Reach Global Marketing

What Reach Global Marketing does

Reach Global Marketing is a Toronto-based, full-service brand marketing agency founded in 2020 by Charmaine Singh. The firm serves tourism boards and destination marketing organizations (DMOs), corporate clients, and lifestyle businesses, delivering integrated marketing services spanning brand strategy, creative, media planning and buying, digital, and public relations. Named clients include the Las Vegas Convention and Visitors Authority (LVCVA), NYC & Company, Visit North Carolina, Maryland Tourism, This Is Athens, Dixie Outlet Mall, Circa Resort, D Las Vegas, and Golden Gate, with credentials recognized through Baxter Travel Agents Awards in 2019 and 2020.

The agency's business model is professional-services-based, monetizing primarily through agency-of-record retainers and project-based fees. The largest disclosed engagement is a proposed five-year LVCVA mandate valued at up to $6 million (approximately $1.12-1.285 million annually) for FY2027-2031, building on a prior $3.5 million contract. Reach Global Marketing has expanded into Lifestyle and Corporate divisions and operates from offices in Toronto, Montreal, and Vancouver, positioning the firm as a Canadian hub serving primarily North American and select international destination clients.

No proprietary technology platform, AI/ML product, or external funding is disclosed. Service delivery is grounded in human creative, strategic, and media execution by a team of 11-50 employees. Headcount scale, multi-year anchor contracts, and a broad destination-marketing client roster indicate a profitable boutique-to-mid-market agency that has grown organically rather than via external capital.

Name

Reach Global Marketing

Legal name

Reach Global Marketing Ltd.

Website

https://reachglobal.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Toronto-based full-service brand marketing agency founded in 2020 by Charmaine Singh, serving tourism boards, destination marketing organizations, and lifestyle businesses across North America and internationally from offices in Toronto, Montreal, and Vancouver.

Ownership category

akta.pro rank

Product category

Brand Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)

akta.pro secondary industries

Sponsorship Activation & Experiential Marketing (THAHAGAC), Cultural Consulting & Market Suitability Review (MPAAANAF)

Keywords

• Destination marketing services
• Brand marketing agency
• Travel trade marketing
• Public relations services
• Digital marketing campaigns

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Reach Global Marketing generates revenue through professional services including strategic counsel, public relations, brand promotions, digital marketing, social media management, and travel trade sales and marketing. The company operates on contract basis with tourism boards, destination marketing organizations, and corporate clients, with recent contracts including up to $6 million over five years with Las Vegas Convention and Visitors Authority.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reach Global Marketing is a full-service brand marketing agency that builds customized brand solutions for clients including tourism boards, destination marketing organizations, corporations, and lifestyle businesses. Its core offerings span strategic counsel, public relations, digital marketing, brand activations, creative development, travel trade sales and marketing, and economic development services, with specialized Canadian market expertise including French language capabilities. The agency delivers integrated campaigns that drive visitor numbers, brand awareness, and measurable economic impact for clients such as Las Vegas CVA, NYC & Company, and Visit North Carolina.

Product overview

Reach Global Marketing is a full-service brand marketing agency headquartered in Toronto, Canada, offering an integrated portfolio of services including Strategic Counsel & Leadership, Public Relations, Digital Marketing, Brand Activations, Creative Development, Travel Trade Sales & Marketing, and Economic Development. The agency serves government tourism boards (Las Vegas CVA, NYC & Company), retail destinations (Dixie Outlet Mall), corporations, and lifestyle businesses. Services span B2C and B2B marketing, social media advertising, media relations, crisis management, influencer campaigns, and event activations. The agency also provides Canadian French language services and operates offices in Toronto, Montreal, and Vancouver.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Counsel & Leadership
• Public Relations
• Digital Marketing Comprehensive digital marketing including social media advertising on Facebook, Instagram and YouTube, Google Ads, SEO/SEM, and digital campaign strategy.
• Brand Activations
• Travel Trade Sales & Marketing
• Creative Development
• Government & Corporate Representation
• Canadian French Language Services

Quantifiable outcome

• +17% increase in direct air access into Las Vegas in 2019
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Las Vegas Convention and Visitors Authority (LVCVA)coreStrategic or Co-development PartnerLong-standing partnership to develop and maintain relationships with product buyers, travel agents, wholesalers and key distribution channels to promote Las Vegas as the Sports & Entertainment Capital of the World. Strategic partnerships with key airlines and tour operators to launch result-driven campaigns. Achieved +17% increase in direct air access in 2019 and won Baxter Travel Agents Awards for 'Best Tourism Board of the Year' in 2019 & 2020.
• NYC & CompanycoreStrategic or Co-development PartnerLaunched 'Welcomes the World' marketing campaign to position NYC as a cultural leader in the United States. Hosted media events including exclusive press conference and one-on-one interviews. Developed messaging around inclusivity and highlighted global communities within New York City. Generated 11 radio & TV interviews within 20 hours, 165 pieces of media coverage, 85 million media impressions, and $100K in ad value.
• Dixie Outlet MallcoreStrategic or Co-development PartnerDeveloped customized PR strategy to promote Mississauga's Discount Shopping Destination including in-mall events, influencer programs and targeted media outreach. Budget included earned media plus $25,000 for strategic partnerships including sponsored advertorial, YouTube partnerships and Instagram collaborations. Implemented brand ambassador campaigns generating 30+ media mentions and 4.5M impressions.
• Athens (This Is Athens)coreStrategic or Co-development PartnerAgency of record retained to elevate Athens' presence in Canada through public relations, educate media and consumers about their incomparable seasonal offerings, and drive economic results through sales & marketing.
• Vegas Attraction GroupcoreStrategic or Co-development PartnerAgency of record retained to excite and reconnect the Canadian market with Las Vegas's biggest entertainment partners. Known for its iconic entertainment scene, Las Vegas is one of the most eminent entertainment hubs in North America.
• Visit North CarolinamajorStrategic or Co-development PartnerOngoing strategic partnership aligning Visit NC with corporate brands and focusing on innovative digital platforms to grow audience and keep brand alive during challenging times. Trust-based relationship spanning over a decade.
• Maryland Department of Commerce Office of TourismmajorStrategic or Co-development PartnerSuccessfully planned and facilitated virtual media event that generated immediate editorial coverage for Maryland. The event was presented as a case study to surrounding regions and state executives. Strong connections in market and innovation in times of crisis noted.
• Airline Partners (Las Vegas)coreGTM or Marketing PartnerStrategic partnerships with key airlines supporting Las Vegas marketing campaigns. Major carriers including Air Canada, WestJet, and Flair Airlines have reduced seat capacity to Las Vegas by as much as 62% in specific months during the 'Trump Slump' period.
• Tour Operators (Las Vegas)coreChannel Partner/ Reseller/ DistributorKey tour operator partnerships to launch result-driven campaigns and booking incentive programs for Las Vegas tourism promotion.
• Canada's Total Mom PitchminorStrategic or Co-development PartnerInvestment in organization associated with powerful women helping entrepreneurs. Reached new female entrepreneur audience through this partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VoX International: Toronto-based tourism marketing agency providing international destination representation in the Canadian market, with services spanning PR, digital, and trade marketing. Direct competitor to Reach Global for DMO agency-of-record mandates targeting Canadian audiences.
• Bannikin Travel & Tourism: Toronto-based tourism marketing and consulting agency providing strategy, representation, and trade marketing services for DMOs and tourism operators. Comparable in size, geographic focus, and service offering to Reach Global.

Broad incumbents

• Edelman: Global public relations and communications firm with a dedicated travel and tourism practice. Competes with Reach Global for high-profile DMO and destination PR mandates, offering global scale and integrated earned-media capabilities.
• MMGY Global: Large U.S.-based integrated marketing agency specializing in travel, tourism, and hospitality. Competes with Reach Global for DMO accounts but operates at significantly greater scale with full-service paid, earned, and owned media capabilities.
• Dentsu: Global advertising and marketing services holding company with dedicated travel and tourism capabilities across multiple agency brands. Competes for major DMO RFPs as a scaled full-service partner.
• FleishmanHillard: Global communications agency with a strong travel and tourism practice serving DMOs and hospitality brands. Comparable to Reach Global in destination marketing service offering but with vastly greater geographic and headcount footprint.
• Weber Shandwick: Global public relations and communications agency with a tourism and travel practice. Competes for destination marketing RFPs alongside Reach Global, particularly for larger DMO and city tourism boards.

Others

• Destination Canada: Canadian national tourism agency that both commissions marketing services and influences sub-national DMO spending. Relevant ecosystem connection as Reach Global's tourism board clients often align strategies with Destination Canada initiatives.
• Tourism Australia (Canada office): DMO that operates direct in-market representation in Canada. While a client-type rather than competitor, Tourism Australia's in-house Canadian operations represent the in-sourcing alternative to agency-of-record engagements like those held by Reach Global.

Regional players

• The Bureau: Canadian marketing and communications agency with destination and tourism clients, providing PR, influencer, and digital services. Comparable in size and Canadian market focus to Reach Global, though with a broader industry mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reachglobalmktg
• Facebookfacebook.com/ReachGlobalMarketing
• LinkedInlinkedin.com/company/reach-global-marketing-ltd
• Instagraminstagram.com/reachglobalmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Global Marketing