Jarr Kombucha
JARR Kombucha produces organic, vegan, fibre-enriched and vitamin-C-fortified kombucha under four flavours as a subsidiary of Belgian brewer Duvel Moortgat, selling across 23 European countries via its own webshop, Amazon UK, and retail partner Drydrinker.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jarr Kombucha does
JARR Kombucha is an organic fermented-tea producer founded in 2015 by Adam, Tom, Jess, and Neil — initially in Hackney Wick, East London — and now operated as a subsidiary of Belgian specialty-brewing conglomerate Duvel Moortgat NV (partnership/acquisition completed in November 2018). The company produces and sells four kombucha flavours — Ginger Lemon, Peach & Yuzu, Passion Fruit, and Original — plus a Mixed Case bundle. Manufacturing is centred on a proprietary SCOBY (symbiotic culture of bacteria and yeast) cultivated since 2015, green and Oolong tea bases, and a custom in-house bottling line using top-of-the-range German equipment with automated camera inspection. Finished products are differentiated by the addition of 3 grams of soluble dietary fibre per bottle and vitamin C fortification; the portfolio is organic, vegan, and low-calorie. Production moved from London to a state-of-the-art brewery on the grounds of historic Brouwerij Liefmans in Oudenaarde, Belgium, which became operational around 2020.
Jarr Kombucha firmographics
Firmographics- Name
- Jarr Kombucha
- Legal name
- Jarr Kombucha Ltd
- Website
- https://jarrkombucha.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JARR Kombucha produces organic, vegan, fibre-enriched and vitamin-C-fortified kombucha under four flavours as a subsidiary of Belgian brewer Duvel Moortgat, selling across 23 European countries via its own webshop, Amazon UK, and retail partner Drydrinker.
- Ownership category
- akta.pro rank
Jarr Kombucha industry classification
Industry- Product category
- Bottled Kombucha
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
Keywords
Where Jarr Kombucha is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Jarr Kombucha business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through JARR's own webshop with delivery across multiple European countries including Belgium, Netherlands, France, Germany, and others.
- Marketplace Sales: Products sold through Amazon UK marketplace in various flavours and mixed cases.
- Third-Party Retail: Products distributed through retail partners including Drydrinker for UK market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bottle flavours |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Jarr Kombucha product offering
Product offeringCore offering
JARR Kombucha produces organic, vegan, low-calorie bottled kombucha in four flavours (Ginger Lemon, Peach & Yuzu, Passion Fruit, and Original) using a proprietary SCOBY cultivated and refined since 2015, traditional green and Oolong tea, and a custom German-engineered bottling line. Each bottle is enriched with 3 grams of soluble dietary fibre and antioxidant vitamin C. Products are sold individually or as a mixed case bundle through the brand's own webshop, Amazon UK, and retail partners such as Drydrinker.
Product overview
JARR Kombucha is a single-product-line beverage company offering organic, vegan, low-calorie kombucha drinks. The portfolio consists of four distinct flavors—Ginger Lemon, Peach & Yuzu, Passion Fruit, and Original—sold individually or as a Mixed Case bundle containing 3 bottles of each flavor. Products are available for direct purchase through their ecommerce shop and via Amazon UK through their partner Drydrinker.
Differentiator
Problem solved
Functional benefit
Products and services
- JARR Ginger Lemon Kombucha A spicy kombucha with a warming kick of ginger, citrus undertones, and balanced acidity. Sold in individual bottles to consumers through e-commerce and retail channels.
- JARR Peach & Yuzu Kombucha A kombucha blending the sweetness of peach with the fresh citrus flavours of yuzu, sold as individual bottles to consumers through e-commerce and retail channels.
- JARR Passion Fruit Kombucha A tropical, refreshing kombucha with the sweet-tart taste of passion fruit, sold as individual bottles to consumers through e-commerce and retail channels.
- JARR Original Kombucha A light kombucha balancing natural sourness and mild sweetness, showcasing the pure flavours of kombucha with a refreshing finish. Sold as individual bottles to consumers.
- JARR Mixed Case A mixed case containing 3 bottles of each of the 4 flavours (Ginger Lemon, Peach & Yuzu, Passion Fruit, and Original), designed for consumers trying JARR for the first time or seeking variety.
