What My Gut Instinct does

My Gut Instinct, Inc. is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Berks County, Pennsylvania, with operational presence in Muhlenberg Township (event venue) and Reading, PA. The organization's mission is to promote community awareness of health and wellness through preventative health care and holistic wellbeing. It is volunteer-based — explicitly described as having no paid staff — and operates without proprietary technology products or services; its core technology surface is a standard WordPress-based website and blog at mygutinstinct.org. The organization does not build or license any advanced software platform, mobile app, or AI/ML system.

The organization's product surface consists of community programs and educational content rather than commercial goods. Its flagship program is the Guts & Glory Annual Wellness Exposition, held since 2014 and reaching its 12th annual iteration in 2025 at Jim Dietrich Park in Muhlenberg Township, with 1,200+ attendees per year. A second recurring program, the Undy 500 colon cancer awareness event, is hosted in partnership with Classic Harley-Davidson and is in its 5th year as of 2026. Surrounding content channels include a wellness blog with 500+ published articles across categories such as Nutrition & Recipes (197), Wellness (283), Inspiration (273), Gut Health & Digestion (126), Fitness & Exercise (123), and Gardening (16); a monthly email newsletter called The Monthly Digest; and free educational resource hubs covering Nutrition 101, Fitness 101, and Digestive Organs. Marketing channels are organic and community-led: a WordPress blog, unmanaged social profiles on Facebook, Instagram, YouTube, and Pinterest, and recurring regional press coverage in Reading Eagle, BCTV County Connection, Y102 Reading, and 69 News/WFMZ.

The business model is donation- and sponsorship-driven rather than revenue-generating. The organization accepts monetary donations (including by check), corporate and individual sponsorships (with publicly identified sponsors including Penn State Health St. Joseph and Classic Harley-Davidson), and in-kind volunteer contributions. No products or services are sold, no pricing model exists, and no revenue figures are disclosed. The geographic footprint is restricted to Berks County, PA, with no international or multi-state expansion indicated. The organization is independently operated, with no parent company, subsidiaries, institutional investors, or funding rounds disclosed, and governance is described as resting with a board (one named board member, Kyle Wennell, is disclosed in available data) and volunteer staff.

Name

My Gut Instinct

Legal name

My Gut Instinct, Inc.

Website

https://mygutinstinct.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

My Gut Instinct is a volunteer-based 501(c)(3) nonprofit in Berks County, PA, promoting community health and wellness through an annual Guts & Glory wellness exposition, an Undy 500 colon cancer awareness event, and a free wellness blog and newsletter.

Ownership category

akta.pro rank

Product category

Community Wellness Education

akta.pro primary industry

Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH)

Keywords

• Wellness education programs
• Community health events
• Preventative health awareness
• Nonprofit wellness services
• Holistic health education

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations: Monetary donations accepted in various forms including checks. Community support and volunteer contributions form the primary funding source for operations.
2. Sponsorships: Corporate and individual sponsors support annual events like Guts & Glory and Undy 500. Featured sponsors include Classic Harley-Davidson.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

My Gut Instinct is a 501(c)(3) nonprofit organization that promotes community awareness of health and wellness through preventative health care and holistic wellbeing. The organization delivers free wellness education via the annual Guts & Glory wellness exposition, the Undy 500 colon cancer awareness event in partnership with Classic Harley-Davidson, a comprehensive wellness blog covering nutrition, fitness, gut health, gardening, and inspiration, The Monthly Digest newsletter, and educational resources such as Nutrition 101, Fitness 101, and Digestive Organs guides.

Product overview

My Gut Instinct is a 501(c)(3) nonprofit wellness organization offering a content-driven platform centered around health education and community wellness events. The organization's primary offerings include the Guts & Glory Annual Wellness Exposition (their flagship event with 1200+ attendees), the Undy 500 colon cancer awareness event, The Monthly Digest newsletter, and a comprehensive wellness blog with hundreds of articles covering nutrition, fitness, gardening, gut health, and general wellness topics. The products work together as an integrated wellness education ecosystem, with the blog and newsletter serving as ongoing content channels while the events provide hands-on community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Guts & Glory Annual Wellness Exposition Annual wellness exposition featuring wellness education, nutritional awareness, and health-related activities, drawing 1200+ attendees each year at Jim Dietrich Park in Muhlenberg Township.
• Undy 500 Annual colon cancer awareness event hosted in partnership with Classic Harley-Davidson, combining motorcycle community engagement with cancer screening advocacy.
• The Monthly Digest Newsletter Monthly email newsletter featuring wellness inspiration including recipes, articles, and event information for community subscribers.
• Wellness Blog Comprehensive blog featuring articles on nutrition, recipes, fitness, gardening, gut health, inspiration, and wellness topics, with hundreds of archived articles dating back to 2014.
• Educational Resources Educational materials including Digestive Organs guide, Nutrition 101, and Fitness 101 sections providing foundational health and wellness knowledge to the community.

Quantifiable outcome

• 1200+ annual event attendees at Guts & Glory wellness exposition
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• BCTV County ConnectionminorGTM or Marketing Partner · 1 January 2026Local cable television feature of My Gut Instinct organization and its wellness programs.
• Y102 ReadingminorGTM or Marketing Partner · 1 January 2026Local radio station coverage of Undy 500 colon cancer awareness event in partnership with Classic Harley-Davidson.
• Reading EagleminorGTM or Marketing Partner · 1 January 2025Local newspaper coverage of Guts & Glory events including 2024 and 2025 expo coverage, providing press visibility for the organization's wellness mission.
• WFMZ NewsminorGTM or Marketing Partner · 1 January 2025Regional news coverage of Undy 500 run hosted by Classic Harley-Davidson for colon cancer awareness.
• Classic Harley-DavidsoncoreStrategic or Co-development PartnerAnnual host partner for Undy 500 colon cancer awareness event. Multi-year partnership (5th annual event in 2026) combining motorcycle community engagement with health awareness.
• Jim Dietrich ParkminorChannel Partner/ Reseller/ DistributorMuhlenberg Township park venue for annual Guts & Glory wellness exposition event.
• Penn State Health St. JosephminorGTM or Marketing PartnerHealthcare system sponsorship of Guts & Glory event, supporting community health initiatives.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fight Colorectal Cancer: A national advocacy and awareness organization for colorectal cancer — comparable through shared colon cancer awareness mission and community education focus.
• Colon Cancer Coalition: A nonprofit running community events across multiple cities for colon cancer awareness — comparable in cause alignment and grassroots event-driven model.
• Cancer Support Community: A nonprofit providing community-based support, education, and wellness programs for people impacted by cancer — comparable mission of combining wellness education with disease awareness.
• Get Your Rear in Gear: A national colon cancer awareness nonprofit that runs community running events to raise funds and awareness — directly comparable to the Undy 500 in both cause and event format.

Regional players

• Healthy Berks County: A community health coalition serving the same Berks County, PA region as My Gut Instinct, focused on prevention and wellness — directly comparable mission and geography.

Emerging players

• Living Beyond Breast Cancer: A nonprofit delivering community education, events, and wellness resources for those affected by a specific health condition — comparable cause-driven wellness/community education model.

Broad incumbents

• National Wellness Institute: A national organization promoting wellness education and community wellness — comparable through the wellness education pillar of My Gut Instinct's mission, though operating at a national advocacy scale.
• Crohn's & Colitis Foundation: A national nonprofit focused on digestive disease awareness, education, and fundraising events — comparable to the gut-health and digestive education pillar of My Gut Instinct.
• YMCA of Reading and Berks County: Local YMCA serving the same Berks County region with community wellness, fitness, and nutrition programs — comparable regional footprint and holistic wellness mission.
• American Cancer Society: The largest U.S. cancer nonprofit, running community events (Relay For Life, etc.) for cancer awareness and fundraising — broader portfolio but overlapping community-event model with Undy 500.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLimVxZ4Elu34bKMVvFuxIg
• Facebookfacebook.com/mygutinstinct
• Instagraminstagram.com/mygutinstinct
• Pinterestpinterest.com/mygutinstinct/_saved
• Xx.com/mygutinstinct
• LinkedInlinkedin.com/company/my-gut-instinct-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Gut Instinct