Exaequo

What Exaequo does

Exaequo Communication is a privately held, Normandy-based event management agency operating since 2007/2008 from Verson in the Caen metropolitan area, with a secondary presence in Deauville. The company employs 15 people across four service lines: (1) production of public outdoor sports events it owns and operates, including Triathlon Deauville Normandie, Triathlon Dinard Côte d'Emeraude, Rock n'Trail, Le Havre Urban Trail, Caen ça bouge, and the Norlanda's Cup sailing regatta; (2) corporate team building and event services delivered to enterprise clients across Normandy; (3) Exaequo Voyages, a licensed travel agency (licensed since 2013) selling incentive trips and international sports travel to destinations such as Kenya, Cape Verde, Norway, and Scotland; and (4) Club du Sport, a corporate sports coaching and health prevention program for member companies. Its portfolio customers include Siemens Energy, Groupe Legendre, NORMANDISE Pet Food, Crédit Mutuel, Société Générale, Eurovia, the Département du Calvados, and the Agglomération de Lisieux Normandie, alongside individual participants in its consumer-facing events.

The business is service-based with no proprietary technology platform or software product; the technology profile is explicitly described as not applicable. Operations rely on direct sales to enterprise and government clients for team building and event contracts, direct consumer registration for public sports events (via platforms such as Njuko), and licensed travel agency distribution for Exaequo Voyages. Pricing is quote-based and not publicly disclosed, with revenue generated through a mix of professional services fees for corporate events, transaction fees and sponsorship for owned sports events, and recurring membership/coaching fees for Club du Sport. The agency is founder-owned with no disclosed external investment, no parent company, and no public listing.

Name

Exaequo

Legal name

Exaequo Communication

Website

https://exaequo-communication.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Spectator Sports (711219)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Sports Team, Tournament & Training Travel (THAKAGAI), Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ)

Keywords

• Corporate event management
• Sports event production
• Team building services
• Incentive travel packages
• Corporate wellness programs

Headquarters

HQ city

Verson

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Sports Event Production: Exaequo designs, organizes, and produces its own sports events including triathlons (Triathlon Deauville Normandie, Triathlon Dinard Côte d'Emeraude), trail events (Rock n'Trail), urban runs (Le Havre Urban Trail, Caen ça bouge), and corporate sports events. They charge participants, attract sponsors, and generate revenue through entry fees and corporate sponsorships.
2. Team Building & Corporate Events: Organizes team building events for enterprises including challenges, olympics, escape games, treasure hunts, cycling rallies, nautical activities, and culinary animations. Revenue generated through professional services fees for event organization.
3. Exaequo Voyages - Incentive Travel: Operates as a licensed travel agency since 2013, organizing incentive trips, seminars, and sports travel experiences to international destinations (Kenya, Cape Verde, Norway, Scotland). Offers structured trail travel packages for individuals, companies, and groups.
4. Corporate Coaching & Sport Health Programs: Operates the Club du Sport network providing sports coaching and health prevention programs to businesses. Revenue through membership fees and coaching service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Exaequo Communication is a Normandy-based event management agency that creates, organizes, and produces its own public sports events (triathlons, trail races, urban runs, sailing regattas), delivers corporate team building and corporate event services, operates a licensed travel agency (Exaequo Voyages) for incentive trips and international sports travel, and runs a corporate sports coaching and wellness network (Club du Sport). The company combines sport and events as tools for employer brand development, employee engagement, and territorial attractiveness.

Product overview

Exaequo is a Normandy-based event management agency operating since 2008 with a multidisciplinary team of 15 people. The company operates as a unified service portfolio organized around four core pillars: (1) Public outdoor sports event production including triathlons (Triathlon Deauville Normandie, Triathlon Dinard Côte d'Emeraude), trail running events (Rock n'Trail, Le Havre Urban Trail, Caen ça Bouge), and the Norlanda's Cup sailing regatta; (2) International sports travel packages under Exaequo Voyages offering trail and safari experiences in Kenya, Cap Verde, Norway, and Scotland; (3) Corporate events and team building services including the flagship Rosalie Trophy pedal car competition, plus structured activities like Collective Games, 60s Chrono, Burger Challenge, treasure hunts (L'Odyssée Verte, Le Mystère du Cheval Parfait), and themed events; and (4) Club du Sport corporate wellness coaching program with group training sessions and health prevention. The company positions sport and events as tools for employer brand development and corporate promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Exaequo Voyages: Travel agency brand offering incentive travel, seminars, and sporting trip packages to international destinations including Kenya, Cap Verde, Norway, and Scotland.
• Club du Sport