Quantifiable outcome
- 3 grams of fibre per bottle supports daily fibre intake
- +1 more outcomes
Companies that use Jarr Kombucha
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Jarr Kombucha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jarr Kombucha partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DrydrinkercoreJARR products are available through Drydrinker, an online retailer in the UK. Customers can order all four flavours easily through Drydrinker for delivery at home.
- Liefmans (Brouwerij Liefmans)minorJARR's brewery is located on the grounds of Brouwerij Liefmans in Oudenaarde, Belgium. Liefmans' iconic beers have been naturally brewed here using wild bacteria and yeast (just like kombucha) for over 300 years, regarded as some of the best sour beers in the world. The historic location provides shared fermentation expertise.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Jarr Kombucha competitors and assessment
Company assessmentDirect peers
- Lo Bros: UK fermented drinks brand (kombucha, water kefir) sold through major UK grocers and on-trade. Comparable on product format, UK retail presence, and health-conscious positioning to JARR.
- Equinox Kombucha: UK-based organic kombucha brand with a similar premium positioning, multi-flavour range, and UK/European retail distribution. Directly comparable craft-premium kombucha peer serving the same health-conscious consumer.
- Hip Pops: UK-based producer of organic kombucha and live-culture drinks. Comparable on product type (fermented tea), health-conscious target customer, and UK/EU distribution.
- Counter Culture Kombucha: UK craft kombucha producer with multi-flavour range and on-trade/retail presence. Closely matches JARR's craft-premium positioning and European market orientation.
- Gut Instinct: UK kombucha brand with a similar organic, low-sugar, functional positioning. Direct overlap in target customer (wellness consumers) and channel mix (DTC + retail).
Regional players
- Big Easy Bucha: Kombucha brewery operating in a different geography (notably US-oriented via heritage). Useful benchmark for craft kombucha operating model, flavours, and scale of independent producers.
Others
- Liefmans (Brouwerij Liefmans): Sister brand within Duvel Moortgat; JARR's brewery is physically located on Liefmans' Oudenaarde site. Comparable as an adjacent fermentation expert and portfolio sibling within the same parent group.
- Drydrinker: UK online alcohol-alternative specialist retailer that stocks JARR. A channel partner rather than a competitor, but directly comparable as a UK low/no-alcohol go-to-market vehicle and customer of JARR.
Broad incumbents
- GT's Living Foods: Pioneer and category leader in US kombucha. Useful benchmark for what scaled kombucha brand-building looks like, though materially larger than JARR.
- Health-Ade Kombucha: One of the largest US premium kombucha brands, widely distributed through natural and conventional channels. Comparable in premium organic positioning and flavour innovation cadence to JARR.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jarr Kombucha social profiles
Digital presenceJarr Kombucha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jarr Kombucha leadership team
Management profileNumber of profiles
Profiles5 records
Jarr Kombucha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jarr Kombucha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jarr Kombucha
What does Jarr Kombucha do?
JARR Kombucha produces organic, vegan, low-calorie bottled kombucha in four flavours (Ginger Lemon, Peach & Yuzu, Passion Fruit, and Original) using a proprietary SCOBY cultivated and refined since 2015, traditional green and Oolong tea, and a custom German-engineered bottling line. Each bottle is enriched with 3 grams of soluble dietary fibre and antioxidant vitamin C. Products are sold individually or as a mixed case bundle through the brand's own webshop, Amazon UK, and retail partners such as Drydrinker.
Is Jarr Kombucha a public or private company?
Jarr Kombucha is a private company. It is classified as corporate owned and is currently operating.
When was Jarr Kombucha founded?
Jarr Kombucha was founded in 2015. It employs 11 to 50 people.
Where is Jarr Kombucha based?
Jarr Kombucha is headquartered in London, United Kingdom, in the Europe region.
How does Jarr Kombucha make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales and third-Party Retail.
Who are Jarr Kombucha's main competitors?
Direct peers on record are Lo Bros, Equinox Kombucha, Hip Pops, Counter Culture Kombucha and Gut Instinct. Big Easy Bucha is listed as a regional player. Others are Liefmans (Brouwerij Liefmans) and Drydrinker. Broad incumbents are GT's Living Foods and Health-Ade Kombucha.
Does Jarr Kombucha have an API?
No public API is recorded for Jarr Kombucha.
What industry is Jarr Kombucha in?
Jarr Kombucha's product category is Bottled Kombucha. Its primary akta.pro industry code is AFAFAHAA, Kombucha Production. Its NAICS code is 312111 and its SIC code is 2086.