What njuko does

njuko SAS is a privately held French software company, founded in 2012 by Pierre and Cédric in Bidart (Biarritz), that operates an online registration platform purpose-built for organizers of endurance sports events — running, trail, ultra-trail, triathlon, cycling, obstacle, skiing, kayak, roller, swimrun, and related disciplines. The platform processes registration workflows, payment collection, document validation, waiting-list management, and (via a mobile app) on-site bib distribution, while explicitly leaving participant data ownership with the organizer and offering white-label presentation under the organizer's own domain and brand.

The core product, njuko II, is described as a 100% API-centric, cloud-hosted registration engine with a modular app-store architecture ("njuko II Store" plus a public Marketplace) that exposes hundreds of configurable modules — registration, finance, communication, widgets, payment gateways, federation integrations, and partner-published extensions. Differentiated technical features include adaptive registration workflows (device-, IP-, and time-aware personalization), a per-participant dashboard, white-label branding, an optional organizer-branded payment gateway, and pre-built event templates across disciplines and distances. Distribution combines product-led self-serve signup on njuko.com with a reseller program and a 200+ expert partner network of former race directors, chip timers, and event agencies. The company holds an ACPR banking license exemption for third-party fund handling and is GDPR-compliant with EU-hosted infrastructure.

Commercially, njuko runs a usage-based transaction-fee model priced at €0.20 per registration, with pay-as-you-go module fees on top (e.g., €0.10/registration for the On Site module) and multi-currency support across EUR, GBP, USD, CAD, CHF, AUD, NZD, MXN, SGD, PHP, and DOP. Its customer base skews to SMB and mid-market event organizers (with occasional enterprise accounts such as La Haute Route by OC Sport) served across six markets via offices in Bidart, Biarritz, London, Milan, Düsseldorf, Hong Kong, and Singapore. The company has no disclosed external funding rounds; ownership remains founder-controlled through njuko SAS (France) and Njuko GB Ltd (United Kingdom).

Name

njuko

Legal name

njuko SAS

Website

https://njuko.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

njuko is a French SaaS provider of an API-centric, modular online registration platform for sports event organizers, offering white-label workflows, on-site bib management, a module marketplace, and per-registration pricing across European and Asian markets.

Ownership category

akta.pro rank

Product category

Event Registration Software

NAICS

Convention and Trade Show Organizers (56192), Custom Computer Programming Services (541511)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing, Ticketing & Registration Management (HSACAAAM)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)

Keywords

• Event registration software
• Sports registration platform
• Race management software
• Online registration engine
• Endurance event platform

Headquarters

HQ city

Bidart

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Per-Registration Transaction Fees: Core revenue model based on per-registration fees. Organizers pay €0.20 per registration. Additional fees for specific modules like On Site (€0.10 per registration). This is a usage-based, transaction-driven model where revenue scales with event size and volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

njuko provides a cloud-based, API-centric SaaS registration engine that lets sports event organizers create, brand, and manage online registrations for races and endurance events. The platform combines adaptive per-participant registration workflows, white-label branding, a participant dashboard, integrated payment processing (including the organizer's own payment gateway), and a module app-store with hundreds of add-ons, supported by a 200+ expert partner network. Pricing is usage-based at €0.20 per registration, with optional modules such as the On Site mobile app priced at €0.10 per registration.

Product overview

njuko is a sports event registration platform built as a modular architecture centered around the njuko II core platform. The system combines a white-label registration engine with a store of hundreds of add-on modules, including the njuko On Site mobile app for bib distribution, event templates for rapid setup, adaptive registration workflows, and participant dashboards. The platform emphasizes data ownership for organizers, white-label branding, and supports integration with multiple payment gateways and UK Athletics. Pricing is per-registration (starting from €0.20).

Differentiator

Problem solved

Functional benefit

Products and services

• njuko II Core online event registration platform for sports event organizers, offering adaptive registration workflows, white-label branding, participant dashboards, and a modular app-store architecture with hundreds of configurable modules. Organizers retain full ownership of participant data and can use their own payment gateway.
• njuko On Site Mobile application for volunteers to manage bib distribution on event day. Provides QR code access, document validation, bib number assignment, and real-time statistics, allowing online registrations to remain open until the last moment.

