Inspirited Minds

What Inspirited Minds does

Inspirited Minds is a UK-registered charity (Charity Number 1155949) founded in 2014 that delivers faith-based mental health support tailored to Muslims in the United Kingdom. The organisation integrates Islamic principles with evidence-based psychological counselling across four delivery modalities: online messaging via its Online Support Centre (support.inspiritedminds.org.uk), telephone, video, and face-to-face sessions. It operates an anonymous Q&A platform called Ask IM, produces The Mindful Muslim Podcast, and runs four awareness campaigns — 99withIM, Look After Yourself, A Muslim Mind, and Muslims Talk Therapy. Counselling is offered in over 12 languages including English, Arabic, Bengali, Dutch, French, Gujarati, Hausa, Punjabi, Somali, Spanish, Tamil, Turkish, and Urdu, with sessions delivered by a qualified team of advisors.

The organisation's go-to-market is community-led: clients are reached through outreach events, workshops, training requests, NHS and organisational referrals, and a digital content footprint that includes a blog and active social media presence on Twitter, Facebook, LinkedIn, YouTube, Instagram, and SoundCloud. Core beneficiaries are Muslim individuals and families experiencing mental health challenges; secondary audiences include community leaders and imams receiving mental health training, NHS organisations making professional referrals, and the general public engaging with educational content. The organisation also conducts an IM-Adapted research study and collaborates with Beacon Counselling Trust on culturally appropriate BAME community support.

Inspirited Minds is a non-profit funded primarily through individual donations — the charity states that 100% of donations go directly to mental health programmes. Counselling is provided free for those who are financially struggling, with fees for others set on a sliding scale or by referral criteria. There is no disclosed revenue, headcount, or financial scale data in the source material, and operations are confined to the United Kingdom despite multilingual capability. Technology infrastructure is limited to a secure messaging portal and standard web/blog/podcast platforms; no APIs, AI features, or proprietary models are evidenced.

Name

Inspirited Minds

Legal name

Inspirited Minds

Website

https://inspiritedminds.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Inspirited Minds is a UK-registered Muslim mental health charity delivering faith-integrated counselling across online messaging, telephone, video, and in-person modalities in 12+ languages, funded by donations and NHS referrals.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

akta.pro secondary industries

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Mental health counselling
• Faith-based therapy
• Muslim community support
• Community mental health
• Crisis support services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Inspirited Minds is a grassroots charity where 100% of donations directly fund mental health support services, counselling, community training, workshops, awareness campaigns, and educational materials. Donations are accepted via bank transfer (Barclays) and the website.
2. Counselling Services: Professional counselling services provided to individuals and families suffering from mental health issues. The charity offers free counselling for those who are financially struggling and charges fees for others based on a sliding scale or referral criteria.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Inspirited Minds provides one-on-one mental health counselling to Muslims and their families across four delivery modalities (online messaging, telephone, video, and face-to-face), integrating Islamic faith perspectives with evidence-based psychological support. The charity supplements its counselling with an anonymous Ask IM Q&A platform, the Mindful Muslim Podcast, awareness campaigns, and training for community leaders, Imams, and partner organisations.

Product overview

Inspirited Minds is a UK-based Muslim Mental Health Charity providing faith-based mental health support services. The organisation operates a counselling service with multiple delivery channels (Online Messaging, Telephone, Video, and Face-to-Face), an Online Support Centre for tracking requests, and an anonymous Ask IM Q&A platform. The portfolio includes The Mindful Muslim Podcast, educational blog content, and four mental health campaigns (99withIM, Look After Yourself, A Muslim Mind, Muslims Talk Therapy). Additional offerings include talks/training requests, a shop, and participation in the IM-Adapted research study.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling Services One-on-one mental health counselling provided by qualified advisors for Muslims and their families experiencing mental health issues, integrating Islamic principles with evidence-based psychological approaches. Available free for those who are financially struggling and on a sliding scale for others.
• Online Support Centre

Quantifiable outcome

• Free counselling provided to financially struggling individuals
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Beacon Counselling TrustcoreStrategic or Co-development PartnerInspirited Minds collaborates with Beacon Counselling Trust through podcast content featuring Suhayl from Beacon Counselling Trust who develops culturally appropriate support and resources for gambling-related harm in BAME communities. Suhayl has conducted workshops at Masaajid, Madrasahs and community events and has been instrumental in facilitating treatment referrals from BAME communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• BetterHelp: Largest online therapy platform offering video, phone, and messaging counselling. Broad incumbent whose digital modality stack and scale overlap with Inspirited Minds' online messaging, telephone, and video delivery model.
• Rethink Mental Illness: UK mental health charity providing services, support groups, and advice for people affected by mental illness. Broad incumbent comparable in charity-driven mental health service delivery and NHS partnership structures.
• Mind (UK): The largest UK mental health charity offering information, support, and services across all mental health conditions. Broad incumbent whose generalist peer support and advice footprint overlaps with Inspirited Minds' awareness campaigns and resource library.
• Samaritans: UK-wide emotional support charity offering 24/7 listening and crisis support. Broad incumbent comparable in mental health support delivery infrastructure though delivers non-faith-specific listening rather than faith-integrated counselling.

Emerging players

• Headspace: Digital mental health and mindfulness platform offering app-based content, meditation, and therapy. Adjacent competitor in the digital mental health content space where Inspirited Minds' podcast and mindfulness resources also operate.

Direct peers

• Beacon Counselling Trust: UK counselling charity with which Inspirited Minds has a formal mutual partnership. Shares culturally appropriate BAME mental health support focus and referral flows, including gambling-related harm work.
• BAATN (Black, African and Asian Therapy Network): UK directory and network of therapists specialising in culturally appropriate mental health support for Black, African, Asian, and other minority ethnic communities. Direct peer in the culturally sensitive counselling space, sharing NHS-referral dynamics.
• Muslim Youth Helpline: UK-based charity providing mental health support tailored to Muslim communities, including helpline, webchat, and counselling services. Direct peer given shared faith-based, UK-resident mental health support model targeting similar Muslim demographic.
• Amanah Mental Health: Faith-based mental health organisation serving Muslim communities with culturally and spiritually integrated support. Direct peer in the same faith-integrated counselling niche serving overlapping populations.

Others

• NHS Talking Therapies: England's government-funded psychological therapies service offering free CBT and counselling. Functions as both a referral source for Inspirited Minds and a free alternative competitive channel for Muslim clients seeking mental health support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inspiritedminds
• YouTubeyoutube.com/InspiritedMinds
• Facebookfacebook.com/InspiritedMinds
• LinkedInlinkedin.com/company/inspirited-minds
• Instagraminstagram.com/InspiritedMinds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspirited Minds