SureInsure Insurance Advisors

What SureInsure Insurance Advisors does

SureInsure Insurance Advisors (legal entity SureInsure Pty Ltd) is a Brisbane-based general insurance brokerage operating under Australian Financial Services Licence 525177 and serving small businesses and individual consumers across Australia, with concentrated customer acquisition in Queensland. The firm distributes personal lines (home and contents, personal vehicle, landlord, strata, personal accident, recreational boat, caravan) and a broad business lines portfolio (public and product liability, professional indemnity, cyber, marine cargo, fleet, management liability, medical malpractice, farm, builders contract works, business interruption, building, trade credit, and a small business pack) as an intermediary between clients and underwriters rather than as a risk carrier.

The core technology is a relatively traditional brokerage platform: online quote request forms for home/contents, landlord, commercial motor, and personal motor lines, plus a claims assistance workflow that handles documentation, insurer liaison, and settlement. There is no public API, no mobile application, and no disclosed AI/ML automation. Distribution leverage comes primarily from the firm's Steadfast Group Limited Network Broker affiliation, which provides access to model operating and compliance tools, group purchasing arrangements, product comparison and placement support, and claims support infrastructure, as well as direct partnerships with 14+ named insurers including Zurich, Vero, QBE, NTI, Lloyd's of London, IAL, Hollard, Chubb, CGU, Berkley, and others.

Revenue is generated almost entirely through commission economics: insurer commissions on premium (0%-40% depending on product), broker service fees where no commission is earned ($0-$500 flat or 0%-40% of base premium), premium funding referral commissions (0%-5% of funded premium), and minor interest earned on premiums held in trust accounts before remittance. Pricing to end customers varies materially by risk profile; for example, small business public liability coverage typically ranges from $250 to $1,200 per year. The firm is privately held by the Pokala family (Kishore Pokala as CEO, Nilima Pokala as Principal and Managing Director, Niki Pokala as General Manager) and operates with a small team of roughly 1-10 employees including a broker assistant. Go-to-market is sales-led via phone, email, online quote forms, and in-person consultations at the Kedron, Brisbane office.

Name

SureInsure Insurance Advisors

Legal name

SureInsure Pty Ltd

Website

https://sureinsure.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SureInsure is a privately held, family-owned Australian insurance brokerage (AFSL 525177) based in Brisbane, distributing personal and business general insurance lines from 14+ insurers to SMBs and consumers across Australia, with concentration in Queensland.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Business insurance advisory
• Personal insurance coverage
• Claims management support
• Commercial risk solutions

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: Commission received from insurers based on percentage of premium (excluding taxes, charges, levies). Commission rates vary between 0% and 40% depending on insurer and product type.
2. Broker Service Fees: Fees charged to clients ranging from $0 to $500 or 0 to 40% of base premium where no commission is entitled.
3. Premium Funding Commission: Commission from premium funders calculated as percentage of insurance premium including government fees or charges, typically 0% to 5% of funded premium.
4. Interest on Trust Accounts: Interest earned on premiums held in trust account before remitting to insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SureInsure is an insurance brokerage that intermediates between customers and over 20 insurance providers across Australia, offering tailored personal insurance (home, vehicle, landlord, strata, boat, caravan) and business insurance (public liability, professional indemnity, cyber, fleet, medical malpractice, farm, marine cargo). The firm provides end-to-end services including needs assessment, policy comparison and placement, ongoing policy management, and full claims handling with insurer liaison. Operating under Australian Financial Services Licence 525177, the Brisbane-based broker delivers personalized advice to individuals and small businesses across all Australian states and territories.

