDC forward voltage. 5-year warranty; suited for landscape, garden, general, architectural, and sign lighting applications, for use with a magnetic transformer.

Quantifiable outcome

• Products achieve IP68 and IP66 water resistance ratings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hunza LightingminorChannel Partner/ Reseller/ DistributorHunza Lighting is listed as a partner site on the LuxR website, suggesting a distribution or collaborative relationship between the two New Zealand-based outdoor lighting companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• FX Luminaire (a brand of Hunter Industries): Specialist landscape and architectural outdoor LED lighting manufacturer (now part of Hunter Industries) selling through a similar distributor/specifier channel. Comparable low-voltage modular fixture range and target end-markets (luxury residential, commercial landscapes, hospitality).
• Unique Lighting Systems: Outdoor landscape lighting manufacturer specialising in low-voltage LED fixtures, transformers, and accessories distributed via contractors and distributors in North America. Directly competes in the same landscape lighting installer channel as LuxR.
• Focus Industries: US landscape and architectural outdoor lighting manufacturer focused on low-voltage LED products for commercial and residential applications. Comparable contractor/specifier channel and similar product categories (spots, floods, path lighting).
• Hunza Lighting: New Zealand-based manufacturer of premium outdoor and landscape LED lighting products, precision-machined from stainless steel, copper, and aluminium. Hunza is LuxR's named partner site and serves the same landscape/architectural lighting contractor channel with overlapping modular fixture offerings.
• CAST Lighting: Niche US manufacturer specializing in low-voltage landscape lighting systems sold to contractors. Similar product mix (path lights, spotlights, in-grade, transformers/drivers) and channel focus on landscape lighting professionals.
• BEGA: German premium outdoor architectural LED lighting manufacturer focused on high-end facade, pathway, and area lighting. Highly comparable precision-machined aesthetic, IP-rated outdoor luminaires, and specifier-driven sales motion targeting architects and lighting designers.
• Vista Professional Outdoor Lighting: US specialist in low-voltage architectural and landscape lighting fixtures for residential and commercial markets. Comparable product categories (path lights, spot lights, wall washers) and contractor/specifier distribution model.

Broad incumbents

• WAC Lighting: US-based manufacturer of architectural, decorative, and landscape LED lighting sold through distributors and specifiers. Substantial outdoor landscape/in-grade line that overlaps with LuxR's spot, path, wall, and recessed products.
• Kichler Lighting: Long-established US lighting manufacturer (now part of Masco) with deep residential landscape lighting lines plus broader indoor fixtures. Competes in the same specification landscape/outdoor category with much wider distribution and a much larger product portfolio.
• Hadco Lighting (Signify): Outdoor landscape and architectural lighting brand now part of Signify (Philips). A scale incumbent in the same landscape/outdoor category with broader product portfolio, deeper specification-engineer relationships, and global distribution that competes directly with LuxR for specification jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luxrled

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxr