MakeX

What MakeX does

Make X GmbH (operating as MakeX, also branded "The Marketing Network") is a German full-service advertising and marketing agency headquartered in Erfurt, Thuringia. Founded in 2007 and privately held by the Eitze family, the company operates as a 360° marketing network offering nine integrated service lines: Corporate Identity, Print Products, Web Design & Digital Media (including web design, e-commerce, SEO with AI-search awareness, and social media management), Promotion (tastings, sampling, mascot campaigns), Trade Show services, Promotional Items (via PSI manufacturer network), Cooperative Sponsorships, Logistics & Fulfillment, and Conference Room Rental.

The agency's core technology stack consists of standard web development and digital marketing tools; no proprietary platform is disclosed. Service delivery relies on a small team of approximately 8-10 visible members — three Eitze-family managing directors covering finance/operations, technical/digital, and strategy, plus graphics specialists, an executive assistant, and an apprentice. Logistics and shipping are supported through a DHL partnership.

MakeX generates revenue primarily through project-based professional services fees across its nine disciplines, with subscription-style recurring revenue from social media management, per-person transaction pricing on meeting room rental (€50-€65/p.P.), and ancillary logistics/fulfillment pass-through. Customers are B2B enterprises primarily in Thuringia with broader German reach, and the named client roster includes freenet, Deutsche Glasfaser, Media Broadcast, Apleona, Veltins, Jarritos, MDH, and Eispiraten Crimmitschau. The company is bootstrapped with no disclosed external institutional investment.

Name

MakeX

Legal name

Make X GmbH

Website

https://makex.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Make X GmbH (MakeX) is an Erfurt-based, family-owned German full-service advertising agency offering nine integrated marketing disciplines — from corporate identity and print to digital media, promotion, trade shows, merchandise, logistics, and meeting room rental — to B2B clients across Thuringia and Germany.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Graphic Design Services (54143), Commercial Printing (except Screen and Books) (323111)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Advertising agency services
• Brand communication services
• Promotional merchandise sourcing
• Trade show marketing services
• Digital marketing services

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Project-based fees for corporate identity, print products, digital media, promotion, trade shows, promotional merchandise, sponsorships, and logistics services. Holistic brand communication services billed per project.
2. Meeting Room Rental: Conference room rental with flexible booking options including Basic (€50/p.P.), Classic (€55/p.P.), and Fullservice (€65/p.P.) packages. Per-person pricing for meetings and workshops.
3. Social Media Management: Ongoing social media management services for Facebook, Instagram, and LinkedIn platforms

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MakeX is a full-service 360° advertising and marketing agency delivering nine integrated service lines: Corporate Identity, Print Products, Web Design & Digital Media, Promotion, Trade Show Services, Promotional Merchandise, Regional Sponsorships/Cooperations, Logistics & Fulfillment, and Conference Room Rental. The agency serves B2B clients across Thuringia and Germany with project-based engagements, providing brand communication from initial concept through delivered materials and on-site logistics.

Product overview

MakeX is a full-service marketing and advertising agency based in Erfurt, Germany, founded in 2007. It operates as a comprehensive 360° marketing network offering nine integrated service offerings: Corporate Identity (logo design and brand guidelines), Printprodukte (print production), Webdesign & Digitale Medien (digital media including web design, e-commerce, SEO with AI optimization, and social media), Promotion (event promotions and tastings), Messe (trade show services), Werbemittel (promotional merchandise), Kooperationen (regional sponsorships and partnerships), Logistik (fulfillment and shipping), and Meeting (conference room rental). All services are designed to work together as an integrated marketing network, enabling clients to work with a single team from initial concept through execution and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Identity Brand identity development including logo design, brand guidelines, brand strategy, color concept, and typography for consistent visual brand presence, targeted at B2B clients in Thuringia and Germany.
• Printprodukte (Print Products) Printed materials including flyers, brochures, catalogs, business stationery, posters, large-format prints, packaging design, Christmas calendars, and print prepress services for B2B clients.
• Webdesign & Digitale Medien (Web Design & Digital Media) Digital services including modern responsive web design, e-commerce solutions, social media management, content creation, newsletter design, SEO optimization with AI search, web analytics, image videos, and online advertising for B2B clients.
• Promotion Promotional activities including tastings, product presentations, costume promotions, mascots, flyer campaigns, sampling, event promotion, guerrilla marketing, and promoter staffing for B2B brand clients.
• Messe (Trade Show Services) Trade show services including concept and design of exhibition stands, graphics for roll-ups and displays, booth construction, setup supervision, storage and transport of equipment, hostess and promoter staffing, and post-event evaluation for B2B exhibitors.
• Werbemittel (Promotional Items) Promotional merchandise and advertising articles including classic items (pens, mugs, bags), tech items (power banks, USB sticks, headphones), sustainable options, and branded textiles, sourced directly from verified manufacturers through PSI membership for B2B clients.
• Kooperationen (Cooperations & Sponsorships) Regional partnerships and sponsorships including club and sports sponsorships, jersey and textile advertising, packaging advertising (pizza boxes, coffee-to-go), regional partnerships, co-branding, and cross-promotion for B2B brands.
• Logistik (Logistics & Fulfillment) Fulfillment services including storage of promotional items and materials, kitting and packaging, shipping, welcome bags and employee packages, inventory management and reporting, and international shipping for B2B clients.
• Meeting (Conference Room Rental) Conference room rental service in Erfurt with full equipment for up to 14 persons, including projector, whiteboard, flip-chart, high-speed WiFi, beverages, snacks, climate control, and optional catering. Available in Basic (€50/p.P.), Classic (€55/p.P.), and Fullservice (€65/p.P.) packages.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PSI (Promotional Service Institute)coreChannel Partner/ Reseller/ DistributorAs PSI member, MakeX has direct access to an exclusive network of verified promotional merchandise manufacturers without intermediaries. This provides better pricing, higher quality, and shorter delivery times for promotional products and merchandise.
• DHLminorOthersDHL is used for shipping and logistics of promotional materials and merchandise nationwide and internationally.
• ApleonaminorGTM or Marketing PartnerApleona utilizes MakeX's fulfillment and logistics services for promotion materials and promotional campaigns, including welcome bags and employee packages.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with integrated brand, digital, and content capabilities. Comparable to MakeX as a German independent full-service agency focused on integrated brand communication.
• Grabarz & Partner: Hamburg-based creative agency with integrated brand, digital, and campaign capabilities. Comparable to MakeX as a German independent offering a 360° service portfolio to enterprise clients.
• Kolle Rebbe: Hamburg-based independent creative agency delivering brand strategy, campaigns, and digital work. Comparable to MakeX as a German creative/brand agency serving enterprise clients with an integrated offering.
• Jung von Matt: Germany's most awarded independent full-service creative agency network. Comparable to MakeX as a 360° brand communications provider, though operating at substantially larger scale across multiple German cities.
• Thjnk: Independent German agency group with offices in Hamburg, Düsseldorf, Munich, and Berlin. Comparable to MakeX as a full-service German agency serving enterprise brands across creative and digital.
• Scholz & Friends: Hamburg-based full-service creative agency with strong heritage in integrated brand communication. Comparable to MakeX in offering a holistic marketing mix to enterprise clients, though with substantially larger headcount.

Broad incumbents

• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich, offering integrated brand communication across creative, media, digital, and sales. Compares to MakeX in scope (full-service model) but at much larger scale and broader geographic footprint.
• DDB Germany (DDB Worldwide): German arm of global network DDB, offering integrated advertising, digital, and brand strategy. Comparable in service mix to MakeX but as a multinational incumbent rather than a regional independent.
• BBDO Germany: German operations of global network BBDO, providing full-service creative, digital, and integrated communications. Compares to MakeX on the integrated marketing offering but with global scale and resources.

Others

• PSI (Promotional Service Institute): Industry association/network that connects promotional merchandise suppliers with agencies and buyers. Listed because MakeX's PSI membership is a stated competitive advantage; PSI itself is an ecosystem enabler rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MakeXGmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakeX