tv24

What tv24 does

TV24 (legally TV24 Group AB, Swedish org.nr. 556828-4441) is a privately held Stockholm-based digital media operator founded in 2008 that runs tv24.se, a web-based TV guide service for the Swedish market. The platform aggregates 7-day program schedules for over 200 Swedish TV channels and is organized into specialized sub-guides for films (with integrated IMDb ratings), series, and live sports. The product suite is delivered through a responsive web platform and native iOS and Android applications, and TV24 also maintains international TV guide products under tv24.co.uk (United Kingdom) and mi.tv (Latin America).

Underlying technology is a content aggregation and presentation stack: schedule data is collected for the full Swedish channel universe, channel- and date-specific pages are generated for SEO/app-store discovery (web), and personalization features let users configure preferred channels, build watchlists, and set program reminders. The mobile apps reuse the same data layer and add push reminders plus an in-app purchase to suppress advertising. The platform declares GDPR compliance under Swedish law, with privacy/data deletion requests handled via [email protected].

The business model is a freemium direct-to-consumer play. The free tier is monetized primarily through third-party display advertising, with a notable concentration of affiliates from the gambling/casino sector (Paf, SpeedyCasino, X3000, Slotozilla, NorgeCasino, and similar) listed as sponsors. An optional premium tier — sold as an in-app purchase — strips advertising for a recurring or one-time fee. Go-to-market is product-led: organic SEO, app-store visibility, and affiliate/ad partner referrals; there is no enterprise sales motion, no B2B customers, and no disclosed funding rounds. The company operates with 1–10 employees and is led by founders Fredrik Hellström and Tomas Mazowski.

Name

tv24

Legal name

TV24 Group AB

Website

https://tv24.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

TV24 (TV24 Group AB) operates tv24.se, a Swedish digital TV guide providing 7-day schedules for 200+ channels across web, iOS, and Android, monetized via advertising and a freemium ad-free premium tier for Swedish TV viewers.

Ownership category

akta.pro rank

Product category

Online TV Listings / TV Guide

akta.pro primary industry

Transactional Video Platforms (TVOD/EST) (MPACAAAJ)

akta.pro secondary industry

International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)

Keywords

• Online TV guide
• TV listings
• TV schedule
• Streaming guide
• Program schedule

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Advertising: The platform displays advertising from third-party partners. Cookie-based advertising is used for campaign tracking, including tracking how many unique users have seen or clicked on advertisements. Some affiliate/advertising partners include casino and gambling-related websites.
2. Premium subscription (ad-free experience): The service offers an optional ad-free premium experience as an in-app purchase, allowing users to pay for an enhanced ad-free user experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TV24 provides a free, advertising-supported online TV guide service showing 7-day schedules for over 200 Swedish TV channels via its website and native iOS/Android apps. The platform offers personalized channel preferences, watchlists, reminders, and specialized sub-guides for films (with IMDb ratings), series, and live sports. An optional ad-free premium experience is sold as an in-app purchase.

Product overview

TV24 is a single unified TV guide product offering Swedish viewers a comprehensive 7-day schedule listing for over 200 TV channels. The core service consists of the main TV guide platform accessible via web, complemented by native mobile applications for iOS and Android. The product suite includes specialized sub-guides for Films, Series, and Sport content categories. Users can personalize their experience by setting preferred channels, creating watchlists, and receiving reminders. The service covers both Swedish domestic channels and international channels available in Sweden, providing schedule data from major networks to niche specialty channels.

Differentiator

Problem solved

Functional benefit

Products and services

• TV24 TV Guide Service Comprehensive online TV guide service providing 7-day schedules for over 200 Swedish TV channels, accessible via web (tv24.se) and mobile apps (iOS and Android) with personalized channel settings, watchlists, and reminders.
• Film Guide Specialized guide for movies airing on Swedish TV, integrated with IMDb ratings so users can sort and discover films by IMDb rating, channel, or schedule.
• Series Guide Specialized guide for TV series airing on Swedish TV, allowing users to sort by time or title and discover premieres and new episodes.
• Sport Guide Specialized guide for live sports broadcasts on Swedish TV with filtering options by sport type including football, hockey, basketball, handball, motorsport, tennis, golf, and cycling.
• TV24 Mobile App (iOS and Android) Native mobile application for iOS and Android providing TV guide access with personalized watchlist, reminders, and an optional in-app purchase for an ad-free experience.
• Channel-Specific TV Schedule Pages Individual channel schedule pages on tv24.se allowing users to view complete daily and weekly TV listings for specific channels such as SVT1, TV4, Kanal 5, and hundreds of other channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• PafminorGTM or Marketing PartnerPaf is an online casino brand that appears as an advertising partner/sponsor on tv24.se. The partnership provides advertising revenue for TV24 through display ads shown on the platform.
• SpeedyCasinominorGTM or Marketing PartnerOnline casino brand advertised on tv24.se as a sponsor. Provides advertising revenue through display advertising placement on the platform.
• X3000minorGTM or Marketing PartnerCasino/gambling brand appearing as sponsor on tv24.se with display advertising partnership.
• SlotozillaminorGTM or Marketing PartnerOnline casino comparison/review site that partners with tv24.se for advertising purposes.
• NorgeCasinominorGTM or Marketing PartnerNorwegian online casino brand advertised on tv24.se as part of the advertising sponsor network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TV.nu: Sweden's largest TV guide, owned by Telia. Directly competes with TV24 in the Swedish market with channel listings, watchlists, and reminders — the most relevant comparable given overlapping geography, product, and audience.
• Aftonbladet TV: Swedish news media brand (Aftonbladet) with integrated TV listings and live TV features. Competes with TV24 for the same Swedish audience seeking schedule information, offering EPG as a feature within a broader news property.
• Expressen TV: Swedish news media brand with TV listings integrated into its content offering. Comparable audience and use case to TV24 — TV schedule discovery embedded in a larger news/media destination.

Regional players

• TitanTV: US-based TV schedule and listings service. Comparable product offering (multi-day listings, reminders) but serves the US market; useful reference point for alternative EPG business models outside Sweden.
• Radio Times: UK's leading TV and radio listings guide. Comparable product (TV schedule listings, reminders, premium tier) but focused on the UK market where TV24 also operates via tv24.co.uk — most relevant geographic peer.

Others

• Gracenote: Nielsen-owned provider of EPG metadata, content descriptors, and program schedule data that powers many TV guides globally. An enabler/infrastructure peer in the TV metadata layer underlying services like TV24.

Broad incumbents

• TV4 Play: Swedish commercial broadcaster TV4's streaming and EPG platform. Offers deeper integration with TV4's own content alongside general TV listings — a broader incumbent competing across the same Swedish TV discovery space.
• Telia TV: Telia's pay-TV offering in Sweden, which includes an integrated EPG and TV guide experience. Owns TV.nu and competes across the broader Swedish TV discovery and content-distribution space.
• SVT Play: Sweden's public broadcaster (SVT) streaming and EPG app. Provides schedule listings and on-demand content, representing an incumbent broadcaster-owned alternative to TV24 with structural advantages from public-service reach.

Emerging players

• TVMaze: TV schedule data and metadata provider offering an EPG-style consumer service and an API. Comparable product but with stronger emphasis on data/infrastructure rather than a consumer-facing guide UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/115735608513739

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tv24