Nebraska Farm Bureau

What Nebraska Farm Bureau does

Nebraska Farm Bureau Federation is a private nonprofit agricultural advocacy organization founded in 1916 (firmographics indicate 1917) and headquartered in Lincoln, Nebraska. It serves approximately 56,913 member families of farm and ranch operators across the state through a grassroots federation model comprising 23+ county Farm Bureaus, 8 regional managers, 5 collegiate chapters (University of Nebraska-Lincoln, Chadron State College, Northeast Community College, Nebraska College of Technical Agriculture, and Doane University), and a separate 501(c)(3) charitable arm, the Nebraska Farm Bureau Foundation. The organization is affiliated with the national American Farm Bureau Federation for federal policy coordination.

The core product set is membership-based rather than a unified software platform. Members pay annual county-set dues (approximately $61 in Adams/Webster County) or $20 for student memberships (ages 14-23) and receive a portfolio of benefits: NEFB Health Plans (medically underwritten coverage priced 30% to 50% below unsubsidized ACA plans), Farm Bureau Financial Services insurance, hotel/retail/vehicle discounts, Starlink broadband access, leadership development programs (Leadership Academy, YF&R), classified advertising via The Exchange, disaster relief support, and policy advocacy services. Advocacy delivery includes state-level lobbying in the Nebraska Unicameral, federal engagement with the full Nebraska congressional delegation, and a text-based action alert system integrated with Quorum.us. Revenue mechanics are subscription-style annual dues, recurring health plan premiums, and voluntary PAC contributions to NEFB-PAC; no venture or equity capital is involved.

The go-to-market is membership-driven and community-anchored: recruitment occurs through county annual meetings, FFA and collegiate outreach, regional manager field engagement, and digital channels including nefb.org, email newsletters, the Ag on the Go podcast, and social media. The organization has no proprietary technology stack, no AI/ML capabilities, and no app presence; operations are supported by standard web infrastructure, a third-party advocacy platform, and a membership management system. The organization is governed by a board elected by grassroots members, with a leadership team headed by President Mark McHargue, a working farmer near Central City.

Name

Nebraska Farm Bureau

Legal name

Nebraska Farm Bureau Federation

Website

https://nefb.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Nebraska Farm Bureau Federation is a nonprofit agricultural advocacy organization serving approximately 56,913 member families of Nebraska farm and ranch operators. It delivers policy advocacy, health plans, member benefits, and leadership development through a grassroots network of 23+ county Farm Bureaus and 8 regional managers.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy and Member Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural advocacy services
• Membership organization
• Health insurance plans
• Leadership development programs
• Agricultural policy lobbying

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Nebraska Farm Bureau generates revenue primarily through membership dues. The organization has 56,913 members as of 2024 with 6,235 new members added in 2024. Membership dues vary by county (e.g., Adams/Webster County charges $61).
2. Nebraska Farm Bureau Health Plans: NEFB Health Plans offer high-quality, dependable, and affordable health coverage plans for individuals and families, featuring a nationwide provider network. Plans are 30% to 50% less than unsubsidized ACA plans. Revenue is generated through member health plan subscriptions.
3. NEFB-PAC Contributions: The Nebraska Farm Bureau Political Action Committee (NEFB-PAC) is funded 100% by voluntary contributions from Farm Bureau members. PAC funds support candidates for state and national public office who advocate for agriculture and rural communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Nebraska Farm Bureau is a grassroots agricultural advocacy membership organization serving farm and ranch families in Nebraska. Its core offerings include state and federal policy advocacy representation, NEFB Health Plans (affordable health insurance priced 30-50% below unsubsidized ACA plans), a member benefits program with discounts on hotels, insurance, and Starlink broadband, leadership development programs (Leadership Academy, Young Farmers and Ranchers), political action committee support (NEFB-PAC), and a disaster relief fund administered through its affiliated Foundation.

Product overview

Nebraska Farm Bureau operates as a membership-based agricultural advocacy organization offering a suite of interconnected services rather than a unified software product. The core offerings include NEFB Health Plans (affordable health coverage alternatives to traditional insurance), a comprehensive Member Benefits Program (discounts on travel, insurance, internet, and retail), The Exchange (free member-to-member classified advertising), and advocacy tools including Policy Development Program and Advocacy Action Alerts. The organization supports members through Leadership Academy and Young Farmers & Ranchers Program for leadership development, NEFB-PAC for political engagement, and Disaster Relief Fund for humanitarian support. Content and media offerings include the Ag on the Go podcast and Sincerely Yours video documentary series. Student and collegiate membership programs provide entry-point engagement across five Nebraska college campuses.

Differentiator

Problem solved

Functional benefit

Brands

• NEFB Health Plans: High-quality, dependable, and affordable health coverage plans for individuals and families featuring a nationwide provider network
• NEFB-PAC
• Nebraska Farm Bureau Foundation

