What eDynamix does

eDynamix is a UK-based private software company, founded in 2010 and headquartered in Morpeth, Northumberland, that builds the exsto platform — a unified, AI-powered automotive dealership management ecosystem. The platform integrates workshop management (exstoService), CRM (exstoCRM), sales (exstoSales), payments (exstoPay), a customer-facing app (Glovebox), dynamic pricing (Menu Pricing), accessories retail (Accessories Stores) and hardware integrations (AutoPoint lockers and kiosks, VIDEO1st video engagement) on a shared data architecture orchestrated by an embedded AI engine called exsto.ai.

The company's technology centres on exsto.ai, which provides predictive workshop demand forecasting, technician workload balancing, lead prioritisation, AI-guided upsell recommendations, predictive rework prevention (Fix Right First Time), automated CRM follow-up timing, and personalised service plan offers. All modules share one data model, eliminating the fragmentation typical of legacy dealership systems.

eDynamix monetises the platform through SaaS subscriptions to its modular exsto suite, managed services for Menu Pricing configuration and rollout, and bespoke development engagements. It serves UK and European automotive OEM networks and multi-site dealer groups as a primary segment, with secondary reach into independent dealerships and technology integration partners via the eDynamix Partner Programme. The company has secured national-level deployments with Hyundai, KIA and Suzuki GB, lists 23 automotive brand partners on its homepage, and has delivered bespoke work for Kwik Fit, Hyundai Motor Europe, KIA UK and Genesis UK.

Name

eDynamix

Website

https://edynamix.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

eDynamix is a UK-based software company that builds the exsto platform, an AI-powered, integrated automotive dealership management ecosystem. It serves automotive OEM networks and multi-site dealer groups across the UK and Europe, with national-level deployments at Hyundai, KIA and Suzuki GB.

Ownership category

akta.pro rank

Product category

Automotive Dealership Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Automotive dealership software
• Dealer management platform
• Automotive aftersales software
• OEM dealer network software
• Automotive CRM platform

Headquarters

HQ city

Ashington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: The exsto platform operates on a subscription SaaS model, with modules (exstoService, exstoCRM, exstoSales, exstoPay, Glovebox) offered as an integrated automotive software-as-a-service solution to OEM networks and dealership groups.
2. Menu Pricing Management Services: Fully managed pricing system service covering data integration, configuration, national rollout, and ongoing regional pricing overrides for OEM networks, likely billed as part of the platform subscription or as an add-on managed service.
3. Bespoke Development & Custom Software: Custom software development services delivered through a structured discovery, scoping, development, and delivery methodology. Projects serve as long-term partnerships and include new features, system enhancements, and entirely new bespoke automotive solutions for recognised brands.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels2 records

Core offering

eDynamix builds and sells the exsto platform — a hosted, AI-powered automotive dealership management ecosystem centred on the proprietary exsto.ai engine. The platform unifies workshop/aftersales management (exstoService), CRM (exstoCRM), sales (exstoSales), PCI-compliant payments (exstoPay), a customer-facing digital vehicle ownership hub (Glovebox), dynamic menu pricing, online accessories stores, video engagement, self-service kiosks, and bespoke custom development, sold primarily via SaaS subscriptions to automotive OEM networks and dealer groups across the UK and Europe.

Product overview

eDynamix delivers the exsto automotive dealership platform — a unified, modular ecosystem centred on the exsto.ai AI engine. The core platform encompasses exstoService (workshop and aftersales management with Workshop+, VIDEO1st, and AutoPoint), exstoCRM (customer relationship management with iConsent and AutoCleanse), exstoSales (vehicle sales with Stock Master and Campaign Manager), and exstoPay (PCI-compliant payment processing). Overlaid modules include Glovebox (customer-facing app and dealer CMS via Glovebox Studio), Menu Pricing (dynamic pricing across touchpoints), and Accessories Stores (online accessories retail with live booking). Bespoke Development and the Partner Programme extend the platform for custom needs and third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• exsto: The intelligent automotive platform that transforms dealership operations, powered by exsto.ai for predictive analytics and AI-driven insights.
• exsto.ai
• exstoService
• exstoCRM
• exstoSales
• exstoPay
• Glovebox
• Menu Pricing
• Accessories Stores

Products and services

• exsto Core automotive dealership platform from eDynamix that integrates service management, CRM, sales, payments, and customer-facing tools into a unified ecosystem for OEM networks and dealer groups.
• exsto.ai AI engine embedded within the exsto platform that powers predictive analytics, personalised recommendations, workflow automation, and intelligent decision-making across all dealership operations including workshop demand forecasting, lead prioritisation, and CRM follow-up timing.
• exstoService AI-powered automotive aftersales management platform covering intelligent service booking, workshop management with Workshop+, vehicle health checks, VIDEO1st integration, service plans, AutoPoint lockers/kiosks, and courtesy car management for dealership service operations.
• exstoCRM AI-enhanced customer relationship management platform providing smart follow-up automation, online booking integration, plans and subscriptions management, survey/sentiment analysis, iConsent communication compliance, AutoCleanse data quality automation, and courtesy car tracking.
• exstoSales AI-powered automotive sales software managing enquiry capture and nurturing, Stock Master vehicle inventory, plans and subscriptions at point of sale, Campaign Manager for multi-channel lead campaigns, and VIDEO1st for sales engagement — fully integrated with Glovebox and exstoPay.
• exstoPay PCI-compliant payment processing platform embedded within the exsto ecosystem, supporting multi-channel payments (deposits, invoices, recurring plans, subscriptions), smart payment reminders, live dashboards, and automated reconciliation for dealership transactions.
• Glovebox Customer-facing digital dealership hub and mobile app (myGlovebox) enabling vehicle owners to book services, view live vehicle health checks and VIDEO1st updates, approve work, pay invoices, manage service plans and subscriptions, and access digital documents. Dealers use Glovebox Studio CMS for content management. Offered as a white-label solution deployable at OEM or individual dealer level.
• Menu Pricing Dynamic automotive pricing system delivering consistent, real-time transparent pricing across service bookings, accessories, online check-in, and all customer touchpoints. Configurable by make/model, site, region, labour rate, engine size, fuel type, and VAT. Trusted by Hyundai, KIA, and Suzuki GB for national automotive pricing strategies.
• Accessories Stores Online car accessories platform enabling customers to browse, personalise, and book dealer-fitted accessories with live pricing and appointment booking. Supports national OEM platforms or dealer-level branded stores, with vehicle compatibility matching and Glovebox integration for order tracking.
• Bespoke Development Custom software development service building tailored modules, integrations, and tools for dealership workflows and business goals, following a discovery, scoping, agile development, and delivery methodology. Delivered for recognised brands including Kwik Fit, KIA UK, Genesis UK, and Hyundai Motor Europe.
• Partner Programme Strategic partnership programme enabling third-party businesses to integrate with the exsto platform via flexible APIs, co-innovate on product development, and access joint go-to-market opportunities within the expanding automotive partner network.

Quantifiable outcome

• AI-powered workshop demand prediction and technician workload balancing reduces bottlenecks and improves workshop capacity utilisation
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature12 records

Partnerships

23 partnerships are on record, tiered core.

