TV.nu

What TV.nu does

TV.nu is a Swedish digital TV guide and streaming content aggregation platform, founded in 1999 and operated under Schibsted News Media AB as a wholly-owned subsidiary of Schibsted Media Group (acquired 2007). The platform aggregates TV schedules from over 100 Swedish TV channels and content listings from 15+ streaming services including Netflix, SVT Play, TV4 Play, Disney+, HBO Max, Viaplay, SkyShowtime, Apple TV+, Prime Video, and Discovery+. Core products include the TV Tablå (program schedule), streaming guide, dedicated sports coverage section, mobile applications for iOS and Android, and features such as personalized recommendations, program reminders, user reviews and ratings, and curated editorial collections. The platform serves Swedish TV and streaming viewers with 1.3 million+ unique visitors weekly, making it Sweden's largest TV guide by reach.

The technical architecture is a web-based platform with mobile applications that continuously ingests and updates programming data from Swedish broadcasters and streaming providers into a unified, searchable interface. The platform offers personalization through user accounts, custom TV schedules, and a recommendation engine. It is positioned as a discovery and aggregation layer that guides users to external streaming services rather than hosting content itself.

TV.nu operates a freemium, advertising-supported business model with no subscription or access fees for end users. Revenue is generated primarily through display advertising, including personalized advertising via Schibsted Match — a Schibsted product that enables advertisers to build custom audiences using user activity data across Schibsted family properties. The go-to-market is product-led growth with organic discovery via SEO, content marketing through the 'tv.nu tipsar' editorial section, and social media presence on TikTok and Instagram. The customer segment is horizontal — Swedish TV and streaming consumers seeking consolidated content discovery.

Name

TV.nu

Legal name

Schibsted News Media AB

Website

https://tv.nu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TV.nu is Sweden's largest TV guide and streaming content aggregation platform, serving 1.3M+ weekly unique visitors. It aggregates schedules from 100+ TV channels and 15+ streaming services into a free, advertising-supported discovery platform, operating as a subsidiary of Schibsted Media Group.

Ownership category

akta.pro rank

Product category

TV and Streaming Guide

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• TV schedule guide
• Streaming aggregator
• Content discovery platform
• Personalized recommendations
• Digital media advertising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: The platform is primarily financed through advertising revenues. The site explicitly states it is largely financed by ad revenue, with some ads based on user activity and personalized through Schibsted Match advertising products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TV.nu provides a free, advertising-supported digital TV and streaming guide for Swedish consumers. It aggregates broadcast TV schedules from all major Swedish channels with catalogs from 15+ streaming services (Netflix, SVT Play, TV4 Play, Disney+, HBO Max, Viaplay, Apple TV+, Prime Video, SkyShowtime, Tele2 Play, Discovery+) into a single searchable interface offering personalized recommendations, program reminders, user reviews/ratings, curated editorial collections, and dedicated sports coverage.

Product overview

TV.nu is a unified TV and streaming guide platform that aggregates content from multiple streaming services in Sweden. The core offering is the TV Tablå (TV schedule/guide) combined with streaming content aggregation from major platforms. The product provides personalized recommendations, reminders, user reviews/ratings, and editorial content curation. Key components include the TV schedule guide, streaming service aggregation, sports coverage, and user account features for personalization.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Tablå (TV Schedule Guide) Comprehensive free TV schedule showing current and upcoming programs across all Swedish TV channels, allowing Swedish viewers to browse channels and time slots to find content.
• Streaming Guide

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SVT PlaycoreTechnology or IntegrationIntegration with Swedish public service broadcaster SVT's streaming service. TV.nu provides TV schedule data and links to SVT Play content, while SVT Play content is featured prominently on the platform.
• TV4 PlaycoreTechnology or IntegrationIntegration with TV4's streaming platform. TV.nu includes TV4 content in schedules and streaming guides, providing cross-promotional discovery between platforms.
• NetflixcoreTechnology or IntegrationIntegration with Netflix in the streaming guide section. TV.nu includes Netflix content recommendations and links to Netflix, though the relationship is less formal than with Swedish broadcasters.
• ViaplaycoreTechnology or IntegrationIntegration with Viaplay streaming service in TV.nu's content guides. Includes sports content from Viaplay Sport.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• JustWatch: Global streaming content aggregator that indexes movies and series across 100+ streaming services, with localized country experiences (including Sweden). Operates the same aggregator-and-discovery model, monetized via advertising and click-out referrals, making it the closest large-scale functional analogue to TV.nu.
• Reelgood: Cross-service streaming search and 'where to watch' aggregator covering Netflix, Prime Video, Disney+ and other SVOD/AVOD platforms. Closely mirrors TV.nu's bundled discovery and personalized recommendation proposition.
• Playpilot: Sweden-founded streaming aggregator (now part of Samlogic) that surfaces which Swedish streaming service carries a given title. Directly comparable in geography and product scope to TV.nu's streaming guide.
• TVGuide.com: Long-running US TV schedule and listings platform that has expanded into streaming service integration. Mirrors TV.nu's core 'TV schedule + streaming guide' dual proposition in a different (US) market.
• Flixed: Aggregator focused on FAST (free ad-supported streaming) channels and live TV services. Comparable ad-supported, discovery-led model, especially relevant to the free-to-consumer half of TV.nu's offering.
• Yidio: Cross-service streaming search engine that aggregates where to watch movies and TV shows across SVOD, AVOD and TVOD platforms. Closely analogous to TV.nu's streaming guide functionality.

Broad incumbents

• TV Insider: Established TV editorial brand covering broadcast, cable and streaming schedules and recommendations across the US. Broader in scope (editorial + listings) but operates an adjacent ad-supported discovery model.

Emerging players

• Plex: Personal-media-plus-streaming hub offering universal search across integrated streaming services and free ad-supported movies/shows from Plex itself. Overlaps TV.nu in cross-service discovery and free AVOD content surfacing.

Others

• TV Time: Global TV show tracking and social-discovery app (Parrot Analytics, formerly WhatchTime). Ad-supported consumer model in the TV-engagement space; not a schedule aggregator, but a comparable consumer TV property.
• TuneIn: Internet radio and live-broadcast streaming aggregator covering music, news, talk and sports stations via an ad-supported model. Indirect adjacency rather than direct competition, but is a comparable free, ad-funded content-discovery platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tv_nu
• Facebookfacebook.com/tv.nu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV.nu