What Above Ground Level does

Above Ground Level (legal entity: AGL Services & Solution, DBA: AGL) is a privately held Israeli techno-operational consulting firm founded in 2008 and headquartered at Hanehoshet 3, Tel Aviv. The company serves the Israeli defense and military industry through three integrated service pillars: Need-based Services (UX/UI design, quality assurance, training, and tender response writing), a Creative Studio producing commercial CGI, VFX, and shooting for defense product marketing, and Drone Services covering UTM/USSP, regulatory consultancy, and systems design. AGL additionally delivers the Omnisys BRO battle resource optimization software suite for end-to-end planning, management, and debriefing of integrated land, sea, and air missions.

The firm's core differentiator is its talent base: all five named senior executives (CEO & Founder, plus four VPs covering Operations, Business Development, UX/UI System Design, and Research/Project Management) are Israeli Air Force veterans, allowing AGL to position itself as a consultancy that combines operator-grade domain knowledge with technical delivery. The firm reports it has helped clients win hundreds of millions of dollars in defense tenders and maintains a portfolio of named enterprise customers including IAI ELTA, General Robotics, Polaris Solutions, Steadicopter, Airwayz, Solar View, Metrodome, and Omnisys, as well as government engagements with the Israeli Air Force and IDF.

AGL's revenue model is professional services with custom-quoted engagements; no pricing tiers or public rate cards are disclosed. Distribution is direct via the company website and LinkedIn presence, with go-to-market led by sales outreach to Israeli defense primes and government entities. The firm is founder/management-owned with no disclosed venture capital, private equity, or institutional shareholders, and it operates as a small boutique of 11-50 employees focused regionally on Israel.

Name

Above Ground Level

Legal name

AGL Services & Solution

Website

https://aglconsulting.co.il

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Above Ground Level (AGL) is an Israeli defense consultancy founded in 2008, providing UX/UI design, quality assurance, tender writing, CGI/VFX creative production, and drone systems consultancy to Israeli defense primes and the IDF, staffed by Israeli Air Force veterans.

Ownership category

akta.pro rank

Product category

Defense Consulting Services

NAICS

Professional, Scientific, and Technical Services (54), Advertising Agencies (541810), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

Defense Software, Mission Applications & Open Architecture (MOSA) Systems (IMABAOAM), Military Aerospace Ground Support Equipment (GSE) & Test Systems (IMABAMAL)

Keywords

• Defense industry consulting
• Tender response writing
• Defense UX/UI design
• Drone operations consultancy
• Defense creative studio

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - UX/UI Design: User experience and interface design services for defense and commercial products, tailored to client needs with direct supportive guidance approach
2. Quality Assurance Services: Testing and validation services ensuring products meet highest standards based on operational experience
3. Training Services: Operational and technical courses for defense industry standards, including face-to-face presentations
4. Tender Response Services: Proposal writing services helping clients win contracts in defense and tender processes
5. Creative Studio Services: CGI, VFX, and commercial shooting services for defense industry product visualization and marketing
6. Drone Consultancy Services: UTM, USSP, regulation and systems design consultancy including operational planning and regulatory support

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Above Ground Level (AGL) is a techno-operational consulting firm that delivers UX/UI design, quality assurance, training, and tender response writing to Israeli defense industry clients, alongside a Creative Studio producing commercial CGI, VFX, and shooting for defense products. It also provides Drone Services covering UTM, USSP, regulation, systems design, and operational assimilation support, and has delivered the Omnisys BRO battle resource optimization suite for integrated multi-domain mission planning.

