MOMents Studio

What MOMents Studio does

MOMents Studio is a Memphis, Tennessee-based elective prenatal ultrasound studio founded in November 2023 by RDMS-registered sonographer Devon Ventura, operating under the legal entity Ventura Ventures, LLC. The studio offers 2D, 3D, 4D, and HD Live (5D) ultrasound imaging sessions for expectant mothers and their families using GE HDLive ultrasound equipment, delivered in an appointment-only, family-inclusive environment that accommodates up to 12 guests. Its core offering is a tiered package structure — Love at First Sight ($70), It's a ?? ($90), Let's See in 3D ($110), 4D for Me ($190), Full MOMents Package ($230), and Beyond MOMents Package ($295) — with session durations ranging from 10 to 30 minutes and deliverables spanning printed images, digital files, session recordings, and keepsake products such as heartbeat plush toys, 8K AI-photorealistic enhanced imagery, and hand-painted heartbeat paintings.

The business is a direct-to-consumer, single-location retail operation. There is no sales team; appointments are booked through a Square Appointments online portal or by phone, with marketing driven primarily by an SEO-focused blog, on-site customer testimonials, and word-of-mouth within the Memphis metropolitan area. All revenue is transactional (one-time fees per session and per add-on), with no subscription model, and services are elective and not covered by insurance. The company has served "hundreds of moms" across Memphis, Germantown, Collierville, Bartlett, Cordova, Southaven, Olive Branch, Hernando, Millington, Arlington, Lakeland, and West Memphis since its founding, and offers an En Español language toggle on its website.

Strategically, the studio has expanded its revenue mix in 2024 by layering on differentiated add-on product lines (AI-enhanced 8K imagery, heartbeat keepsakes, custom paintings) and introducing a premium $295 tier, while investing in content marketing to drive top-of-funnel demand. The company remains privately held and founder-operated, with no disclosed institutional investors, parent company, or expansion beyond a single physical location.

Name

MOMents Studio

Legal name

Ventura Ventures, LLC

Website

https://momentsstudio.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

MOMents Studio is a Memphis, TN-based elective prenatal ultrasound studio offering 2D, 3D, 4D, and HD Live imaging packages ($70–$295) plus add-on keepsakes such as heartbeat plush toys and 8K AI-enhanced imagery, serving expectant mothers across the Memphis metropolitan area on a direct-to-consumer, appointment-only basis.

Ownership category

akta.pro rank

Product category

Elective Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Baby Shower & Gender Reveal Services (HSACACAB), Ultrasound & Echography Systems (HLAHABAD)

Keywords

• Prenatal ultrasound services
• 3D 4D ultrasound
• Gender reveal imaging
• Keepsake ultrasound
• Elective prenatal imaging

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ultrasound Session Packages: One-time fee per ultrasound session. Customers select from tiered packages (Love at First Sight, It's a ??, Let's See in 3D, 4D for Me, Full MOMents Package, Beyond MOMents Package) ranging from $70 to $295. Sessions vary in duration (10–30 minutes), imaging type (2D, 3D, 4D, HD Live), and deliverables (printouts, digital images, video recordings). No recurring subscription model.
2. Add-On Keepsakes & Upgrades: Incremental revenue from optional add-ons purchased during or after the session: heartbeat plush toys ($35), recorder-only ($10), 8K enhancement still image ($30), 8K+ video ($40), heartbeat paintings (starting at $50). These items are bundled into premium packages or sold individually, creating upsell opportunities on top of base session fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MOMents Studio provides elective prenatal ultrasound imaging sessions in Memphis, offering 2D, 3D, 4D, and HD Live scans for expectant mothers in a family-inclusive studio environment. The sessions are paired with tangible keepsake products such as heartbeat plush toys, custom portraits, and AI-enhanced 8K photo upgrades, delivered as a hospitality-style imaging experience rather than a diagnostic medical service.

Product overview

MOMents Studio is a Memphis-based ultrasound studio offering elective prenatal imaging services. The company provides a tiered package structure centered around five core ultrasound services: 2D ultrasound (Love at First Sight), gender reveal ultrasound (IT's a ??), 3D ultrasound (Let's See in 3D), 4D ultrasound (4D for Me), and the premium Full MOMents Package. These range from $70 to $230 and include various combinations of 2D, 3D, 4D, and HD Live imaging with printouts, digital access, and session recordings. The company also offers add-on keepsake products including Heartbeat Plushies, 8K/8K+ AI-enhanced image rendering, and Heartbeat Paintings. All sessions are performed by an RDMS-registered sonographer.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Prenatal Ultrasound Session Elective 2D ultrasound imaging session for expectant mothers who want a basic prenatal view and keepsake images of their baby in a comfortable, family-inclusive studio setting.
• 3D/4D Prenatal Ultrasound Session Elective 3D/4D ultrasound imaging session that provides three-dimensional and real-time moving views of the baby for expectant mothers and families seeking a more detailed keepsake experience.
• HD Live Prenatal Ultrasound Session Premium elective HD Live ultrasound session using GE HDLive technology to deliver highly realistic, light-shaded views of the baby for expectant mothers seeking the highest-quality imaging experience.
• Gender Reveal Ultrasound Elective ultrasound session focused on determining and revealing the baby's gender, designed for expectant parents who want a memorable, shareable gender reveal experience in the studio.
• Heartbeat Plush Keepsake Plush toy that records and plays back the baby's prenatal heartbeat, sold as a tangible keepsake accompanying an ultrasound session.
• Custom Portrait Painting Custom artwork/portrait derived from the prenatal ultrasound imagery, sold as a personalized keepsake for expectant parents.
• 8K AI Photo Enhancement Add-On Optional add-on upgrade that uses AI to convert ultrasound images into photorealistic 8K photos, available to enhance the keepsake images from any imaging session.

Quantifiable outcome

• Gender determination available as early as 14 weeks via ultrasound, or 6 weeks via blood test (with results in 1-2 business days)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• A Peek in the Pod: Boutique elective prenatal ultrasound studio offering 2D/3D/4D imaging and keepsake products in a family-inclusive environment, directly comparable in service model and customer segment.
• Womb With a View: Multi-location elective prenatal ultrasound brand offering 3D/4D imaging, gender determination, and keepsake products to expectant parents in a similar studio-format retail setting.
• Stork Vision: National franchise of elective 3D/4D ultrasound studios serving expectant parents, with comparable package structures, keepsake offerings, and gender-reveal services.
• Little Bellies Ultrasound: Elective 3D/4D ultrasound studio with multiple locations offering similar prenatal imaging and keepsake packages to expectant families. Directly comparable in offering and customer.
• Baby Bumps 3D/4D Ultrasound: Independent elective ultrasound studio offering 2D/3D/4D prenatal imaging and keepsake products. Comparable tiered packaging and family-inclusive experience model.
• First Glimpse Ultrasound: Elective prenatal ultrasound studio providing 3D/4D imaging and keepsake services to expectant parents. Comparable package structure and direct-to-consumer retail model.
• Peek-A-Baby: Established elective 3D/4D ultrasound studio network offering gender-reveal and keepsake imaging sessions; directly comparable service portfolio and customer base.
• Tiny Treasures 3D/4D Ultrasound: Independent elective prenatal ultrasound studio offering 3D/4D imaging and keepsake packages. Comparable service breadth, customer segment, and direct-to-consumer retail model.

Others

• Maternity Portrait Studios: Adjacent experience-based service for expectant mothers, competing for the same discretionary pregnancy-spending budget. Comparable customer base but photography-only offering.

Regional players

• InSight Ultrasound: Memphis-area elective 3D/4D ultrasound studio offering similar prenatal imaging packages to expectant parents. Direct local competitor in the same metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOMents Studio