Grupo Tracker

What Grupo Tracker does

Grupo Tracker is a Brazilian vehicle security and fleet management company founded circa 2000 and headquartered in São Paulo. The company provides vehicle tracking, stolen vehicle recovery, logistics management, and risk management solutions primarily to logistics and transportation operators, insurance companies, agribusiness clients, and individual vehicle owners. Its core technology is proprietary Anatel-homologated radiofrequency (RF) paired with GPS 4G telematics, mesh network tracking, and anti-jammer detection, which together enable vehicle location in environments where GPS/GPRS signals are blocked or disrupted. The company operates a nationwide infrastructure of more than 40,000 fixed and mobile antennas, an 80+ ground-team and 5-aerial-team rapid response network, and a 24/7 operations center, and claims over a 90% vehicle recovery rate with 58,000+ recoveries and R$4 billion+ in assets recovered across its history.

The company's product portfolio is organized around four core solutions: Imobilizador (remote vehicle immobilization), Gestão Logística (fleet logistics with GPS/telemetry and driver behavior monitoring), Gestão de Risco (cargo risk management with PGR compliance), and Recuperação de Veículos Roubados (stolen vehicle recovery). Additional products include the portable Tracker GPS Móvel 4G device and a motorcycle-specific RF tracker. Revenue is generated primarily through recurring subscription contracts for monitoring and recovery services, supplemented by installation fees, with pricing quoted on a custom basis depending on fleet size and solution scope. Distribution combines direct enterprise sales with a network of certified installation points and sales partners, supported by digital channels including the company website, customer portal, and WhatsApp scheduling. Grupo Tracker has expanded internationally to Colombia and Spain, and claims operations in 9 countries. The company is privately held with no disclosed parent, ownership, or funding history.

Name

Grupo Tracker

Legal name

GRUPO TRACKER

Website

https://grupotracker.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Tracker is a Brazilian vehicle security and fleet management company that provides RF and GPS tracking, stolen vehicle recovery, and logistics management solutions to logistics operators, insurance companies, agribusiness, and individual vehicle owners across 9 countries.

Ownership category

akta.pro rank

Product category

Vehicle Tracking and Fleet Management

NAICS

Other Support Activities for Transportation (4889)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

akta.pro secondary industry

Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG)

Keywords

• Vehicle tracking systems
• Fleet management software
• Stolen vehicle recovery
• Radiofrequency telematics
• Cargo security monitoring

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Tracking and Monitoring Services: Monthly recurring subscription services for vehicle and fleet tracking, monitoring, and recovery. Customers pay for installation and ongoing monitoring fees, with billing typically on a monthly or annual basis.
2. Fleet Management and Logistics Solutions: Logistics management services including GPS tracking, telemetry, driver behavior monitoring, route optimization, and operational reports delivered through a software platform.
3. Vehicle Recovery Services: Specialized recovery services for stolen vehicles leveraging proprietary tracking technology, radiofrequency networks, and rapid response teams (ground and aerial).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Grupo Tracker provides vehicle and fleet security, tracking, and management solutions combining proprietary Anatel-homologated radiofrequency technology (immune to jammers) with GPS 4G telematics, a nationwide antenna network, and rapid response teams. Its portfolio covers vehicle immobilization, logistics management, cargo risk management, and stolen vehicle recovery services sold as recurring subscriptions primarily to enterprise fleet operators, insurance companies, and agribusiness clients.

