Punkt 191
Punkt 191 is a full-service advertising agency based in Chemnitz, Germany, offering consulting, branding, web development, design, social media, and photography/video services to Mittelstand businesses, cultural institutions, and government clients across Saxony.
- Company typePrivate
- Founded1990
- HeadquartersChemnitz, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Punkt 191 does
Punkt 191 is a full-service advertising and marketing agency headquartered in Chemnitz, Saxony, Germany, operating under the legal entity Page Pro Media GmbH. Founded approximately 1989–1990, the agency has been continuously operating for roughly 35 years and is owned by three principals — Ronald Bartel, Jürgen, and Steffen Jacob — with a small team in the 11–50 employee range. The agency's client base is regionally concentrated in Saxony and spans industrial and manufacturing Mittelstand firms, cultural institutions, government bodies, and SMBs, with a named portfolio of 361 customers and 2,149 completed projects.
Punkt 191 firmographics
Firmographics- Name
- Punkt 191
- Legal name
- Page Pro Media GmbH
- Website
- https://punkt191.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Punkt 191 is a full-service advertising agency based in Chemnitz, Germany, offering consulting, branding, web development, design, social media, and photography/video services to Mittelstand businesses, cultural institutions, and government clients across Saxony.
- Ownership category
- akta.pro rank
Where Punkt 191 is headquartered
LocationHeadquarters
- HQ city
- Chemnitz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Punkt 191 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing & Design Services: Project-based professional services including consulting, branding, web development, design, social media, and photography/video services. Revenue generated through client projects, retainers, and ongoing service relationships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Punkt 191 product offering
Product offeringCore offering
Punkt 191 is a full-service advertising agency that provides strategic marketing and design services to businesses and organizations. Its offerings span consulting (strategy development, workshops, analysis, coaching), branding (brand creation, corporate design, brand campaigns, brand protection), web development (websites, e-commerce, UI/UX, programming, maintenance), visual design (packaging, infographics, out-of-home, product branding, brochures), social media marketing, and photography/video production. The agency also develops bespoke web platforms for clients (e.g., 'Kultur in Begleitung'), and delivers work via project-based engagements and retainers for clients primarily in the Saxony/Germany region.
Product overview
Punkt 191 is a full-service advertising agency offering a comprehensive portfolio of marketing and design services. The core offerings include Consulting (strategy development, workshops, analysis, coaching), Branding (brand creation, corporate design, brand campaigns), Web Development & Design (websites, e-commerce, UI/UX, programming, maintenance), Design (packaging, infographics, out-of-home, product branding, print materials), Social Media Services (strategy, content, account management), and Photography & Video Production. Additionally, the agency developed specialized web platforms such as 'Kultur in Begleitung' for cultural event social networking. The services are delivered as client-specific projects rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Strategic marketing consulting including strategy development, concept creation, workshops, analysis, and coaching for marketing initiatives. Targeted at business clients seeking strategic guidance.
- Branding Brand management services including brand creation, corporate design, brand content, brand campaigns, brand leadership, and brand protection for business clients.
- Web Development & Design Website development services including online marketing, UI/UX design, prototyping, e-commerce/website development, programming, and maintenance/support for business clients.
- Design Visual design services including packaging design, infographics, pictograms, out-of-home advertising, product branding, and business reports/brochures for business clients.
- Social Media Services Social media marketing services including strategy development, editorial planning, content creation, and account management across social networks for business clients.
- Photography & Video Production
Quantifiable outcome
- WORLD BEER AWARD 2024: Gold in Best Redesign category for BERGT BRÄU Reichenbrand brand refresh
- +2 more outcomes
Companies that use Punkt 191
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Punkt 191 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Punkt 191 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Mittelstand-Digital Zentrum ChemnitzminorCollaboration with Mittelstand-Digital Zentrum Chemnitz, a German government-funded digitalization support center for SMEs in Saxony. Punkt 191 has completed marketing projects for this initiative supporting small and medium enterprises in their digital transformation.
- HZwo – Antrieb für Sachsen e. V.coreLong-standing partnership since the association's founding. Punkt 191 provides ongoing creative services including corporate design, website development, print materials for the hydrogen mobility network in Saxony. Also involved in the HIC (Hydrogen and Mobility Innovation Center) project for Chemnitz.
- Sächsische Mozart-Gesellschaft e. V.corePartnership for Kultur in Begleitung platform development - bringing culture enthusiasts together for concerts, theater, and events. Punkt 191 developed the website portal, mobile platform, and marketing materials for this cultural initiative.
- Stiftung Wald in SachsenminorEnvironmental partnership for tree planting initiative. Punkt 191 donated 111 tree seedlings for business partners and organized team tree-planting activity in Stadtwald Augustusburg.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Punkt 191 competitors and assessment
Company assessmentBroad incumbents
- kempertrautmann: Independent Hamburg-based full-service agency covering brand strategy, design, digital and content. Comparable as a full-service offering across the same capabilities Punkt 191 sells (consulting, branding, design, web, social).
- Serviceplan Group: Germany's largest independent full-service agency group, headquartered in Munich with offices across DACH. Comparable because it offers the same full-service marketing, branding, web, design and social media capabilities as Punkt 191, but at vastly greater scale and geographic reach.
- Scholz & Friends: One of Germany's leading full-service agencies with strong B2B and industrial-sector credentials. Comparable because it serves enterprise industrial clients with integrated strategy, branding, and digital — directly mirroring Punkt 191's Mittelstand/industrial focus.
- Antoni (Tonka): Berlin-based creative agency known for integrated brand work. Comparable as a creative-led full-service shop offering strategy, branding, design and digital, similar to Punkt 191's service mix but with broader scale.
- Jung von Matt: Hamburg-based creative agency group known for integrated brand campaigns. Comparable as a full-service B2B and consumer brand agency delivering strategy, branding, design, and digital — the same core service stack as Punkt 191, but with national/international scale.
- Kolle Rebbe: Hamburg-based creative agency with strong brand and packaging design credentials. Comparable for its brand-creation and packaging capabilities, which align with Punkt 191's award-winning packaging/redesign work for BERGT BRÄU.
- Thjnk Hamburg: Independent agency group delivering strategy, brand, and integrated creative. Comparable as a full-service B2B and B2C creative agency with similar service lines to Punkt 191.
Emerging players
- me & company (Berlin): Berlin-based creative and brand consultancy. Comparable as a similarly sized independent agency focused on strategy, brand, and integrated creative — directly competing for the same Mittelstand and B2B engagement profile.
Regional players
- Hochburg (Leipzig): Leipzig-based brand and design agency. Comparable because it serves a similar Mittelstand and cultural client base in Saxony/Thuringia with similar full-service brand and design offerings.
- Werkraum (Dresden): Saxony-based creative and brand agency in Dresden. Directly comparable as a regional full-service agency in the same German East-region market as Punkt 191, serving similar Mittelstand and cultural clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Punkt 191 social profiles
Digital presencePunkt 191 compliance and trust
Trust signalCompliance1 record
Punkt 191 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Punkt 191 leadership team
Management profileNumber of profiles
Profiles6 records
Punkt 191 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Punkt 191 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Punkt 191
What does Punkt 191 do?
Punkt 191 is a full-service advertising agency that provides strategic marketing and design services to businesses and organizations. Its offerings span consulting (strategy development, workshops, analysis, coaching), branding (brand creation, corporate design, brand campaigns, brand protection), web development (websites, e-commerce, UI/UX, programming, maintenance), visual design (packaging, infographics, out-of-home, product branding, brochures), social media marketing, and photography/video production. The agency also develops bespoke web platforms for clients (e.g., 'Kultur in Begleitung'), and delivers work via project-based engagements and retainers for clients primarily in the Saxony/Germany region.
Is Punkt 191 a public or private company?
Punkt 191 is a private company. It is classified as management employee owned and is currently operating.
When was Punkt 191 founded?
Punkt 191 was founded in 1990. It employs 11 to 50 people.
Where is Punkt 191 based?
Punkt 191 is headquartered in Chemnitz, Germany, in the Europe region.
How does Punkt 191 make money?
One revenue line is on record: marketing & Design Services.
Who are Punkt 191's main competitors?
Broad incumbents on record are kempertrautmann, Serviceplan Group, Scholz & Friends, Antoni (Tonka), Jung von Matt, Kolle Rebbe and Thjnk Hamburg. me & company (Berlin) is listed as an emerging player. Regional players are Hochburg (Leipzig) and Werkraum (Dresden).
Does Punkt 191 have an API?
No public API is recorded for Punkt 191.