Silver Buckle Services

What Silver Buckle Services does

Silver Buckle Services is a privately held equine-exclusive marketing and design agency founded in 2011 by Melissa Berschens and Kasha Ford, headquartered in Sacramento, CA with a second office in Austin, TX. The firm serves horse businesses, ranches, trainers, clinicians, breed associations, equine product companies, and nonprofit rescue and therapeutic organizations, delivering websites, graphic design, print collateral, social media, and email marketing tailored to the equestrian market.

The service portfolio spans four core pillars: custom equine website design and development (built primarily on the Weebly CMS with mobile optimization, SEO, and DIY content management), equine graphic and print design (logos, ads, brochures, apparel, promotional products, and tradeshow materials), social media marketing and consulting across Facebook, Instagram, TikTok, YouTube, LinkedIn, and X, and email marketing via Constant Contact. Supporting offerings include QR code generation, e-commerce setup across Shopify, ECWID, Big Commerce, Square, and WooCommerce, copywriting, and equine business consulting. The firm has integrated AI tools for copy drafting and image generation but maintains explicit human oversight for brand alignment and technical print specifications.

Revenue is generated predominantly through project-based engagements with 50% upfront deposits, a smaller subscription layer for social media management and email marketing retainers, and ancillary fees (e.g., $75/hr training, $65 Google AdWords setup, $2,000+ for online stores with more than 10 SKUs). Client acquisition relies on direct outreach via phone and website contact forms, free consultations, regional visibility from two offices, word-of-mouth within the horse industry, and earned credibility from multi-year Reader's Choice Awards (Gold for Best Equine Ad Designer, Silver for design excellence and Best Business Owner). The firm operates with no disclosed external funding, no parent company, and no public financial reporting.

Name

Silver Buckle Services

Legal name

Silver Buckle Services

Website

https://silverbuckleservices.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Silver Buckle Services is a privately held equine-exclusive marketing and design agency that builds websites, logos, print materials, social media, and email campaigns for horse businesses, trainers, breeders, and equestrian organizations across the United States.

Ownership category

akta.pro rank

Product category

Equine Marketing Services

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

Keywords

• Equine marketing services
• Equestrian web design
• Horse industry branding
• Equine graphic design
• Equestrian social media

Headquarters

HQ city

Mansfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design, development, and redesign services for equestrian businesses. Includes CMS setup, mobile optimization, SEO, and e-commerce integration.
2. Graphic Design & Print Services: Custom equine logos, brand identity, advertisements, brochures, business cards, flyers, promotional products, and print materials design.
3. Social Media Consulting & Management: Facebook business page setup, optimization, consulting, ad campaigns, and ongoing social media management for horse businesses.
4. Email Marketing Services: E-newsletter design, template customization, campaign setup, and ongoing email marketing management via Constant Contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Silver Buckle Services is a specialized equine marketing and design agency that delivers custom website design and development, graphic and print design, logo and brand identity creation, social media marketing and consulting, email marketing campaigns, QR code generation, and e-commerce setup exclusively for horse industry businesses, trainers, breeders, and organizations. The firm uses Weebly CMS, Constant Contact, and multiple e-commerce platforms to deliver integrated multi-channel marketing solutions tailored to the equestrian market.

Product overview

Silver Buckle Services is a specialized equine marketing, advertising, and graphic design agency dedicated exclusively to the horse industry. Their product portfolio centers on four core service pillars: (1) Equine Website Design & Development, including CMS-driven websites via Weebly, mobile-friendly solutions, SEO optimization, and e-commerce store setup using Shopify, ECWID, Big Commerce, Square, and WooCommerce; (2) Equine Ad & Print Design encompassing logos, business cards, brochures, postcards, custom apparel, and promotional products; (3) Social Media Marketing & Consulting covering Facebook Business page design, Facebook/Instagram ad campaigns, and strategic platform consulting; and (4) Email Marketing via Constant Contact including design, setup, and ongoing campaign management. Additional services include QR codes, business consulting, copywriting, and tradeshow display design. All offerings are tailored specifically for equestrian businesses, farms, trainers, and organizations, with award-winning recognition including Gold for Best Equine Ad Designer in multiple years from PleasureHorse.com and Show Horse Today Magazine Reader's Choice Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Equine Website Design & Development
• Logo & Brand Identity Design
• Equine Ad & Print Design
• Facebook Business Page Design & Optimization
• Facebook & Instagram Ad Campaigns
• Email Marketing & E-Newsletter Services
• E-Commerce & Online Store Setup
• Custom Apparel & Promotional Products Design
• Social Media Strategy & Consulting
• Equine Business Consulting & Strategy

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WeeblycoreTechnology or IntegrationWeebly is the primary website platform used for building client websites. Silver Buckle Services creates custom Weebly websites with drag-and-drop functionality, mobile optimization, and DIY content management capabilities. Weebly's platform enables clients to update their own websites without coding knowledge.
• Constant ContactcoreTechnology or IntegrationConstant Contact is the preferred email marketing platform for Silver Buckle Services' email marketing services. The company customizes Constant Contact templates for clients and manages email campaigns on their behalf. Silver Buckle Services offers integration and setup services for the platform.
• Shoppe ProminorChannel Partner/ Reseller/ DistributorSilver Buckle Services is an affiliate of Shoppe Pro e-commerce platform. The company recommends and sets up Shoppe Pro for appropriate clients, receiving referral consideration.
• Wazala StoreminorChannel Partner/ Reseller/ DistributorSilver Buckle Services is an affiliate of Wazala Store e-commerce solution. The company recommends and sets up Wazala for clients needing simplified embedded store functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Constant Contact: Email marketing platform that is both a Silver Buckle technology partner and a partial substitute — equine SMBs can adopt Constant Contact directly for DIY email campaigns, reducing demand for Silver Buckle's email design and management services.
• Show Horse Today Magazine: Equestrian publication that has awarded Silver Buckle Services multiple Reader's Choice Awards. Functions as an industry-credibility referrer and adjacent media channel rather than a direct competitor, but competes for equine SMB advertising spend.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering web design, SEO, social media, and content services to SMBs across many verticals including equestrian. Represents a generalist competitor that equine SMBs may consider alongside Silver Buckle's specialized offering.
• SmartSites: Established SMB-focused digital marketing agency offering web design, SEO, and PPC services. Competes for the same equine business marketing budget but without Silver Buckle's vertical specialization.
• Squarespace: DIY website builder with professional templates and integrated email/marketing tools. Represents the self-serve alternative to Silver Buckle's custom website design services for equine SMBs, especially for owners willing to build their own sites.
• Equine Network: Leading equestrian media and publishing company (owned by Active Interest Media) that produces magazines, websites, and events. While primarily a publisher rather than a marketing agency, it directly serves the same equine SMB clients with marketing-adjacent services and competes for the same marketing dollars.
• HubSpot: CRM and marketing automation platform with website builder, email, social media, and content tools. Represents an integrated self-serve alternative that equine SMBs may adopt instead of hiring a specialized marketing agency.
• Wix: Major DIY website builder with templates, e-commerce, and marketing features. Competes with Silver Buckle by enabling equine business owners to create and manage their own websites without hiring a specialized agency.

Regional players

• Local/Regional Marketing Agencies (CA/TX SMB vertical specialists): Generalist regional marketing agencies in Sacramento, Austin, and surrounding markets that compete for the same local SMB clients (including equine businesses) without Silver Buckle's vertical specialization. Comparable in size and service mix.

Emerging players

• Horse Illustrated / Equine Media Group: Equestrian publishing and content brand offering marketing exposure opportunities to equine businesses via advertising and sponsored content. Competes for equine SMB marketing budgets but does not primarily offer design or web services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Silver-Buckle-Services-Equine-Marketing/133510669993246
• LinkedInlinkedin.com/company/synergy-project-resources-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Buckle Services