What Nebraska Cattlemen does

Nebraska Cattlemen, Inc. is a Nebraska-based nonprofit trade association and the recognized policy voice for the state's beef cattle industry. Founded in its current form in 1988 through the merger of Nebraska Stockgrowers (est. 1888), Nebraska Livestock Feeders Association and the Nebraska Feedlot Council, the organization represents beef cattle producers across all nine Nebraska regions through a grassroots affiliate chapter structure and a Board of Directors drawn from cow-calf operators, feedlots and allied industries. Its core functions are policy advocacy at the local, state and federal levels (including operating the NC-PAC political action committee), market information delivery through the members-only Market Reporting Service (covering 1.5+ million head of feedyard capacity), producer education programs (BQA training, Cattle Edge Webinars, Young Cattlemen's Connections), scholarship and research funding via the Nebraska Cattlemen Foundation, and consumer outreach through the Beef Pit at the Nebraska State Fair and Beef in Schools program.

The organization's product portfolio is services-oriented rather than technology-based. Core offerings include the Nebraska Cattleman Magazine (a monthly publication reaching nearly 80% of Nebraska beef producers), the Market Reporting Service (telephone, smartphone app, members-only website, email alerts and DTN integration), the Nebraska Cattlemen Insurance Group (a March 2019 joint venture with FNIC providing property, liability, workers' compensation, health and risk management products), the 501(c)(3) Disaster Relief Fund for producers impacted by natural disasters, and the Nebraska Cattlemen Foundation. Membership is subscription-based and priced by contacting the Lincoln office; additional revenue is generated from magazine advertising, event registration and corporate sponsorships, and NC-PAC fundraising.

Nebraska Cattlemen is headquartered at 4611 Cattle Drive, Lincoln, Nebraska, with 13 full-time staff and a 2025 Board of Directors under President Dick Pierce (elected December 2024) and Executive Vice President & Treasurer Laura Field. It operates a secondary Foundation fundraising presence in Bingham, Nebraska. Revenue is not publicly disclosed, and the organization is not backed by venture capital or private equity; ownership and governance rest with the membership via the Board and affiliate councils.

Name

Nebraska Cattlemen

Legal name

Nebraska Cattlemen, Inc

Website

https://nebraskacattlemen.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Nebraska Cattlemen is a Nebraska-based, membership-based nonprofit trade association founded in 1988 (tracing origins to 1888) that represents beef cattle producers through policy advocacy, market information, insurance services, education and scholarship programs.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Support Activities for Animal Production (115210), Beef Cattle Ranching and Farming, including Feedlots (11211), Beef Cattle Ranching and Farming (112111)

SIC

Services-Membership Organizations (8600), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Beef Cattle Production Support Services (Fencing, Water Systems, Range Improvement) (AFAEABAM)

akta.pro secondary industries

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Cow-Calf Operations (Breeding Herds) (AFAEABAA), Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

Keywords

• Beef cattle advocacy
• Cattle industry policy
• Producer education
• Membership association
• Agricultural insurance

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for beef cattle producers providing access to member services, publications, event discounts, and advocacy representation
2. Magazine Advertising: The Nebraska Cattleman Magazine reaches over 15,000 cattle ranchers and businesses monthly, offering advertising space to state and national advertisers
3. Event Registration and Sponsorships: Revenue from convention, trade show, midyear meeting registrations and corporate sponsorships for events and programs
4. NC-PAC Fundraising: Political Action Committee that pools contributions from members to support candidates defending the beef cattle industry

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nebraska Cattlemen is a grassroots membership policy organization that provides policy advocacy, market information, insurance, education, and disaster relief support to Nebraska beef cattle producers. Its core offerings include a member-exclusive Market Reporting Service for fed cattle market data, the Nebraska Cattleman Magazine, the Nebraska Cattlemen Insurance Group joint venture, NC-PAC political advocacy, foundation scholarships and research funding, and producer education programs including Beef Quality Assurance and Cattle Edge Webinars. The organization is funded by member dues, magazine advertising, event sponsorships, and donations.

