Dentalprev

What Dentalprev does

Dentalprev (legal entity DENTIÇÃO CONVÊNIOS ODONTOLÓGICOS S/S LTDA) is a Santa Catarina-based dental insurance operator founded in 1994, registered with the Brazilian regulator ANS under number 32786-7 as an "operadora exclusivamente odontológica" in the Odontologia de Grupo modality. The company sells subscription-based dental plans to three primary customer segments: individuals and families (Plano Odonto Familiar from R$56.50/month), businesses and MEI micro-entrepreneurs (Plano Odonto Empresarial from R$33.80/month), and state and municipal public servants (Plano Odonto Servidor Público). Core coverage aligns to the ANS minimum procedure list under Law 9656/98, supplemented by specialty add-on plans covering orthodontics (R$155.40/month), invisible aligners (R$486.00/month), aesthetic whitening (R$105.00/month), implants (R$348.00/month), and orofacial harmonization including botulinum toxin and hyaluronic acid (R$181.00/month) — the last positioned as a first-mover offering among Brazilian exclusively-dental operators.

The technology stack centers on a Datanext/Datasys-integrated digital platform providing a beneficiary portal, virtual ID card, app access, second boleto generation, credentialed network lookup, and a separate dentist credentialing area. Distribution runs through a sales-led GTM combining phone sales, digital onboarding, field representatives for enterprise accounts, and a credentialed provider network spanning eight cities in Santa Catarina (Araquari, Biguaçu, Blumenau, Florianópolis, Gaspar, Joinville, Palhoça, São José), with physical service offices in São José, Joinville, Florianópolis (headquarters), and Blumenau. Marketing reaches prospects through a blog (sorria.dentalprev.com.br), Facebook, Instagram, LinkedIn, email newsletters, and free downloadable educational ebooks as lead generation.

The business model is recurring subscription revenue from monthly premiums paid via boleto bancário, credit card, or payroll deduction, with ANS-regulated waiting periods ranging from 24 hours for emergencies to 180 days for complex procedures. As of year-base 2024/2025, the company served 13,156 consumers, a decline from 14,798 reported in 2018. The Programa Afinidades affinity network (pharmacies, labs, gyms, optical stores, imaging centers, clinics) extends non-insurance utility to members. The company is privately held with no disclosed funding rounds, M&A activity, or external investors, and is LGPD-compliant for data handling.

Name

Dentalprev

Legal name

DENTIÇÃO CONVÊNIOS ODONTOLÓGICOS S/S LTDA

Website

https://dentalprev.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Dentalprev is a Santa Catarina-based dental insurance operator founded in 1994, selling subscription dental plans to individuals, families, SMBs, and public servants through a credentialed provider network across eight cities, with eight plan tiers ranging from R$33.80 to R$486 per month.

Ownership category

akta.pro rank

Product category

Dental Insurance

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Dental Insurance (FSAIAHAA)

akta.pro secondary industries

Group Dental Plans (Employer-Sponsored) (HLAEAIAG), Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)

Keywords

• Dental insurance plans
• Odontology group operator
• Corporate dental benefits
• Supplementary dental care
• Orthodontic coverage plans

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Insurance Premiums: Monthly subscription fees from individual, family, business, and public servant dental insurance plans. Plans include various coverage tiers from basic family plans to premium aesthetic and orthodontic coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dentalprev is a Brazilian dental insurance operator (operadora exclusivamente odontológica) registered with ANS (registration 32786-7) that sells monthly subscription dental plans to individuals, families, companies (MEI/PJ), and public servants in Santa Catarina. It underwrites access to a credentialed network of dental clinics, offices, and radiology labs across cities including Florianópolis, Blumenau, Joinville, São José, Palhoça, Biguaçu, Gaspar, and Araquari, with coverage spanning preventive, restorative, surgical, endodontic, orthodontic, implant, and orofacial harmonization procedures. Plan management is supported by a digital beneficiary portal, virtual credential card, and mobile app.

Product overview

Dentalprev is an exclusively dental operator (operadora exclusivamente odontológica) based in Santa Catarina, Brazil, offering a portfolio of dental health plans under an odontology group model (Odontologia de Grupo). The core product lineup consists of three main plan types: Plano Odonto Familiar (individual/family), Plano Odonto Empresarial (corporate/B2B), and Plano Odonto Servidor Público (public servants), all covering essential dental procedures per ANS regulations. These core plans are supplemented by specialized add-on modules including Plano Ortodôntico (orthodontic coverage with various brace types), Plano Orto Invisível (invisible aligners), Plano Odonto Estético (whitening treatments), Plano Ouro Premium (orofacial harmonization with botulinum toxin and hyaluronic acid), and Plano Ouro Plus (dental implants with guided surgery). The company operates since 1994 serving Grande Florianópolis, Blumenau, and Joinville regions through a network of affiliated dental clinics and professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Afinidades: Discount program with partner establishments for Dentalprev beneficiaries

Products and services

• Plano Odonto Familiar Individual and family dental subscription plan covering dozens of procedures including consultations, preventive cleanings, fluoride applications, restorations, extractions, root canals, X-rays, minor surgeries, and 24-hour emergencies. Targets individual consumers and families in Santa Catarina starting from R$ 56.50/month.
• Plano Odonto Empresarial Corporate dental plan for businesses (PJ and MEI) and their dependents covering maintenance procedures for oral health at lower monthly rates than individual plans. Covers preventive, restorative, surgical, and emergency procedures starting from R$ 33.80/month.
• Plano Odonto Servidor Público Dental plan for state and municipal public servants in Santa Catarina with special negotiated pricing and payroll deduction payment options. Covers procedures per Law 9656/98 including urgency, diagnosis, dentistry, radiology, prevention, periodontics, surgery, endodontics, and exodontics starting from R$ 33.80/month.
• Plano Ortodôntico Orthodontic subscription plan covering metallic, aesthetic, and self-ligating braces. Includes initial evaluation, orthodontic documentation, bracket placement, monthly maintenance, removal, and lower retainer. Starting from R$ 155.40/month.
• Plano Ouro Premium Premium plan covering orofacial harmonization procedures including botulinum toxin application, hyaluronic acid filler, lip filling, teeth whitening, and skin structuring. The first dental assistance operator in Brazil to offer botulinum toxin and hyaluronic acid coverage. Starting from R$ 181.00/month.
• Plano Ouro Plus Premium dental implant plan covering immediate-load dental implants and guided surgery. Includes initial CT scan and digital scanning documentation, guided surgery for pin placement, immediate provisional or definitive crowns, and preventive services. 180-day waiting period reducible to 35 days. Starting from R$ 348.00/month.
• Plano Odonto Estético Aesthetic dental plan covering home whitening treatment using gel in flexible molds applied daily for up to 30 days, plus standard dental coverage. Includes virtual card, 24-hour emergency hotline, and multiple payment methods (bank slip, credit card, or payroll discount). Starting from R$ 105.00/month.
• Plano Orto Invisível Invisible aligner orthodontic plan using transparent aligners for crowding, alignment, diastemas, and rotations correction. Includes clinical evaluation, planning, documentation, scanning, aligner installation and delivery, retention, and home whitening. 10-day waiting period. Starting from R$ 486.00/month.

Quantifiable outcome

• Annual investment of R$ 540 in dental plan provides 3 cleanings compared to R$ 600+ paying privately

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• Essencial Farma (Blumenau)minorGTM or Marketing PartnerPharmacy partner in Blumenau offering discounts to Dentalprev members through the Programa Afinidades affinity program
• Biogym Academia (Blumenau)minorGTM or Marketing PartnerFitness center partner in Blumenau offering discounts to Dentalprev members through the Programa Afinidades
• Clínica Ciência (Florianópolis)minorGTM or Marketing PartnerMedical clinic partner in Florianópolis offering discounts to Dentalprev members through the Programa Afinidades
• Laboratório Santa Luzia (Florianópolis)minorGTM or Marketing PartnerLaboratory partner in Florianópolis offering diagnostic discounts to Dentalprev members
• Farmácias São João (Florianópolis)minorGTM or Marketing PartnerPharmacy chain partner in Florianópolis offering discounts to Dentalprev members
• Centro Médico Diagnóstico por Imagem (Joinville)minorGTM or Marketing PartnerMedical imaging center partner in Joinville offering discounts to Dentalprev members
• Laboratório Ghanem (Joinville)minorGTM or Marketing PartnerClinical laboratory partner in Joinville offering diagnostic services discounts to Dentalprev members
• Óticas São Luiz (Joinville)minorGTM or Marketing PartnerOptical store partner in Joinville offering discounts to Dentalprev members

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Unimed Odonto: Dental plan arm of the Unimed cooperative system, the largest healthcare cooperative network in Brazil. Comparable because Unimed Odonto sells subscription dental coverage to individuals, families, and companies in a similar fashion to Dentalprev, with regional cooperative distribution.
• Bradesco Dental: Dental plan offering within Bradesco Seguros, distributed through the Bradesco banking channel. Directly competes with Dentalprev's Plano Odonto Empresarial for SME and corporate accounts, with the advantage of distribution leverage from the Bradesco bank branch network.
• SulAmérica Odonto: Dental plan division of SulAmérica, one of Brazil's largest independent health insurers. Comparable as a competing dental plan provider selling to individuals and corporate accounts nationwide, with broader financial scale and bundled health-product cross-sell that Dentalprev lacks.
• Porto Seguro Odonto: Dental coverage offered by Porto Seguro, leveraging its insurance distribution platform. Comparable as a competing dental plan product line in Brazil, with cross-sell into auto, home, and other insurance lines that Dentalprev cannot match.
• MetLife Odonto: Global insurer MetLife's dental benefits operation in Brazil. Comparable as an established dental plan provider competing for the same individual, family, and corporate dental plan buyers as Dentalprev, with global capital backing and broader product portfolio.
• Amil Dental: Dental product line of Amil (now part of Hapvida/NotreDame Intermedica group). Comparable as a dental plan operator targeting individuals and corporate buyers in Brazil, with cross-sell into medical plans and provider network assets Dentalprev does not own.

Direct peers

• Odontoprev: Largest pure-play dental plan operator in Latin America (B3-listed). Directly comparable because both Dentalprev and Odontoprev are exclusively dental operators under the same ANS modality (Odontologia de Grupo) selling subscription dental plans to individuals, families, and corporate accounts in Brazil — only differing in scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dentalprevoficial
• LinkedInlinkedin.com/company/dentalprev-assist%C3%AAncia-odontol%C3%B3gica/?originalSubdomain=br
• Instagraminstagram.com/sorriadentalprev

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentalprev