Allbry

What Allbry does

Allbry is a Swedish digital student welfare (elevhälsa) platform headquartered in Stockholm, founded in 2017 as Snaptive and rebranded to Allbry in 2022. The company serves primary, secondary, vocational, and adult education schools, as well as municipalities and school governing bodies (huvudmän) across Sweden, with stated reach in 20 of Sweden's 21 counties. The core proposition combines a modular SaaS platform with hybrid (digifysisk) staffing of qualified student welfare professionals, including counselors (socionomer), study and career counsellors (SYV), and specialpedagogers.

The technology base is a cloud-based, GDPR- and SKR-compliant platform delivered as a web app and native iOS/Android apps, with all data stored in Sweden. Functional modules include multi-channel communication (chat, video, physical meeting booking, plus AKK image-based support), reporting with quick session notes, data-driven mapping and analytics on conversation topics and worry levels, administration (user management, SSO, data purging), and check-in/surveys. The platform integrates with Swedish school management systems including Prorenata, Edlevo, and Skolfederation, and embeds referrals to support organisations such as Bris, Mind, Unga Lukas, and Rädda Barnen.

Commercially, Allbry monetises through annual subscription contracts with schools and municipalities on a quote-based, modular or full-platform basis, supplemented by individual consumer monthly subscriptions paid via Klarna. A managed-services component bills for digifysisk staffing of student welfare personnel. Distribution is primarily direct enterprise sales to schools, principals, and municipal education administrators, supported by content marketing (Elevhälsobloggen), webinars during Elevhälsoveckan, and a 2025 strategic partnership with Utfallsfonden that enables municipalities to adopt the platform via social outcome contracts.

Name

Allbry

Legal name

Allbry AB

Website

https://allbry.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Allbry is a Swedish digital student welfare (elevhälsa) SaaS platform serving schools, municipalities, and governing bodies across Sweden. It provides modular tools for communication, reporting, mapping, and check-ins, complemented by hybrid (digifysisk) staffing of qualified student welfare professionals.

Ownership category

akta.pro rank

Product category

Education Student Welfare Software

NAICS

Educational Services (611), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Note-Taking, Interpreting & Communication Access Services (EDALAGAD)

akta.pro secondary industries

Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB), Accessibility & Assistive Technology IT Support (EDALAMAJ), Autism Spectrum (ASD) Academic & Social-Communication Support Tutoring (EDANAFAD)

Keywords

• Student welfare platform
• Digital school counseling
• Education welfare software
• School mental health services
• Youth counselling SaaS

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Schools and municipalities subscribe to Allbry's digital platform on a recurring subscription basis. The platform can be purchased as a complete solution or via modular components (chat, reporting, mapping, administration). Pricing is quote-based and not publicly disclosed.
2. Digifysisk (Hybrid) Staffing: Allbry provides staffing of student welfare professionals (kuratorer, SYV, specialpedagoger) in digital, physical, or hybrid formats. Staffing is offered full-time, part-time, or periodically, billed as part of the service contract.
3. Individual Consumer Subscription: Individual consumers can self-purchase and pay monthly via Klarna with no binding period or cancellation notice. This covers direct-to-consumer access to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Allbry provides a complete digital student welfare (elevhälsa) platform for Swedish schools, combining chat, video, and physical-meeting communication with modules for reporting, mapping, administration, and check-in/surveys. Schools and municipalities can subscribe to the full platform or selected modules, and supplement it with managed staffing of qualified student welfare professionals (kuratorer, SYV, specialpedagoger) delivered digitally, physically, or in hybrid form. Individual consumers can also subscribe directly via Klarna for personal access.

Product overview

Allbry is a comprehensive digital student health (elevhälsa) platform for Swedish schools, offered as a modular platform-plus-services architecture. The core offering is the Digital Platform (digitala plattformen), which provides a complete suite of modules for school-based student health operations including Communication and Booking (Samtal och bokning), Mapping (Kartläggning), Reporting (Rapportering), Administration, and Check-in/Surveys (Tempen). Schools can use the full platform or select individual modules. Complementing the platform, Allbry offers staffing services through its Chatting Counselor (Chattande kurator), Hybrid Staffing (Hybrid bemanning), and Digital Counselor (Digital kurator) offerings, which provide qualified student health personnel (social workers, career counselors, special educators) either digitally, physically, or in a digifysical (combined) format. An additional Competence Development (Kompetensutveckling) module provides training and lectures for school staff. The platform is accessible via web app and mobile app (iOS/Android).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital plattform (Digital Student Welfare Platform) A comprehensive digital student welfare platform for Swedish schools offering communication via chat, video, and physical meeting booking (with image-based AKK support), quick reporting, mapping of conversation topics and worry levels, check-in/surveys, and an administration module. Schools and municipalities can subscribe to the full platform or pick individual modules. Delivered as a web app with native iOS and Android apps.
• Chattande kurator (Chatting Counsellor) A managed chat-counsellor staffing service for schools and municipalities, providing qualified socionomer counsellors accessible to students via the Allbry platform during day or evening hours, with reporting delivered back to the school's existing student welfare team.
• Hybrid bemanning (Hybrid Staffing) Flexible digifysical staffing of qualified student welfare professionals (social workers, study and career counsellors SYV, special educators) deployed to schools on full-time, part-time, or periodic bases, in digital, physical, or hybrid format, with the Allbry communication and mapping tools included.
• Kompetensutveckling (Professional Development) Competence development service for schools and principals (rektorer), including lectures, training, and targeted support interventions designed to increase knowledge and provide a common language for student welfare work across the school.
• Digital kurator (Digital Counsellor) staffing service Digital counsellor staffing service that supplements or replaces a school's in-house student welfare team with qualified socionomer counsellors delivered through the Allbry platform, available digitally, physically, or digifysically as needed, with two-week rapid placement for staffing gaps.

Quantifiable outcome

• Municipalities that have implemented digital counsellor services report increased number of conversations about mental health among students.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• UtfallsfondencoreStrategic or Co-development Partner · 7 August 2025Allbry entered a strategic partnership with Utfallsfonden to strengthen the digitisation and modernisation of student welfare in Sweden. The partnership introduces social outcome contracts (sociala utfallskontrakt) enabling selected municipalities to trial and implement Allbry's service with payment tied to jointly agreed outcomes. Utfallsfonden is backed by the European Investment Fund and state-owned Saminvest, and focuses on measurable positive societal impact.
• ILT EducationminorStrategic or Co-development PartnerILT Education is an official partner of Allbry. ILT creates smart solutions for educators, and Allbry creates smart solutions for student welfare personnel — together they aim to provide equitable education and student welfare for all students. ILT is a reading service (inläsningstjänst) provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skooler: Nordic school platform (Microsoft-based) supporting teaching, assessment, and communication in K-12. Comparable to Allbry in targeting Nordic municipalities and could expand into welfare workflows.
• Itslearning: Established Nordic LMS used widely across Scandinavia, owned by Sanoma. Operates in the same Nordic K-12 market as Allbry and could extend into student welfare communication as a logical adjacency.
• Tieto Education (Evondos): Nordic provider of education sector software and welfare services adjacent to TietoEVRY's education business. Operates in the same Nordic public-sector education procurement market as Allbry.

Regional players

• Vklass: Swedish school communication and LMS platform widely used by Swedish municipalities. Operates in the same Swedish K-12 procurement context as Allbry and serves overlapping buyer personas (rektorer, IT-ansvariga).
• Cartedo: Swedish education technology company building school communication and engagement tools. Targets the same Swedish school buyer base as Allbry, particularly for parent and student engagement.

Emerging players

• Daybreak Health: US-based teletherapy provider focused on student mental health in schools, offering virtual counseling sessions and screening. Closely comparable to Allbry's chat-based student welfare offering in model and use case, though US-focused.
• Hazel Health: US-based provider of in-school and virtual mental health services for K-12 students. Operates a hybrid care model (telehealth + on-site) that is conceptually similar to Allbry's digifysisk staffing approach, though targeting a different geography.

Direct peers

• Prorenata: Swedish provider of student health record and documentation systems for school health teams. Allbry explicitly integrates with Prorenata, and the two address overlapping buyer needs (elevhälsa teams) with complementary but adjacent functionality.
• Edlevo: Swedish school management platform used by municipalities for student administration. Allbry integrates with Edlevo and both target the same municipal education buyers, with Edlevo covering administration and Allbry covering welfare.

Others

• Bris (Barnombudsmannen i Sverige): Swedish children's rights organization operating a 24/7 support line that is integrated into Allbry's app as a recommended support resource. Adjacent ecosystem player rather than a competitor, illustrating Allbry's positioning as a coordination layer over welfare resources.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/snaptive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allbry