Jayleaf
Jayleaf is a family-owned, California-based organic leafy greens processor that sells premium lettuces, specialty greens, and custom mixes to foodservice, restaurant, and grocery customers via next-day wholesale delivery from a single solar-powered Hollister facility.
- Company typePrivate
- Founded2005
- HeadquartersHollister, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Jayleaf firmographics
Firmographics- Name
- Jayleaf
- Legal name
- Jayleaf, LLC
- Website
- https://jayleaf.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jayleaf is a family-owned, California-based organic leafy greens processor that sells premium lettuces, specialty greens, and custom mixes to foodservice, restaurant, and grocery customers via next-day wholesale delivery from a single solar-powered Hollister facility.
- Ownership category
- akta.pro rank
Jayleaf industry classification
Industry- Product category
- Organic Leafy Greens
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Retailers (445230)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)
- akta.pro secondary industries
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)
Keywords
Where Jayleaf is headquartered
LocationHeadquarters
- HQ city
- Hollister
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jayleaf business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Organic Greens Wholesale: Wholesale distribution of organic greens (super greens, reds, yellows, and purples) in individual varieties and premium lettuce mixes to foodservice, retail, and restaurant customers. Products available in retail-ready clamshells (16 oz. and 5 oz.).
- Custom Lettuce Mixes: Custom-tailored lettuce mixes created to suit specific customer needs, accommodating one-of-a-kind flavors and special quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail-ready packaging (16 oz. and 5 oz. clamshells) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Jayleaf product offering
Product offeringCore offering
Jayleaf grows, processes, packages, and wholesales certified-organic leafy greens and premium lettuce mixes to business buyers. Its catalog covers individual varieties such as spinach, wild arugula, baby arugula, lacinato kale, red mustard, tatsoi, red chard, mizuna, radicchio, and frisée, as well as branded mixes (spring mix, sweet salad mix, Asian mix, braising mix) plus customer-specified custom blends. Products ship next-day from a 100% solar-powered Hollister, California facility in retail-ready clamshells (16 oz. and 5 oz.) or bulk foodservice packs.
Product overview
Jayleaf is a family-owned organic produce company specializing in premium super greens, lettuces, and custom lettuce mixes. The product portfolio consists of two main categories: Organic Lettuces (including Spinach, Wild Arugula, Baby Arugula, Lacinato Kale, Red Mustard, Tatsoi, Red Chard, Mizuna, Radicchio, and Frisée) and Organic Lettuce Mixes (including Spring Mix, Spring Mix NRF, Sweet Salad Mix, Asian Mix, Braising Mix, and Custom Mixes). The company also offers retail packs in 16 oz. and 5 oz. clamshells for their most popular California-grown organic greens. Products are sold primarily to businesses through a sales contact process rather than direct online purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Spinach Organic spinach with a crunchy, crisp texture and mild taste, suitable for salads, cooking, sandwiches, and juicing; sold wholesale to foodservice, restaurant, and retail buyers.
- Organic Wild Arugula Organic wild arugula with lobed leaves and a sharp peppery taste, ideal for pasta, salads, sandwiches, and burgers; sold wholesale to foodservice and retail accounts.
- Organic Baby Arugula Organic baby arugula with a smoother texture and mildly bitter, peppery taste, suitable for salads, pizza, or sandwiches; sold wholesale to foodservice and retail buyers.
- Organic Lacinato Kale Organic lacinato kale with deep green, embossed leaves that hold up well to cooking, adding slightly bitter, savory flavor to dishes; sold wholesale.
- Organic Red Mustard Organic red mustard with soft, crisp texture and green-to-red-to-purple colored leaves, delivering a spicy, peppery flavor; sold wholesale.
- Organic Tatsoi Organic tatsoi with soft texture and semi-bitter notes of sweetness, suitable for salads and cooking; sold wholesale.
- Organic Red Chard Organic red chard featuring colorful leaves with crunchy red stems that hold up well in cooking and soups, with a slightly bitter taste; sold wholesale.
- Organic Mizuna Organic mizuna with soft, slightly coarse texture and mild, tangy flavor, suitable for salads and cooking; sold wholesale.
- Organic Radicchio Organic radicchio with ridged, crunchy texture and dark red leaves with white veins, featuring a strong, spicy, and bitter aftertaste; sold wholesale.
- Organic Frisée Organic frisée with bristly, crispy texture and mild, bitter taste, featuring curly white-to-green leaves, ideal for salads and garnish; sold wholesale.
- Organic Spring Mix A delicate, crisp combination of mixed greens and lettuces with peppery, semi-sweet, and mild bitter taste, perfect for salads and wraps; sold wholesale.
- Organic Spring Mix NRF Spring mix without radicchio and frisée, featuring a smoother texture and milder taste than the standard spring mix; sold wholesale.
- Organic Sweet Salad Mix A blend offering the visual appeal of spring mix without the bitter, bold varieties, suitable for salads and sandwiches; sold wholesale.
- Organic Asian Mix A blend of spicy green varieties with dark color and bold taste, used to add strong character to any main course; sold wholesale.
- Organic Braising Mix A blend of spicy green varieties with soft leaves and crunchy stems, featuring hearty and succulent flavors for main courses; sold wholesale.
- Custom Lettuce Mixes Custom-tailored organic lettuce mixes created to suit specific customer needs, accommodating one-of-a-kind flavors and special quantities; designed for foodservice operators, restaurants, and retailers seeking differentiated blends.