Product overview

AGL (Above Ground Level) is a techno-operational consulting firm founded in 2008, specializing in services and solutions for the private sector and military industry. The company operates three primary service pillars: (1) Creative Studio — providing commercial CGI, VFX, and shooting services for defense and aviation clients including IAI ELTA, General Robotics, and Polaris Solutions; (2) Need-based Services — offering UX/UI design, QA, training, and tender consulting; and (3) Drone Services — delivering UTM&USSP, regulatory, and systems design solutions. Additionally, AGL provides the Omnisys BRO battle resource optimization software for integrated mission planning across land, sea, and air domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Need-based Services Bespoke consulting services including UX/UI design (drawing on end-user experience), quality assurance, defense training programs, and tender response writing that has helped clients win hundreds of millions of dollars in tenders. Targeted at Israeli defense companies, primes, and government end users needing operational-grade product and bid support.
• Creative Studio Professional creative production services for the defense and aviation industries, including commercial CGI (computer-generated imagery), VFX (visual effects), commercial shooting, and photography used to market products such as radar systems, tactical vehicles, remote weapon stations, rotary UAS, drone fleet software, and survivability solutions for clients including IAI ELTA, General Robotics, Polaris Solutions, Airwayz, Solar View, Steadicopter, and Metrodome.
• Drone Services Comprehensive drone-related consultancy including UTM and USSP solutions, regulatory compliance advisory, drone systems design, operational planning, training, and assimilation support to help drone operators, manufacturers, and regulators run sustainable drone operations.
• Omnisys BRO Battle resource optimization system suite that enables end-to-end planning, management, and debriefing for integrated land, sea, and air missions, delivered for client Omnisys Ltd as part of AGL's defense systems work.

Quantifiable outcome

• Helped clients win hundreds of millions of dollars worth of tenders

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Moments StudiominorGTM or Marketing PartnerCreative studio partner referenced for creative content production services, described as 'Creative experts' for aviation, defense and creativity projects

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Rafael Advanced Defense Systems: Major Israeli defense prime and a buyer of the kind of UX/UI, training, tender, and creative services AGL provides. Relevant as a customer-side peer (potential in-house competitor) rather than as a service-provider counterpart.

Emerging players

• The Mill: Global creative and VFX studio that has historically produced CGI and visual effects for automotive, aerospace, and military clients. Comparable on defense CGI/photoreal content creation, though more diversified across commercial verticals.
• Massive Entertainment (Ubisoft Massive): VFX/CGI studio with deep experience in complex asset production, used to working on regulated, technically demanding projects. Overlaps AGL's CGI/VFX creative studio capability and ability to deliver photoreal defense visualizations at studio scale.

Broad incumbents

• SAIC: US defense IT and professional-services integrator supporting training, mission systems, and digital engineering for federal defense customers. Comparable on defense consulting, training and QA-like services, though at much larger scale.
• Booz Allen Hamilton: Largest US-headquartered defense and government consulting firm, delivering strategy, technology, and mission-services support to military clients. Comparable on techno-operational defense consulting, though at vastly larger scale and US focus.
• KPMG Israel – Government & Defense: Big-four firm with an Israeli government and defense advisory practice providing consulting, risk, and deal advisory. Comparable on the defense consulting side but serves as a broad incumbent rather than a specialized boutique.
• PwC Israel – Government & Defense: Big-four firm with Israeli public-sector and defense advisory capabilities, competing for the same defense transformation, training and assurance engagements AGL serves. Broad incumbent rather than a specialist boutique.
• Deloitte Israel – Government & Public Services: Big-four consultancy with a dedicated Israeli defense and public-sector practice offering strategy, technology, and tender advisory. Overlaps AGL on defense consulting and transformation work but at much greater scale and breadth.

Direct peers

• Moments Studio: Israel-based creative production studio explicitly named as AGL's GTM/marketing partner for aviation and defense CGI/VFX projects. Closest comparable boutique defense-creative peer, though it appears more narrowly focused on production than consulting.
• Avnon Group: Israeli defense, homeland-security and government consultancy that, like AGL, sells techno-operational advisory, training, and proposal support to Israeli primes and ministries. Closely comparable in Israeli defense services niche, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agl-consulting-il
• Facebookfacebook.com/AGLisrael

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Above Ground Level