Product overview

SureInsure Insurance Advisors operates as a Brisbane-based insurance broker offering a comprehensive portfolio of insurance products and services. The company provides two main insurance categories: Business Insurance (including Builders Contract Works, Business Interruption, Building, Dentist, Cyber, Corporate Travel, Farm, Management Liability, Marine Cargo, Fleet, Medical Malpractice, Professional Indemnity, Public and Product Liability, Small Business Pack, and Trade Credit Insurance) and Personal Insurance (covering Home and Contents, Personal Vehicle, Landlord, Strata, Personal Accident and Sickness, Recreational Boat, and Caravan/Trailer). Additional services include Claims Assistance and Online Quote Request Forms. The company acts as an intermediary between clients and insurance providers, offering tailored advice and claims support. SureInsure is part of the Steadfast Group Network and holds Australian Financial Services License No. 525177.

Differentiator

Problem solved

Functional benefit

Products and services

• Builders Contract Works Insurance Insurance coverage for construction projects, protecting builders against damage to contract works during the building process. Targeted at construction industry businesses.
• Business Interruption Insurance Coverage for loss of income and ongoing expenses when business operations are disrupted by covered events such as fire, flood, or other insurable incidents. For businesses needing continuity protection.
• Building Insurance in Australia Insurance protecting commercial buildings against damage from events such as fire, storm, theft, and other covered risks. Targeted at commercial property owners.
• Dentist Insurance in Australia Specialized insurance coverage for dental practices, covering professional liability, equipment, and practice assets. Targeted at dental practice owners.
• Cyber Insurance in Australia Coverage protecting businesses against cyber threats, data breaches, and the financial consequences of cyber attacks. For businesses facing digital security risks.
• Corporate Travel Insurance Insurance coverage for businesses with traveling employees, covering trip cancellations, medical emergencies, and travel-related incidents. For companies with mobile workforces.
• Farm Insurance Comprehensive insurance for agricultural businesses, covering farm property, equipment, livestock, and liability risks. Targeted at farming operations.
• Management Liability Insurance Insurance protecting directors, officers, and managers from claims arising from wrongful acts in managing the business. For company leadership and management teams.
• Marine Cargo Insurance Coverage for goods transported by sea, air, or land against loss or damage during transit. For businesses involved in shipping and transport.
• Fleet Insurance Combined insurance coverage for multiple business vehicles under a single policy, simplifying administration and potentially reducing costs. For businesses operating vehicle fleets.
• Medical Malpractice Insurance in Australia Professional indemnity insurance for healthcare providers, covering claims of negligence and malpractice. Targeted at medical practitioners and healthcare facilities.
• Professional Indemnity Insurance in Australia Insurance protecting professionals against claims arising from negligent advice, services, or omissions that cause financial loss to clients. For professional service providers.
• Public and Product Liability Insurance Coverage protecting businesses against claims from third parties for personal injury or property damage caused by business operations or products. For small businesses and tradies.
• Small Business Insurance Pack Bundled insurance package tailored for small businesses, combining multiple coverage types into a single policy. For startups and small business owners seeking simplified coverage.
• Trade Credit Insurance in Australia Insurance protecting businesses against non-payment of trade debts by customers or clients. For businesses extending credit terms to customers.
• Home and Contents Insurance Insurance covering residential buildings and personal belongings against damage, theft, and other covered events. For homeowners and tenants.
• Personal Vehicle Insurance Coverage for private vehicles protecting against accidents, theft, and damage, including various coverage levels from basic to comprehensive. For individual vehicle owners.
• Landlord Insurance Specialized insurance for investment properties, covering the building, contents, and liability risks specific to rental properties. For property investors and landlords.
• Strata Insurance Insurance coverage for strata-titled properties, covering common property and individual lots within strata complexes. For strata committee members and owners.
• Personal Accident and Sickness Insurance in Australia Coverage providing financial protection against accidental injury or sickness, paying benefits to help cover medical costs and lost income. For individuals seeking income protection.
• Recreational Boat Insurance in Australia Insurance for recreational vessels, covering the boat, motors, and equipment against damage, theft, and liability. For boat owners and marine enthusiasts.
• Caravan and Trailer Insurance Coverage for caravans and trailers, protecting against damage, theft, and liability while towing or parked. For caravan and trailer owners.
• Claims Assistance Service Broker service assisting customers through the insurance claims process, including guidance on documentation, insurer communication, and claim settlement. For all insurance clients.
• Online Quote Request Service Digital self-service forms enabling customers to request quotes for various insurance products including home, landlord, commercial motor, and personal vehicle insurance. For prospective insurance customers.

Quantifiable outcome

• 4.9 out of 5 Google rating based on 109 verified reviews

Named customers9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Steadfast Group LimitedcoreStrategic or Co-development PartnerSureInsure is a Steadfast Network Broker with access to model operating and compliance tools, procedures, manuals and training, legal, technical, HR, contractual liability advice and assistance, group insurance arrangements, product comparison and placement support, claims support, and group purchasing arrangements. Steadfast has arrangements with some insurers and premium funders under which Partners pay Steadfast a fee for access to strategic and technological support and broker network.
• ZurichminorOthersInsurance provider partner shown in logos section
• VerominorOthersInsurance provider partner shown in logos section
• QBEminorOthersInsurance provider partner shown in logos section
• NTIminorOthersInsurance provider partner shown in logos section
• Lloyd's of LondonminorOthersInsurance provider partner shown in logos section - international insurer for specialty coverage
• IAL (Insurance Australia Group)minorOthersInsurance provider partner shown in logos section
• HollardminorOthersInsurance provider partner shown in logos section
• GT InsuranceminorOthersInsurance provider partner shown in logos section
• ElantisminorOthersInsurance provider partner shown in logos section
• ChubbminorOthersInsurance provider partner shown in logos section
• CGUminorOthersInsurance provider partner shown in logos section
• BerkleyminorOthersInsurance provider partner shown in logos section
• AnsvarminorOthersInsurance provider partner shown in logos section
• AHI (Australian Home Indemnity)minorOthersInsurance provider partner shown in logos section
• Youth Housing Project Assoc. Inc.minorOthersCommunity support partnership with YHP, an organization providing support services to assist homeless young people make the transition to independent self-managed lifestyle. SureInsure supports through donations via PayPal.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• BizCover: Online commercial insurance platform focused on Australian small businesses (public liability, professional indemnity, business packs); competes head-on with SureInsure's core SMB book using a low-touch digital model.
• Honey Insurance: Australian digital-native home insurance challenger using smart-home data; targets the same homeowner segment as SureInsure's home and contents business with a lower-cost direct model.
• Compare the Market Australia: Insurance aggregator platform that disintermediates brokers in standard personal lines; represents the core competitive threat to SureInsure's home, contents, motor, and landlord products.

Direct peers

• Coverforce: Australian insurance broker network competing for SMB and personal lines customers; similar geographic reach and product portfolio, making it a close substitute for price-sensitive clients.
• Insurance Advisernet: Australian mid-market insurance broker network with a similar SMB and personal lines focus; competes for the same Queensland and national SME customer base using a comparable multi-insurer panel model.
• Steadfast Group Limited: Australia's largest network of general insurance brokers; SureInsure is a Steadfast Network Broker, sharing the same network infrastructure, group purchasing arrangements, and insurer panel access that defines the company's competitive position.

Broad incumbents

• Aon Australia: Global insurance brokerage with significant Australian operations; overlaps with SureInsure on commercial and specialty placements, particularly for mid-market and enterprise clients, though focused on larger accounts.
• PSC Insurance Group: Australian specialty insurance broker group with broader geographic and product reach; competes with SureInsure in specialty lines (professional indemnity, marine, cyber) and represents a potential roll-up acquirer in the broker consolidation trend.
• Arthur J. Gallagher Australia: Global insurance brokerage with Australian presence; competes for specialty and commercial placements in the SMB-to-mid-market segment where SureInsure operates.
• Marsh Australia: Major global insurance broker operating in Australia across commercial, specialty, and personal lines; sets the standard for broker service quality that SureInsure aspires to in the mid-market segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sureinsure.au
• Facebookfacebook.com/sureinsureinsuranceadvisors
• LinkedInlinkedin.com/company/sureinsure-insurance-advisors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureInsure Insurance Advisors