What Luno Studios does

Luno Studios (LUNO studios Srl) is a Milan- and Rome-based virtual production company founded in 2019 that designs and operates LED Volumes for in-camera VFX applications serving film, television, and commercial productions. Its core technology stack combines ROE BP2V2 LED panels, Unreal Engine integration via nDisplay, and proprietary tooling including an in-house virtual camera system and an ACES color calibration pipeline, anchored at the T18 facility at Cinecittà Studios — Europe's largest and most advanced LED volume, featuring a 79-foot motorized turntable, eight overhead LED pods, and 8K Megapixel processing with HDR 16-bit color. The company delivers end-to-end services spanning pre-production (script breakdowns, budgeting, LED volume design, virtual art department), on-location digital acquisition (worldwide splinter units, laser scanning, aerial photogrammetry), on-set VP operations (hardware/software operation, asset integration, practical lighting coordination), and post-production supervision through DI and DCP delivery.

The business model is project-based professional services sold directly to enterprise film, TV, and commercial production clients, with custom pricing tied to scope and duration and no standard tiers disclosed. Luno combines specialized technical talent — including Vitalii Boiko, inventor of nDisplay, and CCO Max Rocchetti, a former ILM artist — with a partnership network spanning Faber Audiovisual, ARRI, Epic Games, Sixty82, and Frontline, co-located at Cinecittà. The company's milestones include directing Europe's first LED-volume feature film (Holiday on Mars, 2020, for Warner Bros Italy / Indiana Production) and Italy's first commercial with on-set real-time compositing (Supradyn, 2020). The firm is privately held with no external institutional funding disclosed, and the ownership and revenue structure is not publicly available.

Name

Luno Studios

Legal name

LUNO studios Srl

Website

https://lunostudios.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Luno Studios is an Italian virtual production company that designs and operates LED Volumes for in-camera VFX, serving film, TV, and commercial productions. It runs Europe's largest LED volume, T18, at Cinecittà Studios in Rome.

Ownership category

akta.pro rank

Product category

Virtual Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Production Stages & LED Volume Operators (MPAHADAA)

akta.pro secondary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Virtual production
• LED volume services
• In-camera VFX
• Film production services
• Real-time compositing

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Virtual Production Services: Full-service virtual production company providing end-to-end services from pre-production planning, budgeting, and script breakdowns through LED volume operation, technical crew support, and post-production supervision. Revenue is generated through project-based professional services for film, TV, and commercial productions.
2. LED Volume Facility Access: Access to and operation of the T18 LED volume facility at Cinecittà Studios, Europe's largest and most advanced LED volume, including turntable, overhead LED pods, and mobile LED walls.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Luno Studios is a full-service virtual production company that designs and operates LED Volumes for in-camera VFX applications. The company delivers end-to-end virtual production support spanning pre-production planning (script breakdowns, budgeting, LED volume design), on-location digital acquisition (laser scanning, aerial photogrammetry), on-set virtual production crew operations, and post-production supervision through final delivery. Its flagship facility, the T18 LED Volume at Cinecittà Studios, is Europe's largest and most advanced LED volume.

Product overview

Luno Studios is a full-service virtual production company offering LED Volume services with offices in Milan and Rome, Italy. The core offering centers on designing and operating LED Volumes for in-camera VFX applications, supplemented by a full range of production services including pre-production planning (script breakdowns, budgeting, LED volume design, virtual art department), on-location digital acquisition (footage capture, laser scanning, photogrammetry), on-set VP crew operations with proprietary virtual camera tools and color calibration pipelines, and post-production supervision through final delivery. Key projects include the T18 LED Volume at Cinecittà Studios (Europe's largest permanent LED volume), Holiday on Mars (Europe's first feature film shot on LED Volume), and Supradyn (Italy's first commercial with on-set real-time compositing).

