What Sandbox Helmets does

Sandbox Helmets is a snow sports protective gear brand that designs, manufactures, and sells helmets, goggles, and replacement parts for snowboarders and action sports riders. Founded in 2007 by professional snowboarder Kevin Sansalone, the company differentiates through signature low-profile helmet designs intended to combine safety certifications with the aesthetic appeal that traditional bulkier helmets lack, addressing the well-documented rider resistance to wearing protective gear. The product line spans Classic Helmet, Icon Helmet, Low Rider Helmet, Street Helmets, Pro Model Helmets (featuring pro rider collaborations), Goggles, and Spare Parts.

Sandbox operates as a brand within Endeavor Design Inc., a family-owned snow sports conglomerate founded in 2002 by professional snowboarder Max Jenke, which also owns Endeavor Snowboards, Airhole Facemasks, and Transform Gloves. The legal parent is domiciled in the United States, while the Sandbox brand operates out of Vancouver, Canada. The parent company has held Certified B Corporation status since 2022.

The business model is direct-to-consumer hardware sales through a Shopify-powered storefront that ships to more than 40 countries across North America, Europe, Asia Pacific, and the Middle East with multi-currency support (USD, EUR, CAD, GBP, NZD, AUD). Free shipping is offered on orders over $70 within North America. A B2B wholesale account program was added for retailers and resellers. There is no subscription component; revenue derives from one-time product purchases. The company employs between 11 and 50 staff and maintains a roster of professional team riders who serve as brand ambassadors and product collaborators.

Name

Sandbox Helmets

Legal name

Endeavor Design Inc

Website

https://sandboxland.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandbox Helmets designs and sells low-profile snow sports helmets, goggles, and protective gear to snowboarders and action sports riders through global direct-to-consumer e-commerce and wholesale channels, operating within family-owned Endeavor Design Inc.

Ownership category

akta.pro rank

Product category

Sports Protective Helmets

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Snow sports helmets
• Protective headgear
• Snowboard helmets
• Action sports gear
• Low-profile helmets

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Helmet and Protective Gear Sales: Sandbox Helmets generates revenue through the direct sale of helmets, goggles, and spare parts to consumers. Products include Pro Model Helmets, Classic Helmets, Icon Helmets, Low Rider Helmets, Street Helmets, and Goggles. This is a one-time hardware purchase model with no subscription component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sandbox Helmets designs, develops, and manufactures low-profile protective helmets, goggles, and replacement parts for snowboarders and action sports riders. The product line includes Classic, Icon, Low Rider, Street, and Pro Model helmets, complemented by goggles and spare parts, sold primarily direct-to-consumer through the brand's e-commerce storefront with a supporting B2B wholesale program for retailers.

Product overview

Sandbox Helmets is a snow sports protective gear brand offering a portfolio of helmet styles including Classic Helmet, Icon Helmet, Low Rider Helmet, Street Helmets, and Pro Model Helmets. The product line is complemented by Goggles and Spare Parts. Founded in 2007 by professional snowboarder Kevin Sansalone, the brand is known for merging safety with style through signature low-profile designs. The company operates as part of Endeavor Design Inc., a family-owned and operated snow sports conglomerate established in 2002.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Model Helmets: Professional model helmets featuring pro rider collaborations.
• Classic Helmet
• Icon Helmet
• Low Rider Helmet
• Street Helmets
• Goggles
• Spare Parts

Products and services

• Classic Helmet Sandbox's signature low-profile snowboard helmet offering core protection with technical features; part of the brand's foundational helmet lineup for snowboarders and action sports riders.
• Icon Helmet Low-profile helmet design with technical features and safety certifications for snowboard riders; part of the Sandbox signature helmet collection.
• Low Rider Helmet Helmet styled to sit lower on the head, offering a distinctive look while maintaining protective standards for snowboard riders.
• Street Helmets Urban-styled helmets designed for street use, blending protective features with streetwear aesthetic for everyday riding.
• Pro Model Helmets Professional rider-designed helmets featuring signature styling and collaborations from Sandbox's global team of professional snowboarders.
• Goggles Snow goggles complementing the helmet lineup for complete eye protection on the mountain.
• Spare Parts Replacement components and parts for Sandbox helmets and goggles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POC Sports: POC designs and sells helmets and goggles for skiing, snowboarding, and cycling with a strong safety-technology brand. Comparable style-meets-safety positioning to Sandbox's low-profile aesthetic.
• Smith Optics: Smith Optics is one of the largest makers of ski and snowboard helmets and goggles, including MIPS-equipped models. Direct competitor to Sandbox across nearly every product category Sandbox sells.
• Giro Sport Design: Giro produces a full line of snow helmets, goggles, and protective gear under its parent Bell-owned Giro brand. Closely overlaps with Sandbox's helmet/goggle product line and rider base.
• Anon Optics: Anon is Burton's helmet and goggle brand, directly competing with Sandbox in the snowboard helmet and goggle category with strong rider-team marketing.
• Sweet Protection: Sweet Protection makes premium helmets, goggles, and protectors for skiing, snowboarding, and biking out of Norway. Closely comparable to Sandbox on premium, design-led, safety-positioned snow helmets.
• Pret Helmets: Pret is a specialty ski and snowboard helmet brand with a similar small-team, design-led DNA to Sandbox, often priced at comparable premium points.
• Bern Helmets: Bern makes low-profile action-sports and street-style helmets with a strong design-forward positioning. Closely aligned with Sandbox's style-meets-safety value proposition across snow, skate, and bike categories.

Broad incumbents

• Salomon: Salomon (owned by Amer Sports) sells a broad snow sports portfolio including helmets, goggles, and bindings. A larger incumbent competitor with much deeper retail distribution than Sandbox.
• Bollé Safety: Bollé produces snow goggles and protective eyewear as part of a wider sport-optics and safety portfolio. Adjacent competitor to Sandbox in goggles and snow head protection.
• Oakley: Oakley, owned by EssilorLuxottica, sells snow goggles and helmet-adjacent protective gear as part of a much broader optics and apparel portfolio. Competes with Sandbox in goggles and snow-adjacent categories but at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sandboxland
• Facebookfacebook.com/Sandboxland
• LinkedInlinkedin.com/company/sandbox-helmets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandbox Helmets