Quantifiable outcome

• 3.5 million registrations processed in 12 months
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• PayzencoreTechnology or IntegrationSpecialized payment platform integrated into njuko for secure online banking transactions. Part of the payment infrastructure supporting multi-currency and multiple payment method processing.
• StripecoreTechnology or IntegrationLeading payment platform integrated for secure online banking transactions. Provides payment processing capabilities for the registration system.
• IngenicocoreTechnology or IntegrationMarket leader in payment solutions integrated into njuko for secure online banking transactions.
• ACPR (Autorité de Contrôle Prudentiel et de Régulation)coreOthersFrench regulatory body that issued njuko its banking license exemption, the first and probably only online registration company to receive this. Guarantees fund security and regulatory compliance for third-party account management.
• Visa, Mastercard, AMEX, SEPAcoreTechnology or IntegrationMore than 10 integrated payment methods including major credit cards and SEPA direct debit for multi-currency online payments.
• Module Developers and PartnerscoreTechnology or IntegrationDeveloper ecosystem creating modules in categories including virtual racing, payment methods, eco initiatives, accommodation, fundraising, carpooling, training, social networks, equipment, calendars, charity, race numbers, and volunteer management.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RunSignUp: RunSignUp is the largest US-based race registration platform, serving running, triathlon, cycling, and other endurance events with registration, timing, and fundraising tools. Directly comparable to njuko on core product (online registration), pricing model (per-registration fees), and target market (endurance race organizers), though it operates predominantly in the US.
• Race Roster: Race Roster is a Canadian endurance event registration platform with strong international presence across North America, Europe, and Australia. Closely comparable to njuko in product scope (registration, results, fundraising) and target customer (race directors and federations).
• Race Entry: Race Entry is a US-based endurance sports registration platform serving running, triathlon, cycling, and obstacle events. Directly comparable to njuko on registration, timing integration, and white-label offerings, though focused on the North American market.
• Athlinks: Athlinks is an endurance athlete community and race results database integrated with registration platforms. Comparable to njuko in the endurance vertical, with overlap on participant data, results, and event discovery for running, triathlon, and cycling events.
• Ticket Tailor: Ticket Tailor is a UK-based event ticketing and registration platform with a per-ticket pricing model and white-label options. Comparable to njuko in GTM (self-serve, pay-per-ticket) and in serving event organizers across sports and community events, though it is more horizontal.
• TryBooking: TryBooking is an Australia-based event ticketing and registration platform serving community, sports, and cultural events with a per-ticket pricing model. Comparable to njuko on self-serve GTM, transaction-based pricing, and multi-currency support, though broader in event scope.

Broad incumbents

• Active.com: Active.com is an established US-based platform for sports and recreation event registration, owned by The Active Network. Overlaps with njuko on race registration and participant management but operates at much broader scale across multiple sports and includes ticketing and activity marketplaces.
• Eventbrite: Eventbrite is the largest general-purpose event ticketing and registration platform globally, covering sports, music, conferences, and community events. While not endurance-specific, it competes at the edges with njuko for community races and recreational event registrations.

Emerging players

• Let's Do This: Let's Do This is an online marketplace for endurance and adventure sports events, allowing participants to discover and book races globally. Comparable to njuko on the participant-facing registration flow, though focused on discovery and consumer marketplace dynamics rather than organizer-side registration infrastructure.

Regional players

• Registrador de Eventos (Crono Sports / similar regional players): CronoSports is a Spanish-language sports event registration and timing platform serving Latin American race organizers. Comparable to njuko in core product scope but operates in different geographic markets (Spain/Latin America), reducing direct competitive overlap while addressing similar use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/njukocom
• LinkedInlinkedin.com/company/njuko-com
• Instagraminstagram.com/njukocom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about njuko