Products and services

• Team Building Corporate team building challenges and activities including sports challenges, role-playing games, nautical activities, culinary animations, and cultural treasure hunts (D-Day or Guillaume le Conquérant) designed for corporate teams in Normandy.
• Corporate Events Corporate event organization including inaugurations, seminars, conventions, gala evenings, promotional tours, and client engagement events for business clients across France.
• Exaequo Voyages Licensed travel agency offering incentive trips, seminars, and sports travel packages to international destinations including Kenya, Cap Verde, Norway, Scotland, Ireland, and Kyrgyzstan for enterprises, groups, and individuals.
• Club du Sport Corporate sports coaching and wellness program with group training sessions, health prevention, sports cohesion, and recruitment-related activities for member companies, with 177+ members across 4 coaching sessions.
• Triathlon Deauville Normandie International triathlon event in Deauville attracting over 9,000 triathletes, held annually over multiple days, serving as a major platform for corporate sponsorship and territorial promotion.
• Triathlon Dinard Côte d'Emeraude Triathlon and swimrun event in Dinard attracting over 4,000 athletes, produced in partnership with Lepape.
• Le Havre Urban Trail Urban trail running event in Le Havre with multiple distances including marathon, half-marathon, and 12km, attracting over 6,000 participants in its 6th edition (May 2025).
• Rock n'Trail 24-hour elimination trail race held in the quarry at Muneville-le-Bingard, Manche, featuring solo, duo, and team formats with 7.6km laps and 210m elevation gain per lap, attracting 2,000+ participants in 2025.
• Caen ça Bouge
• Norlanda's Cup Inter-company sailing regatta held on the Calix basin in Caen, featuring J80 boats and match-race format. 16th edition held in May 2025 with Crédit Mutuel as title sponsor.
• Rosalie Trophy
• Burger Challenge TV show-style quiz competition on a branded set, featuring team challenges with questions about safety, management, or themed topics, adaptable for corporate team building and student events.
• Le Mystère du Cheval Parfait Treasure hunt team building event at Haras du Pin historical site where teams solve mysteries involving escape room challenges, horse shoe throwing, and puzzles about the Versailles of Horses.
• L'Odyssée Verte Nature-based treasure hunt team building event in Normandy featuring outdoor activities including accrobranches, hiking, VTT/VTC cycling, canoeing/rafting, and mini-games.
• Collective Games Olympic-style multi-activity team building event with various competitive stations including basketball, archery, SpikeBall, and group games.
• 60s Chrono Fast-paced mini-game challenge show where teams compete in quick lateral-thinking activities under time pressure.

Quantifiable outcome

• 6,000 participants gathered at Le Havre Urban Trail 2025 (6th edition)
• +6 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major, minor and core.