Differentiator

Problem solved

Functional benefit

Products and services

• LED Volume Services End-to-end LED volume design and operation services for in-camera VFX, enabling real-time compositing and virtual production for film and commercial projects, spanning pre-production planning, on-set VP crew support, and post-production supervision.
• T18 LED Volume Europe's largest and most advanced LED Volume facility at Cinecittà Studios in Rome, featuring a horseshoe-shaped LED panel configuration, 79-foot motorized turntable (18,000 lbs/sq ft capacity), eight overhead LED pods, ROE BP2V2 panels (7680Hz refresh rate), and 8K megapixel processing with HDR 16-bit color pipeline.
• Pre-Production Services Script breakdowns, shooting methodology planning, bids and budgets for VFX and LED volume shoots, custom LED volume design (pop-up and persistent stages), virtual location scouts, sequence pre-visualization, and virtual art department setup and management.
• Location Acquisition Services Worldwide deployment of splinter units for high-quality, high-resolution footage capture; digital acquisition via laser scanning and aerial photogrammetry; delivery of stitched footage or digital assets for LED volume playback.
• On-Set VP Operations Virtual production crew providing hardware/software operation, digital asset integration, practical lighting fixture coordination, motion desk data handling, pre-lights, walkthroughs, blocking support, and color calibration with camera company partnerships from texture map through capture and DI.
• Post-Production Services End-to-end post-production navigation including VFX house coordination, director dailies, ACES editorial submissions, shot tracking databases, workflow setup through final delivery to DI and DCP master.
• In-House Virtual Camera System Proprietary virtual camera solution providing filmmakers with complete virtual production tools without computer interaction, developed internally by Luno Studios' software engineering team.
• ACES Color Calibration Pipeline Custom sophisticated ACES color calibration pipeline for accurate color rendition from texture mapping through final digital intermediate, developed internally.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and major.

• FABER AudiovisualflagshipStrategic or Co-development Partner · 1 January 2021Primary partner in designing and building the T18 LED Volume at Cinecittà Studios. Faber Audiovisual collaborated with Luno Studios on what became Europe's largest and most advanced LED volume facility.
• ARRIcoreTechnology or Integration · 1 January 2021Technology partner providing camera and color management expertise for the T18 LED Volume project, ensuring accurate color calibration from texture mapping through capture.
• FrontlinemajorStrategic or Co-development Partner · 1 January 2021Partner in the T18 LED Volume construction project at Cinecittà Studios, contributing to the infrastructure development.
• Sixty82majorTechnology or Integration · 1 January 2021Partner providing rigging and structural support solutions for the T18 LED Volume, including the turntable and overhead LED pod systems.
• Epic GamescoreTechnology or IntegrationTechnology partnership through Vitalii Boiko's involvement in nDisplay development at Epic Games. nDisplay is the standard for Unreal Engine integration with LED volumes, with significant credit from The Mandalorian's virtual production.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Framestore: Global VFX and immersive experience studio with growing virtual production capability. Comparable as an established visual effects incumbent expanding into LED volume services with deep film industry relationships.
• NEP Group: Global broadcast and live event production services provider that has invested in virtual production and LED volume capabilities. Comparable as a broader production services incumbent with overlapping technical infrastructure.
• DNEG: Major visual effects and animation company that has invested in virtual production capabilities. Comparable as a broad VFX incumbent expanding into VP stage operations alongside traditional post-production services.

Direct peers

• Pixomondo: Operates multiple LED volume stages worldwide (Toronto, Stuttgart, Vancouver, Atlanta) and provides end-to-end virtual production services for film and episodic content. Directly comparable to Luno as a multi-facility VP stage operator serving major studios.
• NantStudios: Operates large LED volume facilities (El Centro, Dodgertown) and provides full-service virtual production with proprietary StageCraft-adjacent capabilities. Closely comparable to Luno's flagship-stage, end-to-end service model.
• RISE | Visual Effects Studios: Munich-based VFX and virtual production studio with in-house LED volume and ICVFX capabilities. Comparable to Luno as a European VP/VFX specialist with stage operations and full-service delivery.
• White Rabbit: Berlin-based virtual production and VFX studio operating LED volume stages for European film and commercial clients. Comparable to Luno as a European regional VP specialist serving film and advertising clients.
• ILM StageCraft: Lucasfilm's ILM pioneered The Mandalorian's virtual production pipeline and operates multiple LED volume stages globally. Compares to Luno as the technical and category leader Luno is emulating in Europe, with overlapping nDisplay/Unreal workflows.

Others

• ARRI: Luno's technology partner for T18 camera and color science. Comparable as an ecosystem enabler that also provides virtual production solutions (e.g., ARRI Solutions) and is a key supplier to LED volume operators like Luno.

Emerging players

• Fabrice Courts VFX: European VFX boutique with growing virtual production expertise. Comparable as a smaller European VP-adjacent operator in the same competitive set as Luno, though with less flagship infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luno Studios