Product overview

Nebraska Cattlemen is a membership-based policy organization serving Nebraska's beef cattle industry, offering a portfolio of programs and services including: Market Reporting Service (members-only market data via app and website), Nebraska Cattleman Magazine (monthly publication), Nebraska Cattlemen Insurance Group (risk management and insurance products), Disaster Relief Fund (501(c)(3) charitable assistance), Nebraska Cattlemen Foundation (scholarships and research funding), NC-PAC (political advocacy), and various producer education programs including Beef Quality Assurance, Cattle Edge Webinars, Young Cattlemen's Connections, Beef in Schools, and the Beef Ambassador Contest. The organization also operates the Beef Pit food service at the Nebraska State Fair and the Beef for Troops program for military appreciation.

Differentiator

Problem solved

Functional benefit

Brands

• Nebraska Cattleman Magazine: Official publication of Nebraska Cattlemen, a color magazine published ten times a year sent to nearly 80% of all beef producers in Nebraska
• NC-PAC
• NCW (Nebraska CattleWomen)

Products and services

• Market Reporting Service (MRS) A subscription-based market information service providing fed cattle trade information, breaking market news, and USDA data to member feedyards ranging from 700-70,000 head capacity. Includes an 800 telephone line, smartphone app, members-only website, email alerts, and DTN integration. Represents 1.5+ million head combined capacity across member feedyards.
• Nebraska Cattleman Magazine Official monthly publication of Nebraska Cattlemen reaching nearly 80% of beef producers in Nebraska. Published 10 times a year (first of each month except May and July), covering business management, marketing, genetics, nutrition, forage management, and animal health topics. Reaches 15,000+ cattle ranchers and businesses monthly. Advertising available to state and national advertisers.
• Nebraska Cattlemen Insurance Group (NCIG) Insurance benefit program formed in March 2019 as a joint venture between Nebraska Cattlemen and FNIC, offering property, liability, automobile, workers' compensation, health insurance, and risk management products exclusively to Nebraska Cattlemen members.
• Disaster Relief Fund Tax-exempt 501(c)(3) charitable fund that accepts monetary donations and relief applications to assist beef cattle producers impacted by natural disasters such as wildfires. Active in response to wildfire disaster declarations in Nebraska counties.
• Nebraska Cattlemen Foundation Foundation established in 1968 to advance Nebraska's beef industry through scholarships, leadership programs, research funding, and infrastructure projects. Affiliated with Nebraska Community Foundation as a 501(c)(3) entity. Awarded $104,800 in scholarships to 81 students in 2026 — the largest in foundation history.
• NC-PAC (Nebraska Cattlemen Political Action Committee) Political action committee that pools contributions from Nebraska Cattlemen members to support candidates who defend the beef cattle industry in Nebraska. Provides voting recommendations for state and federal elections and hosts fundraiser events to raise funds.
• Young Cattlemen's Connections (YCC) Leadership development program selecting 10 individuals annually from nominations to deliver industry knowledge and build future leaders through a two-year program. Sponsored by Farm Credit Services of America and Neogen.
• Nebraska Cattlemen Beef Pit Food service operation at the Nebraska State Fair since 1984, serving prime rib, roast beef, and BBQ sandwiches. Has sold over 565,000 meals to promote beef to consumers.
• Beef for Troops Annual event since 2009 where the Nebraska Cattlemen Farmer Stockmen Council sponsors beef drafts for military members on Veterans' Appreciation Day at the Nebraska State Fair.
• Cattle Edge Webinars Educational webinar series hosted with Allied Industries Council featuring topics on forage quality, animal health, and industry practices with speakers from partner companies including Kemin Animal Nutrition and Health.
• Nebraska Beef Quality Assurance (BQA) Program National program providing systematic information to beef producers on husbandry techniques, animal health, food safety, and product quality through trainings conducted with veterinarians and extension educators in partnership with UNL Beef Extension.
• Beef in Schools Program promoting Nebraska Beef for school lunch programs and beef education across Nebraska schools, organized by local cattlemen groups in collaboration with UNL Beef Extension.
• Theft Alerts and Rewards Program Program offering rewards up to $5,000 for information leading to arrest and conviction of cattle thieves or those who destroy cattle owned by Nebraska Cattlemen members.
• Nebraska Beef Ambassador Contest Competition for youth ages 14-24 to develop advocacy skills and knowledge of beef industry issues, with senior and collegiate divisions awarding scholarships and belt buckles to winners. Sponsored by Purina Animal Health.
• Annual Retail Value Steer Challenge (RVSC) Feeding competition that raises money for youth and adult scholarships, education programs, research programs, and infrastructure projects by accepting steer donations from individuals and businesses.