- Retail Packs (16 oz. and 5 oz. clamshells) California-grown organic greens available in retail-ready 16 oz. and 5 oz. clamshell packaging, supplied wholesale to grocery retailers for direct consumer sale.
Quantifiable outcome
- Next-day freshness delivery before sun rises the following day
- +1 more outcomes
Companies that use Jayleaf
Customer profileSegments3 records
Ideal customer profiles3 records
Jayleaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jayleaf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Minority-owned Family FarmerscoreStrategic sourcing partnerships with minority-owned, family farmers who supply fresh produce. Jayleaf ensures their harvests move quickly through the facility, maintaining freshness and supporting these farming operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Jayleaf competitors and assessment
Company assessmentDirect peers
- Organic Girl: Organic Girl produces packaged organic leafy greens, salads, and fresh produce for grocery retail. Directly comparable to Jayleaf in product category (organic leafy greens and salad mixes), certifications (USDA Organic), and retail clamshell packaging format.
- Braga Fresh: Braga Fresh is a California-based grower and shipper of organic and conventional leafy greens, salads, and vegetables. Comparable as a family-owned California operation that processes and distributes organic leafy greens to retail and foodservice, with similar geographic and product overlap.
- Earthbound Farm: Earthbound Farm is a pioneer in organic produce and packaged organic salads, now part of the Taylor Farms family of brands. Highly comparable as a grower, processor, and packager of organic leafy greens and salad mixes for retail and foodservice, with similar USDA Organic positioning.
- Wholesum Harvest: Wholesum Harvest is a family-owned organic produce grower specializing in greenhouse and field-grown organic vegetables including leafy greens. Comparable as a USDA Organic certified grower-shipper of fresh leafy greens supplying retail and wholesale customers.
- Misionero Vegetables: Misionero is a California-based grower and processor of organic leafy greens, salads, and specialty vegetables for retail and foodservice. Comparable as a family-owned organic leafy greens processor with overlapping product portfolio and California operations.
Broad incumbents
- Taylor Farms: Taylor Farms is one of the largest North American producers of fresh-cut salads, vegetables, and leafy greens, supplying retail and foodservice nationwide. Comparable because it processes and packages organic and conventional leafy greens and salad mixes for the same B2B customers Jayleaf serves, but at substantially greater scale.
- Bonduelle Americas: Bonduelle is a global leader in fresh and processed vegetables, including ready-to-eat salads and leafy greens, with operations across North America. Comparable in fresh-cut leafy greens and salad mix processing for retail and foodservice, but at much larger scale and broader product range.
- Dole Fresh Vegetables: Dole Fresh Vegetables produces packaged salads, leafy greens, and fresh-cut vegetables for retail and foodservice under the Dole and private label brands. Comparable as a major supplier of bagged salads and washed leafy greens in clamshell and bag formats overlapping Jayleaf's product offering.
- Fresh Express: Fresh Express is a leading packaged salad and fresh-cut vegetable brand owned by Chiquita. Comparable because it produces washed, ready-to-eat leafy greens and salad mixes for grocery and foodservice channels, directly overlapping Jayleaf's product portfolio and customer segments.
Regional players
- Driscoll's: Driscoll's is a California-based marketer of fresh berries and organic produce, serving retail and foodservice across North America. Comparable as a California-headquartered grower-shipper of organic fresh produce supplying similar B2B channels, though focused on berries rather than leafy greens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jayleaf social profiles
Digital presenceJayleaf compliance and trust
Trust signalCompliance4 records
Jayleaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jayleaf leadership team
Management profileNumber of profiles
Profiles2 records
Jayleaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jayleaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jayleaf
What does Jayleaf do?
Jayleaf grows, processes, packages, and wholesales certified-organic leafy greens and premium lettuce mixes to business buyers. Its catalog covers individual varieties such as spinach, wild arugula, baby arugula, lacinato kale, red mustard, tatsoi, red chard, mizuna, radicchio, and frisée, as well as branded mixes (spring mix, sweet salad mix, Asian mix, braising mix) plus customer-specified custom blends. Products ship next-day from a 100% solar-powered Hollister, California facility in retail-ready clamshells (16 oz. and 5 oz.) or bulk foodservice packs.
Is Jayleaf a public or private company?
Jayleaf is a private company. It is classified as family owned and is currently operating.
When was Jayleaf founded?
Jayleaf was founded in 2005. It employs 11 to 50 people.
Where is Jayleaf based?
Jayleaf is headquartered in Hollister, United States, in the North America region.
How does Jayleaf make money?
Two revenue lines are on record. Organic Greens Wholesale is the primary driver. The others are custom Lettuce Mixes.
Who are Jayleaf's main competitors?
Direct peers on record are Organic Girl, Braga Fresh, Earthbound Farm, Wholesum Harvest and Misionero Vegetables. Broad incumbents are Taylor Farms, Bonduelle Americas, Dole Fresh Vegetables and Fresh Express. Driscoll's is listed as a regional player.
Does Jayleaf have an API?
No public API is recorded for Jayleaf.
What industry is Jayleaf in?
Jayleaf's product category is Organic Leafy Greens. Its primary akta.pro industry code is AFAOAGAI, Leafy Greens & Salad Processing Packhouses (Fresh-Cut), with a secondary code of AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged). Its NAICS code is 42448 and its SIC code is 2030.