• Hyundai Motor EuropecoreStrategic or Co-development PartnereDynamix delivers bespoke development services and Menu Pricing platform deployment for Hyundai Motor Europe. This partnership involves custom automotive software development and national pricing strategy management across Hyundai's European dealer network.
• KIA UKcoreStrategic or Co-development PartnerKIA UK is a bespoke development client of eDynamix, receiving tailored automotive software solutions. KIA UK also uses Menu Pricing as part of the exsto platform for national automotive pricing management.
• Genesis UKcoreStrategic or Co-development PartnerGenesis UK partners with eDynamix for bespoke automotive software development, delivering tailored solutions for the Genesis brand's dealership operations.
• Kwik FitcoreStrategic or Co-development PartnerKwik Fit is a recognised bespoke development client of eDynamix, receiving custom automotive software solutions. Kwik Fit is also listed as an OEM partner on the eDynamix homepage.
• Suzuki GBcoreStrategic or Co-development PartnerSuzuki GB trusts the Menu Pricing system for national automotive pricing strategies, working with eDynamix for data integration, pricing configuration, and dealer onboarding as part of the exsto platform.
• VW (Volkswagen)coreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with VW dealer networks served by the exsto platform.
• AudicoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Audi dealer networks served by the exsto platform.
• ToyotacoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Toyota dealer networks served by the exsto platform.
• FordcoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Ford dealer networks served by the exsto platform.
• RenaultcoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Renault dealer networks served by the exsto platform.
• VolvocoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Volvo dealer networks served by the exsto platform.
• Land-RovercoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Land-Rover dealer networks served by the exsto platform.
• JaguarcoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Jaguar dealer networks served by the exsto platform.
• MazdacoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Mazda dealer networks served by the exsto platform.
• NissancoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Nissan dealer networks served by the exsto platform.
• LexuscoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Lexus dealer networks served by the exsto platform.
• SeatcoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Seat dealer networks served by the exsto platform.
• CupracoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Cupra dealer networks served by the exsto platform.
• DaciacoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Dacia dealer networks served by the exsto platform.
• MGcoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with MG dealer networks served by the exsto platform.
• Harley-DavidsoncoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Harley-Davidson dealer networks served by the exsto platform.
• KawasakicoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with Kawasaki dealer networks served by the exsto platform.
• VW-CommercialcoreStrategic or Co-development PartnerListed as an OEM partner on the eDynamix homepage, with VW Commercial dealer networks served by the exsto platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Auto Trader UK: UK automotive marketplace and dealer/consumer platform serving the same OEM and dealer audience eDynamix targets, but operating as a marketplace and advertising business rather than competing dealer management SaaS; included as an adjacent ecosystem participant for OEM/buyer relationships.

Direct peers

• Reynolds and Reynolds: Established US-focused dealer management system vendor with end-to-end dealer software across sales, service, CRM, and document management, comparable in scope and OEM-anchored distribution model to eDynamix.
• DealerSocket: Dealer management software suite covering CRM, desking, ILM, and service, serving single-point dealers and dealer groups across North America and increasingly competitive at the dealership layer where eDynamix sells Glovebox and exsto modules.
• Cox Automotive: Major automotive technology and DMS provider (Dealertrack, VinSolutions, etc.) offering integrated dealer software, CRM, and aftersales solutions directly competitive with the exsto ecosystem for OEM and dealer-group buyers.
• Tekion: Cloud-native automotive retail SaaS platform serving dealers and OEM networks with CRM, sales, service, and integrated payments, positioning as a modern AI-enabled alternative to legacy DMS providers, directly comparable to eDynamix's exsto cloud approach.
• CDK Global: Global leader in dealer management systems (DMS) and automotive retail technology for OEMs and dealer networks, serving the same automotive dealer software market as eDynamix's exsto platform across sales, service, CRM, and fixed-ops workflows.
• Pinewood Technologies: UK-based vendor of automotive dealer management software and related products, with deep reach into UK franchised dealer networks; a like-for-like competitor in DMS, service scheduling, and CRM at the dealer level that eDynamix targets.
• Kerridge Commercial Systems (Autoline): UK-based provider of integrated business software for automotive retail including the Autoline DMS, serving dealers and groups in the UK and Europe with comparable automotive-specific functionality and close regional overlap to eDynamix's footprint.

Broad incumbents

• Salesforce (Industries / Automotive Cloud): Broad incumbent CRM and customer-engagement platform with an automotive vertical offering that overlaps with exstoCRM and Glovebox's customer engagement layer, though Salesforce does not provide automotive-specific workshop, parts, or pricing functionality natively.

Emerging players

• Drivetricity / Solocrest: Smaller-scale emerging European dealer SaaS players building focused aftersales, CRM, or service-bay modules that overlap with portions of the exsto stack (exstoService, exstoCRM), representing potential competitive entrants rather than full-platform direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eDynamix