Quantifiable outcome

• Cattle industry generates $6.2+ billion annually in Nebraska
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Kemin Animal Nutrition and HealthcoreGTM or Marketing Partner · 10 July 2026Partners with Nebraska Cattlemen Allied Industries Council to host Cattle Edge Webinars on topics including forage quality and animal health. Provides educational content and technology expertise.
• FNIC (formerly Harry A. Koch Co.)coreStrategic or Co-development Partner · 1 March 2019Joint venture partner in Nebraska Cattlemen Insurance Group (NCIG), formed March 2019 to provide Nebraska Cattlemen members with risk management services and competitive insurance products.
• Farm Credit Services of AmericacoreGTM or Marketing PartnerSponsor for Young Cattlemen's Connections (YCC) leadership program and Beef Ambassador Contest, providing funding for emerging leader development in the Nebraska beef industry.
• NeogencoreGTM or Marketing PartnerSponsor for Young Cattlemen's Connections (YCC) program supporting the next generation of beef industry leaders.
• Purina Animal HealthcoreGTM or Marketing PartnerSponsor for the 2026 Nebraska Beef Ambassador Contest and Beef Advocacy Training program.
• Merck Animal HealthcoreGTM or Marketing PartnerPartners on Cartridges for Cash program providing vaccination product recycling and scholarship funding. Also provides SenseHub electronic ear tag technology information.
• University of Nebraska-Lincoln Beef ExtensioncoreStrategic or Co-development PartnerCollaborates on BQA training programs, Beef in Schools initiative, and research/education initiatives including wildfire resources.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kansas Livestock Association: Kansas state trade association for cattle producers providing policy advocacy, market reporting, and member services. Direct comparable in scope, structure, and Plains-state cattle industry focus.
• Colorado Cattlemen's Association: State-level association representing Colorado beef producers with policy, education, and member benefit programs. Comparable as a regional cattle trade body of similar scale.
• Texas Cattle Feeders Association: State-level trade association representing cattle feeders in Texas, Oklahoma, and New Mexico. Closely comparable as a regional cattle industry association offering policy advocacy, member services, and market information - the same core model Nebraska Cattlemen runs in Nebraska.
• Montana Stockgrowers Association: Montana-based cattle ranchers' trade association with policy advocacy and member services. Comparable as a longstanding state-level cattle association serving western cattle producers.
• Iowa Cattlemen's Association: Iowa state cattle association providing advocacy and member programs. Comparable as a Midwest state cattle trade organization with similar structure and offerings.
• South Dakota Cattlemen's Association: South Dakota state cattle industry trade association focused on policy and member services in a neighboring state. Closely comparable geographic and operational profile to Nebraska Cattlemen.
• Oklahoma Cattlemen's Association: Oklahoma state cattle industry association offering legislative representation, producer education, and youth programs. Highly comparable in mission and member service mix to Nebraska Cattlemen.

Broad incumbents

• American Farm Bureau Federation: The largest U.S. general agricultural trade association with state affiliates nationwide. Comparable as a broad incumbent in agricultural advocacy and member services that overlaps with cattle-specific policy work.
• National Cattlemen's Beef Association: The national umbrella trade association for the U.S. cattle industry. Operates at a much broader scope and larger scale than Nebraska Cattlemen but competes for member attention and dues, and overlaps on federal policy lobbying.

Regional players

• Nebraska Farm Bureau Federation: Nebraska's broader agricultural trade association representing all farm sectors rather than cattle specifically. Comparable as a Nebraska-headquartered policy and member-services organization serving the same producer base, with overlap on key policy issues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NeCattlemen
• YouTubeyoutube.com/@NebraskaCattlemen
• Facebookfacebook.com/NebraskaCattlemen
• Instagraminstagram.com/nebraskacattlemen
• LinkedInlinkedin.com/company/nebraska-cattlemen

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Cattlemen