Product overview

Grupo Tracker offers a comprehensive vehicle and fleet security ecosystem comprising four main solutions: Imobilizador (vehicle immobilization), Gestão Logística (logistics management with GPS/telemetry), Gestão de Risco (risk management for cargo transport), and Recuperação de Veículos Roubados (stolen vehicle recovery). The portfolio is built around proprietary radiofrequency technology that is Anatel-certified and immune to signal jammers, complemented by GPS 4G monitoring, telematics, and 24/7 operations centers with rapid response teams. Additional products include the Tracker GPS Móvil portable tracker and motorcycle-specific tracking solutions. The solutions serve multiple markets including agribusiness, logistics, and insurance companies across 9 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Imobilizador

Quantifiable outcome

• Over R$4 billion in assets recovered over company history
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• Insurance Companies (Seguradoras)coreOthersGrupo Tracker partners with insurance companies to provide vehicle recovery and fleet risk management services. Insurance partners use Tracker's technology to reduce claims costs and improve vehicle recovery rates for insured clients. Data sharing occurs for risk assessment, claims processing, and vehicle recovery operations.
• Authorized Installation Partners (Instaladores Terceirizados)coreChannel Partner/ Reseller/ DistributorThird-party installation companies that install Tracker tracking devices in customer vehicles. Data shared includes name, RG, CPF, address, email, phone, vehicle plate and chassis for vehicle recovery operations.
• Call Center Service Providers (Empresas de Teleatendimento)supportingImplementation/ SI/ Consulting PartnerThird-party call center companies that handle customer service, monitoring, and emergency response calls on behalf of Grupo Tracker.
• Vehicle Recovery Agents (Caçadores de Veículos)coreImplementation/ SI/ Consulting PartnerThird-party vehicle recovery professionals and companies that assist in locating and recovering stolen vehicles in the field, supporting Tracker operations.
• Banking InstitutionssupportingOthersBanking institutions process payments, reimbursements, and credit operations. Data shared includes full name, RG, CPF, and address.
• Debt Collection and External Law FirmssupportingOthersExternal collection agencies and law firms handle debt collection, extrajudicial, judicial, administrative, or arbitration proceedings. Data shared includes name, signature, RG, CPF, address, email, phone, employment contract, service contracts, invoices, and vehicle information.
• Tracker Colombia (Unidade Colombia)minorStrategic or Co-development PartnerInternational subsidiary in Colombia. Data transferred includes full name of parties in judicial processes for contingency reports sent to councils in Colombia.
• Tracker Spain (Unidade España)minorStrategic or Co-development PartnerInternational subsidiary in Spain. Data transferred includes full name of parties in judicial processes for contingency reports sent to councils in Spain.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sascar (Michelin): Brazilian fleet management and cargo security provider owned by Michelin, overlapping with Tracker's Gestão Logística and Gestão de Risco solutions for commercial fleets.
• Positron (Robert Bosch): Brazilian vehicle tracking and immobilization brand now under Bosch; competes head-to-head with Tracker on auto and fleet security hardware plus monitoring subscriptions in the Brazilian market.
• CalAmp / LoJack: Telematics and stolen vehicle recovery specialist (LoJack heritage) with operations across the Americas; competes directly with Tracker's RF-based recovery and asset tracking proposition.
• Omnilink (CalAmp): Brazilian-focused stolen vehicle recovery and tracking service under CalAmp; direct competitor in the same auto-theft recovery category that anchors Tracker's value proposition.
• Ituran: Brazilian and Argentine vehicle tracking and stolen-vehicle recovery specialist, publicly traded and the most direct domestic competitor to Grupo Tracker in subscription telematics and recovery services.

Broad incumbents

• Geotab: Global telematics leader with a deep fleet analytics platform; competing increasingly with Tracker for enterprise fleet and logistics accounts in Brazil and Latin America.
• Samsara: US-based connected operations platform offering fleet management, video telematics, and asset tracking; a broad incumbent whose product breadth pressures pure-play trackers like Grupo Tracker.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform with strong European and Latin American presence; competes with Tracker on subscription fleet management for commercial vehicles.
• Trimble Transportation: Global fleet and transportation management platform with telematics, routing, and compliance modules; relevant incumbent competing for the larger enterprise logistics accounts in Latin America.
• Verizon Connect: Major fleet management and asset tracking suite from Verizon, expanding in Latin America and competing for the same logistics and enterprise fleet customers as Grupo Tracker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Tracker