• Crédit MutuelmajorGTM or Marketing Partner · 1 January 2025Title sponsor of Norlanda's Cup 2025, providing financial support and brand visibility for the inter-company sailing regatta.
• Siemens EnergymajorGTM or Marketing Partner · 1 January 2025Corporate challenge sponsor at Le Havre Urban Trail 2025 with 850+ participants. Provides employee engagement platform through sports event participation.
• Groupe LegendremajorGTM or Marketing Partner · 1 January 2025Corporate challenge sponsor at Le Havre Urban Trail 2025, aligning brand with major regional sports event.
• Handi'ChiensminorOthers · 1 January 2025Association supported by Foulées NORMANDISE 2025, receiving €3,500 in donations. Works with people with disabilities.
• HAC TriathloncoreStrategic or Co-development PartnerLong-term collaboration with HAC Triathlon for the organization of Le Havre Urban Trail. Exaequo has organized LHUT for 4 consecutive years in partnership with HAC Triathlon, combining local sports federation expertise with event management capabilities.
• Caen Yacht ClubcoreStrategic or Co-development PartnerKey partner for the organization of Norlanda's Cup sailing regatta. Provides sailing expertise and infrastructure for the inter-company nautical competition held on the Calix basin in Caen.
• EvoKubminorGTM or Marketing PartnerBeverage partner providing refreshments and festive atmosphere on the quays during Norlanda's Cup regatta.
• Bébé 9minorGTM or Marketing PartnerSponsor of Youth Races at Le Havre Urban Trail 2025, supporting children's running events during the festival.
• Circuit de CaencoreImplementation/ SI/ Consulting PartnerVenue partner for the Rosalie Trophy team building event, hosted at the Caen racing circuit in Démouville. Provides the physical infrastructure for the pedal-car racing competition.
• C'est ma tournéeminorOthersCharitable association supported by Rosalie Trophy events, with the goal of improving quality of life for patients at the Baclesse cancer center and their families.
• 1 pas 2 pas pour AnaïsminorOthersLocal charitable association supported by Rock n'Trail through the 7km charity run.
• L'Outil en main du pays de PériersminorOthersLocal charitable association supported by Rock n'Trail through the 7km charity run.
• Kiné Forme RécupminorOthersPhysiotherapy partner for Club du Sport, providing cold bath recovery services for members after competitions.
• CCI Caen NormandieminorGTM or Marketing PartnerChamber of Commerce providing technical support for digital/distance team building events (Burger Challenge live with Société Générale).
• Triathlon International de DeauvillecoreStrategic or Co-development PartnerMajor sports event produced by Exaequo, one of the flagship triathlon events in Normandy attracting thousands of participants.
• Triathlon Swimrun Dinard Côte d'Emeraude - LepapecoreStrategic or Co-development PartnerMajor triathlon/swimrun event produced by Exaequo in partnership with Lepape, attracting thousands of athletes.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Publicis Sport: Publicis Sport is the sports marketing arm of Publicis Groupe, offering sponsorship, content and event activation. It overlaps with Exaequo on the sponsorship and corporate sports event side, but as part of a much larger global agency network.
• Lagardère Sports: Lagardère Sports is a major global sports marketing agency with sponsorship, event management and hospitality services. Comparable to Exaequo in the sports sponsorship/experiential space, though operating at significantly larger scale and geographic reach.
• Havas Sports & Entertainment: Havas Sports & Entertainment is a global sports marketing and experiential agency. It operates in the same sponsorship activation and sports experiential category as Exaequo, but at much larger scale and with a broader international client base.

Others

• Njuko: Njuko is a sports event registration and timing platform used by race organizers including Exaequo (Rosalie Trophy). It is a technology enabler in the same sports event ecosystem rather than a direct competitor, but useful as a comparable for the event management stack.

Direct peers

• ASO (Amaury Sport Organisation): ASO is France's leading mass-participation and professional sports event organizer (Tour de France, Paris Marathon, semi-marathons). It is directly comparable as both a producer of large-scale sporting events and a partner for corporate engagement, though at materially larger scale than Exaequo.
• INSPIRIAN: INSPIRIAN is a French corporate sport and well-being operator offering coaching, events and team-building to enterprises. It directly competes with Exaequo's Club du Sport and corporate sports engagement offering.
• B-Live: B-Live is a French event and team-building specialist offering corporate challenges, online/remote events and incentive operations. It is comparable to Exaequo's corporate events and team-building pillar, serving similar enterprise buyers.
• W Experience: W Experience is a French sports event and team-building agency that designs and produces sporting events, corporate challenges and incentive programs. Directly comparable to Exaequo in the corporate team-building and event production value chain.

Emerging players

• Sport Heroes: Sport Heroes is a sports engagement platform used by enterprises to incentivize physical activity among employees. It intersects with Exaequo's Club du Sport and corporate wellness offering, addressing the same employee well-being buyer.

Regional players

• Wilderness Event Co. Wilderness-style corporate event and active travel operators in Europe offer sports and outdoor incentive trips. They mirror Exaequo Voyages' combination of international sports travel with corporate team-building experiences, though typically in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VincentExaequo/featured
• Facebookfacebook.com/exaequocommunication
• LinkedInlinkedin.com/company/18589669
• Instagraminstagram.com/exaequo.communication
• Xx.com/Exaequo_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exaequo