Products and services

• NEFB Health Plans High-quality, dependable, and affordable health coverage plans for individuals and families featuring a nationwide provider network with various deductibles, co-pays, and out-of-pocket maximums. Plans are medically underwritten and individually rated, offering comprehensive benefit-rich options at rates 30% to 50% less than unsubsidized ACA plans.
• Member Benefits Program A comprehensive membership benefits program offering discounts on hotels (up to 20% off at 7,000+ hotels worldwide), car rentals, insurance services through Farm Bureau Financial Services, Starlink internet services (2 months free for new members), and various retail and service discounts including Ford pickup cash back.
• The Exchange Classifieds A free classified ads platform for Nebraska Farm Bureau members to buy, sell, or trade items including hay and straw, machine and equipment, motor vehicles, pets and livestock, and RV-ATV-boat. Ads are deleted after 30 days.
• NEFB-PAC Nebraska Farm Bureau's Political Action Committee enabling members to support candidates for state and national offices who advocate for agriculture and rural communities. Also provides avenue for Farm Bureau members to support or oppose ballot initiatives. Funded entirely by voluntary contributions.
• Advocacy Action Alerts Text-based action alert system enabling members to contact elected officials on key agricultural issues. Integrated with Quorum.us platform for advocacy campaign management.
• Leadership Academy A six-session leadership development program equipping future Farm Bureau leaders with tools to advocate for agriculture, connect with members, and understand county, state, and national Farm Bureau structure. Includes sessions in Kearney, Lincoln, Washington D.C., and concludes in November 2026.
• Young Farmers and Ranchers Program A program for Farm Bureau members ages 18-35 to develop leadership skills, network with peers, and engage in agriculture advocacy. Includes annual YF&R Conference, YF&R On the Road regional tours, and Young Ag Leaders Awards and Competitions.
• Disaster Relief Fund A disaster relief fund established at the Nebraska Farm Bureau Foundation to gather donations supporting farm and ranch families affected by natural disasters including wildfires. The Foundation is a 501(c)(3) charitable nonprofit with 100% of donations distributed to affected families.
• Policy Development Program Grassroots policy development process enabling farmers and ranchers to shape agricultural policy at county, state, and national levels. Includes annual Policy Forum, Annual Meeting and Convention, and Legislative Conference events.
• Student Membership Program Student membership for youth ages 16-23 at $20/year, providing access to agricultural leadership programs, scholarships, and collegiate Farm Bureau chapters at University of Nebraska-Lincoln, Chadron State College, Northeast Community College, Nebraska College of Technical Agriculture, and Doane University.

Quantifiable outcome

• Average savings of $49,618 per farm/ranch through advocacy efforts
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Farm Bureau Financial ServicescoreGTM or Marketing PartnerFarm Bureau Financial Services is a key partner providing insurance products to Nebraska Farm Bureau members. The partnership offers auto, home, and farm insurance through local agents, providing members with comprehensive coverage options and personalized service.
• StarlinkminorGTM or Marketing PartnerNebraska Farm Bureau partnered with Starlink to provide high-speed broadband access to rural Nebraska members. Members signing up through the unique members-only link receive 2 months of service free.
• American Farm Bureau FederationcoreStrategic or Co-development PartnerAmerican Farm Bureau Federation (AFBF) is the national parent organization. Nebraska Farm Bureau participates in AFBF's grassroots policy development process, federal advocacy efforts, and national programs including the Farm Bureau Federation Political Action Committee.
• Nebraska Farm Bureau FoundationcoreStrategic or Co-development PartnerNebraska Farm Bureau Foundation is the affiliated 501(c)(3) charitable nonprofit organization focused on agricultural education and disaster relief. The Foundation administers scholarships, educational programs, and the Disaster Relief Fund supporting farm and ranch families affected by natural disasters.
• Nebraska LegislaturecoreStrategic or Co-development PartnerNebraska Farm Bureau engages with the Nebraska Legislature through policy advocacy, legislative testimony, and direct member engagement with senators. The organization hosts annual events including Legislative Conference and BBQ & Brews to facilitate interaction between members and elected officials.
• U.S. Congressional Delegation (Nebraska)coreStrategic or Co-development PartnerNebraska Farm Bureau maintains relationships with Nebraska's federal representatives including U.S. Senators Pete Ricketts and Deb Fischer, and Representatives Mike Flood, Don Bacon, and Adrian Smith. The organization conducts annual Washington D.C. fly-ins and advocacy visits.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Farm Bureau Federation: National parent organization of Nebraska Farm Bureau. Provides federal advocacy, national programs, and the broader Farm Bureau brand/network; not a direct competitor for membership but sets policy and operates overlapping programs at scale.

Direct peers

• Minnesota Farm Bureau: Minnesota's state Farm Bureau operating a comparable membership and advocacy model for farm families in a neighboring state with mixed crop and livestock operations.
• Kansas Farm Bureau: Kansas's state Farm Bureau offering parallel advocacy, membership, health plan, and benefit programs to farm and ranch families in an adjacent state with comparable agriculture profile.
• South Dakota Farm Bureau: South Dakota's state Farm Bureau — same grassroots structure and advocacy mission for ag producers in a neighboring Great Plains state with similar livestock and row-crop mix.
• Missouri Farm Bureau: Missouri's state Farm Bureau with overlapping advocacy, county structure, and member benefits targeting farm and ranch families in a neighboring state.
• Illinois Farm Bureau: Illinois's state Farm Bureau providing similar membership, advocacy, and COUNTRY Financial member-benefit structure to farmer members — strong direct peer in a Midwestern row-crop/livestock state.
• Wisconsin Farm Bureau Federation: Wisconsin's state Farm Bureau providing same category of grassroots membership, policy advocacy, and benefits to agricultural producers in a Midwestern state with significant livestock and dairy operations.
• Iowa Farm Bureau Federation: Iowa's state Farm Bureau — same grassroots membership, advocacy, and member-benefit model serving a neighboring agricultural state with similar crop/livestock producer base. Closest direct comparison to NEFB.
• Indiana Farm Bureau: Indiana's state Farm Bureau offering parallel advocacy, member benefits, and county structure for farm families — comparable scale and operating model in a different Midwestern geography.

Others

• National Farmers Union: Competing national agricultural advocacy organization pursuing similar policy goals (Farm Bill, trade, tax) but with a distinct membership structure and policy orientation; relevant adjacent peer for shared advocacy territory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=1JHaqCyxe4A
• Xx.com/NEFarmBureau
• Facebookfacebook.com/NEFarmBureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Farm Bureau