OLRANGE
- Company typePrivate
- Founded2013
- HeadquartersJakarta, Indonesia
- Headcount—
- GTM typeB2B
- OfferingServices
OLRANGE firmographics
Firmographics- Name
- OLRANGE
- Legal name
- ALVA OLRANGE
- Website
- https://olrange.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Ownership category
- akta.pro rank
OLRANGE industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where OLRANGE is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
OLRANGE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital Advertising Services: OLRANGE generates revenue through providing digital advertising services to brands including campaign development, content creation, social media management, influencer marketing, and digital strategy. Revenue appears to come from client projects, retainer arrangements, and campaign-based engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
OLRANGE product offering
Product offeringCore offering
OLRANGE is a digital advertising agency that provides end-to-end digital marketing services for major brands. The agency specializes in campaign strategy, content creation, social media management, influencer marketing, and web series development. It operates as a creative partner that designs and executes digital-first brand campaigns for consumer-facing clients.
Product overview
OLRANGE is a digital advertising agency based in Jakarta, Indonesia. The agency offers a unified set of digital marketing and advertising services centered around campaign development, creative production, social media strategy, and influencer management. The company works with notable clients including Garnier, Pocari Sweat, Mazda, Marlboro, and the Asian Games 2018 event committee. Services are delivered through specialized internal departments (Account, Content, Social Media & Analytics, Strategy, and Creative) collaborating on client campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Campaign Strategy Strategic planning and execution of digital-first advertising campaigns designed for consumer brands seeking online visibility and engagement.
- Content Creation Services Production of branded digital content including creative assets, copy, and multimedia for brand campaigns.
- Social Media Management Ongoing management of brand social media channels, including publishing, community engagement, and platform-specific optimization.
- Influencer Marketing Identification, coordination, and management of influencer partnerships to promote brand campaigns on social platforms.
- Web Series Development Conceptualization and production of branded web series and digital video content for online distribution.
Companies that use OLRANGE
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
OLRANGE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OLRANGE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and minor.
- INASGOC (Indonesia Asian Games Organizing Committee)flagshipOLRANGE partnered with INASGOC to bring the Asian Games 2018 excitement to digital platforms. The agency team worked with INASGOC and volunteers to create digital content capturing 45 countries, 15,000 athletes, and daily matches across the sporting event.
- Mikha TambayongminorGarnier Color Naturals Ultra Colors brand ambassador featured in the #BeraniBerwarna campaign to inspire and encourage women to express themselves through vibrant hair color.
- Jovi AdhigunaminorInfluential beauty icon invited to join the #BeraniBerwarna movement as a Key Opinion Leader (KOL) to trigger digital buzz.
- Astari RiriminorInfluential beauty icon invited to join the #BeraniBerwarna movement as a Key Opinion Leader (KOL) to trigger digital buzz.
- Hanum MegaminorInfluential beauty icon invited to join the #BeraniBerwarna movement as a Key Opinion Leader (KOL) to trigger digital buzz.
- Marya AngelineminorInfluential beauty icon invited to join the #BeraniBerwarna movement as a Key Opinion Leader (KOL) to trigger digital buzz.
- Yuki Sasou (Pocari Sweat Watch Girl)minorJapanese-kawaii brand ambassador for Pocari Sweat whose signature has great potency to drive youth engagement. Featured as lead character in ONIGIRI web series.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
OLRANGE competitors and assessment
Company assessmentBroad incumbents
- Dentsu Creative Indonesia: Indonesian operation of global advertising network Dentsu, offering integrated creative, digital, and media services. Comparable as a network incumbent competing for the same major brand mandates (including Pocari Sweat and similar CPG clients) with deeper regional resources.
- MullenLowe Indonesia: Indonesia operation of IPG-owned MullenLowe global creative network, offering advertising and digital marketing services. Comparable as a network agency competing for the same brand campaign work in Indonesia with multinational resources.
- Ogilvy Indonesia: WPP-owned advertising network with strong Indonesia presence, providing advertising, digital, PR, and brand strategy services to multinational clients. Directly comparable as it pursues similar enterprise client work in beauty, F&B, and consumer brands with integrated digital capabilities.
- Leo Burnett Indonesia: Publicis-owned global creative network with Indonesia operations, providing integrated advertising services for major brands. Comparable as a network agency competing for similar consumer brand mandates with broader creative and media capabilities.
- Hakuhodo Indonesia: Indonesian arm of Japanese advertising network Hakuhodo, providing full-service advertising including digital, creative, and media services to major brands across Southeast Asia. Comparable as a broad-competitor offering similar full-service digital capabilities but with regional network scale and international brand relationships.
- VMLY&R Indonesia: WPP-owned global brand and customer experience agency with Indonesia operations delivering advertising, digital, and CX services. Comparable as a network incumbent providing full-service digital creative work for major brands in the same categories as OLRANGE.
- Wunderman Thompson Indonesia: WPP-owned digital-first creative, data, and technology agency with Indonesia presence. Comparable as a global digital network competing for the same enterprise digital campaign work with stronger data and technology capabilities.
- Isobar Indonesia: Dentsu-owned global digital agency network with Indonesia operations focused on digital transformation, experience design, and creative campaigns. Comparable as a digital-focused network competitor offering similar social media, content, and campaign execution services.
Direct peers
- Think Loud Indonesia: Indonesian independent digital and creative agency offering social media marketing, content creation, and digital campaign services to brands in the Indonesia market. Directly comparable as a similarly sized boutique digital agency competing for the same Indonesian brand mandates and KOL-driven campaigns.
- Kiroyan Partners: Indonesian independent creative and digital agency based in Jakarta, offering integrated advertising services across content, social media, and brand strategy for major local and multinational brands. Directly comparable as a boutique Jakarta-based agency competing for the same enterprise brand mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks1 record
Key highlights1 record
Customer concentration
OLRANGE social profiles
Digital presenceOLRANGE financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLRANGE leadership team
Management profileNumber of profiles
Profiles1 record
OLRANGE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLRANGE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLRANGE
What does OLRANGE do?
OLRANGE is a digital advertising agency that provides end-to-end digital marketing services for major brands. The agency specializes in campaign strategy, content creation, social media management, influencer marketing, and web series development. It operates as a creative partner that designs and executes digital-first brand campaigns for consumer-facing clients.
Is OLRANGE a public or private company?
OLRANGE is a private company. It is classified as unknown and is currently operating.
When was OLRANGE founded?
OLRANGE was founded in 2013.
Where is OLRANGE based?
OLRANGE is headquartered in Jakarta, Indonesia, in the Asia region.
How does OLRANGE make money?
One revenue line is on record: digital Advertising Services.
Who are OLRANGE's main competitors?
Broad incumbents on record are Dentsu Creative Indonesia, MullenLowe Indonesia, Ogilvy Indonesia, Leo Burnett Indonesia, Hakuhodo Indonesia, VMLY&R Indonesia, Wunderman Thompson Indonesia and Isobar Indonesia. Direct peers are Think Loud Indonesia and Kiroyan Partners.
Does OLRANGE have an API?
No public API is recorded for OLRANGE.
What industry is OLRANGE in?
OLRANGE's product category is Digital Advertising Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 541810 and its SIC code is 7311.